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市場調查報告書

啤酒的中國市場

Beer Markets in China

出版商 Asia Market Information & Development 商品編碼 55409
出版日期 內容資訊 英文 239 Pages
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啤酒的中國市場 Beer Markets in China
出版日期: 2016年03月18日 內容資訊: 英文 239 Pages
簡介

本報告提供中國的啤酒市場相關資料、產業分析、需求、市場策略和生產業者的名錄。

第1章 簡介

第2章 商務環境

  • 經濟預測
    • 主要的經濟指標
    • 工業生產
    • 人口及人力資源
    • 外國投資
    • 國際貿易
  • 金融及稅金的法規
    • 銀行制度、規定
    • 外匯
    • 稅金、關稅

第3章 啤酒產業分析

  • 產業結構
  • 市場規模與成長
  • 主要生產業者廠房地點、生產量
  • 主要生產業者的市場佔有率
  • 人事費用
  • 潛在企業
  • 主要經銷商
  • 主要外國投資
  • 技術開發

第4章 啤酒的生產、需求

  • 概要
  • 啤酒的生產和需求
  • 啤酒的進出口
  • 價格趨勢

第5章 啤酒的各市場消費量

  • 市場預測概要
  • 政府的包裝相關法規
  • 各年齡層的人口
  • 消費者的支出趨勢
  • 各地區啤酒消費
  • 各市場的啤酒需求
    • 零售
    • 餐廳

第6章 行銷策略

  • 中國的流通系統
    • 中國的流通系統
    • 啤酒流通管道
    • 交通、運輸基礎設施
    • 通訊
  • 進入中國市場
    • 授權
    • 專利權
    • 網路貿易
    • 公司、代理店
    • 代表處、中國子公司
    • 完全外資企業

第7章 生產業者名錄

  • 啤酒生產業者簡介
  • 經銷商
  • 主要超級市場
  • 進出口公司者
  • 研究機關、團體

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目錄
Product Code: 283

China's demand for Beer has grown at a fast pace in the past decade. In the next decade, both production and demand will continue to grow. The Chinese economy maintains a high speed growth which has been stimulated by the consecutive increases of industrial output, import & export, consumer consumption and capital investment for over two decades. This new study examines China's economic trends, investment environment, industry development, supply and demand, industry capacity, industry structure, marketing channels and major industry participants. Historical data (2005, 2010 and 2015) and long-term forecasts through 2020 and 2025 are presented. Major producers in China are profiled.

The primary and secondary research is done in China in order to access up-to-date government regulations, market information and industry data. Data were collected from the Chinese government publications, Chinese language newspapers and magazines, industry associations, local governments' industry bureaus, industry publications, and our in-house databases. Interviews are conducted with Chinese industry experts, university professors, and producers in China. Economic models and quantitative methods are applied in this report to project market demand and industry trends. Metric system is used and values are presented in either Yuan (RMB, current price) and/or US dollars.

Our market research reports provide hard-to-find market data and analyses. Today, China has the largest market in the world. Tremendous fast-growing markets for imports and business opportunities for companies around the world. If you want to expand your business or sell your products in China, our research reports provide the insights and projections into Chinese markets necessary for you to do so.

TABLE OF CONTENTS

I. INTRODUCTION

  • Report Scope and Methodology
  • Executive Summary

II. BUSINESS ENVIRONMENT

  • Economic Outlook
  • Key Economic Indicators
  • Industrial Output
  • Population and Labor
  • Foreign Investment
  • Foreign Trade
  • Financial and Tax Regulations
  • Banking System and Regulations
  • Foreign Exchange
  • Taxes, Tariff and Custom Duties

III. BEER INDUSTRY ASSESSMENTS

  • Beer Industry Structure
  • Market Size and Growth
  • Major Producer Facility Locations and Output
  • Market Share of Key Producers
  • Labor Costs
  • Potential Entrants
  • Major Distributors
  • Major Foreign Investments
  • Technology Development

IV. BEER PRODUCTION AND DEMAND

  • Overview
  • Beer Production and Demand
  • Qingdao
  • Yanjing
  • Budweiser
  • Zhujiang
  • Suntory
  • Reeb
  • Tiger
  • Blue Ribbon
  • Rheinech
  • Hapi
  • Carlsberg
  • Snowbeer
  • Huiquan
  • Lanjian
  • Others
  • Beer Imports and Exports
  • Pricing Trends

V. BEER CONSUMPTION BY MARKET

  • Beer Markets Outlook Overview
  • Government Packaging Regulations
  • Population by Age Group
  • Consumer Spending Trends
  • Beer Consumption by Region
  • Beer Demand by Market
  • Retails
  • Retail Market Outlook
  • Beer Demand in Retail Markets
  • Restaurants
  • Retardant Market Outlook
  • Beer Demand in Restaurants

VI. MARKETING STRATEGIES

  • Distribution System in China
  • China's Distribution System
  • Beer Distribution Channels
  • Transportation and Freight Infrastructure
  • Communications
  • China's Market Entry
  • Licensing
  • Franchising
  • E-commerce
  • Trading Companies and Local Agents
  • Representative Offices and Chinese Subsidiaries
  • Wholly Foreign Owned Enterprises

VII. BEER PRODUCER DIRECTORY

  • Beer Producer Profiles
  • Distributors
  • Major Supermarkets
  • Trading Companies
  • Research Institutions and Associations

LIST OF TABLES

I. INTRODUCTION

  • Economic Outlook Summary
  • Beer Supply and Demand Summary

II. BUSINESS ENVIRONMENT

  • Key Economic Indicators
  • Industrial Output
  • Population and Labor Force Trends
  • Foreign Investment and Loans
  • Foreign Trade
  • Key Commodity Exports from China
  • China's Exports to its Leading Trade Partners
  • Key Commodity Imports into China
  • China's Imports from Its Leading Trade Partners

III. BEER INDUSTRY ASSESSMENTS

  • Major Producer Facility Locations and Output
  • Market Share of Key Producers
  • Major Foreign Investments

IV. BEER PRODUCTION AND DEMAND

  • Beer Production and Demand
  • Qingdao
  • Yanjing
  • Budweiser
  • Zhujiang
  • Suntory
  • Reeb
  • Tiger
  • Blue Ribbon
  • Rheinech
  • Hapi
  • Carlsberg
  • Snowbeer
  • Huiquan
  • Lanjian
  • Others
  • Beer Imports and Exports

V. BEER CONSUMPTION BY MARKET

  • Total Beer Consumption by Market
  • Population by Age Group
  • Consumer Spending Trends
  • Beer Consumption by Region
  • Beer Demand by Market
  • Retail Market Outlook
  • Beer Demand in Retail Markets
  • Retardant Market Outlook
  • Beer Demand in Restaurants

LIST OF CHARTS

  • Beer Production and Demand Summary
  • China's GDP and Industrial Output
  • Population Trends
  • Industrial Output by Ownership
  • Foreign Investments and Loans
  • China's Imports and Exports
  • Key Commodity Exports from China
  • Key Commodity Imports into China
  • Beer Output
  • Beer Production and Demand
  • Beer Exports and Imports
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