穿戴式裝置產業展望（2024）：智慧手錶、健身手環、VR/AR設備

2023年智慧手錶市場低迷，對我們2024年的策略影響很大。 製造商可能會採取保守的方法，專注於增量更新和研發 (R&D) 多樣化，以滿足市場需求。 同時，人工智慧（AI）將成為增強產品和服務的重要工具。

虛擬/擴增實境 (VR/AR) 領域缺乏引人注目的內容和應用程序，這阻礙了市場成長和投資者熱情。 同時，到2024年，將更加重視技術進步，以豐富內容並擴大設備的商業用途，從而刺激重要上游製程組件的開發。

本報告分析了全球穿戴式裝置（智慧手錶、健身手環、VR/AR裝置）產業的最新狀況和未來前景，重點介紹了各細分領域的主要趨勢、主要企業的策略發展現狀以及未來穿戴式裝置產業的發展趨勢。□調查服務發展趨勢，預測未來產業發展方向。

目錄

第一章智慧手錶/健身手環產業：回顧與展望

• （一）產業現況及市場預測
• （二）主要企業策略地位
• (3) 產品/服務開發趨勢

第二章 VR/AR產業：回顧與展望

• （一）產業現況及市場預測
• （二）主要企業策略地位
• (3) 產品/服務開發趨勢

第 3 章 TRI 的觀點

• (1) 2024年智慧手錶和健身手環市場趨勢將保持穩定：前者預計小幅增長，後者預計下降
• （2）智慧手錶與手環製造商的關鍵策略：逐步穩定更新、研發多元化、人工智慧（AI）運用
• （3）VR/AR市場振興前景：產生的AI和硬體組件的最佳化將是主要因素

The smartwatch market saw a downturn in 2023, which has significantly impacted strategies for 2024. Manufacturers are expected to adopt a conservative approach, focusing on incremental upgrades and diversification in R&D to align with market needs, with AI becoming a crucial tool in enhancing product and service offerings.

The VR/AR sector continues to struggle with a lack of compelling content and applications, which has stalled market growth and investor enthusiasm. In response, 2024 is set to witness a stronger emphasis on technological advancements to enrich content and broaden the commercial application of devices, spurring the development of essential upstream components.

Table of Contents

1. Smartwatch and Fitness Band Industry: Review and Outlook

(1) Current industry status and market forecast

(2) Strategic layout of major industry players

(3) Trends in product and service development

2. VR/AR Industry: Review and Outlook

(1) Industry overview and market forecast

(2) Strategic layout of major industry players

(3) Trends in product and service development

3. TRI's View

(1) Smartwatch and fitness band development expected to remain steady in 2024, with the former

experiencing slight growth and the latter seeing a decline

(2) Incremental and stable upgrades, diversification of R&D, and the utilization of AI are main strategies for

smartwatch and fitness band manufacturers

(3) The VR/AR market awaits momentum, with generative AI and hardware component optimization

becoming key factors