市場調查報告書
商品編碼
1150103
農業旅遊全球市場規模/份額/行業趨勢分析報告,按活動(戶外休閒、農場銷售、娛樂、教育旅行、住宿、其他)、銷售渠道、地區、展望/預測,2022-2028 年版Global Agritourism Market Size, Share & Industry Trends Analysis Report By Activity (Outdoor Recreation, On-farm Sales, Entertainment, Educational Tourism, Accommodations and Others), By Sales Channel, By Regional Outlook and Forecast, 2022 - 2028 |
到 2028 年,全球農業旅遊市場規模預計將達到 107 億美元,預測期內復合年增長率為 10.7%。
關於農業旅遊的研究還很少。大多數農業旅遊組織並沒有專注於研究,而是在促進和支持旅遊。任何吸引遊客到農場或牧場的以農業為導向的業務或活動都稱為農業旅遊。
農業旅遊似乎是最近才出現的現象,但實際上已經存在了很長時間。 dude ranches 起源於 1880 年代的美國,吸引了當地人和國際遊客通過騎馬、放牛和幫忙幹農活來體驗“狂野西部”。在 20 世紀初,以色列採用了稱為基布茲的公共農場的概念,人們可以在那裡過夜工作。
COVID-19 影響分析
全球經濟受到 COVID-19 大流行的嚴重影響。世界各國已實施封鎖和社會隔離規定,以阻止冠狀病毒的連鎖反應和傳播。為此,它對世界各地的國內和國際航班產生了很大的影響。由於許多經濟體的所有旅行和旅遊活動全部或部分停止,預計危機將在可預見的未來繼續存在。由於不確定的情況,很難預測農業旅遊市場的規模,但一旦情況好轉,預計將以相應的速度恢復。
市場增長因素
農產品旅遊越來越受歡迎
農產品旅遊正在迅速普及,各地都在蓬勃發展。農業旅遊的農民有很大的機會通過農產品旅遊銷售他們的區域和當地美食來增加收入和盈利能力。遊客可以通過參觀農場和農村地區並品嚐當地農產品來參與農業食品旅遊。農家美食旅遊 農民可以通過當地的美食、飲食、農產品等方式介紹自己的歷史、文化和風景。農業食品旅遊還為生產者、工匠和農民提供了在國內外遊客面前發展品牌和產品的機會。
政府對發展農業旅遊的支持
預計農業旅遊將成為該行業的主要驅動力,各國政府正著力加強農業經濟。例如,農業旅遊幫助美國農民和牧場主為休閒和教育賺錢,例如農場旅遊和“收穫體驗”。為了保持競爭力,新來者和中小型農民越來越多地轉向農業旅遊。農業旅遊還可以使農業對公眾更具吸引力,促進農村經濟並保護農業遺產。
市場製約因素
新興經濟體中有很多無組織的行業
農業旅遊業務的混亂結構是其擴張的主要障礙。許多經濟體缺乏明確的農業旅遊法律定義,限制了市場的快速擴張。經濟發展的一個主要方面和決定農業政策的一個關鍵因素是新興經濟體農業的相對衰退。關於這種下降原因的文獻集中在需求因素上,特別是恩格爾定律引起的相對價格效應,而不是相對要素稟賦變化和技術進步速度不均等供給方變量。
活動展望
農業旅遊市場按活動分為農產品銷售、戶外休閒、娛樂、教育旅遊、住宿和其他活動。 2021 年,農場銷售部門在農業旅遊市場中佔據了很大的收入份額。這是因為農場活動包括農業工作、農產品和臨時/季節性工作。從價值鏈的角度來看,農場工作發生在價值鏈的“起點”。所有在農場外發生的與農場相關的活動都是農場外收入。
銷售渠道前景
按銷售渠道劃分,農業旅遊市場分為旅行社和直銷。直銷部門在 2021 年佔據了農業旅遊市場最大的收入份額。這是因為該機構提供的大型旅行和旅行套餐推動了市場擴張,同時牢記世界各地遊客的舒適度和財務狀況。
區域展望
按地區劃分,分析了北美、歐洲、亞太地區和 LAMEA 的農業旅遊市場。北美部分在 2021 年提高了農業旅遊市場的最高收入份額。這是因為整個地區的收入水平不斷提高,美國和加拿大的商業環境有所改善,以及政府鼓勵農場旅遊活動的努力。此外,該地區的農民已將輔助業務和收入流納入他們的正常農業經營,預計這將在預測期內刺激市場擴張。
The Global Agritourism Market size is expected to reach $10.7 billion by 2028, rising at a market growth of 10.7% CAGR during the forecast period.
People who visit working farmers or other agriculture activities for recreation, education, or other direct involvement are said to be engaging in agritourism. Numerous different activities are included in agritourism, which gives farmers a way to diversify their businesses and increase their income. Wildlife Research, horseback riding, cannery tours, cooking lessons, wine sampling, harvest festivals, barn dancing, farm vacations, tour guides, and petting zoos are a few examples of such pursuits.
While many tourists partake in agro-tourism for little periods, like an afternoon spent picking berries, others stay for days and, in some cases, labor on the farm. Organic farmers are interested in learning more about successful agro-tourism companies and diversifying their sources of income is a key risk management technique. Additionally, they want a deeper comprehension of the dangers and obligations associated with hosting guests on the farm.
Almost minimal research has been done on agrotourism yet. Instead of focusing on research, the majority of agritourism organizations promote and support travel. Any agriculturally oriented operation or activity that draws guests to a farm or ranch is referred to as agritourism.
Though that may seem like a recent idea, agritourism has been around for a while. The first dude ranches appeared in the USA in the 1880s, drawing both locals and visitors from abroad who wanted to experience the "wild west" by riding horses, herding cattle, and helping out on the farm. Early in the 20th century, Israel adopted the kibbutz concept of communal farming, where guests may stay and work.
COVID-19 Impact Analysis
The worldwide economy had been severely impacted by the COVID-19 pandemic. Lockdown and social segregation regulations were enacted by numerous nations worldwide to stop the chain reaction and spread of the coronavirus. This had a terrible effect on both domestic and international flights worldwide. Due to the entire or partial stoppage of all travel and tourism operations across numerous economies, the crisis is predicted to last for the foreseeable future. It is challenging to forecast the market figures for the agritourism sector due to the uncertainty surrounding the scenario, but with improvements in the situation, the market is anticipated to rebound at a respectable rate.
Market Growth Factor
Agri-Food Tourism is Becoming More and More Popular
Agri-food tourism is gaining popularity quickly and is growing quickly in many places. Agritourism farm owners have a tremendous opportunity to increase their income and profitability by marketing their regional or local cuisines through agri-food tourism. Visitors are welcome to tour farms and rural areas while participating in agri-food tourism, where they can sample residents' specialty foods. Agrotourism farms can showcase their history, culture, and scenery through regional cuisine, alcoholic beverages, and agricultural products due to agri-food tourism. Agri-food tourism also gives producers, craftspeople, and farmers the chance to grow their brands and products in front of both domestic and international visitors.
The Growing Support of Government for Agritourism
By encouraging agritourism, which is expected to be a key growth driver for the industry, governments in various economies are concentrating on enhancing the agriculture economy. For instance, agritourism assists American farmers and ranchers in making money from leisure or educational pursuits like farm tours or "pick-your-own" initiatives. To stay competitive, new and small- to medium-sized farms are increasingly looking towards agritourism. Agritourism also can promote agriculture to the general public, revive rural economies, and protect agricultural heritage.
Market Restraining Factor
The Less Organized Industry is More Common in Developing Economies
The disorganized structure of the agritourism business is a significant barrier to its expansion. There is no clear legal definition of agrotourism in many economies, which limits the market's rapid expansion. A key aspect of economic development and a significant factor in determining agricultural policies is the relative fall of agriculture in economies that are developing. In contrast to supply-side variables such as shifts in relative factor endowments and unequal rates of technical progress, the literature on the reasons for this fall has concentrated on the relative pricing effects resulting from demand factors, particularly Engel's law.
Activity Outlook
Based on the Activity, the Agritourism Market is segmented into On-farm Sales, Outdoor Recreation, Entertainment, Educational Tourism, Accommodations, and Others. The on-farm sales segment recorded a significant revenue share in the agritourism market in 2021. It is because farming and agricultural output, as well as occasional and seasonal labor, are included in on-farm activities. On-farm work takes place at the "start" of the value chain as viewed through the perspective of a value chain. All agriculture-related activities that take place off the farm fall under the category of off-farm revenue.
Sales Channel Outlook
On the basis of Sales Channel, the Agritourism Market is divided into Travel Agents and Direct Sales. The direct sales segment garnered the largest revenue share in the agritourism market in 2021. It is due to the massive trips and travel packages provided by the agencies, which are fueling market expansion and keeping tourists' comfort and finances in mind worldwide.
Regional Outlook
Region-wise, the Agritourism Market analysed across North America, Europe, Asia Pacific, and LAMEA. The North America segment procured the highest revenue share in the agritourism market in 2021. Because of increasing income levels across the region, a bettering business climate in the U.S. and Canada, and governmental efforts to promote farm tourist activities. Additionally, the farmers in the area are incorporating supplementary businesses and sources of income into their normal farming operations, which is anticipated to spur market expansion during the projection period.
The market research report covers the analysis of key stake holders of the market. Key companies profiled in the report include Farm to Farm Tours, Bay Farm Tours, Star Destinations, Expedia, Inc., Select Holidays, Green mount Travel, Blackberry Farm LLC, GTI Travel, Kansas Tourism and Trump Tours, Inc.
Market Segments covered in the Report:
By Activity
By Sales Channel
By Geography
Companies Profiled
Unique Offerings from KBV Research
List of Figures