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市場調查報告書
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1386187

動態廣告插入市場報告：2030 年趨勢、預測與競爭分析

Dynamic Ad Insertion Market Report: Trends, Forecast and Competitive Analysis to 2030
出版日期: | 出版商: Lucintel | 英文 150 Pages | 商品交期: 3個工作天內

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簡介目錄

動態廣告趨勢和預測

到 2030 年，全球動態廣告插入市場預計將達到 80 億美元，2024 年至 2030 年年複合成長率為 11.5%。該市場的主要促進因素是 OTT數位廣告需求的增加、先進數位行銷需求的增加以及影片串流服務的日益採用。全球動態廣告插入市場的未來充滿希望，媒體和娛樂、電子商務、通訊和金融市場充滿機會。

動態廣告插入市場洞察

根據 Lucintel 的預測，基於網路的業務預計將在預測期內實現高速成長。

由於快速的數位和數位視訊內容（包括 OTT）串流服務和隨選按需（VoD）平台的Over-the-Top，亞太地區將繼續成為最大的地區。

市場規模/估計：以金額計算的動態廣告插入的估計市場規模（十億美元）。

趨勢和預測分析：各個細分市場和地區的市場趨勢（2018-2023）和預測（2024-2030）。

細分分析：依產品類型、應用程式、最終用途產業和區域金額($B) 估算動態廣告插入市場規模。

區域分析：北美、歐洲、亞太地區和世界其他地區的動態廣告插入市場區隔。

成長機會：按產品類型、應用、最終用途產業和地區對動態廣告插入市場的成長機會分析。

策略分析：動態廣告插入市場中的併購、新產品開發、競爭形勢等。

基於波特五力模型的產業競爭強度分析

本報告回答了 11 個關鍵問題：

  • Q.1. 細分市場中最有前途和高成長的機會是什麼？
  • Q.2.哪個細分市場將以更快的速度成長？為什麼？
  • Q.3.您認為哪些地區未來會出現更快的成長？為什麼？
  • Q.4. 影響市場動態的主要因素有哪些？市場的主要挑戰和業務風險是什麼？
  • Q.5. 這個市場的商業風險和競爭威脅是什麼？
  • Q.6.這個市場有哪些新趨勢？為什麼？
  • Q.7.市場客戶需求有何改變？
  • Q.8. 該市場有哪些新發展以及哪些公司處於領先地位？
  • Q.9.這個市場的主要企業有哪些？主要企業採取哪些策略配合措施來發展業務？
  • Q.10. 該市場上的競爭產品有哪些？由於材料或產品替代而導致市場佔有率下降的威脅有多大？
  • Q.11.過去年度發生了哪些併購事件，對產業產生了哪些影響？

目錄

第1章 執行摘要

第2章 全球動態廣告插入市場：市場動態

  • 簡介、背景、分類
  • 供應鏈
  • 產業促進因素與挑戰

第3章 2018-2030年市場趨勢及預測分析

  • 宏觀經濟趨勢（2018-2023）與預測（2024-2030）
  • 全球動態廣告插入市場趨勢（2018-2023）與預測（2024-2030）
  • 按產品類型分類的全球動態廣告插入市場
    • 基於網路的
    • 基於應用程式
  • 按應用程式分類的全球動態廣告插入市場
    • 視訊串流
    • 電視轉播
    • 智慧型手機
    • 其他
  • 按最終用途產業分類的全球動態廣告插入市場
    • 媒體與娛樂
    • 電子商務
    • 電訊
    • 金融
    • 其他

第4章 2018-2030年分地區市場趨勢及預測分析

  • 按地區分類的全球動態廣告插入市場
  • 北美動態廣告插入市場
  • 歐洲動態廣告插入市場
  • 亞太地區動態廣告插入市場
  • 其他地區充滿活力的廣告插入市場

第5章 競爭分析

  • 產品系列分析
  • 營運整合
  • 波特五力分析

第6章 成長機會與策略分析

  • 成長機會分析
    • 按產品類型分類的全球動態廣告插入市場成長機會
    • 全球動態廣告插入市場成長機會（按應用程式）
    • 最終用途產業的全球動態廣告插入市場成長機會
    • 按地區分類的全球動態廣告插入市場成長機會
  • 全球動態廣告插入市場新趨勢
  • 戰略分析
    • 新產品開發
    • 全球動態廣告插入市場容量擴張
    • 全球動態廣告插入市場中的合併、收購與合資企業
    • 認證和許可

第7章 主要企業概況

  • Google
  • Adobe
  • SpotX
  • Amagi Media Labs
  • Harmonic
  • Encoding.com
  • Vidillion
  • Edgeware
  • Yospace Technologies
  • Gourmet Ads
簡介目錄

Dynamic Ad Insertion Trends and Forecast

The future of the global dynamic Ad insertion market looks promising with opportunities in the media and entertainment, e-commerce, telecommunication, and finance markets. The global dynamic Ad insertion market is expected to reach an estimated $8.0 billion by 2030 with a CAGR of 11.5% from 2024 to 2030. The major drivers for this market are rising demand for digital advertisement in OTT, growing demand for advanced digital marketing, and rising adoption of video streaming services.

A more than 150-page report is developed to help in your business decisions.

Dynamic Ad Insertion by Segment

The study includes a forecast for the global dynamic Ad insertion by product type, application, end use industry, and region.

Dynamic Ad Insertion Market by Product Type [Shipment Analysis by Value from 2018 to 2030]:

  • Web-Based
  • App-Based

Dynamic Ad Insertion Market by Application [Shipment Analysis by Value from 2018 to 2030]:

  • Video Streaming
  • Broadcast TV
  • Mobile
  • Others

Dynamic Ad Insertion Market by End Use Industry [Shipment Analysis by Value from 2018 to 2030]:

  • Media and Entertainment
  • E-Commerce
  • Telecommunications
  • Finance
  • Others

Dynamic Ad Insertion Market by Region [Shipment Analysis by Value from 2018 to 2030]:

  • North America
  • Europe
  • Asia Pacific
  • The Rest of the World

List of Dynamic Ad Insertion Companies

Companies in the market compete on the basis of product quality offered. Major players in this market focus on expanding their manufacturing facilities, R&D investments, infrastructural development, and leverage integration opportunities across the value chain. With these strategies dynamic Ad insertion companies cater increasing demand, ensure competitive effectiveness, develop innovative products & technologies, reduce production costs, and expand their customer base. Some of the dynamic Ad insertion companies profiled in this report include-

  • Google
  • Adobe
  • SpotX
  • Amagi Media Labs
  • Harmonic
  • Encoding.com
  • Vidillion
  • Edgeware
  • Yospace Technologies
  • Gourmet Ads

Dynamic Ad Insertion Market Insights

Lucintel forecasts that web-based is expected to witness higher growth over the forecast period.

APAC will remain the largest region due to rapid digital transformation and rising popularity of digital video content, including over-the-top (OTT) streaming services and video-on-demand (VoD) platforms.

Features of the Global Dynamic Ad Insertion Market

Market Size Estimates: Dynamic Ad insertion market size estimation in terms of value ($B).

Trend and Forecast Analysis: Market trends (2018 to 2023) and forecast (2024 to 2030) by various segments and regions.

Segmentation Analysis: Dynamic Ad insertion market size by product type, application, end use industry, and region in terms of value ($B).

Regional Analysis: Dynamic Ad insertion market breakdown by North America, Europe, Asia Pacific, and Rest of the World.

Growth Opportunities: Analysis of growth opportunities in different product types, applications, end use industries, and regions for the dynamic Ad insertion market.

Strategic Analysis: This includes M&A, new product development, and competitive landscape of the dynamic Ad insertion market.

Analysis of competitive intensity of the industry based on Porter's Five Forces model.

FAQ

Q.1 What is the dynamic Ad insertion market size?

Answer: The global dynamic Ad insertion market is expected to reach an estimated $8.0 billion by 2030.

Q.2 What is the growth forecast for dynamic Ad insertion market?

Answer: The global dynamic Ad insertion market is expected to grow with a CAGR of 11.5% from 2024 to 2030.

Q.3 What are the major drivers influencing the growth of the dynamic Ad insertion market?

Answer: The major drivers for this market are rising demand for digital advertisement in OTT, growing demand for advanced digital marketing, and rising adoption of video streaming services.

Q4. What are the major segments for dynamic Ad insertion market?

Answer: The future of the dynamic Ad insertion market looks promising with opportunities in the media and entertainment, e-commerce, telecommunication, and finance markets.

Q5. Who are the key dynamic Ad insertion market companies?

Answer: Some of the key dynamic Ad insertion companies are as follows:

  • Google
  • Adobe
  • SpotX
  • Amagi Media Labs
  • Harmonic
  • Encoding.com
  • Vidillion
  • Edgeware
  • Yospace Technologies
  • Gourmet Ads

Q6. Which dynamic Ad insertion market segment will be the largest in future?

Answer: Lucintel forecasts that web-based is expected to witness higher growth over the forecast period.

Q7. In dynamic Ad insertion market, which region is expected to be the largest in next 5 years?

Answer: APAC will remain the largest region due to rapid digital transformation and rising popularity of digital video content, including over-the-top (OTT) streaming services and video-on-demand (VoD) platforms.

Q.8 Do we receive customization in this report?

Answer: Yes, Lucintel provides 10% customization without any additional cost.

This report answers following 11 key questions:

  • Q.1. What are some of the most promising, high-growth opportunities for the dynamic Ad insertion market by product type (web-based and app-based), application (video streaming, broadcast TV, mobile, and others), end use industry (media and entertainment, e-commerce, telecommunications, finance, and others), and region (North America, Europe, Asia Pacific, and the Rest of the World)?
  • Q.2. Which segments will grow at a faster pace and why?
  • Q.3. Which region will grow at a faster pace and why?
  • Q.4. What are the key factors affecting market dynamics? What are the key challenges and business risks in this market?
  • Q.5. What are the business risks and competitive threats in this market?
  • Q.6. What are the emerging trends in this market and the reasons behind them?
  • Q.7. What are some of the changing demands of customers in the market?
  • Q.8. What are the new developments in the market? Which companies are leading these developments?
  • Q.9. Who are the major players in this market? What strategic initiatives are key players pursuing for business growth?
  • Q.10. What are some of the competing products in this market and how big of a threat do they pose for loss of market share by material or product substitution?
  • Q.11. What M&A activity has occurred in the last 5 years and what has its impact been on the industry?

Table of Contents

1. Executive Summary

2. Global Dynamic Ad Insertion Market : Market Dynamics

  • 2.1: Introduction, Background, and Classifications
  • 2.2: Supply Chain
  • 2.3: Industry Drivers and Challenges

3. Market Trends and Forecast Analysis from 2018 to 2030

  • 3.1. Macroeconomic Trends (2018-2023) and Forecast (2024-2030)
  • 3.2. Global Dynamic Ad Insertion Market Trends (2018-2023) and Forecast (2024-2030)
  • 3.3: Global Dynamic Ad Insertion Market by Product Type
    • 3.3.1: Web-Based
    • 3.3.2: App-Based
  • 3.4: Global Dynamic Ad Insertion Market by Application
    • 3.4.1: Video Streaming
    • 3.4.2: Broadcast TV
    • 3.4.3: Mobile
    • 3.4.4: Others
  • 3.5: Global Dynamic Ad Insertion Market by End Use Industry
    • 3.5.1: Media and Entertainment
    • 3.5.2: E-commerce
    • 3.5.3: Telecommunications
    • 3.5.4: Finance
    • 3.5.5: Others

4. Market Trends and Forecast Analysis by Region from 2018 to 2030

  • 4.1: Global Dynamic Ad Insertion Market by Region
  • 4.2: North American Dynamic Ad Insertion Market
    • 4.2.2: North American Dynamic Ad Insertion Market by End Use Industry: Media and Entertainment, E-commerce, Telecommunications, Finance, and Others
  • 4.3: European Dynamic Ad Insertion Market
    • 4.3.1: European Dynamic Ad Insertion Market by Product Type: Web-Based and App-Based
    • 4.3.2: European Dynamic Ad Insertion Market by End Use Industry: Media and Entertainment, E-commerce, Telecommunications, Finance, and Others
  • 4.4: APAC Dynamic Ad Insertion Market
    • 4.4.1: APAC Dynamic Ad Insertion Market by Product Type: Web-Based and App-Based
    • 4.4.2: APAC Dynamic Ad Insertion Market by End Use Industry: Media and Entertainment, E-commerce, Telecommunications, Finance, and Others
  • 4.5: ROW Dynamic Ad Insertion Market
    • 4.5.1: ROW Dynamic Ad Insertion Market by Product Type: Web-Based and App-Based
    • 4.5.2: ROW Dynamic Ad Insertion Market by End Use Industry: Media and Entertainment, E-commerce, Telecommunications, Finance, and Others

5. Competitor Analysis

  • 5.1: Product Portfolio Analysis
  • 5.2: Operational Integration
  • 5.3: Porter's Five Forces Analysis

6. Growth Opportunities and Strategic Analysis

  • 6.1: Growth Opportunity Analysis
    • 6.1.1: Growth Opportunities for the Global Dynamic Ad Insertion Market by Product Type
    • 6.1.2: Growth Opportunities for the Global Dynamic Ad Insertion Market by Application
    • 6.1.3: Growth Opportunities for the Global Dynamic Ad Insertion Market by End Use Industry
    • 6.1.4: Growth Opportunities for the Global Dynamic Ad Insertion Market by Region
  • 6.2: Emerging Trends in the Global Dynamic Ad Insertion Market
  • 6.3: Strategic Analysis
    • 6.3.1: New Product Development
    • 6.3.2: Capacity Expansion of the Global Dynamic Ad Insertion Market
    • 6.3.3: Mergers, Acquisitions, and Joint Ventures in the Global Dynamic Ad Insertion Market
    • 6.3.4: Certification and Licensing

7. Company Profiles of Leading Players

  • 7.1: Google
  • 7.2: Adobe
  • 7.3: SpotX
  • 7.4: Amagi Media Labs
  • 7.5: Harmonic
  • 7.6: Encoding.com
  • 7.7: Vidillion
  • 7.8: Edgeware
  • 7.9: Yospace Technologies
  • 7.10: Gourmet Ads