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旅遊

市場調查報告書

商品編碼

1093827

農業旅遊的全球市場(2022年～2029年)

Global Agritourism Market - 2022-2029

出版日期: 2022年06月24日 | 出版商:

DataM Intelligence | 英文 180 Pages | 商品交期: 約2個工作天內

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簡介目錄

在觀光客之間，對於經濟上充分利用自然的永續觀光的消費者需求高漲，促進農業旅遊市場成長。還有政府，民間團體啟動農業旅遊的計劃，推動農業旅遊市場成長。

本報告提供全球農業旅遊市場相關調查分析，市場市場動態，產業分析，市場分析，競爭情形等系統性資訊。

簡介
- 市場規模分析，及與前一年同期比較成長分析(%):各活動
- 市場魅力指數:各活動
農場銷售*
- 簡介
- 市場規模分析，100萬美元(2020年～2029年)，及與前一年同期比較成長分析(%)(2021年～2029年)
教育、經驗
活動、休閒
住宿設施
其他

第8章全球農業旅遊市場:各旅行類型

簡介
- 市場規模分析，及與前一年同期比較成長分析(%):各旅行類型
- 市場魅力指數:旅行各類型
群組旅客*
- 簡介
- 市場規模分析，100萬美元(2020年～2029年)，及與前一年同期比較成長分析(%)(2021年～2029年)
個人旅客

第9章全球農業旅遊市場:預約各流通管道

簡介
- 市場規模分析，及與前一年同期比較成長分析(%):各預約管道
- 市場魅力指數:各預約管道
線上*
- 簡介
- 市場規模分析，100萬美元(2020年～2029年)，及與前一年同期比較成長分析(%)(2021年～2029年)
離線

第10章全球農業旅遊市場:各地區

簡介
- 市場規模分析，及與前一年同期比較成長分析(%):各地區
- 市場魅力指數:各地區
北美
南美
歐洲
亞太地區
中東和非洲

第11章全球農業旅遊市場-競爭情形

競爭模式
競爭企業的策略分析
市場定位/佔有率分析
合併和收購的分析

第12章企業簡介

Agrilys Voyages*
- 企業概要
- 產品系列及說明
- 主要亮點
- 財務概要
Bay Farm Tours
Harvest Fresh Farms
Harvest Travel International
Farm to Farm International
Agritours Canada Inc.
Field Farm Tours Ltd
Kisima Safaris
Select Holidays
Greenmount Travel

第13章全球農業旅遊市場-DataM

附錄
關於本公司、服務
諮詢方式

簡介目錄

Product Code: DMAG5491

Market Overview:

The global agritourism market valued USD xx million in 2021 and is forecast to reach USD xx million by 2029, growing at a high CAGR during the forecast period (2022-2029).

Agritourism is a form of economic venture that combines agriculture productivity and/or processing with tourism to attract customers to a farm, plantation, or other agro-based business to educate or entertain the tourists while also earning money for the farm or business owner. Agritourism involves various activities of the farm, ranch, or other agricultural, aquacultures, horticultural, or forestry operations. People are increasingly finding innovative and new ways of entertainment and peace in their life and finding different ways to go and stay in village areas. Agritourism is one way of opening a new door for tourism where people can experience farm activities of a rural lifestyle. The growing consumer demand for economical, nature-based, and sustainable tourism among tourists is a crucial driving force for the market. Moreover, the increasing initiatives by the governments, private organizations, and associations to develop a strong industry by launching agritourism projects and programs will boost the agritourism market growth.

Market Dynamics:

The increasing initiatives by government and associations to support agritourism

The governments and agriculture associations of various countries worldwide, such as India, China, Taiwan, Brazil, and the U.S., are undertaking initiatives to protect and nurture the environment and agricultural land in their respective countries. The governments focus on improvements in the agro-industry, as they have understood the importance of creating a sustainable environment. These initiatives have majorly boosted the demand for agritourism in these regions. For instance, Agritourism Associations and Networks has several hundred members across North Carolina, from small seasonal agritourism farms to larger farms that are open most of the year. The association's annual conference is designed to train and educate members and potential members. Moreover, Maharashtra is the pioneer state in developing and promoting agritourism in India. In 2005 the Agritourism Development Corporation incorporated and owned the pilot agritourism project of 28 acres in Palshiwadi, 70 km from Pune city. The main activities include operating its agritourism center encouraging more farmers to take up agritourism and conducting training and research programs. Furthermore, in September 2021, Kerala government launched the Kerala Agri Tourism Network-Farm tourism as a major initiative of the globally-acclaimed Responsible Tourism project to ensure monetary benefits to the agricultural community by linking farming activities with tourism. The governments across various countries are focusing on enhancing the agriculture economy by promoting agritourism, which is predicted to be a robust growth driving factor for the market.

However, the agritourism market is an unorganized structure. It lacks legal definition across several economies, restricting the speedy growth of the market. The lack of awareness about these types of tourism destinations and the smaller number of established tours agritourism operators in this industry, especially in developing countries, hinders the market growth.

Market Segmentation:

The event & recreation segment held the highest market revenue share of xx% in the year 2021

Based on the activity, the event & recreation segment accounted for the largest share of more than xx% in 2021. The segment can be attributed to a significant increase in the demand for recreational tours & activities on farms and at places with a rural atmosphere. Growth of the on-farm recreation through the source of generic and specialized activities such as tours in orchard farms, fishing, and tea garden visits for leaf-picking in the western economies is beneficial for the segment's growth. The rising number of comfortable and well-equipped farm visits in the rural areas across developed and developing countries. These comfortable farms play a crucial role in attracting tourists to leisure at these places.

Based on the booking channel, the online booking channel accounted for the largest revenue share of xx% in 2021 and is expected to maintain its lead over the forecast period. Online booking is recognized as a comfortable option by tourists crosswise the globe. Furthermore, the approach of social media and the efficient distribution of customer surveys have provided a surge in online reservations in the exchange. Social media tools help improve client engagement and information. Consequently, the successful prevalence of online bookings will promote the growth of the agritourism market during the forecast period.

Geographical Penetration:

Europe is dominating the global agritourism market in the year 2021

Europe dominated the global Agritourism market in 2021, and the region is predicted to lead throughout the forecast period. The presence of countries such as the U.K., France, Italy, Belgium, Croatia, Germany, and others where farm and agriculture tourism has gained significant recognition in the past decades. The gain of agriculture tourism contributes significantly to aiding the region's market growth. According to the Eurostat statistics, in 2019, EU residents spent an estimated €479 billion on tourism trips. In addition, EU residents spent 83% of their tourism expenditure on trips inside Europe. These tourism statistics indicate positive demand for the agritourism market in this region. Moreover, in the upcoming year, the adoption of sophisticated marketing systems for agritourism, amplification of product range sold at farms, and extensive governmental support can immensely boost the market within Europe.

Competitive Landscape:

The prominent players operating in the global agritourism market are Agrilys Voyages, Bay Farm Tours, Harvest Fresh Farms, Field Farm Tours Ltd, Harvest Travel International, Farm to Farm International, Select Holidays, Agritours Canada Inc., Kisima Safaris, and Greenmount Travel, among others. The market is anticipated to showcase grown consolidation in the forthcoming years due to the rising collaboration between agrotourism businesses and the rising number of acquisitions and partnerships.

For instance, in April 2022, Hawaii Farm Trails partnered with the Polynesian Voyaging Society and launched a new Hawaii Farm Trails app. The app provides statewide information on agritourism and local farmers' markets and ways to give back to the community through aina-based activities.

In December 2021, The American Farm Bureau Foundation for Agriculture planned to launch the app American Farm Trail in spring 2022. It is sponsored by Corteva Agriscience. the mobile app is designed to give people and families a convenient way to search for local farms and agribusiness operations like orchards, U-pick farms, corn mazes, wineries, etc.

COVID-19 Impact: Negative impact on the global agritourism market

During the COVID pandemic, the travel and tourism industry is completely shut down. As a result, the agritourism industry is facing a decline. The COVID-19 outbreak resulted in a lockdown situation in various countries across the globe, affecting every industry in the market. The COVID-19 protocols include social distancing, and the farms that feature agritourism need to follow certain guidelines. The tourism sector is a majorly affected industry, owing to the growth of coronavirus cases in the world. However, a decrease in COVID cases and the development of coronavirus vaccination have further supported the tourism industry in retrieving its position.

1. Global Agritourism Market -Scope and Methodology

1.1. Research Methodology
1.2. Scope of the Market

2. Global Agritourism Market -Key Trends and Developments

3. Global Agritourism Market - Executive Summary

3.1. Market Snippet by Activity
3.2. Market Snippet by Tour Types
3.3. Market Snippet by Booking Channel
3.4. Market Snippet by Region

4. Global Agritourism Market-Market Dynamics

4.1. Market impacting factors
- 4.1.1. Drivers
- 4.1.2. Restraints
- 4.1.3. Opportunities
4.2. Impact analysis

5. Global Agritourism Market - Industry Analysis

5.1. Porter's five forces analysis
5.2. Value chain analysis
5.3. Patent Analysis
5.4. Regulatory Analysis

6. Global Agritourism Market - COVID-19 Analysis

6.1. Analysis of Covid-19 on the Market
- 6.1.1. Before COVID-19 Market Scenario
- 6.1.2. Present COVID-19 Market Scenario
- 6.1.3. After COVID-19 or Future Scenario
6.2. Pricing Dynamics Amid Covid-19
6.3. Demand-Supply Spectrum
6.4. Government Initiatives Related to the Market During Pandemic
6.5. Manufacturers Strategic Initiatives

7. Global Agritourism Market - By Activity

7.1. Introduction
- 7.1.1. Market size analysis, and y-o-y growth analysis (%), By Activity Segment
- 7.1.2. Market attractiveness index, By Activity Segment
7.2. On-Farm Sales*
- 7.2.1. Introduction
- 7.2.2. Market Size Analysis, US$ Million, 2020-2029 And Y-O-Y Growth Analysis (%), 2021-2029
7.3. Education & Experience
7.4. Event & Recreation
7.5. Accommodations
7.6. Others

8. Global Agritourism Market - By Tour Types

8.1. Introduction
- 8.1.1. Market size analysis, and y-o-y growth analysis (%), By Tour Types Segment
- 8.1.2. Market attractiveness index, By Tour Types Segment
8.2. Group Travelers*
- 8.2.1. Introduction
- 8.2.2. Market Size Analysis, US$ Million, 2020-2029 And Y-O-Y Growth Analysis (%), 2021-2029
8.3. Individual Travelers

9. Global Agritourism Market - By Booking Channel

9.1. Introduction
- 9.1.1. Market size analysis, and y-o-y growth analysis (%), By Booking Channel Segment
- 9.1.2. Market attractiveness index, By Booking Channel Segment
9.2. Online*
- 9.2.1. Introduction
- 9.2.2. Market Size Analysis, US$ Million, 2020-2029 And Y-O-Y Growth Analysis (%), 2021-2029
9.3. Offline

10. Global Agritourism Market - By Region

10.1. Introduction
- 10.1.1. Market Size Analysis, And Y-O-Y Growth Analysis (%), By Region
- 10.1.2. Market Attractiveness Index, By Region
10.2. North America
- 10.2.1. Introduction
- 10.2.2. Key region-specific dynamics
- 10.2.3. Market Size Analysis, And Y-O-Y Growth Analysis (%), By Activity
- 10.2.4. Market Size Analysis, And Y-O-Y Growth Analysis (%), By Tour Types
- 10.2.5. Market Size Analysis, And Y-O-Y Growth Analysis (%), By Booking Channel
- 10.2.6. Market Size Analysis, And Y-O-Y Growth Analysis (%), By Country
  - 10.2.6.1. U.S.
  - 10.2.6.2. Canada
  - 10.2.6.3. Mexico
10.3. South America
- 10.3.1. Introduction
- 10.3.2. Key Region-Specific Dynamics
- 10.3.3. Market Size Analysis, And Y-O-Y Growth Analysis (%), By Activity
- 10.3.4. Market Size Analysis, And Y-O-Y Growth Analysis (%), By Tour Types
- 10.3.5. Market Size Analysis, And Y-O-Y Growth Analysis (%), By Booking Channel
- 10.3.6. Market Size Analysis, And Y-O-Y Growth Analysis (%), By Country
  - 10.3.6.1. Brazil
  - 10.3.6.2. Argentina
  - 10.3.6.3. Rest of South America
10.4. Europe
- 10.4.1. Introduction
- 10.4.2. Key Region-Specific Dynamics
- 10.4.3. Market Size Analysis, And Y-O-Y Growth Analysis (%), By Activity
- 10.4.4. Market Size Analysis, And Y-O-Y Growth Analysis (%), By Tour Types
- 10.4.5. Market Size Analysis, And Y-O-Y Growth Analysis (%), By Booking Channel
- 10.4.6. Market Size Analysis, And Y-O-Y Growth Analysis (%), By Country
  - 10.4.6.1. Germany
  - 10.4.6.2. U.K.
  - 10.4.6.3. France
  - 10.4.6.4. Spain
  - 10.4.6.5. Italy
  - 10.4.6.6. Rest of Europe
10.5. Asia Pacific
- 10.5.1. Introduction
- 10.5.2. Key Region-Specific Dynamics
- 10.5.3. Market Size Analysis, And Y-O-Y Growth Analysis (%), By Activity
- 10.5.4. Market Size Analysis, And Y-O-Y Growth Analysis (%), By Tour Types
- 10.5.5. Market Size Analysis, And Y-O-Y Growth Analysis (%), By Booking Channel
- 10.5.6. Market Size Analysis, And Y-O-Y Growth Analysis (%), By Country
  - 10.5.6.1. China
  - 10.5.6.2. India
  - 10.5.6.3. Japan
  - 10.5.6.4. Australia
  - 10.5.6.5. Rest of Asia Pacific
10.6. Middle East and Africa
- 10.6.1. Introduction
- 10.6.2. Key Region-Specific Dynamics
- 10.6.3. Market Size Analysis, And Y-O-Y Growth Analysis (%), By Activity
- 10.6.4. Market Size Analysis, And Y-O-Y Growth Analysis (%), By Tour Types
- 10.6.5. Market Size Analysis, And Y-O-Y Growth Analysis (%), By Booking Channel

11. Global Agritourism Market - Competitive Landscape

11.1. Competitive scenario
11.2. Competitor strategy analysis
11.3. Market positioning/share analysis
11.4. Mergers and acquisitions analysis

12. Company Profiles

12.1. Agrilys Voyages*
- 12.1.1. Company Overview
- 12.1.2. Product Portfolio and Description
- 12.1.3. Key Highlights
- 12.1.4. Financial Overview
12.2. Bay Farm Tours
12.3. Harvest Fresh Farms
12.4. Harvest Travel International
12.5. Farm to Farm International
12.6. Agritours Canada Inc.
12.7. Field Farm Tours Ltd
12.8. Kisima Safaris
12.9. Select Holidays
12.10. Greenmount Travel

List not Exhaustive*