市場調查報告書
商品編碼
1438119
2030 年露營冷卻器市場預測:按產品類型、材料、容量、應用和地區進行的全球分析Camping Cooler Market Forecasts to 2030 - Global Analysis By Product Type, Material, Capacity, Application and By Geography |
根據 Stratistics MRC 的數據,全球露營冷卻器市場預計到 2023 年將達到 9.428 億美元,到 2030 年將達到 13.715 億美元,預測期內年複合成長率為 5.5%。露營冷藏箱,也稱為冰櫃或冰箱,是一種攜帶式容器,設計用於在露營、遠足、野餐和車尾聚會等戶外活動期間保持食品和飲料涼爽。
這些冷卻器經過隔熱處理,可保持內部溫度較低,保持易生鮮產品新鮮並防止腐敗。露營冷卻器有各種尺寸、款式和材料,包括由塑膠或金屬製成的硬面冷卻器和布製成的軟面冷卻器。
根據經濟分析局的數據,北美消費者每年在戶外和休閒上的支出約為 8,870 億美元,超過了教育、汽油和燃料以及藥品等許多基本必需品的支出。
日益關注輕量化和可攜式解決方案
消費者,尤其是戶外愛好者和背包客,優先考慮便利性和攜帶性。這一趨勢導致對緊湊、輕便的冷卻器的需求增加,這些冷卻器在露營和徒步旅行等活動中易於攜帶。製造商正在透過使用先進材料開發創新設計來應對,在確保耐用性的同時最大限度地減輕重量。此外,市場向可攜式解決方案的轉變反映了更廣泛的生活方式對移動性和適應性的偏好,並正在影響產品開發,以創造平衡功能性和攜帶性的露營冷卻器,並且越來越受歡迎。
原物料價格波動
價格上漲會增加製造成本並導致消費者的產品價格上漲。製造商將不得不維持報酬率,競爭可能會加劇。相反,如果原料成本下降,公司可能會看到報酬率提高和更具競爭力的定價。由於市場容易受到原物料價格波動的影響,供應鏈管理和策略定價對於維持露營冷卻器市場的競爭優勢非常重要。
網路零售通路的興起
線上平台為消費者提供了一種便捷的方式來研究、比較和購買各種露營冷卻器。這種可及性擴大了市場範圍並增加了競爭,導致製造商提供更多種類的產品和具有競爭力的價格。消費者可以從全面的評論和簡單的比較中受益,從而影響他們的購買決策。線上市場透過促進直接面對消費者的銷售並允許知名品牌和新參與企業開發更廣泛的客戶群來推動市場成長。
競爭加劇
公司努力使自己的產品脫穎而出,提高功能和質量,以吸引消費者的注意。雖然消費者受益於更廣泛的選擇和潛在的更低價格,但製造商面臨維持報酬率的挑戰。這種日益激烈的競爭往往會推動創新,導致設計和功能的進步,並最終塑造市場形勢,公司不斷改進其產品以滿足不斷變化的消費者需求。這是一個促進因素。
COVID-19 的影響
COVID-19 的爆發對露營冷卻器市場產生了重大影響。鎖門、旅行限制和安全問題導致包括露營在內的戶外活動激增。因此,人們尋求安全、保持社交距離的休閒選擇,導致對包括冷卻器在內的露營裝備的需求增加。該行業透過非接觸式功能和改善衛生等創新來應對。雖然最初的影響並非沒有挑戰,但總體影響是人們對露營和戶外活動重新產生了興趣,從而增強了露營冷卻器市場的彈性和適應性。
軟冷卻器細分市場預計將成為預測期內最大的細分市場
由於採用隔熱技術的進步,這些冷卻器能夠保持有效的溫度控制。現代美學和創新功能正在推動消費者偏好的提高,推動市場需求轉向更實用和方便用戶使用的選擇。因此,軟面冷卻器已成為露營冷卻器市場中重要且有影響力的部分。
金屬產業預估在預測期內年複合成長率最高
金屬冷卻器通常由不銹鋼或鋁等材料製成,能夠很好地保持熱量,這對尋求持久冷卻解決方案的戶外愛好者來說很有吸引力。其堅固的結構確保了在惡劣環境下的耐用性,吸引了重視壽命的消費者。金屬冷卻器可能很重,但其耐用性和保溫性使其成為露營和其他崎嶇活動的首選,從而推動了市場成長。
由於人們越來越意識到可攜式冷卻解決方案的重要性,預計亞太地區將在預測期內佔據最大的市場佔有率。此外,隔熱材料和節能功能整合等技術進步增強了我們的產品供應。該地區的主要企業正專注於產品創新和策略合作夥伴關係,以獲得競爭優勢,推動該地區的市場成長。
由於該地區對露營冷卻器的需求不斷增加,預計北美在預測期內的年複合成長率最高。由於選擇休閒和遠足活動的旅客數量不斷增加,北美地區正在引領露營冷卻器市場。此外,在該地區銷售和行銷冷卻器及相關產品很容易。
According to Stratistics MRC, the Global Camping Cooler Market is accounted for $942.8 million in 2023 and is expected to reach $1371.5 million by 2030 growing at a CAGR of 5.5% during the forecast period. Camping cooler, also known as an ice chest or icebox, is a portable container designed to keep food and beverages cool during outdoor activities such as camping, hiking, picnicking, or tailgating. These coolers are insulated to maintain a lower temperature inside, preserving the freshness of perishable items and preventing them from spoiling. Camping coolers come in various sizes, styles, and materials, including hard-sided coolers made of plastic or metal and soft-sided coolers made of fabric.
According to the Bureau of Economic Analysis, in the North American region, the annual consumer spending on outdoor recreational activities amounts to around USD 887 billion, which is greater than the spending on many basic amenities including education, gasoline and fuels, and pharmaceuticals.
Growing emphasis on lightweight and portable solutions
Consumers, especially outdoor enthusiasts and backpackers, prioritize convenience and ease of transport. This trend has led to increased demand for compact, lightweight coolers that are easy to carry during activities like camping and hiking. Manufacturers respond by developing innovative designs with advanced materials, ensuring durability while minimizing weight. Furthermore the market shift towards portable solutions reflects a broader lifestyle preference for mobility and adaptability, influencing product development and driving the popularity of camping coolers that strike a balance between functionality and portability.
Fluctuations in the prices of raw materials
Price increases raise manufacturing costs, potentially leading to higher product prices for consumers. Manufacturers may face challenges maintaining profit margins, and competition could intensify. Conversely, if raw material costs decrease, companies may experience improved profit margins and could potentially offer more competitive pricing. Thus, the market's vulnerability to raw material price fluctuations underscores the importance of supply chain management and strategic pricing decisions for sustained competitiveness in the Camping Cooler Market.
Rise of online retail channels
Online platforms provide a convenient avenue for consumers to explore, compare, and purchase a wide range of camping coolers. This accessibility enhances market reach and fosters competition, prompting manufacturers to showcase diverse products and competitive prices. Consumers benefit from comprehensive reviews and easy comparisons, influencing their purchasing decisions. The online marketplace facilitates direct-to-consumer sales, allowing both established brands and newcomers to tap into a broader customer base boosting the market growth.
Increased competition
Companies strive to differentiate their products, enhancing features and quality to capture consumer interest. While consumers benefit from a wider range of choices and potentially lower prices, manufacturers face challenges in maintaining profit margins. This heightened competition often drives innovation, leading to advancements in design and functionality, ultimately shaping the market landscape and driving companies to continuously improve their offerings to meet evolving consumer demands.
Covid-19 Impact
The Covid-19 pandemic has significantly impacted the camping cooler market. Lockdowns, travel restrictions, and safety concerns led to a surge in outdoor activities, including camping. This increased demand for camping equipment, including coolers, as people sought safe and socially distanced recreational options. The industry responded with innovations like contactless features and improved hygiene aspects. While the initial impact involved challenges, the overall effect saw a renewed interest in camping and outdoor activities, driving resilience and adaptation within the camping cooler market.
The soft-sided coolers segment is expected to be the largest during the forecast period
The soft-sided coolers segment is estimated to have a lucrative growth, with advancements in insulation technology, these coolers maintain effective temperature control. Their modern aesthetics and innovative features have contributed to a growing preference among consumers, driving a shift in market demand towards more practical and user-friendly options. As a result, soft-sided coolers have become a significant and influential segment within the camping cooler market.
The metal segment is expected to have the highest CAGR during the forecast period
The metal segment is anticipated to witness the highest CAGR growth during the forecast period, Metal coolers, often made from materials like stainless steel or aluminum, offer superior temperature retention, making them attractive for outdoor enthusiasts seeking long-lasting cooling solutions. Their rugged construction ensures resilience in challenging environments, appealing to consumers valuing longevity. While metal coolers may be heavier, their durability and heat retention capabilities make them favoured for camping and other rugged activities drive the market growth.
Asia Pacific is projected to hold the largest market share during the forecast period owing to growing awareness of the importance of portable cooling solutions. Moreover Technological advancements, such as the integration of insulation materials and energy-efficient features, enhance product offerings. Key players in the region are focusing on product innovation and strategic partnerships to gain a competitive edge propelling the market growth in this region.
North America is projected to have the highest CAGR over the forecast period, owing to due to the increasing demand for camping cooler in this region. North America region leads the camping cooler market due to the constant increase in the number of travellers opting for recreational and hiking activities. Also, the selling and marketing of chillers and associated products is easier to sell in this region.
Key players in the market
Some of the key players in the Camping Cooler Market include AO Coolers, Bison Coolers, Cordova Outdoors, Engel Coolers, Grizzly Coolers LLC, Igloo Products Corp, K2 Coolers, Koolatron US, Ningbo Chengtao Plastic Factory, Orca, Outdoor Active Gear, Pelican Products Inc., Polar Bear Coolers, RTIC Web Services LLC, Rubbermaid, Stanley Black & Decker, Inc., The Coleman Company Inc. and Yeti Coolers, LLC
In December 2023, Stanley Black & Decker Announces Agreement to Sell Attachment Tools Business, the Company's attachment and handheld hydraulic tools business, to Epiroc AB (Nasdaq Stockholm: EPIA) for $760 million in cash.
In October 2023, AO Introduces NEW Offroad Neoprene Products, With the UTV, buggy, and Jeep owner in mine AO has developed a comprehensive set of products that will keep not only food & beverages cold but trash collected.
Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.