全球服裝租賃市場：2027 年趨勢

在消費者意識增強的推動下，2023年全球服飾租賃市場規模預計將成長33.0%，較2019年成長52.4%。 歐洲是租賃市場成長最快的地區，預計2023年至2027年市佔率將激增7.0個百分點。 這是由 HURR 和 My Wardrobe HQ 等專業參與者的實力以及許多推出自己的租賃服務的傳統參與者所推動的。 由於北美是一個相對成熟的市場，而拉丁美洲表現不佳，預計 2023 年至 2027 年間美洲的佔有率下降幅度最大。

根據英國消費者的說法，租用服裝比購買新的更划算，消費者特別有興趣為活動租用通常只穿一次的特殊服裝。負擔得起是最大的選擇動機。

近年來，越來越多的零售商和品牌開始採取獨特的租賃方案，雖然這些舉措不太可能產生可觀的收入，但它們可以為品牌提供更好的永續發展資質和相關性。

市場成長仍面臨一些障礙。 要讓消費者相信租賃的好處還有很長的路要走，45.5% 沒有租賃服裝的英國購物者表示他們更願意擁有該物品。

租賃最受奢侈品牌和高端品牌歡迎，29.0% 的英國租屋者表示，租賃讓他們能夠得到一些他們無法直接購買的東西。

本報告調查了全球服裝租賃市場，並提供了市場概述、到 2027 年的市場成長預測、區域趨勢、消費者趨勢和主要公司概況。

目錄

執行摘要

全球服裝租賃市場的主要趨勢

• 租賃平台使產品種類多樣化並擴大吸引力
• 主流品牌推出專業平台與服務的租賃
• 各品牌正在嘗試店內租賃服務，以減少合身障礙
• 全球服裝租賃市場：到 2027 年市場規模
• 全球服裝租賃市場：2017-2027 年
• 全球服裝租賃市場：到 2027 年按地區劃分的表現
• 全球服裝租賃市場佔有率：2017-2027 年（按地區）
• 全球十大服裝租賃市場：2017-2027 年
• 全球服裝租賃市場：到 2027 年的表現（按類別）
• 2017 年、2023 年、2027 年全球服飾租賃市佔率（按類別）
• 全球服裝租賃市場：2017-2027 年（按子類別）

消費者洞察

• 按人口特徵和地區劃分的全球服裝租賃意向
• 英國最受歡迎的租賃服裝款式
• 推動英國服裝租賃市場發展的因素
• 英國服裝租賃市場的抑制因素
• 競爭格局：公司簡介
• 特色公司：HURR
• 特色公司：按輪換
• 特色公司：Nuuly
• 特色公司：Gwynnie Bee

附錄

The Global Apparel Rental Market to 2027 report offers comprehensive insight and analysis of the global apparel rental market, including market sizes and forecasts for 48 countries, with regional and category breakdowns. It provides detailed analysis of the key trends shaping the market, and the leading companies in apparel rental.

In 2023, the global apparel rental market is expected to have grown 33.0%, sitting 52.4% above 2019 levels, driven by increased consumer awareness. Europe is forecast to be the rental market's fastest growing region, with its share of the market expected to jump by 7.0ppts between 2023 and 2027, fuelled by the high number of traditional players launching their own rental services, as well as the strength of specialists such as HURR and My Wardrobe HQ. The Americas' share of the market is expected to fall the most between 2023 and 2027, due to a relatively established market in North America, and weak engagement in Latin America.

Scope

Affordability represents the biggest incentive for renting apparel according to UK consumers, as it works out more cost-effective than buying items brand new, especially as consumers mainly choose to rent special outfits for events that they would only wear once.

An increasing number of retailers and brands have begun launching their own rental propositions in recent years, and though these initiatives are unlikely to drive significant revenue, it allows brands to improve their sustainability credentials and relevance.

There remain several inhibitors for growth in the market. 45.5% of UK shoppers that did not rent apparel said this was due to their preference for owning items, showing there is a long way to go to convince consumers on the benefits of renting.

Rental is most popular for luxury and premium brands, with 29.0% of UK renters stating that renting allowed them access to something they could not afford to buy outright.

Reasons to Buy

Understand what is behind the outperformance of the apparel rental market, and the differentiation between categories.

Learn about the geographical differences in the way consumers shop for apparel rental, and which are the key countries driving growth in the market.

Identify what makes the leading rental players successful and how you could integrate this within your own business.

Table of Contents

Table of Contents

EXECUTIVE SUMMARY

KEY TRENDS IN THE GLOBAL APPAREL RENTAL MARKET

• Rental platforms diversify their product offerings to widen appeal
• Mainstream brands launch rental with specialist platforms and services
• Brands experiment with in-store rental services to alleviate fit barriers
• GLOBAL APPAREL RENTAL MARKET: MARKET SIZE TO 2027
• Global Apparel Rental Market, 2017-2027
• GLOBAL APPAREL RENTAL MARKET: REGIONAL PERFORMANCE TO 2027
• Global Apparel Rental Market Share by Region 2017-2027
• Top 10 Global Apparel Rental Markets 2017-2027
• GLOBAL APPAREL RENTAL MARKET: CATEGORY PERFORMANCE TO 2027
• Share of Global Rental Market by Category, 2017, 2023 & 2027
• Global Apparel Rental Market by Sub-Category 2017-2027

CONSUMER INSIGHTS

• Global Intentions to Rent Apparel by Demographic and Region
• UK Most Popular Apparel Styles Rented
• UK Apparel Rental Drivers
• UK Apparel Rental Inhibiters
• COMPETITIVE LANDSCAPE: COMPANY PROFILES
• Company in Focus: HURR
• Company in Focus: By Rotation
• Company in Focus: Nuuly
• Company in Focus: Gwynnie Bee

APPENDIX

• Apparel Rental Market by Country
• DEFINITIONS, METHODOLOGY & CONTACTS

List of Tables

List of Tables

• Rental Market Value by Country ($ bn) 2017, 2022, 2023 & 2027 with Forecast Growth ($ bn) and CAGR (%) 2023-2027

List of Figures

List of Figures

• Global Apparel Rental Market Value 2017, 2023, 2027 (£ bn) with Five-Year CAGR (%)
• Global Apparel Rental Market Value (£ bn) 2017-2027, Annual Growth (%)
• Global Apparel Rental Market by Region (%), 2017, 2023 & 2027
• Top 10 Global Apparel Rental Markets by Value ($ m), 2017, 2023 & 2027 and 2023-2027 CAGR (%)
• Global Apparel Rental Market by Category Share (%), 2017, 2023 & 2027
• Global Apparel Rental Market Sub-Category by Value 2017-2027
• Percentage of consumers that had already, or intended to rent apparel in 2023, globally and by region
• Most Popular Apparel Styles Rented in the UK
• Reasons that UK Consumers Rented Apparel
• Reasons that UK Consumers Did Not Rent Apparel