全球奢華服飾市場（~2027 年）

Global Premium Apparel Market to 2027

出版日期: 2023年12月19日 | 出版商:

GlobalData | 英文 55 Pages | 訂單完成後即時交付

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簡介目錄

2022 年，全球奢侈服飾市場規模達到 4,222 億美元，成長 3.8%，但僅比疫情前水準高出 5.9%。這是因為疫情導致 Ralph Lauren 和 Tommy Hilfiger 等許多奢侈品牌因依賴正式款式而失去了消費者的青睞和相關性。 Lululemon、The North Face 和 Lacoste 的份額在 2023 年激增，因為它們理想的性能和運動休閒主張使它們能夠抓住自疫情爆發以來這些類別的持續需求。隨著消費者越來越意識到過度消費對環境的影響，支持永續實踐並提供卓越品質的奢侈品牌可能會獲得更多消費者的關注。

主要亮點

到 2027 年，全球奢侈服飾市場規模預計將達到 5,570 億美元，2023 年至 2027 年複合年增長率為 5.9%。

功能運動休閒品牌將在 2023 年躋身榜首。

隨著環保意識的增強，未來幾年將有更多消費者轉向奢侈品牌。

本報告針對全球奢侈服飾市場進行研究分析，提供主要市場趨勢、各地區、各品類的銷售情況、品牌競爭格局等資訊。

Abstract

This report offers an analysis of both the historic and forecast data of the premium apparel market through 2027. It provides a brief of the key trends along with sales and growth across different regions and category groups. It also highlights the premium apparel brands and their current competitive position.

The global premium apparel market grew by 3.8% in 2022 to reach $422.2bn, only exceeding pre-pandemic levels by 5.9% as the pandemic caused many premium brands such as Ralph Lauren, Tommy Hilfiger to lose relevance due to their reliance on formal styles which fell out of favor with consumers. Lululemon, The North Face, and Lacoste all witnessed their shares jump in 2023, thanks to their desirable performance and athleisure propositions enabling them to capture continued demand for these categories since the onset of the pandemic. As consumers become increasingly aware of the environmental impact of overconsumption, shoppers will turn to premium brands that they perceive to uphold more sustainable practices and offer superior quality.