市場調查報告書
商品編碼
1250737
到 2028 年的排毒飲料市場預測——按產品類型、性質、包裝類型、分銷渠道和地區進行的全球分析Detox Drinks Market Forecasts to 2028 - Global Analysis By Product Type, Nature, Packaging Type, Distribution Channel and By Geography |
根據 Stratistics MRC 的數據,2022 年全球排毒飲料市場將達到 52.2 億美元,預計到 2028 年將達到 78.9 億美元,複合年增長率為 7.11%。
排毒飲料是旨在清潔和排毒身體的飲料。 它可以用不同的原料製成,如水果、蔬菜、香草和香料。 排毒飲料可以幫助改善消化、增加能量水平、增強免疫系統並幫助減輕體重。 在未來幾年,由於日常生活中飲食中有害成分的攝入量增加,排毒飲料的需求預計會增加。 預計有幾種產品類型將變得更加普及,包括排毒水、冰沙、果汁、蛋白質奶昔、排毒茶、滋補品、咖啡和湯。
根據美國農業部 (USDA) 的數據,橙汁的零售量在 2020 年升至五年新高,銷量接近 4450 萬加侖。
千禧一代對保健品的需求激增
此外,由於健康意識的增強,可以在旅途中飲用的能量飲料也越來越受歡迎。 市場上傳統的果汁和飲料含有大量的糖分和防腐劑,價格昂貴。 這導致了各種健康問題,例如肥胖和心血管疾病。 根據 2019 年發表在《循環》雜誌上的一項研究,含糖飲料預計會使 63% 的女性和 29% 的男性面臨過早死亡的風險。 因此,近年來對排毒飲料等健康替代品的需求顯著增長。
排毒飲品功效缺乏科學依據
排毒飲料有望幫助治療各種疾病並幫助減輕體重,但幾乎沒有科學證據支持此類說法。 根據國家補充和綜合醫學中心 (NCCIH) 的說法,在沒有營養師適當建議的情況下飲用排毒飲料會導致營養不足。 一些生產商聲稱生產的飲料可以排除體內毒素,但沒有明確說明排除了哪些毒素。 信息不清晰使消費者不確定產品功效並影響市場增長。
方便的即飲包裝中的健康飲料的可用性
排毒飲料有多種包裝類型和尺寸,方便顧客攜帶。 您還可以報名參加各種排毒方案,並將產品送貨上門。 此外,還有各種口味的產品,顧客可以選擇多種飲品。 因此,對瓶裝排毒飲料的需求正在迅速增長。
潛在的副作用
排毒飲料對身體有多種影響,但另一方面,副作用如戒酒引起的頭痛、失眠、煩躁、疲勞和不適等睡眠障礙,以及減少焦慮。還有 大量飲用排毒飲料和幾天不進食會導致電解質失衡,這可能是危險的。 此外,飲料的高成本阻礙了市場增長。
COVID-19 爆發的不利影響對全世界人民的健康狀況產生了許多嚴重影響。 它的後果與全球人民承受的巨大社會和經濟負擔是一致的。 人們正在經歷一系列的創傷,因為傑出的政府引入了新的範例,並且行業規模很大以保持相關性。 然而,注重健康的消費者對排毒飲料的需求很高。 此外,對酒精消費和藥物濫用增加的擔憂增加了對各種排毒飲料的需求。
預計果汁細分市場將成為預測期內最大的細分市場
果汁行業預計會有良好的增長。 新鮮水果和蔬菜用於製作果汁,一種排毒飲料。 果汁通常作為飲料飲用,以幫助清潔身體和促進身體健康。 運動員尤其喜歡喝果汁來補充能量和幫助肌肉康復。 據美國蘋果協會稱,蘋果是美國最受歡迎的水果之一,預計 2022-23 年將生產 2.55 億蒲式耳。 這種水果大部分用於製作濃縮果汁和其他排毒飲料產品。
超市/大賣場細分市場預計在預測期內表現出最高的複合年增長率
超市/大賣場市場預計在預測期內以最快的複合年增長率增長。 超市是購買飲料的理想場所,因為它們提供多種產品供您選擇。 此外,大宗採購的可用性以及多個品牌和新品牌在同一屋簷下的存在也推動了這一市場的擴張。
由於飲食習慣的改變和飲料的卓越功能,預計亞太地區在預測期內將佔據最大的市場份額。 恢復人體活力的增長趨勢、慢性病的增加、對起泡飲料的高稅收等都有助於該地區排毒飲料市場的增長。 此外,初創企業和行業參與者正專注於大規模生產濃縮果汁,預計這將有助於擴大市場。
由於肥胖和超重的增加、酒精和煙草消費的增加以及生活方式的改變,預計歐洲在預測期內的複合年增長率最高。 此外,人們越來越意識到與這些飲料相關的健康益處,預計將在預測期內推動市場增長。 此外,個人忙碌的生活方式對排毒飲料瓶提供的移動便利性和便攜性替代品的期望正在幫助市場增長。
2022 年 8 月,Califia Farms 正在努力擴大其產品組合,將新產品添加到其產品列表中,包括 Pumpkin Spice Oat Barista。 該產品是限量版,取自肉桂、肉荳蔻和生薑等植物成分。
2022 年 3 月,海得拉巴初創連鎖企業 Drunken Monkey 宣布將推出一種由蘋果、薄荷糖、鱷梨等製成的獨特排毒冰沙飲料。
2019 年 1 月,總部位於法國的 Contrex Green 宣布推出一款基於馬黛茶的新型排毒飲料。 這種飲料注入了天然礦泉水、有機馬黛茶、有機蔗糖和其他天然香料。
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According to Stratistics MRC, the Global Detox Drinks Market is accounted for $5.22 billion in 2022 and is expected to reach $7.89 billion by 2028 growing at a CAGR of 7.11% during the forecast period. Detox drinks are beverages that are intended to cleanse and detoxify the body. They can be produced with a range of components, such as fruits, vegetables, herbs, and spices. Detox beverages can help improve digestion, raise energy levels, stimulate the immune system, and aid weight loss. In the coming years, the growing consumption of hazardous components in the diet during the course of daily life will boost the demand for detox drinks. Several product types, such as detox water, smoothies, juices, protein shakes, detox teas, tonics, coffee, and soups, are predicted to become more widely available.
According to the U.S. Department of Agriculture (USDA), in 2020, the retail sales of orange juice rose to the highest levels in 5 years by selling around 44.5 million gallons.
Surging demand for health and wellness products among millennials
Nutritional beverages that can be consumed on the go have also grown in popularity as people seek healthier alternatives. Conventional fruit juices and beverages on the market are high in sugar and preservatives, and they are pricey. This has resulted in a number of health issues, including obesity, cardiovascular disease, and other health issues. According to a 2019 study published in the journal Circulation, sugary drinks put 63% of women and 29% of men at risk of dying prematurely. As a result, the demand for healthy alternative products such as detox beverages has expanded significantly in recent years.
Lack of strong scientific claims on detox drinks efficacy
Detoxifying drinks promise to provide treatment from a variety of medical illnesses and to assist weight loss, but there is little scientific evidence to back up such claims. According to the National Center for Complementary and Integrative Health (NCCIH), ingesting detox drinks without proper advice from nutritionists can lead to insufficient nutrition. Although some producers claim to create drinks that can lead to toxin removal from the body, they do not define which toxins are eliminated from the body. The lack of information clarity raises uncertainty among consumers regarding the product's efficacy thereby, affecting the market's growth.
Availability of convenient and ready to drink packaged healthy beverages
Detox drinks are available in a variety of packaging types and sizes, making them easier for customers to transport. People can also sign up for various detox regimens, and the goods are sent right to their house. These products are also available in a variety of tastes, giving customers a diverse option of beverages. As a result, the demand for beverages in pre-packaged detox drink bottles is fast expanding.
Underlying side effects
Even though detox drinks provide various benefits to the body they also lead to side effects such as headache with may be caused due to the withdrawal of the drink, alongside one can experience sleeping problems such as insomnia, restlessness, fatigue and tiredness as well as low anxiety. Drinking large quantities of detox drinks and not eating any food for days in a row could lead to dangerous electrolyte imbalances. In addition the high cost of the drinks hinders the growth of the market.
The COVID-19 outbreak's negative impact has led to a number of serious repercussions on people's health state globally. The aftermath is consistent with the significant social and economic burden placed on people globally. People are experiencing a series of mental traumas as prominent governments implement new frameworks and industries embrace advanced forms of expansion to maintain their relevance. Nonetheless, there is a high demand for detox drinks among consumers who are concerned about their health. Furthermore, the alarming growth in alcohol consumption and drug abuse raises the demand for a range of detox drinks.
The juice segment is expected to be the largest during the forecast period
The juice segment is estimated to have a lucrative growth. Fresh fruits and vegetables are used to make juice, which is a form of detox drink. It is frequently consumed as a beverage to aid in the cleansing of the body and the improvement of overall health. Juice is particularly popular among athletes because it gives them energy and aids in muscle rehabilitation. According to the US Apple Association, apples are one of the most popular fruits in the country, and the country is expected to generate 255 million bushels in 2022-23. A major amount of the fruit is used to make juice concentrates and other detox drink products.
The supermarkets/hypermarkets segment is expected to have the highest CAGR during the forecast period
The supermarkets/hypermarkets segment is anticipated to witness the fastest CAGR growth during the forecast period. Supermarkets provide a diverse range of commodities and allow customers to select from a variety of product varieties, making them an ideal location for purchasing such beverages. Furthermore, the bulk purchase option, as well as the availability of multiple brands and new brands being launched under one roof, promotes the expansion of this market.
Asia Pacific is projected to hold the largest market share during the forecast period attributable to the altering dietary patterns of individuals and good functional characteristics of the beverage. The rising trend of human body rejuvenation, an increase in chronic illnesses, and high taxes on fizzy beverages all contribute to the growth of the detox beverages market in the region. Furthermore, new startups and industry players are focusing on large-scale production of juice concentrates, which will contribute to market expansion.
Europe is projected to have the highest CAGR over the forecast period, Because of rising obesity and overweight rates, increased intake of alcohol and tobacco, and changing lifestyles. Furthermore, rising awareness of the health advantages associated with these beverages is expected to drive market growth over the forecast period. Furthermore, the hectic lifestyle of individuals' expectations for on-the-go convenience and portability alternatives provided by detox drinks bottles helps to market growth.
Some of the key players profiled in the Detox Drinks Market include DETOX Juices, Raw Generation, Drunken Monkey, Pukka Herbs, Jus By Julie, Hain Celestial, Project Juice, Terranova Synergistic Nutrition, Suja Life, LLC, Temple Turmeric, Contex Green and Califia Farms.
In August 2022, Califia Farms is working on expanding its product portfolio by adding new products such as "Pumpkin Spice Oat Barista" in their offering list. The product is a limited edition and is obtained from plant based ingredients such as cinnamon, nutmeg and ginger.
In March 2022, Drunken Monkey, a Hyderabad startup chain announced the launch of unique detox smoothie drinks prepared from apple, mint, avocado and others.
In January 2019, Contrex Green, a France-based company announced the launch of its new mate-based detox drink. The drink is produced from an infusion of natural mineral water, organic mate, organic cane sugar and other natural flavours.
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