歐洲數位遊戲市場：2023 年

全球遊戲市場收入規模呈上升趨勢，2022年將接近1800億歐元。 預計在 2022 年至 2025 年期間，其複合年增長率將達到 5% 左右，達到數十億歐元。

歐洲是僅次於亞太和北美的第三大市場份額，2022年收入規模接近300億歐元。 在遊戲玩家數量上，歐洲也將在2022年擁有超過十分之一的份額。

本報告考察了歐洲數位遊戲市場，包括全球、歐洲和主要國家/地區的主要趨勢、收入趨勢和預測、玩家數量趨勢和預測、設備和平台偏好以及計費趨勢等。

內容

內容：

第一章管理總結

第二章世界

• 數位遊戲市場趨勢概述
• 遊戲市場收入的變化和預測
• 視頻遊戲總收入的趨勢和預測
• 各部門的遊戲市場收入
• 按細分細分的博彩收入
• 各地區的遊戲市場收入
• 按地區劃分的博彩收入明細
• 按國家/地區劃分的移動遊戲收入份額
• 遊戲玩家總數的趨勢和預測
• 按地區細分的玩家總數
• 各細分市場的遊戲玩家數量
• 玩家最常使用的視頻遊戲設備
• 最喜歡的遊戲平台：按代
• 按渠道劃分的移動遊戲收入份額
• iOS 移動遊戲年收入
• Google Play 移動遊戲年收入
• 應用內視頻遊戲廣告的總收入
• 與傳統替代方案相比，沉浸式遊戲中最受歡迎的前 5 項活動
• 玩家希望積極參與的與遊戲相關的關鍵方面
• 願意花錢進行遊戲內購的玩家所佔百分比
• 玩家進行的最多遊戲內購買
• 在 Metaverse 上購買的 3 大理由
• 前 10 名在線遊戲銷售額
• Apple App Store 上最暢銷的在線遊戲前 10 名
• Google Play 商店中最暢銷的在線遊戲前 10 名

第 3 章：歐洲

• 按地區
  • 數位遊戲市場趨勢：概述
• 英國
• 德國
• 法國
• 西班牙
• 意大利
• 俄羅斯

"The gaming market revenue is predicted to maintain continuous growth between 2022 and 2025, backed by government initiatives, especially in Europe, to boost growth further": new yStats.com report.

The growth of digital gaming globally and especially in Europe soars in the backdrop of initiatives taken by the European Union

The gaming market revenue worldwide is seen to be rising and reached a value close to EUR 180 billion as of 2022. Furthermore, the gaming market revenue is forecasted to grow at a CAGR of nearly +5% between 2022 and 2025, reaching a value in the billions of euros, as revealed by the new yStats.com report. The boom of the overall gaming market shaped consumer expectations, and brands and gaming companies invested in better gaming processors, improved graphics, advanced games, and gaming hardware, among others, leading to more satisfaction for gamers. The European digital gaming market is no exception to these changes within the digital gaming market and is also booming in terms of revenue and viewership, making it one of the fast-growing regions when it comes to gaming. Moreover, Europe accounted for the third-largest share of total gaming revenue after Asia-Pacific and North America, generating estimated revenue of close to EUR 30 billion as of 2022. In terms of the number of gaming players too, Europe constituted a share of more than one-tenth of the total gaming players as of 2022. To further boost the digital gaming market, the European Union has laid down some initiatives in which it aims to invest more than EUR 15 million, as per a source cited in the new yStats.com report. Apart from this, the European Video Game Society project was introduced in January 2022 to evaluate policies and approaches supporting the gaming industry in Europe.

Mobile gaming is yet another emerging trend transforming the digital gaming market in Europe

The mobile gaming market has accelerated following the shift of several digital gamers towards mobile gaming and the rising use of mobile devices as preferred gaming platforms across nations in Europe. The popularity of mobile gaming has gained traction among various companies such as Netflix, Google, and Amazon, among others, with Netflix introducing Netflix Gaming as an initiative to set its foot in the digital gaming market in Europe, as revealed by the new yStats.com report. Western Europe is emerging as a hub of mobile gaming, with the region ranking 3rd in terms of mobile gaming revenue after Eastern Asia and North America. Furthermore, gamers in countries such as the UK, Germany, and France are leaning towards using smartphones and mobile devices as their most preferred gaming platforms. While more than half of surveyed gamers in Germany used smartphones for playing games, nearly half of them indicated they were using consoles such as Nintendo, Xbox, and PlayStation as of 2022. However, in terms of age groups, smartphones, laptops, and tablets were the top three most preferred gaming platforms among gamers in the age range of 16-29 years, while gamers belonging to the age group of 65+ were seen to be using desktop and consoles the most as of July 2022. With more than two-thirds of surveyed internet users in France claiming to play games at least occasionally as of September 2022, smartphones and consoles were the most preferred gaming platforms for gamers during the same period, according to the new yStats.com report.

Table of Contents

1. Management Summary

2. Global

• Overview of Digital Gaming Market Trends, April 2023 (1 of 2)
• Overview of Digital Gaming Market Trends, April 2023 (2 of 2)
• Gaming Market Revenue, in USD billion, 2020-2022 & 2025f
• Total Video Game Revenue, by Segment, in USD billion, 2022e-2026f
• Gaming Market Revenue, by Segment, in USD billion, 2022e
• Breakdown of Gaming Revenues, by Segment, in %, 2022e
• Gaming Market Revenue, by Region, in USD billion, 2022e
• Breakdown of Gaming Revenue, by Regions, in % of Total Gaming Revenue, 2022e
• Share of Mobile Game Revenue, by Countries, in %, 2022
• Total Number of Gaming Players, in billions, 2020-2022e & 2025f
• Breakdown of Total Number of Players, by Regions, in % of Total Gaming Players, 2022e
• Total Number of Gaming Players, by Segment, in billions, 2022e
• Most Preferred Devices Used Among Gamers to Play Video Games, in % of Gamers, 2022
• Top Preferred Gaming Platforms, by Generation, in % of Gamers, 2022
• Share of Mobile Game Revenue, by Channel, in %, 2022
• Annual iOS Mobile Game Revenue, in USD billion, 2020-2022
• Annual Google Play Mobile Game Revenue, in USD billion, 2020-2022
• Total In-App Video Game Advertising Revenue, in USD billion, 2022e-2026f
• Top 5 Most Preferred Activities in an Immersive World Compared to Traditional Alternatives, in % of Respondents, April 2022
• Top Gaming-Related Dimensions That Gamers Are Willing to Engage in, by Generation, in % of Gamers, 2022
• Share of Gamers Who Prefer to Spend Money on In-Game Purchases, by Generation, in %, 2022
• Top In-Game Purchases That Gamers Make, by Generation, in % of Gamers, 2022
• Top 3 Reasons for Making Purchases in the Metaverse, in % of Respondents, April 2022
• Top 10 Grossing Online Games, by Revenue, in USD billion, 2022
• Top 10 Grossing Online Games on Apple App Store, by Revenue, in USD million, 2022
• Top 10 Grossing Online Games on Google Play Store, by Revenue, in USD million, 2022

3. Europe

• 3.1. Regional
  • Overview of Digital Gaming Market Trends, April 2023
• 3.2. UK
  • Total Video Game Sales, by Segment, in USD billion, 2022
  • Ranking of Devices Used for Gaming, in % of Adults, January 2022
  • Top Activities for Which Users Use the Metaverse, incl. "Gaming", in % of Metaverse Users, October 2022
  • Top Barriers to Adoption of the Metaverse, in % of Gamers, March 2022
  • Share of Gamers Who Consider By-Passing Purchase of Gaming Hardware in Favor of the Cloud, in %, March 2022
  • Share of Gamers Who Used or Plan to Use Popular Cloud Gaming Services Such as Xbox Game Pass, in %, March 2022
• 3.3. Germany
  • Breakdown of Computer and Video Games Sales, by Segment, in EUR billion, H1 2021 & H1 2022
  • Share of Respondents Playing Video Games, by Age, in %, 2022e
  • Preferred Device Used for Playing Video Games, by Age, in % of Gamers, July 2022
  • Share of Gamers Who Believe Mobile Gaming is Getting Technically Closer to PC and Console, in %, August 2022
  • Share of Gamers Who Spent Money on Video or Computer Games in the Last 12 Months, in %, July 2022
  • Top Activities On Which Gamers Spent Their Money, in % of Gamers, July 2022
• 3.4. France
  • Share of Internet Users Who Claim to Play Video Games At least Occasionally, in %, September 2022
  • Preferred Devices Used for Gaming, in % of Gamers, September 2022
  • Share of Solo Players Who Prefer to Play Video Games Either Online or Locally, in %, September 2022
• 3.5. Spain
  • Top Engagements of Game Enthusiasts with Games, in % of Game Enthusiasts, 2022e
• 3.6. Italy
  • Total Number of Video Game Players, in millions, 2021 & 2022e
• 3.7. Russia
  • Breakdown of Preferred Payment Method Used to Buy Gaming Goods, in % of Gamers, January-October 2022