市場調查報告書
商品編碼
1465579
企業健康市場規模 - 按服務類型(健康風險評估、健身、戒菸、健康檢查、營養和體重管理、壓力管理)、類別、交付模式(現場、場外)、最終用途和預測,2024 - 2032 年Corporate Wellness Market Size - By Service Type (Health Risk Assessment, Fitness, Smoking Cessation, Health Screening, Nutrition & Weight Management, Stress Management), Category, Delivery Model (Onsite, Offsite), End-use & Forecast, 2024 - 2032 |
由於雙重重視提高員工生產力和解決工作場所不斷上升的壓力水平,全球企業健康市場從 2024 年到 2032 年將實現 5.7% 的複合年成長率。雇主認知到,健康的員工工作效率更高,因此更關注健康計畫。隨著壓力成為人們普遍關注的問題,公司正在投資促進心理健康和壓力管理的專案。透過優先考慮員工福祉,企業旨在減少缺勤並提高工作滿意度。這種向全面健康策略的轉變將推動該產業的擴張。
例如,2024 年 2 月,Truworth Wellness 推出了 CarePass,這是一項新穎的健康會員計劃,可滿足員工的初級護理和預防性護理需求 (OPD)。該計劃旨在加強企業監督員工健康福利的方式,並使個人能夠主動管理自己的福祉。
企業健康市場根據服務類型、類別、交付模式、最終用途和地區進行分類。
到 2032 年,中型組織部門將大幅成長。在努力創造健康的工作環境的同時,中型組織擴大投資於綜合健康計劃。這些措施包括身體健康、心理健康支持和壓力管理。這些組織著重員工滿意度和績效,在採用整體健康策略方面引領市場,使中型細分市場成為企業健康產業的關鍵參與者。
由於人們越來越意識到壓力對員工健康和生產力的不利影響,到 2032 年,壓力管理領域的企業健康產業規模將顯著激增。雇主擴大投資於壓力管理計劃,以改善員工的福祉並減少缺勤。由於與壓力相關的問題成為現代工作場所的重要問題,因此對有效的壓力管理解決方案的需求很高。該部門提供一系列計劃,從正念課程到諮詢,滿足組織和員工的多樣化需求。
亞太地區企業健康市場將在 2024 年至 2032 年間實現顯著的複合年成長率。隨著公司優先考慮員工的健康和福祉,對全面健康計劃的需求不斷增加。中國和印度等國家憑藉其龐大的企業部門和越來越多的健康舉措的採用,為這一成長做出了重要貢獻。亞太地區關注員工生產力和滿意度,將成為企業健康產業擴張的關鍵貢獻者。
Global Corporate Wellness Market will record a 5.7% CAGR from 2024 to 2032, owing to a dual emphasis on enhancing employee productivity and addressing rising stress levels in the workplace. Employers recognize that healthier employees are more productive, leading to a greater focus on wellness initiatives. As stress becomes a prevalent concern, companies are investing in programs that promote mental health and stress management. By prioritizing employee well-being, businesses aim to reduce absenteeism and enhance job satisfaction. This shift towards comprehensive wellness strategies will drive the expansion of the industry.
For instance, in February 2024, Truworth Wellness introduced CarePass, a novel health membership program catering to employees' primary and preventive care requirements (OPD). This initiative seeks to enhance how businesses oversee employee health benefits and enable individuals to proactively manage their well-being.
The corporate wellness market is divided based on service type, category, delivery model, end-use, and region.
The medium-scale organization segment will witness a considerable rise by 2032. These companies, with their growing workforce, recognize the importance of employee well-being for productivity and retention. As they strive to create a healthy work environment, medium-scale organizations are increasingly investing in comprehensive wellness programs. Such initiatives encompass physical fitness, mental health support, and stress management. With a focus on employee satisfaction and performance, these organizations lead the market in adopting holistic wellness strategies, making the medium-scale segment a key player in the corporate wellness industry.
The corporate wellness industry size from the stress management segment will see a notable surge by 2032 due to the rising awareness of the detrimental effects of stress on employee health and productivity. Employers are increasingly investing in stress management programs to improve employee well-being and reduce absenteeism. With stress-related issues being a significant concern in modern workplaces, the demand for effective stress management solutions is high. This segment offers a range of programs, from mindfulness sessions to counseling, catering to the diverse needs of organizations and employees alike.
Asia Pacific corporate wellness market will secure a remarkable CAGR between 2024 and 2032. The region's burgeoning economy and vast workforce contribute to this trend. As companies prioritize employee health and well-being, the demand for comprehensive wellness programs rises. Countries like China and India are significant contributors to this growth with their large corporate sectors and increasing adoption of wellness initiatives. With a focus on employee productivity and satisfaction, Asia Pacific will emerge as a key contributor to the expansion of the corporate wellness industry.