嵌入式車輛資訊娛樂市場：現況分析與預測（2023-2030）

Embedded In-Vehicle Infotainment Market: Current Analysis and Forecast (2023-2030)

出版日期: 2024年02月01日 | 出版商:

UnivDatos Market Insights Pvt Ltd | 英文 146 Pages | 商品交期: 最快1-2個工作天內

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簡介目錄

由於對汽車和車載互聯功能的需求不斷增長，嵌入式車載資訊娛樂市場預計將以約11.8%的複合年增長率強勁增長。此外，隨著消費者要求車輛具有更多連接性和便利功能，智慧網聯汽車的激增正在重塑汽車產業。互聯網的普及和速度，加上物聯網技術的進步，正在推動對智慧資訊娛樂系統的需求。此外，世界向永續交通的轉變和電動車的普及進一步推動了車載資訊娛樂系統的成長。隨著電動車的日益普及，對電動車獨特要求量身定制的先進資訊娛樂解決方案的需求不斷增長。此外，都市化進程的加速和人口可支配收入水準的提高也有助於車載資訊娛樂市場的擴大。城市居民在交通堵塞中花費大量時間，期望車輛具有娛樂性和生產力功能。此外，日益增長的富裕人口使更廣泛的消費者群體更容易使用優質資訊娛樂系統。

依車輛類型劃分，市場分為乘用車、輕型商用車（LCV）和重型商用車（HCV）。乘用車對嵌入式車載資訊娛樂系統的需求最大。主要驅動力是改善消費者駕駛艙體驗的需要。隨著消費者在日常通勤和旅行中花更多的時間在汽車上，他們正在尋找娛樂和連接選項。嵌入式資訊娛樂系統提供音樂、導航、通訊和其他功能，以增強整體駕駛體驗。此外，乘用車擴大採用先進技術來提高安全性、便利性和娛樂性。嵌入式資訊娛樂系統是增加汽車價值的重要功能，它們的存在對消費者來說是購買過程中的一大障礙。這些因素在推動嵌入式車載資訊娛樂系統的需求方面發揮著至關重要的作用，該系統曾經是一種只有高端車主才能擁有的奢侈品，即使是在低成本乘用車中也是如此。

根據組件，市場分為資訊娛樂單元、乘客顯示器、設備集群顯示器和平視顯示器。佔據汽車資訊娛樂系統大部分市場佔有率的組件是資訊娛樂單元。多種因素促成了這種獨特性，包括資訊娛樂單元的主要功能。資訊娛樂單元可作為車內各種功能的中央控制中心，包括導航、娛樂、氣候控制和連接功能。此外，許多資訊娛樂設備都設計為與智慧型手機技術無縫集成，支援 Apple CarPlay 和 Android Auto 等功能。此外，資訊娛樂單元還提供增強的連接選項，例如Bluetooth和 Wi-Fi 連接，可與其他裝置無縫整合。這些因素是資訊娛樂單元在嵌入式汽車資訊娛樂系統的其他組件中佔據市場主導地位的主要原因。

根據連接性，市場分為 3G/4G 和 5G。嵌入式車輛資訊娛樂系統的 5G 連線預計將在預測期內顯著成長。5G 連線的顯著特徵之一是能夠提供極快的速度和超低延遲，從而顯著改善車載資訊娛樂體驗。5G 的下載速度超過 1Gbps，延遲低至 1 毫秒，可實現高清內容的無縫串流傳輸、即時導航更新以及車內各種智慧型裝置的不間斷連接。此外，連接設備和車載應用的快速成長需要能夠支援不斷增長的頻寬需求的連接解決方案。5G 網路比傳統網路提供更多的頻寬和容量，允許多個設備同時互連，而不會影響效能。此外，5G 連接為嵌入式車輛資訊娛樂系統的高級功能和創新打開了大門。從擴增實境 (AR) 導航和沈浸式娛樂體驗到個人化內容交付和車聯網 (V2X) 通信，5G 技術正在為智慧行動的新時代鋪平道路。

依應用劃分，市場分為導航、虛擬私人助理（VPA）、應用商店、系統控制和車輛診斷。虛擬私人助理 (VPA) 已成為車載資訊娛樂系統中嵌入式系統激增的驅動力。該應用程式包含智慧語音識別、自然語言處理和上下文理解功能，允許用戶在路上執行大量免持任務。從設置導航路線到播放音樂、打電話、發送訊息，甚至控制各種車輛功能，VPA已成為現代駕駛體驗的重要組成部分。此外，VPA 利用人工智慧和機器學習演算法不斷提高其效能和功能。這確保用戶能夠獲得最新的功能和特性，使駕駛體驗始終新鮮且引人入勝，使其成為車載資訊娛樂系統最受歡迎的應用之一。

為了更瞭解嵌入式車載資訊娛樂系統的市場滲透率，我們分析了以下主題：北美（美國、加拿大、北美其他地區）、歐洲（德國、英國、法國、西班牙、義大利、歐洲其他地區））、亞太地區（根據其在中國、日本、印度、世界其他地區（亞太地區）和世界其他地區的全球影響力來分析市場。亞太地區已迅速成為全球成長最快的嵌入式車輛資訊娛樂市場之一，由於多種因素呈現指數級成長。推動亞太地區汽車市場快速成長的主要因素之一是各國經濟活動的顯著增加。亞洲開發銀行最新數據顯示，亞太地區國家經濟強勁成長，消費者購買力不斷上升，汽車保有量日益增長。經濟的繁榮極大地拉動了汽車需求，創造了市場擴張的環境。此外，公共和私人對基礎設施和交通系統投資的增加也在推動亞太汽車市場方面發揮著至關重要的作用。該地區各國政府正在大力投資建設和改善交通網絡，包括道路、橋樑和高速公路，以適應不斷增長的城市人口並促進更順暢的旅行。此外，私營部門對汽車製造設備的投資和技術進步正在進一步加速該產業的成長軌跡。此外，亞太地區城市化進程的加速也是拉動汽車市場的重要因素。隨著城市擴張和人口向城市地區集中，個人交通需求增加，促使汽車銷售激增。此外，亞太地區各階層可支配所得水準的不斷上升也對汽車市場的快速成長做出了重大貢獻。隨著越來越多的消費者體驗到更高的生活水平和購買力，對私家車的需求不斷增加，促使汽車銷售激增。尤其是亞太地區汽車需求的不斷增長也帶動了嵌入式車載資訊娛樂系統市場的活躍。隨著消費者尋求車輛的更多連接性、娛樂性和便利性，對先進資訊娛樂系統的需求也在飆升。

The embedded in-vehicle infotainment system is a sophisticated technology integrated into automobiles to provide a wide range of entertainment, information, and connectivity features for the driver and passengers. This system typically includes components such as a touchscreen display, audio system, navigation tools, Internet connectivity, smartphone integration, and access to various apps and services. It allows users to control and interact with various functions of the vehicle, such as music playback, phone calls, messaging, climate control, and navigation, all through a centralized interface. The goal of the embedded in-vehicle infotainment system is to enhance the overall driving experience by providing entertainment, communication, and convenience features while ensuring minimal distraction to the driver.

The Embedded In-Vehicle Infotainment Market is expected to grow at a strong CAGR of around 11.8% owing to the growing demand for vehicles and in-vehicle connected features. Furthermore, the proliferation of smart and connected cars is reshaping the automotive landscape, as consumers seek enhanced connectivity and convenience features in their vehicles. The increasing penetration and speed of the internet, coupled with advancements in IoT technology, are fueling the demand for intelligent infotainment systems. Moreover, the global shift towards sustainable mobility and the increasing adoption of electric vehicles have further catalyzed the growth of in-vehicle infotainment systems. With EVs becoming increasingly popular, there is a rising need for advanced infotainment solutions tailored to the unique requirements of electric vehicles. Additionally, the growing urbanization and increasing disposable income levels of the population are also contributing to the expansion of the in-vehicle infotainment market. Urban dwellers, who spend a significant amount of time in traffic, are seeking entertainment and productivity features in their vehicles. Moreover, rising affluence levels have made premium infotainment systems more accessible to a broader consumer base.

Based on vehicle type, the market is categorized into passenger car, light commercial vehicle (LCV), and heavy commercial vehicle (HCV). Passenger cars generate the maximum demand for embedded in-vehicle infotainment systems. The primary factor responsible for this includes the need to enhance the consumer experience in the cockpit. As consumers spend more time in their cars for daily commuting and travel, they seek entertainment and connectivity options. Embedded infotainment systems provide access to music, navigation, communication, and other features, enhancing the overall driving experience. Furthermore, passenger cars are increasingly incorporating advanced technologies to improve safety, convenience, and entertainment. Embedded infotainment systems are a key feature that adds value to the vehicle and their presence has become a deal breaker for consumers during the buying process. Factors like these are playing a pivotal role in driving the demand for embedded in-vehicle infotainment systems even in low-end passenger cars, which was once the luxury that only high-end car users had access to.

Based on components, the market is segmented into infotainment units, passenger displays, instrument cluster displays, and head-up displays. The component that holds the majority share of the market in embedded vehicle infotainment systems is infotainment units. Several factors contribute to this domination, such as the critical function of the infotainment unit. Infotainment units act as the central control hub for various functions within the vehicle, including navigation, entertainment, climate control, and connectivity features. Furthermore, many infotainment units are designed to seamlessly integrate with smartphone technology, allowing for features such as Apple CarPlay and Android Auto. Additionally, infotainment units provide enhanced connectivity options, such as Bluetooth and Wi-Fi connectivity, for seamless integration with other devices. Factors like these are some of the primary reasons that have translated to this market-dominating position of the infotainment unit among the other components of the embedded in-vehicle infotainment system.

Based on connectivity, the market is bifurcated into 3G/4G and 5G. The 5G connectivity for the embedded in-vehicle infotainment system is expected to experience substantial growth in the predicted timeframe. One of the standout features of 5G connectivity is its ability to deliver blazing-fast speeds and ultra-low latency, drastically enhancing the in-car infotainment experience. With download speeds surpassing 1 Gbps and latency as low as 1 millisecond, 5G enables seamless streaming of high-definition content, real-time navigation updates, and uninterrupted connectivity for various smart devices within the vehicle. Furthermore, the exponential growth of connected devices and in-car applications necessitates a connectivity solution that can support the increasing bandwidth requirements. 5G networks offer significantly enhanced bandwidth and capacity compared to their predecessors, enabling multiple devices to stay interconnected simultaneously without compromising performance. Additionally, 5G connectivity opens up a realm of possibilities for advanced features and innovations in embedded vehicle infotainment systems. From augmented reality (AR) navigation and immersive entertainment experiences to personalized content delivery and vehicle-to-everything (V2X) communication, 5G technology paves the way for a new era of smart mobility.

Based on application, the market is segmented into navigation, virtual private assistant (VPA), app store, system control, and vehicle diagnostics. The virtual private assistant (VPA) has emerged as the powerhouse behind the widespread adoption of embedded systems in-vehicle infotainment. This application encompasses intelligent voice recognition, natural language processing, and contextual understanding capabilities, enabling users to perform a plethora of tasks hands-free while on the road. From setting up navigation routes to playing music, making calls, sending messages, and even controlling various vehicle functionalities, VPAs have become an indispensable part of the modern-day driving experience. Furthermore, VPAs leverage artificial intelligence and machine learning algorithms to continuously improve their performance and capabilities. This ensures that users have access to the latest features and functionalities, keeping their driving experience fresh and engaging, and hence are one of the most sought-after applications of the embedded-in-vehicle infotainment systems.

For a better understanding of the market adoption of embedded in-vehicle infotainment systems, the market is analyzed based on its worldwide presence in countries such as North America (The U.S., Canada, and the Rest of North America), Europe (Germany, The U.K., France, Spain, Italy, Rest of Europe), Asia-Pacific (China, Japan, India, Rest of Asia-Pacific), Rest of World. The Asia Pacific region has swiftly emerged as one of the fastest-growing embedded in-vehicle infotainment markets globally, showcasing exponential growth driven by a multitude of factors. One of the key factors responsible for the rapid growth of the automotive market in the Asia Pacific region is the substantial increase in economic activity across various countries. According to recent data from the Asian Development Bank, countries in the Asia Pacific region have been experiencing robust economic growth, leading to a rise in consumer purchasing power and an increased inclination towards vehicle ownership. This economic prosperity has significantly boosted the demand for automobiles, fostering a conducive environment for market expansion. Moreover, the escalation in public and private investments in infrastructure development and transportation systems has also played a pivotal role in propelling the automotive market in the Asia Pacific region. Governments across the region are heavily investing in building and upgrading transportation networks, including roads, bridges, and highways, to accommodate the growing urban population and facilitate smoother mobility. Additionally, private sector investments in automotive manufacturing facilities and technological advancements have further catalyzed the sector's growth trajectory. Furthermore, the phenomenon of growing urbanization in the Asia Pacific region has been another crucial driver boosting the automotive market. As cities expand and populations concentrate in urban areas, the need for personal transportation has escalated, leading to a surge in vehicle sales. Moreover, the rise in disposable income levels across various demographics in the Asia Pacific region has been a significant contributor to the burgeoning automotive market. With more consumers experiencing a higher standard of living and increased purchasing power, the desire to own personal vehicles has intensified, leading to a surge in automotive sales. Notably, the growing demand for automobiles in the Asia Pacific region has also catalyzed the market for embedded in-vehicle infotainment systems. As consumers seek enhanced connectivity, entertainment, and convenience features in their vehicles, the demand for sophisticated infotainment systems has also surged.

Some of the major players operating in the market include HARMAN International; Panasonic Holdings Corporation; ALPS ALPINE CO., LTD; Robert Bosch GmbH; Continental AG; Clarion; Phinia Inc.; DENSO CORPORATION.; JVCKENWOOD Corporation; and Visteon Corporation

1. MARKET INTRODUCTION

1.1.Market Definitions
1.2.Main Objective
1.3.Stakeholders
1.4.Limitation

2. RESEARCH METHODOLOGY OR ASSUMPTION

2.1.Research Process of the Embedded In-Vehicle Infotainment Market
2.2.Research Methodology of the Embedded In-Vehicle Infotainment Market
2.3.Respondent Profile

3. MARKET SYNOPSIS

4. EXECUTIVE SUMMARY

5. IMPACT OF COVID-19 ON THE EMBEDDED IN-VEHICLE INFOTAINMENT MARKET

6. EMBEDDED IN-VEHICLE INFOTAINMENT MARKET REVENUE (USD BN), 2020-2030F.

7. MARKET INSIGHTS BY VEHICLE TYPE

7.1.Passenger Car
7.2.Ligh Commercial Vehicle (LCV)
7.3.Heavy Commercial Vehicle (HCV)

8. MARKET INSIGHTS BY COMPONENT

8.1.Infotainment Unit
8.2.Passenger Display
8.3.Instrument Cluster Display
8.4.Head-Up Display

9. MARKET INSIGHTS BY CONNECTIVITY

9.1.3G/4G
9.2.5G

10. MARKET INSIGHTS BY APPLICATION

10.1.Navigation
10.2.Virtual Personal Assistant (VPA)
10.3.App Store
10.4.System Control
10.5.Vehicle Diagnostic

11. MARKET INSIGHTS BY REGION

11.1.North America
- 11.1.1.The U.S.
- 11.1.2.Canada
- 11.1.3.Rest of North America
11.2.Europe
- 11.2.1.Germany
- 11.2.2.The U.K.
- 11.2.3.France
- 11.2.4.Italy
- 11.2.5.Rest of Europe
11.3.Asia-Pacific
- 11.3.1.China
- 11.3.2.India
- 11.3.3.Japan
- 11.3.4.South Korea
- 11.3.5.Rest of Asia-Pacific
11.4.Rest of the World