全球燕麥市場規模、佔有率、成長分析、按產品、按分銷管道、按應用、按最終用途行業 - 行業預測，2024-2031 年

2022年全球燕麥市場規模為70.2億美元，從2023年的75.5億美元成長到2031年的135.3億美元，預測期間（2024-2031年）年複合成長率為7.56%，預計將成長至2022年。

由於人們越來越認知到燕麥對消化、膽固醇水平和能量的正面影響，全球燕麥市場正在經歷顯著成長。該報告對燕麥市場價值鏈進行了深入分析，以幫助製造商在整個預測期內加強競爭。燕麥片、燕麥棒和飲料等燕麥產品的迅速普及進一步推動了市場擴張。由於對有機和無麩質燕麥片的需求不斷成長，歐洲，特別是英國、德國和法國，成為一個重要的市場。在亞太地區，健康意識的增強和西方飲食習慣的採用正在推動顯著的成長。由於意識的提高和飲食偏好的不斷變化，拉丁美洲和中東/非洲提供了開拓的機會。主要促進因素包括健康意識的提高、對營養食品的追求、將燕麥納入食品和飲料領域以及對無麩質和有機食品的偏好，其中包括有限的區域供應和價格波動。市場趨勢集中在產品創新和分銷管道（包括超級市場和線上平台）的擴張。總之，燕麥市場有望持續擴張，為了充分利用其潛力，專注於技術創新、加強分銷以及滿足有機和無麩質需求。

目錄

執行摘要

• 市場概況
• 繁榮與衰落

調查方法

• 資訊採購
• 二手資料來源和主要資料來源
• 市場規模估算
• 市場危機與限制

母市場分析

• 市場概況
• 市場規模
• 市場動態
  • 促進因素
  • 機會
  • 抑制因素
  • 任務

主要市場考察

• 技術分析
• 價格分析
• 供應鏈分析
• 價值鏈分析
• 市場生態系統
• 智慧財產權分析
• 貿易分析
• Start-Ups分析
• 原料分析
• 創新矩陣
• 研發線產品分析
• 總體經濟指標
• 主要投資分析
• 關鍵成功因素
• 競爭程度

市場動態及展望

• 市場動態
  • 促進因素
  • 機會
  • 抑制因素
  • 任務
• 監管環境
• 波特的分析
• 對未來中斷的特殊考慮

全球燕麥市場：依產品分類

• 市場概況
• 全穀
• 鋼切
• 捲起的
• 即時的

全球燕麥市場：按分銷管道分類

• 市場概況
• 超級市場和大賣場
• 便利商店
• 網路零售商

全球燕麥市場：按應用分類

• 市場概況
• 食品和飲料業
• 動物飼料工業
• 個人保健產品

全球燕麥市場：依最終用途產業

• 市場概況
• 航太和國防
• 車
• 電力/電子
• 石油天然氣
• 建造

全球燕麥市場規模（按地區）

• 市場概況
• 北美洲
  • 美國
  • 加拿大
• 歐洲
  • 德國
  • 西班牙
  • 法國
  • 英國
  • 其他歐洲地區
• 亞太地區
  • 中國
  • 印度
  • 日本
  • 韓國
  • 其他亞太地區
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲地區
• 中東/非洲
  • 海灣合作理事會國家
  • 南非
  • 其他中東/非洲地區

競爭格局

• 前5名企業對比
• 主要企業市場定位（2021年）
• 主要市場參與者所採取的策略
• 關鍵成功策略
• 近期市集活動
• 主要企業市場佔有率（2021年）

主要企業簡介

• 桂格燕麥公司（美國）
• 通用磨坊公司（美國）
• 家樂氏公司（美國）
• 自然之路食品（加拿大）
• 鮑伯紅磨坊（美國）
• NestlA(C)SA（瑞士）
• 海恩天體集團股份有限公司（美國）
• 郵政控股公司（美國）
• 全球穀物合作夥伴（瑞士）
• 維他麥有限公司（英國）
• 穀物磨坊公司（美國）
• Jordans Dorset Ryvita Company Ltd.（英國）
• Back to Nature Foods Company, LLC（美國）
• 理查森國際有限公司（加拿大）
• 巴格里印度有限公司（印度）
• 馬里科有限公司（印度）
• B&G Foods, Inc.（美國）
• Nature's Own Foods, Inc.（美國）
• Attune Foods, LLC（美國）
• Dr. McDougall's Right Foods（美國）

Global Oats Market size was valued at USD 7.02 Billion in 2022 and is poised to grow from USD 7.55 Billion in 2023 to USD 13.53 Billion by 2031, at a CAGR of 7.56% during the forecast period (2024-2031).

The global oats market is witnessing substantial growth worldwide, driven by increasing awareness of oats' positive effects on digestion, cholesterol levels, and energy. Our report offers an in-depth analysis of the oats market's value chain, empowering manufacturers to enhance their competitiveness throughout the forecast period. The market's expansion is further propelled by the surging popularity of oat-based products like oatmeal, granola bars, and beverages. Europe, notably the UK, Germany, and France, stands out as a significant market, fueled by a growing demand for organic and gluten-free oats. In the Asia Pacific region, burgeoning health consciousness and the adoption of Western dietary habits drive substantial growth. Latin America and the Middle East and Africa present untapped opportunities due to increasing awareness and evolving dietary preferences. Key drivers encompass rising health awareness, the quest for nutritious food, oats' integration into the food and beverage sector, and a preference for gluten-free and organic variants, while challenges include limited availability in some regions and price fluctuations. Market trends revolve around product innovation and the expansion of distribution channels, including supermarkets and online platforms. In summary, the oats market is poised for continuous expansion, with a focus on innovation, distribution enhancement, and meeting the demand for organic and gluten-free options being critical for capitalizing on its potential.

Top-down and bottom-up approaches were used to estimate and validate the size of the global oats market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Oats Market Segmental Analysis

The global oats market can be segmented based on product type, distribution channel, application, and region. Based on product type, the market can be divided into whole oats, steel-cut oats, rolled oats, instant oats. Based on distribution channel, the market can be categorized into supermarkets and hypermarkets, convenience stores, online retailers. Based on application, the market can be categorized into food and beverage industry, animal feed industry, personal care products. By region, the market is segmented into North America, Europe, Asia Pacific, Middle East and Africa, and Latin America.

Drivers of the Global Oats Market

With a heightened awareness of the significance of maintaining a healthy lifestyle, consumers are placing greater emphasis on incorporating foods that offer nutritional advantages. Oats, renowned for their abundant nutritional content and associated health perks like enhanced digestion and lowered cholesterol levels, are witnessing a surge in popularity among health-conscious individuals. The rising demand for oats stems from their perception as a nourishing and unprocessed dietary option that promotes overall wellness.

Restraints in the Global Oats Market

Oats are predominantly cultivated in specific climatically suitable regions, presenting challenges regarding their availability and supply. Variations in weather conditions and agricultural factors can impact oat cultivation and harvest, causing fluctuations in their availability in certain markets. Consequently, regions with limited oat cultivation may experience elevated prices and restricted access to this grain. Moreover, reliance on imports to satisfy demand in areas with minimal local production can introduce logistical complications and raise costs.

Market Trends of the Global Oats Market

As awareness of the environmental consequences of dietary decisions grows, there is a burgeoning demand for organically and sustainably produced oats. Consumers are prioritizing products devoid of pesticides, synthetic fertilizers, and genetically modified organisms (GMOs) in response to health and environmental concerns. By employing sustainable agricultural methods, organic oat cultivation safeguards soil vitality and promotes biodiversity. This preference for organically grown oats is driven by perceptions of heightened health and safety due to the absence of harmful chemicals, alongside the perceived superior taste and nutritional value associated with such products, consequently shaping consumer preferences.

Table of Contents

Executive Summary

• Market Overview
• Wheel of Fortune

Research Methodology

• Information Procurement
• Secondary & Primary Data Sources
• Market Size Estimation
• Market Assumptions & Limitations

Parent Market Analysis

• Market Overview
• Market Size
• Market Dynamics
  • Drivers
  • Opportunities
  • Restraints
  • Challenges

Key Market Insights

• Technology Analysis
• Pricing Analysis
• Supply Chain Analysis
• Value Chain Analysis
• Ecosystem of the Market
• IP Analysis
• Trade Analysis
• Startup Analysis
• Raw Material Analysis
• Innovation Matrix
• Pipeline Product Analysis
• Macroeconomic Indicators
• Top Investment Analysis
• Key Success Factor
• Degree of Competition

Market Dynamics & Outlook

• Market Dynamics
  • Drivers
  • Opportunities
  • Restraints
  • Challenges
• Regulatory Landscape
• Porters Analysis
  • Competitive rivalry
  • Threat of Substitute Products
  • Bargaining Power of Buyers
  • Threat of New Entrants
  • Bargaining Power of Suppliers
• Skyquest Special Insights on Future Disruptions
  • Political Impact
  • Economic Impact
  • Social Impact
  • Technical Impact
  • Environmental Impact
  • Legal Impact

Global Oats Market by Product

• Market Overview
• Whole oats
• steel-cut oats
• rolled oats
• instant oats

Global Oats Market by Distribution Channel

• Market Overview
• Supermarkets and hypermarkets
• convenience stores
• online retailers

Global Oats Market by Application

• Market Overview
• Food and beverage industry
• animal feed industry
• personal care products

Global Oats Market by End-use Industry

• Market Overview
• Aerospace & defense
• automotive
• electrical & electronics
• oil & gas
• construction

Global Oats Market Size by Region

• Market Overview
• North America
  • USA
  • Canada
• Europe
  • Germany
  • Spain
  • France
  • UK
  • Rest of Europe
• Asia Pacific
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America
  • Brazil
  • Rest of Latin America
• Middle East & Africa (MEA)
  • GCC Countries
  • South Africa
  • Rest of MEA

Competitive Landscape

• Top 5 Player Comparison
• Market Positioning of Key Players, 2021
• Strategies Adopted by Key Market Players
• Top Winning Strategies
  • By Development
  • By Company
  • By Year
• Recent Activities in the Market
• Key Companies Market Share (%), 2021

Key Company Profiles

• Quaker Oats Company (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• General Mills Inc. (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Kellogg Company (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Nature's Path Foods (Canada)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Bob's Red Mill (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• NestlA(C) SA (Switzerland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• The Hain Celestial Group, Inc. (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Post Holdings, Inc. (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Cereal Partners Worldwide (Switzerland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Weetabix Limited (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Grain Millers, Inc. (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Jordans Dorset Ryvita Company Ltd. (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Back to Nature Foods Company, LLC (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Richardson International Limited (Canada)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Bagrry's India Limited (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Marico Limited (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• B&G Foods, Inc. (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Nature's Own Foods, Inc. (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Attune Foods, LLC (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Dr. McDougall's Right Foods (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments