市場調查報告書
商品編碼
1463636
歐洲假髮產品市場預測至 2030 年 - 區域分析 - 按產品類型、材料、最終用戶和配銷通路Europe False Hair Products Market Forecast to 2030 - Regional Analysis - by Product Type, Material, End User, and Distribution Channel |
2022年歐洲假髮產品市值為24.9167億美元,預計到2030年將達到35.025億美元;預計 2022 年至 2030 年CAGR為 4.3%。
脫髮和頭髮損傷盛行率的上升推動了歐洲假髮產品市場的發展
自體免疫疾病、遺傳、荷爾蒙失衡、壓力和其他因素都可能導致脫髮,這是一種以部分或完全脫髮為特徵的疾病。它影響所有年齡和性別的人,導致情緒困擾和喪失信心。假髮產品為脫髮患者提供了實用且美觀的解決方案,使他們能夠恢復外表和自尊。由於人們越來越認知到假髮、接髮和髮片的好處,因脫髮而遭受脫髮的人們更喜歡假髮產品作為應對脫髮帶來的挑戰的可行選擇。
此外,過度的熱定型、化學處理、環境因素或現代生活方式是導致頭髮斷裂、稀疏和髮質整體惡化的一些因素。隨著人們意識到保持頭髮健康的重要性,他們使用假髮產品來打造時髦的髮型,同時又不損害自然頭髮。
此外,假髮和接髮技術和材料的發展擴大了歐洲假髮產品市場。合成纖維和人髮加工的進步創造了外觀自然、舒適的假髮、接髮和髮片。現代假髮產品透氣、輕便,並且有多種款式和顏色,讓患有脫髮或頭髮受損的人可以從各種各樣的假髮產品中進行選擇。
歐洲假髮產品市場概況
歐洲假髮產品市場分為德國、法國、英國、義大利、俄羅斯和歐洲其他國家。在歐洲,假髮產品自古以來就已被使用,波斯人、蘇美人、埃及人、希臘人和羅馬人出於衛生目的而佩戴假髮產品。在整個地區的早期社會中,歐洲人過去常常把頭髮剃光,並用假髮遮住頭髮,以對抗寄生蟲和其他疾病。它們很快就成為一種趨勢,並開始變得精緻和詳細。因此,歐洲多樣化的人口為假髮和接髮提供了機會,旨在滿足不同種族的髮型和需求。
成熟的時尚和配件行業以及對獨特髮型和外觀的渴望推動了歐洲對假髮產品的需求。電影、電視節目、戲劇以及漫畫大會和角色扮演等活動對假髮產品的需求很高,特別是在該地區的年輕人中。然而,有些人可能會對某些假髮材料產生過敏反應,導致他們完全避免使用假髮產品,這可能會阻礙歐洲假髮產品市場的成長。
歐洲假髮產品市場收入及 2030 年預測(百萬美元)
歐洲假髮產品市場細分
歐洲假髮產品市場按產品類型、材料、最終用戶、配銷通路和國家進行細分。
根據產品類型,歐洲假髮產品市場分為接髮、假髮和假髮。 2022 年,接髮細分市場佔據最大的市場佔有率。
根據材料,歐洲假髮產品市場分為真人髮和合成髮。 2022 年,合成髮領域佔據了更大的市場佔有率。
根據最終用戶,歐洲假髮產品市場分為男性、女性和兒童。 2022 年,女性細分市場佔據最大的市場佔有率。
根據配銷通路,歐洲假髮產品市場分為超市和大賣場、專賣店、線上零售等。 2022 年,專賣店細分市場佔據最大的市場佔有率。
根據國家/地區,歐洲假髮產品市場分為德國、法國、義大利、英國、俄羅斯和歐洲其他國家。 2022年,歐洲其他地區主導了歐洲假髮產品市場。
Balmain Hair Group BV、Evergreen Products Group Ltd、HairUWear Inc、Henan Ruimei Products Co Ltd 和 Klix Hair Inc 是歐洲假髮產品市場上的一些領先公司。
The Europe false hair products market was valued at US$ 2,491.67 million in 2022 and is expected to reach US$ 3,502.50 million by 2030; it is estimated to grow at a CAGR of 4.3% from 2022 to 2030.
Rising Prevalence of Alopecia and Hair Damage Fuels the Europe False Hair Products Market
Autoimmune disorders, genetics, hormonal imbalances, stress, and other factors can cause alopecia, a condition characterized by partial or complete hair loss. It affects people of all ages and genders, leading to emotional distress and loss of confidence. False hair products offer a practical and aesthetically pleasing solution to individuals affected by alopecia, enabling them to restore their appearance and self-esteem. Due to increasing awareness about the benefits of hair wigs, hair extensions, and hair pieces, people suffering from hair loss due to alopecia prefer false hair products as a viable option to cope with the challenges posed by hair loss.
Moreover, excessive heat styling, chemical treatments, environmental factors, or modern lifestyles are a few factors that lead to hair breakage, thinning, and overall deterioration in hair quality. As people become conscious of the importance of maintaining healthy hair, they use false hair products to wear trendy hairstyles without damaging their natural hair.
Furthermore, the evolution of hair wig and hair extension technology and materials has expanded the Europe false hair products market. Advances in synthetic fibers and human hair processing have created natural-looking and comfortable wigs, extensions, and hair pieces. Modern false hair products are breathable, lightweight, and come in various styles and colors, allowing people suffering from alopecia or hair damage to choose from a wide range of false hair products.
Europe False Hair Products Market Overview
The Europe false hair products market is segmented into Germany, France, the UK, Italy, Russia, and the Rest of Europe. In Europe, false hair products have been used since the early ages, as Persian, Sumerian, Egyptian, Greek, and Roman people wore them for hygienic purposes. Across the region, in early societies, Europeans used to completely shave their head and cover it with wigs to fight parasites and other diseases. They soon became a trend and began being elaborate and detailed. Hence, Europe's diverse population presents opportunities for wigs and extensions designed to cater to different ethnic hairstyles and needs.
The established fashion and accessories industry and desire for unique hairstyles and looks have driven the demand for false hair products in Europe. There is a high demand for false hair products in films, television shows, theatre, and events such as comic conventions and cosplay, especially among the younger demographics in the region. However, some individuals may experience allergic reactions to certain wig materials, leading them to avoid using false hair products altogether, which may hinder the Europe false hair products market growth.
Europe False Hair Products Market Revenue and Forecast to 2030 (US$ Mn)
Europe False Hair Products Market Segmentation
The Europe false hair products market is segmented product type, material, end user, distribution channel, and country.
Based on product type, the Europe false hair products market is segmented into hair extension, hair wig, and hair pieces. The hair extension segment held the largest market share in 2022.
Based on material, the Europe false hair products market is bifurcated into human hair and synthetic hair. The synthetic hair segment held a larger market share in 2022.
Based on end user, the Europe false hair products market is segmented into men, women, and kids. The women segment held the largest market share in 2022.
Based on distribution channel, the Europe false hair products market is segmented into supermarkets and hypermarkets, specialty stores, online retail, and others. The specialty stores segment held the largest market share in 2022.
Based on country, the Europe false hair products market is segmented into Germany, France, Italy, the UK, Russia, and the Rest of Europe. The Rest of Europe dominated the Europe false hair products market share in 2022.
Balmain Hair Group BV, Evergreen Products Group Ltd, HairUWear Inc, Henan Ruimei Products Co Ltd, and Klix Hair Inc are some of the leading companies operating in the Europe false hair products market.