拉丁美洲付費電視市場預測

拉丁美洲的付費電視訂戶數量預計將維持在 5,300 至 5,400 萬之間。 這比 2017 年 7,300 萬人的峰值有所下降。 在巴西，2015年至2023年期間它失去了900萬訂戶，預計2023年至2029年期間將失去200萬訂戶，訂戶總數為780萬。

雖然墨西哥的電視家庭較少，但其付費電視訂戶數量比巴西多。 自 2016 年達到高峰（2,100 萬人）以來，墨西哥的訂閱用戶數量一直在下降，但預計未來該數字將穩定在 1,600 萬左右。

本報告調查了拉丁美洲的付費電視市場，總結了家庭普及率、付費電視訂戶數量、付費電視收入趨勢和預測，以及按平台和主要國家/地區進行的詳細分析。

目錄

提供的內容：

• 見解：詳細的國家分析 PDF 文件（56 頁）
• Excel 工作簿：按19 個國家/地區的主要營運商、國家/地區和平台劃分的家庭普及率、付費電視訂戶數量和付費電視收入數據（2015-2029 年）

The number of pay TV subscribers in Latin America will stay at 53-54 million. This is down from the peak of 73 million in 2017. Brazil lost 9 million subscribers between 2015 and 2023, but will "only" lose 2 million between 2023 and 2029 to total 7.8 million.

Mexico has more pay TV subscribers than Brazil despite having many fewer TV households. Mexico has lost subscribers since its peak year of 2016 (21 million), but will now settle at around 16 million.

Simon Murray , Principal Analyst at Digital TV Research, said: "Most Latin American countries - not all - are coming out of economic recessions and periods of social unrest, which adversely affected the pay TV sector. Pay TV also has to battle against the well-served SVOD sector, with the major US-based platforms all operational in Latin America.

Table of Contents

Published in March 2024, this 102-page PDF and excel report comes in two parts:

• Insight: Detailed country-by-country analysis in a 56-page PDF document.

• Excel workbook covering each year from 2015 to 2029 for 19 countries by household penetration, by pay TV subscribers, by pay TV revenues and by major operator. As well as summary tables by country and by platform;

Forecasts for the following 19 countries and 68 operators: