白色家電市場：現況分析與預測（2023-2030）

由於人口成長和都市化進程，白色家電市場預期複合年增長率約為7.54%。此外，收入水準的提高，特別是在新興國家，增加了消費者的購買力和對白色家電的需求。此外，白色家電產業不斷的技術創新，不斷推出更節能、智慧、易用的家電產品，促使消費者升級現有設備，需求進一步加速。此外，跨境貿易的便利和電子商務平台的發展使消費者能夠更好地接觸到來自不同製造商的各種白色家電，增加了選擇並推動了需求。，是推動白色家電需求的主要因素在市場上。例如，根據國際貿易協會（ITA）的數據，中國線上通路銷售額佔總銷售額的近50%，到2022年線上銷售額將突破3.3兆美元大關。美國是僅次於中國的全球第二大電子商務市場。

市場依產品細分為空調、冰箱、洗衣機、洗碗機、微波爐、廚房電器等。冰箱在白色家電中佔據最大份額。冰箱是每個家庭必備的家用電器，它可以用來儲存食物、保存易腐爛的物品以及保持各種物品的新鮮。冰箱提供多種功能，包括溫度控制、多個隔間和節能選項，以滿足不同消費者的需求。此外，全球人口成長、城市化和消費者生活方式的變化導致對冰箱的需求增加。隨著家庭變得越來越小和越來越繁忙，人們更喜歡儲存大量食物，這增加了對寬敞且技術先進的製冷解決方案的需求。除此之外，冰箱產業近年來取得了重大技術進步。具有 Wi-Fi 連接、觸控螢幕和節能選項等功能的智慧冰箱的推出進一步推動了需求。消費者越來越重視便利性和能源效率，推動了先進車型的採用。例如，2023 年 1 月，Samsung Electronics宣布推出一系列可客製化的客製化住宅。這些最新的家電由Samsung設計，以滿足消費者日益增長的客製化需求。這款客製化冰箱的四個門均配備 32 吋大螢幕，並具有人工智慧功能。

根據最終用戶，市場分為住宅和商業。住宅領域佔據了大部分市場份額。如此高的市場份額的主要因素包括人口增長和城市化。全球人口的成長以及都市化進程的加速是支撐住宅耐用消費品市場主導地位的主要因素。隨著更多家庭的建立和城市面積的擴大，對家用電器和耐用消費品的需求將會成長。此外，不斷變化的社會規範和生活方式趨勢正在對耐用消費品行業產生重大影響。現代生活方式加上可支配收入的增加，促使房主投資先進的技術和產品，以簡化任務和日常營運。這種對舒適和便利的持續追求反映了消費者對耐用品的強烈偏好。

依分銷通路劃分，市場分為線上零售與線下零售。線上零售正在經歷顯著成長，並且是成長最快的分銷管道。白色家電線上零售快速成長的主要因素之一是為消費者提供便利。只需點擊幾下，您就可以瀏覽大量產品、比較價格、閱讀評論並在舒適的家中購買。推動線上零售成長的另一個因素是提供更廣泛的覆蓋範圍。與實體店不同，線上平台可讓您克服地理界限並為世界各地的客戶提供服務。這種可訪問性的增加鼓勵公司擴大其線上業務，從而增加白色家電的銷售。此外，科技的進步為無縫的線上購物體驗鋪平了道路。電子商務平台變得更加用戶友好，提供個人化推薦和安全支付網關等功能。這些技術進步給了消費者信心，並導致網上購物的廣泛使用。最後，物流和交付系統的不斷改進也將為線上零售需求的增加鋪平道路。更快、更有效率的交付服務（例如當日和隔日交付）顯著提高了客戶滿意度並推動線上銷售成長。此外，第三方物流提供者的出現進一步簡化了供應鏈，使線上零售成為購買耐用消費品更具吸引力的選擇。

為了更了解白色家電的市場介紹，市場分為北美（美國、加拿大、北美其他地區）、歐洲（德國、英國、法國、西班牙、義大利、歐洲其他地區）、亞太地區（中國、日本、印度、亞太地區其他地區）和世界其他地區。近年來，亞太地區已成為白色家電市場成長最快的地區。有幾個因素創造了這種高成長的環境。主要因素之一是快速城市化，亞太國家城市中心的擴張導致可支配收入增加，並導致白色家電需求激增。隨著人們遷移到城市地區，他們對家用電器和電子產品的需求不斷增加，這推動了市場的成長。此外，亞太地區不斷增長的中產階級人口對白色家電的成長產生了重大影響。隨著越來越多的人能夠提高生活水平並獲得更好的收入，對冰箱、電視、空調和洗衣機等產品的需求大幅增加。此外，電子商務平台的快速發展徹底改變了消費者購買耐久財的方式。線上零售商提供的便利性、可近性和有競爭力的價格在推動該地區的需求方面發揮著重要作用。此外，亞太地區在基礎設施開發方面也出現了大量投資，包括住宅和商業項目。因此，白色家電的需求正在顯著成長。

目錄

第一章 市場介紹

• 市場定義
• 主要目標
• 利益相關者
• 限制

第二章 研究方法或假設

• 調查過程
• 調查方法
• 受訪者簡介

第三章市場總結

第 4 章執行摘要

第五章 COVID-19 對白色家電市場的影響

第六章 白色家電市場收入，2020-2030

第 7 章按產品劃分的市場洞察

• 冷氣機
• 冰箱
• 洗衣機
• 洗碗機
• 微波
• 廚房電器
• 其他

第 8 章 最終用戶的市場洞察

• 住房
• 商業的

第 9 章按通路劃分的市場洞察

• 網上零售
• 線下零售

第10章按地區劃分的市場洞察

• 北美
  • 美國
  • 加拿大
  • 其他北美
• 歐洲
  • 德國
  • 英國
  • 法國
  • 意大利
  • 西班牙
  • 歐洲其他地區
• 亞太地區
  • 中國
  • 印度
  • 日本
  • 韓國
  • 亞太其他地區
• 世界其他地區

第十一章白色家電市場動態

• 市場驅動力
• 市場挑戰
• 影響分析

第十二章白色家電市場機會

第十三章白色家電市場趨勢

第十四章需求面和供給面分析

• 需求面分析
• 供給側分析

第十五章價值鏈分析

第16章 競爭場景

• 競爭格局
  • 波特五力分析

第十七章公司簡介

• Whirlpool Corporation
• Jhonson Controls
• IFB Industries Limited.
• Panasonic Industry Co., Ltd.
• Godrej & Boyce Mfg. Co. Ltd.
• SAMSUNG
• DAIKIN INDUSTRIES, Ltd.,
• Hitachi, Ltd
• LG Electronics
• Haier Group

第18章 免責聲明

White goods refer to large household appliances that are typically finished in white or light-colored materials. These appliances are designed for various domestic purposes, primarily in the kitchen and laundry areas, to support everyday tasks and improve the overall efficiency and convenience of household operations. White goods are called so due to their traditional white or light-colored exterior finishes. However, in modern times, it is common to find these appliances in various colors and finishes to match different kitchen or laundry aesthetics.

The White Goods Market is expected to grow at a strong CAGR of around 7.54% owing to the growing population and urbanization. Furthermore, the rising income levels, particularly in emerging economies, have led to higher purchasing power for consumers, resulting in increased demand for white goods. Additionally, continuous technological innovations in the white goods industry have introduced more energy-efficient, smart, and user-friendly appliances, enticing consumers to upgrade their existing equipment is further accelerating the demand for the white goods in the market. Moreover, the ease of cross-border trade and the growth of e-commerce platforms have made it simpler for consumers to access a wide range of white goods from different manufacturers, expanding their choices and driving demand are also the major factors that are driving the demand for white goods in the market. For instance, as per the International Trade Association (ITA), China accounts for almost 50% of the total sales through online channels, with total online sales crossing the USD 3.3 trillion mark in the year 2022. After China, the USA is the second largest e-commerce market globally.

Based on product, the market is segmented into air conditioners, refrigerators, washing machines, dishwashers, microwave ovens, kitchen appliances, and others. The refrigerator segment holds the maximum market share of the white goods. The primary reason for this domination includes functionality and necessity, where refrigerators are a necessary appliance in every home, providing a convenient way to store food, preserve perishables, and maintain the freshness of various items. They offer a wide range of features, such as temperature control, multiple compartments, and energy-efficient options to suit diverse consumer needs. Furthermore, the growing global population, urbanization, and changing consumer lifestyles have contributed to increased demand for refrigerators. As households become smaller and busier, individuals prefer storing food in larger quantities, leading to an increased need for spacious and technologically advanced refrigeration solutions. In addition to this, the refrigerator industry has witnessed significant technological advancements in recent years. The introduction of smart refrigerators with features like Wi-Fi connectivity, touch screens, and energy-saving options has further fueled demand. Consumers increasingly prioritize convenience and energy efficiency, driving the adoption of advanced models, which can also be witnessed from the product launches that are happening in this space. For instance, in January 2023, Samsung Electronics unveiled its customizable Bespoke Home lineup, These latest home appliances are designed by Samsung to meet the growing customization demands that are coming from consumers. The Bespoke refrigerator types are equipped with large and immersive 32-inch screens on all four doors and with AI capabilities.

Based on end-user, the market is bifurcated into residential and commercial. The residential segment holds the majority of the market share. The primary factors that are responsible for this high market share include growing population and urbanization, the rising growth of the global population, along with increasing urbanization, is a major factor backing the residential consumer durables market's dominance. As more households are established and urban areas expand, the demand for residential appliances and durable goods escalates. Furthermore, shifting societal norms and changing lifestyle trends have a significant impact on the consumer durables industry. Modern lifestyles, coupled with increasing disposable incomes, encourage homeowners to invest in advanced technologies and products that simplify tasks and streamline daily routines. This constant pursuit of comfort and convenience portrays a strong consumer preference for residential consumer durables.

Based on the distribution channel, the market is bifurcated into online and offline retail. Online retail is witnessing tremendous growth and is the fastest-growing distribution channel. One of the key factors contributing to the rapid growth of online retail in white goods is the convenience it offers to consumers. With just a few clicks, individuals can browse through a vast array of products, compare prices, read reviews, and make purchases from the comfort of their homes. Another factor driving the growth of online retail is the wider reach it provides. Unlike physical stores, online platforms enable businesses to overcome geographical boundaries and cater to customers worldwide. This enhanced accessibility has encouraged businesses to expand their online presence, resulting in increased sales of white goods. Additionally, the advancements in technology have paved the way for a seamless online shopping experience. E-commerce platforms have become more user-friendly, offering features such as personalized recommendations and secure payment gateways. These technological advancements have instilled confidence in consumers, leading to a higher adoption of online shopping. Lastly, the continuous improvement of logistics and delivery systems is another area that paves the way for increased demand in online retail. Faster and more efficient delivery services, such as same-day or next-day delivery, have significantly enhanced customer satisfaction and propelled the growth of online sales. Additionally, the emergence of third-party logistics providers has further streamlined the supply chain, making online retail an even more enticing option for purchasing consumer durables.

For a better understanding of the market adoption of white goods, the market is analyzed based on its worldwide presence in countries such as North America (The U.S., Canada, and the Rest of North America), Europe (Germany, The U.K., France, Spain, Italy, Rest of Europe), Asia-Pacific (China, Japan, India, Rest of Asia-Pacific), Rest of World. In recent years, Asia Pacific is emerged as the fastest-growing region for white goods in the market. Several factors are contributing to creating this high-growth environment for the region. One of the major factors is rapid urbanization, where the expanding urban centers in Asia Pacific countries have led to an increase in disposable income, creating a surge in demand for white goods. As people move to urban areas, they seek appliances, and electronics for their homes, which has stimulated market growth. Furthermore, the rising middle-class population in the Asia Pacific region has had a substantial impact on the growth of white goods. As more individuals elevate their living standards and gain access to better incomes, there is a tremendous demand for products like refrigerators, televisions, air conditioners, and washing machines. Additionally, the rapid growth of e-commerce platforms has revolutionized the way consumers purchase consumer durables. The convenience, accessibility, and competitive pricing offered by online retailers have played a significant role in escalating demand in the region. Moreover, the Asia Pacific region is witnessing substantial investments in infrastructure development, including housing and commercial projects. This creates a significant demand for white goods.

Some of the major players operating in the market include: Whirlpool Corporation; Jhonson Controls; IFB Industries Limited.; Panasonic Industry Co., Ltd.; Godrej & Boyce Mfg. Co. Ltd.; SAMSUNG; DAIKIN INDUSTRIES, Ltd.,; Hitachi, Ltd; LG Electronics; and Haier Group

TABLE OF CONTENTS

1 MARKET INTRODUCTION

• 1.1. Market Definitions
• 1.2. Main Objective
• 1.3. Stakeholders
• 1.4. Limitation

2 RESEARCH METHODOLOGY OR ASSUMPTION

• 2.1. Research Process of the White Goods Market
• 2.2. Research Methodology of the White Goods Market
• 2.3. Respondent Profile

3 MARKET SYNOPSIS

4 EXECUTIVE SUMMARY

5 IMPACT OF COVID-19 ON THE WHITE GOODS MARKET

6 WHITE GOODS MARKET REVENUE (USD BN), 2020-2030F.

7 MARKET INSIGHTS BY PRODUCT

• 7.1. Air conditioner
• 7.2. Refrigerator
• 7.3. Washing Machine
• 7.4. Dishwasher
• 7.5. Microwave Oven
• 7.6. Kitchen Appliance
• 7.7. Others

8 MARKET INSIGHTS BY END-USER

• 8.1. Residential
• 8.2. Commercial

9 MARKET INSIGHTS BY DISTRIBUTION CHANNEL

• 9.1. Online Retail
• 9.2. Offline Retail

10 MARKET INSIGHTS BY REGION

• 10.1. North America
  • 10.1.1. The U.S.
  • 10.1.2. Canada
  • 10.1.3. Rest of North America
• 10.2. Europe
  • 10.2.1. Germany
  • 10.2.2. The U.K.
  • 10.2.3. France
  • 10.2.4. Italy
  • 10.2.5. Spain
  • 10.2.6. Rest of Europe
• 10.3. Asia-Pacific
  • 10.3.1. China
  • 10.3.2. India
  • 10.3.3. Japan
  • 10.3.4. South Korea
  • 10.3.5. Rest of Asia-Pacific
• 10.4. Rest of the World

11 WHITE GOODS MARKET DYNAMICS

• 11.1. Market Drivers
• 11.2. Market Challenges
• 11.3. Impact Analysis

12 WHITE GOODS MARKET OPPORTUNITIES

13 WHITE GOODS MARKET TRENDS

14 DEMAND AND SUPPLY-SIDE ANALYSIS

• 14.1. Demand Side Analysis
• 14.2. Supply Side Analysis

15 VALUE CHAIN ANALYSIS

16 COMPETITIVE SCENARIO

• 16.1. Competitive Landscape
  • 16.1.1. Porters Fiver Forces Analysis

17 COMPANY PROFILED

• 17.1. Whirlpool Corporation
• 17.2. Jhonson Controls
• 17.3. IFB Industries Limited.
• 17.4. Panasonic Industry Co., Ltd.
• 17.5. Godrej & Boyce Mfg. Co. Ltd.
• 17.6. SAMSUNG
• 17.7. DAIKIN INDUSTRIES, Ltd.,
• 17.8. Hitachi, Ltd
• 17.9. LG Electronics
• 17.10. Haier Group

18 DISCLAIMER