市場調查報告書
商品編碼
1306551
全球薄荷煙市場研究報告 - 行業分析、規模、佔有率、成長、趨勢及2023年至2030年預測Global Menthol Cigarette Market Research Report - Industry Analysis, Size, Share, Growth, Trends and Forecast 2023 to 2030 |
據預測,到2030年,全球薄荷捲菸市場需求將從2022年的882.9億美元增至1229.8億美元,2023-2030年的複合年成長率為4.23%。
薄荷煙是一種含有薄荷作為香料添加劑的香煙。薄荷醇香料具有薄荷味,吸煙時喉嚨和肺部有清涼感,因此受到吸煙者的歡迎。薄荷味有助於掩蓋吸煙時產生的刺鼻感和刺激感,使一些人的吸煙體驗更加順暢。
吸煙者喜歡薄荷香煙帶來的清涼感,這可以使吸煙體驗更加愉悅。此外,品牌忠誠度也起到了一定作用,因為許多知名捲菸品牌都提供薄荷捲菸,消費者出於熟悉和個人偏好會繼續購買。另一個因素是尼古丁輸送方面。與普通香煙一樣,這些香煙也含有尼古丁,這是一種令人上癮的物質。薄荷味道和尼古丁輸送的結合創造了一種獨特的吸煙體驗,吸引了某些吸煙者。有針對性的行銷在推動這一市場方面也發揮了重要作用。煙草公司針對特定人群,如年輕人、少數民族社區和女性,開展了戰略性的薄荷捲菸行銷活動。這些行銷活動強調薄荷味、新鮮感和生活方式,使其對目標群體具有吸引力。然而,重要的是要注意到法規和公共衛生問題對薄荷捲菸市場的影響。這些法規變化會影響該市場的動態和消費者行為。
研究涵蓋波特五力模型、市場吸引力分析和價值鏈分析。這些工具有助於清晰了解行業結構,評估全球競爭吸引力。此外,這些工具還對全球薄荷煙市場的各個細分市場進行了全面評估。薄荷醇香煙行業的成長和趨勢為本研究提供了整體方法。
本部分涵蓋了區域前景,重點分析了北美、歐洲、亞太、拉丁美洲、中東和非洲地區薄荷煙市場的當前和未來需求。此外,研究還重點關注了所有主要地區各個應用領域的需求、估計和預測。
該研究還涵蓋了市場主要參與者的綜合概況以及全球競爭格局的深入分析。薄荷捲菸市場的主要參與者包括菲利普莫里斯國際公司、帝國品牌公司、韓國煙草和人參公司、Alfred Dunhill, Ltd.、RJ Reynolds煙草公司、英美煙草公司、Commonwealth Brands、Liggett集團、Lorillard煙草公司、Essentra plc。本部分包括競爭格局的整體視圖,其中包括各種戰略發展,如關鍵併購、未來能力、合作夥伴關係、財務概況、合作、新產品開發、新產品上市以及其他發展。
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The global demand for Menthol Cigarette Market is presumed to reach the market size of nearly USD 122.98 BN by 2030 from USD 88.29 BN in 2022 with a CAGR of 4.23% under the study period 2023 - 2030.
A menthol cigarette is a type of cigarette that contains menthol as a flavouring additive. It has been popular among smokers due to the menthol flavouring, which provides a minty taste and a sensation of coolness in the throat and lungs when smoking. The menthol flavour can help mask the harshness and irritation caused by smoking tobacco, making the smoking experience feel smoother for some individuals.
Smokers appreciate the refreshing and cooling sensation provided by menthol cigarettes, which can make the smoking experience more enjoyable. Moreover, brand loyalty plays a role, as many well-known cigarette brands offer menthol variants, leading consumers to continue purchasing it out of familiarity and personal preference. Another factor is the nicotine delivery aspect. Like regular cigarettes, these also contain nicotine, an addictive substance. The combination of menthol flavour and nicotine delivery creates a unique smoking experience that appeals to certain smokers. Targeted marketing has also played a crucial role in driving this market. Tobacco companies have strategically marketed menthol cigarettes to specific demographic groups, such as young adults, ethnic communities, and women. These campaigns have emphasized the menthol flavour, perceived freshness, and lifestyle associations, making it appealing to the targeted groups. However, it is important to note that regulations and public health concerns have impacted the menthol cigarette market. These regulatory changes can influence the dynamics and consumer behaviour of this market.
The research covers Porter's Five Forces Model, Market Attractiveness Analysis, and Value Chain analysis. These tools help to get a clear picture of the industry's structure and evaluate the competition attractiveness at a global level. Additionally, these tools also give an inclusive assessment of each segment in the global market of menthol cigarette. The growth and trends of menthol cigarette industry provide a holistic approach to this study.
This section of the menthol cigarette market provides detailed data on the segments at country and regional level, thereby assisting the strategist in identifying the target demographics for the respective product or services with the upcoming opportunities.
This section covers the regional outlook, which accentuates current and future demand for the Menthol Cigarette market across North America, Europe, Asia-Pacific, Latin America, and Middle East & Africa. Further, the focuses on demand, estimation, and forecast for individual application segments across all the prominent regions.
The research also covers the comprehensive profiles of the key players in the market and an in-depth view of the competitive landscape worldwide. The major players in the menthol cigarette market include Philip Morris International Inc.; Imperial Brands plc; Korea Tobacco & Ginseng Corporation; Alfred Dunhill, Ltd.; R.J. Reynolds Tobacco Company; British American Tobacco; Commonwealth Brands; Liggett Group; Lorillard Tobacco; Essentra plc. This section consists of a holistic view of the competitive landscape that includes various strategic developments such as key mergers & acquisitions, future capacities, partnerships, financial overviews, collaborations, new product developments, new product launches, and other developments.
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