中國的啤酒市場
市場調查報告書
商品編碼
55409

中國的啤酒市場

Beer Markets in China

出版日期: | 出版商: Asia Market Information & Development Co. | 英文 239 Pages | 訂單完成後即時交付

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過去十年,中國對啤酒的需求快速增長。未來 10 年,生產和需求預計將繼續擴大。二十多年來,在工業產值、進出口、消費和資本投資持續增長的推動下,中國經濟保持高速增長。

本報告提供中國的啤酒的市場調查,彙整中國的經濟趨勢·商業環境,產業結構,供需趨勢,市場規模與成長預測,行銷策略,主要製造商的簡介等資料。

目錄

第1章 簡介

第2章 商業環境

  • 經濟預測
  • 主要經濟指標
  • 工業生產
  • 人口和勞動力
  • 外國投資
  • 國際貿易
  • 財務及稅相關法規
  • 銀行系統和法規
  • 外匯
  • 稅金·關稅·報關手續

第3章 啤酒產業的評估

  • 產業結構
  • 市場規模·成長
  • 主要的製造設施的定位及製造規模
  • 主要製造者的市場佔有率
  • 人事費用
  • 潛在的參與企業
  • 主要的流通銷售商
  • 主要的國外投資
  • 技術開發

第4章 啤酒的製造·需求

  • 概要
  • 啤酒的製造·需求
  • Qingdao
  • Yanjing
  • Budweiser
  • Zhujiang
  • Suntory
  • Reeb
  • Tiger
  • Blue Ribbon
  • Rheinech
  • Hapi
  • Carlsberg
  • Snowbeer
  • Huiquan
  • Lanjian
  • 其他
  • 啤酒的進出口
  • 價格趨勢

第5章 啤酒消費:各市場

  • 啤酒市場展望:概要
  • 政府的包裝相關法規
  • 各年齡層人口
  • 消費趨勢
  • 啤酒消費:各地區
  • 啤酒需求:各市場
  • 零售
  • 零售市場展望
  • 零售市場上啤酒需求
  • 餐廳
  • 餐廳市場展望
  • 餐廳的啤酒需求

第6章 行銷策略

  • 中國的流通系統
  • 中國的流通系統
  • 啤酒的流通管道
  • 運輸及貨物基礎設施
  • 通訊
  • 中國的市場進入
  • 授權
  • 專利權
  • 電子商務
  • 公司·當地經銷商
  • 代表辦事處·中國子公司
  • 外資型企業100%

第7章 啤酒製造商目錄

  • 啤酒製造商簡介
  • 流通銷售商
  • 主要的超級市場
  • 貿易公司
  • 研究機關·協會
Product Code: 283

China's demand for Beer has grown at a fast pace in the past decade. In the next decade, both production and demand will continue to grow. The Chinese economy maintains a high speed growth which has been stimulated by the consecutive increases of industrial output, import & export, consumer consumption and capital investment for over two decades. This new study examines China's economic trends, investment environment, industry development, supply and demand, industry capacity, industry structure, marketing channels and major industry participants. Historical data (2012, 2017 and 2022) and long-term forecasts through 2027 and 2032 are presented. Major producers in China are profiled.

The primary and secondary research is done in China in order to access up-to-date government regulations, market information and industry data. Data were collected from the Chinese government publications, Chinese language newspapers and magazines, industry associations, local governments' industry bureaus, industry publications, and our in-house databases. Interviews are conducted with Chinese industry experts, university professors, and producers in China. Economic models and quantitative methods are applied in this report to project market demand and industry trends. Metric system is used and values are presented in either Yuan (RMB, current price) and/or US dollars.

Our market research reports provide hard-to-find market data and analyses. Today, China has the largest market in the world. Tremendous fast-growing markets for imports and business opportunities for companies around the world. If you want to expand your business or sell your products in China, our research reports provide the insights and projections into Chinese markets necessary for you to do so.

TABLE OF CONTENTS

I. INTRODUCTION

  • Report Scope and Methodology
  • Executive Summary

II. BUSINESS ENVIRONMENT

  • Economic Outlook
  • Key Economic Indicators
  • Industrial Output
  • Population and Labor
  • Foreign Investment
  • Foreign Trade
  • Financial and Tax Regulations
  • Banking System and Regulations
  • Foreign Exchange
  • Taxes, Tariff and Custom Duties

III. BEER INDUSTRY ASSESSMENTS

  • Beer Industry Structure
  • Market Size and Growth
  • Major Producer Facility Locations and Output
  • Market Share of Key Producers
  • Labor Costs
  • Potential Entrants
  • Major Distributors
  • Major Foreign Investments
  • Technology Development

IV. BEER PRODUCTION AND DEMAND

  • Overview
  • Beer Production and Demand
  • Qingdao
  • Yanjing
  • Budweiser
  • Zhujiang
  • Suntory
  • Reeb
  • Tiger
  • Blue Ribbon
  • Rheinech
  • Hapi
  • Carlsberg
  • Snowbeer
  • Huiquan
  • Lanjian
  • Others
  • Beer Imports and Exports
  • Pricing Trends

V. BEER CONSUMPTION BY MARKET

  • Beer Markets Outlook Overview
  • Government Packaging Regulations
  • Population by Age Group
  • Consumer Spending Trends
  • Beer Consumption by Region
  • Beer Demand by Market
  • Retails
  • Retail Market Outlook
  • Beer Demand in Retail Markets
  • Restaurants
  • Retardant Market Outlook
  • Beer Demand in Restaurants

VI. MARKETING STRATEGIES

  • Distribution System in China
  • China's Distribution System
  • Beer Distribution Channels
  • Transportation and Freight Infrastructure
  • Communications
  • China's Market Entry
  • Licensing
  • Franchising
  • E-commerce
  • Trading Companies and Local Agents
  • Representative Offices and Chinese Subsidiaries
  • Wholly Foreign Owned Enterprises

VII. BEER PRODUCER DIRECTORY

  • Beer Producer Profiles
  • Distributors
  • Major Supermarkets
  • Trading Companies
  • Research Institutions and Associations

LIST OF TABLES

I. INTRODUCTION

  • Economic Outlook Summary
  • Beer Supply and Demand Summary

II. BUSINESS ENVIRONMENT

  • Key Economic Indicators
  • Industrial Output
  • Population and Labor Force Trends
  • Foreign Investment and Loans
  • Foreign Trade
  • Key Commodity Exports from China
  • China's Exports to its Leading Trade Partners
  • Key Commodity Imports into China
  • China's Imports from Its Leading Trade Partners

III. BEER INDUSTRY ASSESSMENTS

  • Major Producer Facility Locations and Output
  • Market Share of Key Producers
  • Major Foreign Investments

IV. BEER PRODUCTION AND DEMAND

  • Beer Production and Demand
  • Qingdao
  • Yanjing
  • Budweiser
  • Zhujiang
  • Suntory
  • Reeb
  • Tiger
  • Blue Ribbon
  • Rheinech
  • Hapi
  • Carlsberg
  • Snowbeer
  • Huiquan
  • Lanjian
  • Others
  • Beer Imports and Exports

V. BEER CONSUMPTION BY MARKET

  • Total Beer Consumption by Market
  • Population by Age Group
  • Consumer Spending Trends
  • Beer Consumption by Region
  • Beer Demand by Market
  • Retail Market Outlook
  • Beer Demand in Retail Markets
  • Retardant Market Outlook
  • Beer Demand in Restaurants

LIST OF CHARTS

  • Beer Production and Demand Summary
  • China's GDP and Industrial Output
  • Population Trends
  • Industrial Output by Ownership
  • Foreign Investments and Loans
  • China's Imports and Exports
  • Key Commodity Exports from China
  • Key Commodity Imports into China
  • Beer Output
  • Beer Production and Demand
  • Beer Exports and Imports