Product Code: MRFR/F-B & N/1116-CR
Market Overview
Beer Market is anticipated to register a notable CAGR of 6.64% during the forecast period of 2022-2030.
The Beer Market has seen critical development throughout the course of recent years, with a rising number of buyers going to low-alcohol and non-alcoholic beer. This pattern can be ascribed to developing wellbeing cognizance among buyers who are searching for refreshments with lower alcohol content. Furthermore, the rising notoriety of low-alcohol and non-alcoholic beer can be ascribed to changing purchaser inclinations and the accessibility of new items in the market.
One of the critical drivers of the developing interest for low-alcohol and non-alcoholic beer is changing purchaser inclinations. Numerous buyers are turning out to be more wellbeing cognizant and are searching for ways of diminishing their alcohol admission without forfeiting taste and happiness. Thus, they are going to low-alcohol and non-alcoholic beer as a better option in contrast to customary beer.
Another element adding to the development of this market is the rising number of health cognizant people. As indicated by a study directed by MRFR Investigation 2021, almost 21.5% of worldwide customers say they are effectively attempting to decrease their alcohol utilization.
Market Segment
Based on packaging type the Beer Market is bifurcated into cans and bottles. Based on type the market is divided into alcoholic and Non-alcoholic. The alcoholic beer segment comprises ale, lager, stout, ale, and every other beer that is produced using malt fermentation.
The Beer Market based on consumer groups has been classified into, Gen Z, Gen X, Millennials, and Boomers. On-premises sales of beer are the distribution strategy that involved the direct sales of beer to consumers within the premises of the brewery or place of manufacturing.
Regional Analysis
The Beer Market has been filling consistently lately, with the North American beer market being one of the key regions adding to this development. The rising ubiquity of specialty beer and the developing interest for premium and super-premium beer are a portion of the key variables driving the development of the beer market in the US. The rising fame of low-alcohol beer and the rising pattern of wellbeing and health are likewise expected to add to the development of the beer market in the US. Also, the developing populace of youth combined with the consistently changing buyer inclinations towards the range of drinks has made beer famous in the region for a long time.
The North America Beer market represents the second-biggest market share.
Europe is one of the biggest beer markets on the planet, with a rich history and a different scope of beer societies. Significant nations in the European region like France, Germany, Ireland, the UK, and Russia have seen the vital contributing nations as a component of the utilization of alcoholic and non-alcoholic beers. Beer assumes a significant part in every European nation and is an essential piece of culture, legacy, and nourishment.
Major Players
The key players operating in the beer market are Heineken N.V. (Netherlands), Anheuser-Busch InBev (Belgium), Kirin Holdings Company (Japan), ASAHI GROUP HOLDINGS, LTD. (Japan), Molson Coors Beverage Company (US), Diageo Plc (UK), Carlsberg Breweries A/S (Denmark), Tsingtao Brewery Co. Ltd (China), The Boston Beer Company (US.
TABLE OF CONTENTS
TABLE OF CONTENTS
1 EXECUTIVE SUMMARY 19
- 1.1 GLOBAL BEER MARKET, BY PACKAGING TYPE 21
- 1.2 GLOBAL BEER MARKET, BY CATEGORY 22
- 1.3 GLOBAL BEER MARKET, BY PRICE 23
- 1.4 GLOBAL BEER MARKET, BY PRODUCTION 24
- 1.5 GLOBAL BEER MARKET, BY CONSUMER GROUP 25
- 1.6 GLOBAL BEER MARKET, BY DISTRIBUTION CHANNEL 26
- 1.7 GLOBAL BEER MARKET, BY REGION 27
2 MARKET INTRODUCTION 28
- 2.1 DEFINITION 28
- 2.2 SCOPE OF THE STUDY 28
- 2.3 RESEARCH OBJECTIVE 28
- 2.4 MARKET STRUCTURE 28
3 RESEARCH METHODOLOGY 29
- 3.1 RESEARCH PROCESS 29
- 3.2 PRIMARY RESEARCH 30
- 3.3 SECONDARY RESEARCH 31
- 3.4 MARKET SIZE ESTIMATION 32
- 3.5 FORECAST MODEL 33
- 3.6 LIST OF ASSUMPTIONS & LIMITATIONS 34
4 MARKET DYNAMICS 35
- 4.1 INTRODUCTION 35
- 4.2 DRIVERS 36
- 4.2.1 GROWING DEMAND FOR LOW-ALCOHOL AND NON-ALCOHOLIC BEER. 36
- 4.2.2 EXPANSION OF KEY PLAYERS IN EMERGING MARKETS COUPLED WITH GROWING DEMAND FOR BEER. 37
- 4.2.3 DRIVERS IMPACT ANALYSIS 38
- 4.3 RESTRAINT 38
- 4.3.1 HIGH TAXES IMPOSED ON BEER IN CERTAIN COUNTRIES. 38
- 4.3.2 STRINGENT REGULATIONS ON MARKETING AND ADVERTISING BEER IN SEVERAL REGIONS ARE
HAMPERING THE MARKET GROWTH. 39
- 4.3.3 RESTRAINTS IMPACT ANALYSIS 40
- 4.4 OPPORTUNITY 40
- 4.4.1 INVESTMENT IN RESEARCH AND DEVELOPMENT OF NEW BEER PRODUCTS AND TECHNOLOGIES. 40
- 4.5 CHALLENGES 41
- 4.5.1 INTENSE COMPETITION AMONG BEER MANUFACTURERS. 41
5 MARKET FACTOR ANALYSIS 42
- 5.1 VALUE CHAIN ANALYSIS 42
- 5.1.1 RAW MATERIAL PROCUREMENT 43
- 5.1.2 MANUFACTURING 43
- 5.1.3 PACKAGING 45
- 5.2 SUPPLY CHAIN ANALYSIS 46
- 5.2.1 RAW MATERIALS SOURCING 46
- 5.2.2 MANUFACTURING 47
- 5.2.3 DISTRIBUTION 47
- 5.2.4 END-USER 47
- 5.3 PORTER'S FIVE FORCES MODEL 48
- 5.3.1 BARGAINING POWER OF SUPPLIERS 48
- 5.3.2 BARGAINING POWER OF BUYERS 49
- 5.3.3 THREAT OF NEW ENTRANTS 49
- 5.3.4 THREAT OF SUBSTITUTES 49
- 5.3.5 INTENSITY OF RIVALRY 50
- 5.4 IMPACT OF COVID-19 PANDEMIC ON GLOBAL BEER MARKET 50
- 5.4.1 IMPACT ON PRODUCTION 50
- 5.4.2 IMPACT ON ONLINE VS OFFLINE SALES 50
- 5.4.3 IMPACT ON PRICING 51
- 5.4.4 IMPACT ON OVERALL GLOBAL BEER MARKET 51
6 GLOBAL BEER MARKET, BY PACKAGING TYPE 52
- 6.1 OVERVIEW 52
- 6.1.1 GLOBAL BEER MARKET ESTIMATES & FORECAST, BY PACKAGING TYPE, 2022-2030 53
- 6.2 CANS 53
- 6.2.1 CANS: MARKET ESTIMATES & FORECAST, BY REGION, 2022-2030 53
- 6.3 BOTTLES 54
- 6.3.1 BOTTLES: MARKET ESTIMATES & FORECAST, BY REGION, 2022-2030 54
7 GLOBAL BEER MARKET, BY CATEGORY 55
- 7.1 OVERVIEW 55
- 7.1.1 GLOBAL BEER MARKET ESTIMATES & FORECAST, BY CATEGORY, 2022-2030 56
- 7.2 ALCOHOLIC 56
- 7.2.1 ALCOHOLIC: MARKET ESTIMATES & FORECAST, BY REGION, 2022-2030 56
- 7.3 NON-ALCOHOLIC 57
- 7.3.1 NON-ALCOHOLIC: MARKET ESTIMATES & FORECAST, BY REGION, 2022-2030 57
8 GLOBAL BEER MARKET, BY PRICE 58
- 8.1 OVERVIEW 58
- 8.1.1 GLOBAL BEER MARKET ESTIMATES & FORECAST, BY PRICE, 2022-2030 59
- 8.2 POPULAR-PRICED 59
- 8.2.1 POPULAR-PRICED: MARKET ESTIMATES & FORECAST, BY REGION, 2022-2030 59
- 8.3 PREMIUM 60
- 8.3.1 PREMIUM: MARKET ESTIMATES & FORECAST, BY REGION, 2022-2030 60
9 GLOBAL BEER MARKET, BY PRODUCTION 61
- 9.1 OVERVIEW 61
- 9.1.1 GLOBAL BEER MARKET ESTIMATES & FORECAST, BY PRODUCTION, 2022-2030 62
- 9.2 MACROBREWERY 62
- 9.2.1 MACROBREWERY: MARKET ESTIMATES & FORECAST, BY REGION, 2022-2030 62
- 9.3 MICROBREWERY 63
- 9.3.1 MICROBREWERY: MARKET ESTIMATES & FORECAST, BY REGION, 2022-2030 63
- 9.4 CRAFT BREWERY 64
- 9.4.1 CRAFT BREWERY: MARKET ESTIMATES & FORECAST, BY REGION, 2022-2030 64
- 9.5 OTHERS 65
- 9.5.1 OTHERS: MARKET ESTIMATES & FORECAST, BY REGION, 2022-2030 65
10 GLOBAL BEER MARKET, BY CONSUMER GROUP 66
- 10.1 OVERVIEW 66
- 10.1.1 GLOBAL BEER MARKET ESTIMATES & FORECAST, BY CONSUMER GROUP, 2022-2030 67
- 10.2 GEN Z 67
- 10.2.1 GEN Z: MARKET ESTIMATES & FORECAST, BY REGION, 2022-2030 67
- 10.3 MILLENNIALS 68
- 10.3.1 MILLENNIALS: MARKET ESTIMATES & FORECAST, BY REGION, 2022-2030 68
- 10.4 GEN X 69
- 10.4.1 GEN X: MARKET ESTIMATES & FORECAST, BY REGION, 2022-2030 69
- 10.5 BOOMERS 70
- 10.5.1 BOOMERS: MARKET ESTIMATES & FORECAST, BY REGION, 2022-2030 70
11 GLOBAL BEER MARKET, BY DISTRIBUTION CHANNEL 71
- 11.1 OVERVIEW 71
- 11.1.1 GLOBAL BEER MARKET ESTIMATES & FORECAST, BY DISTRIBUTION CHANNEL, 2022-2030 72
- 11.2 ON-PREMISES 72
- 11.2.1 ON-PREMISES: MARKET ESTIMATES & FORECAST, BY REGION, 2022-2030 72
- 11.3 SUPERMARKETS & HYPERMARKETS 73
- 11.3.1 SUPERMARKETS & HYPERMARKETS: MARKET ESTIMATES & FORECAST, BY REGION, 2022-2030 73
- 11.4 SPECIALTY STORES 74
- 11.4.1 SPECIALTY STORES: MARKET ESTIMATES & FORECAST, BY REGION, 2022-2030 74
- 11.5 ONLINE 75
- 11.5.1 ONLINE: MARKET ESTIMATES & FORECAST, BY REGION, 2022-2030 75
- 11.6 OTHERS 76
- 11.6.1 OTHERS: MARKET ESTIMATES & FORECAST, BY REGION, 2022-2030 76
12 GLOBAL BEER MARKET, BY REGION 77
- 12.1 INTRODUCTION 77
- 12.1.1 GLOBAL BEER MARKET ESTIMATES & FORECAST, BY REGION, 2022-2030 78
- 12.2 NORTH AMERICA 79
- 12.2.1 US 82
- 12.2.2 CANADA 83
- 12.2.3 MEXICO 85
- 12.3 EUROPE 87
- 12.3.1 GERMANY 90
- 12.3.2 UK 91
- 12.3.3 FRANCE 93
- 12.3.4 SPAIN 95
- 12.3.5 ITALY 96
- 12.3.6 REST OF EUROPE 98
- 12.4 ASIA-PACIFIC 100
- 12.4.1 CHINA 103
- 12.4.2 INDIA 104
- 12.4.3 JAPAN 106
- 12.4.4 AUSTRALIA & NEW ZEALAND 108
- 12.4.5 REST OF ASIA-PACIFIC 109
- 12.5 REST OF THE WORLD 111
- 12.5.1 SOUTH AMERICA 114
- 12.5.2 MIDDLE EAST 115
- 12.5.3 AFRICA 117
13 COMPETITIVE LANDSCAPE 119
- 13.1 INTRODUCTION 119
- 13.2 MARKET STRATEGY ANALYSIS 119
- 13.3 COMPETITIVE BENCHMARKING 120
- 13.4 KEY DEVELOPMENTS & GROWTH STRATEGIES 121
- 13.4.1 INVESTMENT 121
- 13.4.2 MERGER & ACQUISITIONS 122
- 13.4.3 PRODUCT LAUNCH 123
- 13.4.4 COLLABORATION 123
- 13.4.5 JOINT VENTURE 124
- 13.4.6 PARTNERSHIP 124
14 COMPANY PROFILES 125
- 14.1 ANHEUSER-BUSCH INBEV 125
- 14.1.1 COMPANY OVERVIEW 125
- 14.1.2 FINANCIAL OVERVIEW 126
- 14.1.3 PRODUCTS OFFERED 127
- 14.1.4 KEY DEVELOPMENTS 128
- 14.1.5 SWOT ANALYSIS 129
- 14.1.6 KEY STRATEGIES 129
- 14.2 HEINEKEN N.V. 130
- 14.2.1 COMPANY OVERVIEW 130
- 14.2.2 FINANCIAL OVERVIEW 131
- 14.2.3 PRODUCTS OFFERED 132
- 14.2.4 KEY DEVELOPMENTS 132
- 14.2.5 SWOT ANALYSIS 133
- 14.2.6 KEY STRATEGIES 133
- 14.3 ASAHI GROUP HOLDINGS, LTD. 134
- 14.3.1 COMPANY OVERVIEW 134
- 14.3.2 FINANCIAL OVERVIEW 135
- 14.3.3 PRODUCTS OFFERED 136
- 14.3.4 KEY DEVELOPMENTS 136
- 14.3.5 SWOT ANALYSIS 137
- 14.3.6 KEY STRATEGIES 138
- 14.4 KIRIN HOLDINGS COMPANY, LIMITED. 139
- 14.4.1 COMPANY OVERVIEW 139
- 14.4.2 FINANCIAL OVERVIEW 139
- 14.4.3 PRODUCTS OFFERED 140
- 14.4.4 KEY DEVELOPMENTS 140
- 14.4.5 SWOT ANALYSIS 141
- 14.4.6 KEY STRATEGIES 141
- 14.5 DIAGEO PLC 142
- 14.5.1 COMPANY OVERVIEW 142
- 14.5.2 FINANCIAL OVERVIEW 142
- 14.5.3 PRODUCTS OFFERED 143
- 14.5.4 KEY DEVELOPMENTS 143
- 14.5.5 SWOT ANALYSIS 144
- 14.5.6 KEY STRATEGIES 144
- 14.6 THE BOSTON BEER COMPANY 145
- 14.6.1 COMPANY OVERVIEW 145
- 14.6.2 FINANCIAL OVERVIEW 145
- 14.6.3 PRODUCTS OFFERED 146
- 14.6.4 KEY DEVELOPMENTS 146
- 14.6.5 SWOT ANALYSIS 147
- 14.6.6 KEY STRATEGIES 147
- 14.7 MOLSON COORS BEVERAGE COMPANY 148
- 14.7.1 COMPANY OVERVIEW 148
- 14.7.2 FINANCIAL OVERVIEW 148
- 14.7.3 PRODUCTS OFFERED 149
- 14.7.4 KEY DEVELOPMENTS 149
- 14.7.5 SWOT ANALYSIS 150
- 14.7.6 KEY STRATEGIES 150
- 14.8 CARLSBERG BREWERIES A/S 151
- 14.8.1 COMPANY OVERVIEW 151
- 14.8.2 FINANCIAL OVERVIEW 151
- 14.8.3 PRODUCTS OFFERED 152
- 14.8.4 KEY DEVELOPMENTS 153
- 14.8.5 SWOT ANALYSIS 153
- 14.8.6 KEY STRATEGIES 153
- 14.9 CHINA RESOURCES BEER (HOLDINGS) COMPANY LIMITED 154
- 14.9.1 COMPANY OVERVIEW 154
- 14.9.2 FINANCIAL OVERVIEW 154
- 14.9.3 PRODUCTS OFFERED 155
- 14.9.4 KEY DEVELOPMENTS 155
- 14.9.5 SWOT ANALYSIS 155
- 14.9.6 KEY STRATEGIES 156
- 14.10 TSINGTAO BREWERY CO. LTD 157
- 14.10.1 COMPANY OVERVIEW 157
- 14.10.2 FINANCIAL OVERVIEW 157
- 14.10.3 PRODUCTS OFFERED 158
- 14.10.4 KEY DEVELOPMENTS 158
- 14.10.5 SWOT ANALYSIS 158
- 14.10.6 KEY STRATEGIES 159