一次性衛生用品市場：現況分析與預測（2023-2030）

Disposable Hygiene Products Market: Current Analysis and Forecast (2023-2030)

出版日期: 2023年12月30日 | 出版商:

UnivDatos Market Insights Pvt Ltd | 英文 149 Pages | 商品交期: 最快1-2個工作天內

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簡介目錄

由於全球健康和衛生意識不斷增強，一次性衛生用品市場預計將以 7% 左右的速度穩定成長。近年來，受多種因素影響，一次性衛生用品市場經歷了顯著增長。導管相關泌尿道感染 (CAUTI)、失禁相關皮膚炎 (IAD) 和月經失調等健康相關問題的增加是一次性衛生用品需求增加的主要原因。多家公司正在將技術先進的產品推向市場。例如，2023年5月，旗艦品牌Friends推出了 "纖薄" 的一次性吸水內衣Friends UltraThin。此外，一些國家的政府發起了鼓勵良好衛生習慣的運動，特別是在農村地區。提高人們對解決關鍵健康問題的認識並實現永續目標的計劃可能會擴大市場規模。

依產品劃分，市場分為濕紙巾、尿布、女性衛生用品等。濕紙巾細分市場擁有很大的市場份額，主要是由於全球人口不斷增長，對個人護理和家庭衛生用可沖散濕紙巾的需求不斷增長。例如，生產濕紙巾的全球公司Kimberly-Clark Corporation公司宣布，2021年其總銷售額成長1.6%，達194億美元。我們也預期更多的家庭消費者會選擇由天然纖維和草藥萃取物（如蘆薈、薄荷、玫瑰水和檸檬）製成的濕紙巾。這可能會在某些領域創造新的成長機會。

一次性衛生用品市場依通路分為超市、藥局、網路商店等。從市場區隔來看，超市佔了最高的市場份額。這是由於商店向顧客提供大幅折扣和優惠，這有助於推動一次性衛生用品透過全球超市的銷售，從而對整體市場成長做出重大貢獻。

為了更了解一次性衛生用品市場的採用情況，我們將市場分為北美（美國、加拿大和北美其他地區）、歐洲（德國、英國、法國、西班牙、義大利和歐洲其他地區））、亞太地區（世界是根據其在中國、日本、印度和亞太地區其他地區等國家的存在來分析的）和世界其他地區。由於美國和加拿大人口對濕紙巾、尿布、刮鬍刀和餐具等個人護理產品的巨大需求，北美地區可能會主導該市場。對衛生和清潔的興趣日益濃厚是推動全球一次性衛生用品市場的主要因素之一。此外，女性衛生是引導當前市場成長的主要因素之一。此外，一次性尿布、衛生棉等使用量的增加導致政府加強永續發展力度，推動市場成長。例如，聯邦政府部門美國人口普查局報告稱，2021年9月該國健康和個人護理零售額為430萬美元，比2021年8月增長0.5%。

Disposable hygiene products refer to single-use items designed for personal hygiene purposes, such as diapers, wet wipes, sanitary napkins, adult incontinence products, and disposable gloves. These products are widely used across various sectors, including households, healthcare facilities, and commercial establishments. The disposable hygiene products market has witnessed significant growth in recent years due to various factors. Rising awareness of personal hygiene and health concerns, particularly in developing countries, is contributing to the increasing adoption of disposable hygiene products. Additionally, the growing geriatric population and the rising incidence of chronic diseases are driving the demand for adult incontinence products.

The Disposable Hygiene Product Market is expected to grow at a steady rate of around 7% owing to the increasing awareness of health and hygiene globally. The disposable hygiene products market has witnessed significant growth in recent years due to various factors. Growing health-related issues such as catheter-associated urinary tract infection (CAUTI), incontinence-associated dermatitis (IAD), and menstrual disorders are a major cause of increased demand for disposable hygiene products. Several companies are launching technologically advanced products in the market. For instance, in May 2023, Friends, the flagship brand has launched 'slim' disposable absorbent underpant - Friends UltraThin. Further, Governments of several countries have launched campaigns encouraging proper hygiene, especially in rural areas. Programs that address critical health issues and raise awareness to meet sustainability goals are likely to expand the market size.

Based on product, the market is segmented into wipes, diapers, feminine hygiene products & others. The wipes segment held the significant share mostly driven by the growing demand for flushable wipes for personal care and home hygiene from the world's growing population. For example, Kimberly-Clark Corporation, a global company that makes wet wipes, said that its total sales increased by 1.6% and reached USD 19.4 billion in 2021. Also, a growing number of home consumers will choose wipes made of natural fibres and herbal extracts like aloe vera, mint, rose water, lemon, and others. This will create new growth opportunities in certain segments.

On the basis of distribution channel, the disposable hygiene product market is segmented into supermarkets, pharmacy Stores, online stores & others. The supermarket segment accounted for the highest market share in the disposable hygiene products market. This is due to the heavy discounts and offers provided by the stores to the customers that help to boost the sales of disposable hygiene products through supermarket stores across the globe, which notably contributes toward growth of the overall market.

For a better understanding of the market adoption of the body fat reduction, the market is analyzed based on its worldwide presence in the countries such as North America (U.S., Canada, Rest of North America), Europe (Germany, U.K., France, Spain, Italy, Rest of Europe), Asia-Pacific (China, Japan, India, Rest of Asia-Pacific), Rest of World. The North American region will dominate this market by the substantial demand for personal care items, such as wipes, diapers, razors, blades, and others, among the population of the United States and Canada. Growing concerns about hygiene and cleanliness are amongst the major factor which will boost the global disposable hygiene products market. Furthermore, female hygiene is one of the main factors leading to present market growth. Moreover, rising government sustainability initiatives drive market growth, as the increased usage of disposable diapers, pads, and other products. For Instance, The U.S. Census Bureau, a federal government department in the United States, reported that in September 2021, sales at health and personal care retailers in the country totaled USD 4.3 million, an increase of 0.5% over August 2021.

Some of the major players operating in the market include: Procter & Gamble, Kimberly-Clark Corporation, Essity AB, Unicharm Corporation, Ontex Group NV, Johnson & Johnson Private Limited, Ontex BV, Kao Corporation, Edgewell Personal Care, Hengan International Group Company Ltd.

1 MARKET INTRODUCTION

1.1. Market Definitions
1.2. Main Objective
1.3. Stakeholders
1.4. Limitation

2 RESEARCH METHODOLOGY OR ASSUMPTION

2.1. Research Process of the Disposable Hygiene Products Market Market
2.2. Research Methodology of the Disposable Hygiene Products Market Market
2.3. Respondent Profile

3 MARKET SYNOPSIS

4 EXECUTIVE SUMMARY

5 GLOBAL DISPOSABLE HYGIENE PRODUCTS MARKET MARKET COVID-19 IMPACT

6 GLOBAL DISPOSABLE HYGIENE PRODUCTS MARKET MARKET REVENUE, 2020-2030F

7 MARKET INSIGHTS BY PRODUCT TYPE

7.1. Wipes
7.2. Diapers
7.3. Feminine Hygiene Products
7.4. Others

8 MARKET INSIGHTS BY DISTRIBUTION CHANNEL

8.1. Supermarkets
8.2. Pharmacy Stores
8.3. Online Stores
8.4. Others

9 MARKET INSIGHTS BY REGION

9.1. North America
- 9.1.1. United States
- 9.1.2. Canada
- 9.1.3. Rest of North America
9.2. Europe
- 9.2.1. Germany
- 9.2.2. France
- 9.2.3. U.K.
- 9.2.4. Italy
- 9.2.5. Spain
- 9.2.6. Rest of Europe
9.3. Asia Pacific
- 9.3.1. China
- 9.3.2. Japan
- 9.3.3. India
- 9.3.4. Rest of Asia Pacific
9.4. Rest of World