市場調查報告書
商品編碼
1422870
2024-2032 年加熱不燃燒 (HNB) 菸草市場(按產品(設備、消耗品)、配銷通路(實體門市、線上商店)和地區)Heat Not Burn (HNB) Tobacco Market by Product (Devices, Consumables), Distribution Channel (Offline Stores, Online Stores), and Region 2024-2032 |
2023年全球加熱不燃燒(HNB)菸草市場規模達215億美元。展望未來, IMARC Group預計到2032年市場規模將達到1,628億美元,2024-2032年複合年成長率(CAGR)為24.44% 。產品的成本效益、線下和線上分銷管道的廣泛可用性以及咀嚼煙草和捲煙引起的疾病日益流行是推動市場發展的一些關鍵因素。
加熱不燃燒 (HNB) 煙草是一種含有煙草的電子設備。它加熱煙草而不燃燒,並產生使用者吸入的氣霧。它包含一個包裹著玻璃纖維的碳尖端,不會導致產品產生灰燼或尺寸燃燒。與電子煙相比,它使用真正的煙草,而不是調味液體尼古丁。它可以讓使用者體驗抽普通香菸的感覺,而無需吸入燃燒的菸草。加熱不燃燒菸草可以幫助減少從燃燒捲菸轉向的成年吸菸者遭受菸草相關傷害的風險。與普通香菸相比,它可以降低毒性,降低有害化學物質的水平,並且對肺部或心臟健康的影響最小。由於它們有助於減少氧化壓力、發炎和脫氧核糖核酸 (DNA) 損傷,全球對加熱不燃燒菸草的需求正在上升。
目前,由於其低廉且有效的定價,對加熱不燃燒菸草產品的需求不斷增加,這是支持市場成長的關鍵因素之一。除此之外,由於吸菸者對尼古丁含量極低的菸草產品的消費不斷成長,對加熱不燃燒產品的需求也有所增加。隨著大眾對吸傳統捲菸有害影響的認知不斷增強,為產業投資者提供了利潤豐厚的成長機會。此外,主要市場參與者正在關注新的行銷策略,以增加其產品的銷量,並強調使用加熱不燃燒菸草產品的各種好處。他們也組織廣告活動,鼓勵人們限制吸菸依賴菸草的習慣。此外,對降低風險產品(RRP)的需求也在增加,以盡量減少燃燒菸草的危險副作用。再加上咀嚼煙草和香煙引起的疾病日益流行,正在對市場產生積極影響。除此之外,加熱不燃燒菸草產品透過線下和線上分銷管道的廣泛供應,以及世界各地電子商務產業的蓬勃發展,正在推動市場的成長。此外,各國管理機構正在批准銷售加熱不燃燒菸草產品,這正在加強市場的成長。
The global heat not burn (HNB) tobacco market size reached US$ 21.5 Billion in 2023. Looking forward, IMARC Group expects the market to reach US$ 162.8 Billion by 2032, exhibiting a growth rate (CAGR) of 24.44% during 2024-2032. The cost-effectiveness of the product, wide availability through offline and online distribution channels, and the growing prevalence of diseases due to chewing tobacco and cigarettes represent some of the key factors driving the market.
Heat not burn (HNB) tobacco is an electronic device that contains tobacco. It heats tobacco without burning and creates an aerosol that the user inhales. It comprises a carbon tip wrapped in glass fibers that do not cause the product to create ash or burn down in size. It uses real tobacco, not flavored liquid nicotine, as compared to e-cigarettes. It allows users to experience the sensation of smoking a regular cigarette without inhaling combusted tobacco. HNB tobacco can help reduce the risk of tobacco-related harm for adult smokers who switch from combusted cigarettes. It delivers reduced toxicity, lowers levels of harmful chemicals, and causes minimal impact on lung or heart health as compared to regular cigarettes. As they assist in reducing oxidative stress, inflammation, and deoxyribonucleic acid (DNA) damage, the demand for HNB tobacco is rising across the globe.
At present, the increasing demand for HNB tobacco products due to their low and effective pricing represents one of the key factors supporting the growth of the market. Besides this, there is a rise in the demand for HNB products on account of the growing consumption of tobacco products with minimal nicotine content among smokers. This, along with the increasing awareness among the masses about the harmful impacts of smoking traditional cigarettes, is offering lucrative growth opportunities to industry investors. In addition, key market players are focusing on new marketing strategies to increase the sales of their products and highlight various benefits of using HNB tobacco products. They are also organizing advertising campaigns that encourage people to limit the habit of smoking cigarettes that rely on tobacco. Moreover, there is an increase in the demand for reduced risk products (RRPs) to minimize the dangerous side effects of burning tobacco. This, coupled with the growing prevalence of diseases due to chewing tobacco and cigarettes, is positively influencing the market. Apart from this, the wide availability of HNB tobacco products through offline and online distribution channels, along with the burgeoning e-commerce industry around the world, is propelling the growth of the market. Additionally, governing agencies of various countries are approving the sale of HNB tobacco products, which is strengthening the growth of the market.
IMARC Group provides an analysis of the key trends in each segment of the global heat not burn (HNB) tobacco market, along with forecasts at the global, regional, and country levels from 2024-2032. Our report has categorized the market based on product and distribution channel.
Devices
Direct/Indirect Heating
Hybrid/Infused
Consumables
Tobacco Capsules and Cartridges
Tobacco Sticks
The report has provided a detailed breakup and analysis of the heat not burn (HNB) tobacco market based on the product. This includes devices (direct/indirect heating and hybrid/infused) and consumables (tobacco capsules and cartridges and tobacco sticks). According to the report, devices (direct/indirect heating and hybrid/infused) represented the largest segment.
Offline Stores
Convenience Stores
Tobacco Shops
Grocery Shops
Drug Shops
Others
Online Stores
A detailed breakup and analysis of the heat not burn (HNB) tobacco market based on the distribution channel has also been provided in the report. This includes offline stores (convenience stores, tobacco shops, grocery shops, drug shops, and others) and online stores. According to the report, offline stores (convenience stores, tobacco shops, grocery shops, drug shops, and others) accounted for the largest market share.
North America
United States
Canada
Asia Pacific
China
Japan
India
South Korea
Australia
Indonesia
Others
Europe
Germany
France
United Kingdom
Italy
Spain
Russia
Others
Latin America
Brazil
Mexico
Others
Middle East and Africa
The report has also provided a comprehensive analysis of all the major regional markets, which include North America (the United States and Canada); Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, and others); Europe (Germany, France, the United Kingdom, Italy, Spain, Russia, and others); Latin America (Brazil, Mexico, and others); and the Middle East and Africa. According to the report, Asia Pacific was the largest market for heat not burn (HNB) tobacco. Some of the factors driving the Asia Pacific heat not burn (HNB) tobacco market included the growing consumption of IQOS brand heat-not-burn devices, rising number of smokers, inflating income levels of individuals, etc.
The report has also provided a comprehensive analysis of the competitive landscape in the global heat not burn (HNB) tobacco market. Competitive analysis such as market structure, market share by key players, player positioning, top winning strategies, competitive dashboard, and company evaluation quadrant has been covered in the report. Also, detailed profiles of all major companies have been provided. Some of the companies covered include British American Tobacco plc, HiTaste, Imperial Brands PLC, Japan Tobacco Inc., Philip Morris International Inc., Shenzhen Royal Tobacco Industrial Limited, etc.