全球漱口水市場 - 市場規模、份額、增長分析：按產品類型、分銷渠道、特性、口味、適應症 - 行業預測（2023-2030）

據預測，全球漱口水市場規模將從 2022 年的 21.2 億美元增至 2030 年的 35.3 億美元，在預測期內（2023-2030 年）複合年增長率為 6.55%。

隨著人們越來越意識到保持良好口腔衛生的重要性，漱口水的使用在世界各地變得越來越流行。 漱口水俱有預防蛀牙、清新口氣和預防細菌感染等功效。 全球口腔衛生計劃的不斷實施正在推動市場增長。 特別是，國際牙科聯合會（FDI）發起的2018年世界口腔健康日活動已惠及全球7億多人，使其成為促進口腔健康最成功的舉措之一。

此外，對便利設施的需求不斷增長，導致漱口水的需求增加，尤其是在酒店。 全球牙科護理產品支出的增加也在推動市場增長方面發揮著重要作用。 例如，到2020年，全國牙科保健支出達到1424億美元。 此外，由於影響口臭的健康狀況而患有口臭的人也導致漱口水的使用量增加。 總體而言，由於口腔衛生意識的提高、酒店對漱口水的需求以及全球牙科護理產品支出的增加，市場正在擴大。

促進因素

口腔衛生意識的提高正在推動市場增長。 行業供應商正在積極向消費者宣傳使用漱口水作為日常口腔衛生習慣的一部分的好處。 他們強調漱口水在預防細菌和促進口腔健康方面的作用。 供應商、牙科服務提供商和行業協會都在影響市場增長方面發揮著作用。 各種宣傳活動對漱口水產品的銷售有直接影響。 移動技術正在被用來加強口腔健康工作，並且已經制定了指南，為整合移動技術以促進口腔健康提供指導。 牙科疾病的發病率、人口老齡化和新產品的推出也有助於市場擴張。

抑制因素

市場增長可能會受到含酒精漱口水相關副作用的阻礙。 由於酒精的干燥作用，這些漱口水會引起灼燒感和口乾。 此外，含有氯己定的漱口水可能會導致牙齒和表面染色，可能需要徹底清潔才能去除。 口腔衛生產品的高定價也是市場增長的限制因素，特別是對於中等收入家庭而言。 口腔護理產品價格昂貴，使得大部分人難以獲得它們，特別是在口腔衛生素養和意識較低的農村地區。

市場趨勢

市場增長是由草藥漱口水的推出和快速的技術創新推動的，草藥漱口水作為傳統漱口水的替代品越來越受歡迎。 草藥漱口水在櫃檯出售並由牙醫推薦，適合所有年齡段。 採用天然植物提取物製成，無刺激、不刺痛。 這些漱口水使用多種植物、水果、種子和樹油的天然提取物，有助於最大限度地減少不良影響並降低風險。 儘管洗必泰仍然是黃金標準，但草藥漱口水越來越受到消費者的青睞。

本報告對全球漱口水市場進行研究和分析，提供市場動態和前景、細分市場分析、公司簡介等。

目錄

執行摘要

調查方法

母公司市場分析

主要市場考慮因素

• 技術分析
• 價格分析
• 供應鏈分析
• 價值鏈分析
• 市場生態系統
• 知識產權分析
• 貿易分析
• 啟動分析
• 原材料分析
• 創新矩陣
• 管道產品分析
• 宏觀經濟指標
• 主要投資分析
• 關鍵成功因素
• 競爭程度

市場動態與展望

• 市場動態
  • 促進因素
  • 機會
  • 抑制因素
  • 作業
• 監管情況
• 波特的分析
• 對未來中斷的特殊考慮

全球漱口水市場：按產品類型

• 市場概覽
• 氟化物
• 化妝品
• 防腐劑
• 口腔凝膠

全球漱口水市場：按分銷渠道劃分

• 市場概覽
• 現代零售
• 百貨商店
• 便利店
• 藥店
• 網上商店
• 其他

全球漱口水市場：本質上

• 市場概覽
• 常規型
• 有機

全球漱口水市場：按口味

• 市場概覽
• 活性鹽
• 薄荷清新茶
• 天然檸檬
• 草藥
• 水果口香糖

全球漱口水市場：按適應症分類

• 市場概覽
• 牙周病
• 口腔炎
• 牙齦炎
• 口乾舌燥

按地區劃分的全球漱口水市場規模

• 市場概覽
• 北美
  • 美國
  • 加拿大
• 歐洲
  • 德國
  • 西班牙
  • 法國
  • 英國
  • 歐洲其他地區
• 亞太地區
  • 中國
  • 印度
  • 日本
  • 韓國
  • 亞太地區其他地區
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲地區
• 中東/非洲
  • 海灣合作委員會國家
  • 南非
  • 其他中東/非洲

競爭格局

• 排名前 5 名的公司比較
• 主要公司的市場定位（2021 年）
• 主要市場參與者採取的策略
• 關鍵成功策略
• 近期市場活動
• 主要公司的市場份額（2021 年）

主要公司簡介

• Procter & Gamble
• Colgate-Palmolive
• Johnson & Johnson Services, Inc.
• Unilever Group
• GlaxoSmithKline Plc.
• Church & Dwight Co., Inc.
• Henkel AG & Co. KGaA
• Dr. Fresh, LLC
• Listerine (Johnson & Johnson Services, Inc.)
• Himalaya Drug Company
• Cepacol (Reckitt Benckiser Group plc)
• Sunstar Suisse S.A.
• The Clorox Company
• The Honest Company, Inc.
• TheraBreath (Dr. Harold Katz LLC)
• Dentyl (McBride plc)
• The Natural Dentist (Revive Personal Products Company)
• GUM (Sunstar Suisse S.A.)
• Waterpik, Inc.
• Philips Sonicare (Koninklijke Philips N.V.)

Global Mouthwash Market size was valued at USD 1.99 billion in 2021 and is poised to grow from USD 2.12 billion in 2022 to USD 3.53 billion by 2030, growing at a CAGR of 6.55% in the forecast period (2023-2030).

The use of mouthwash is growing in popularity worldwide as individuals become more aware of the importance of maintaining good oral hygiene. Mouthwash offers benefits such as cavity prevention, fresh breath generation, and bacterial infection prevention. The increasing implementation of oral hygiene programs globally is driving the growth of the mouthwash market. Notably, the 2018 World Oral Health Day campaign by the FDI World Dental Association reached over 700 million people worldwide, making it one of the most successful efforts in promoting oral health.

Furthermore, the demand for mouthwash, especially in hotels, is increasing due to the growing need for amenities. The rise in global spending on dental care products has also played a significant role in driving market growth. For example, national dental expenditures reached a substantial amount of USD 142.4 billion in 2020. Additionally, individuals suffering from halitosis as a result of medical conditions that affect breath quality are contributing to the increased usage rate of mouthwash. Overall, the mouthwash market is expanding due to the increased awareness of oral hygiene, the demand for mouthwash in hotels, and the growth in global spending on dental care products.

Segments covered in this report:

Mouthwash Market is segmented based on indication, product type, flavours, distribution channel, nature, and region. Based on the product type, the Mouthwash Market is segmented as fluoride, cosmetics, antiseptics, and oral gels. Based on the flavours, the Mouthwash Market is segmented as active salt, mint fresh tea, natural lemon, herbs, and fruit & gum. Based on distribution channel, the Mouthwash Market is segmented as modern trade, drugstores/ pharmacies, supermarkets/hypermarkets, convenience stores, online channels. Based on nature, Mouthwash Market is segmented as conventional and organic. Based on indication, the Mouthwash Market is segmented into Periodontitis, mouth ulcers, gingivitis, and dry mouth. Based on region Mouthwash Market is segmented as North America, Europe, Asia-Pacific, South America, and MEA.

Driver

Increased awareness about oral health is driving the growth of the mouthwash market. Vendors in the industry are actively educating consumers about the benefits of using mouthwash as part of their daily oral hygiene routine. They emphasize its role in preventing germs and promoting oral health. Vendors, dental service providers, and trade groups all play a part in influencing market growth. Various awareness campaigns directly impact mouthwash product sales. Mobile technologies are being utilized to enhance oral health initiatives, with implementation guides providing guidance on integrating mobile technologies for promoting oral health. The incidence of dental illnesses, an aging population, and the introduction of new products also contribute to market expansion.

Restraint

The growth of the global mouthwash market may be hampered by side effects associated with alcohol-containing mouthwashes. These mouthwashes can cause a burning sensation and dry mouth due to the drying effect of alcohol. Additionally, chlorhexidine-containing mouthwashes can lead to tooth and surface staining, which may require thorough cleaning to remove. High pricing of oral hygiene supplies is another factor that can limit market growth, especially for households with medium incomes. The expense of oral care products makes them less accessible to a significant portion of the population, particularly in rural areas, where there may be inadequate oral health literacy and awareness.

Market Trends

The revenue growth of the mouthwash market is driven by the introduction and rapid innovation of herbal mouthwash, which is gaining popularity as an alternative to conventional mouthwash. Herbal mouthwashes, available over-the-counter and recommended by dentists, are suitable for all age groups. They contain natural plant extracts, offering non-irritating and non-staining properties, and are alcohol-free. These mouthwashes utilize natural extracts from various plants, fruits, seeds, and tree oils, providing minimal to no negative effects and reduced risk. While chlorhexidine remains the gold standard, herbal mouthwashes are increasingly preferred by consumers.

Table of Contents

Executive Summary

• Market Overview
• Wheel of Fortune

Research Methodology

• Information Procurement
• Secondary & Primary Data Sources
• Market Size Estimation
• Market Assumptions & Limitations

Parent Market Analysis

• Market Overview
• Market Size
• Market Dynamics
  • Drivers
  • Opportunities
  • Restraints
  • Challenges

Key Market Insights

• Technology Analysis
• Pricing Analysis
• Supply Chain Analysis
• Value Chain Analysis
• Ecosystem of the Market
• IP Analysis
• Trade Analysis
• Startup Analysis
• Raw Material Analysis
• Innovation Matrix
• Pipeline Product Analysis
• Macroeconomic Indicators
• Top Investment Analysis
• Key Success Factor
• Degree of Competition

Market Dynamics & Outlook

• Market Dynamics
  • Drivers
  • Opportunities
  • Restraints
  • Challenges
• Regulatory Landscape
• Porters Analysis
  • Competitive rivalry
  • Threat of Substitute Products
  • Bargaining Power of Buyers
  • Threat of New Entrants
  • Bargaining Power of Suppliers
• Skyquest Special Insights on Future Disruptions
  • Political Impact
  • Economic Impact
  • Social Impact
  • Technical Impact
  • Environmental Impact
  • Legal Impact

Global Mouthwash Market by Product Type

• Market Overview
• Fluoride
• Cosmetics
• Antiseptics
• Oral Gels

Global Mouthwash Market by Distribution Channel

• Market Overview
• Modern Trade
• Departmental Stores
• Convenience Stores
• Drug Stores
• Online Stores
• Others

Global Mouthwash Market by Nature

• Market Overview
• Conventional
• Organic

Global Mouthwash Market by Flavours

• Market Overview
• Active Salt
• Mint Fresh Tea
• Natural Lemon
• Herbs
• Fruit & Gum

Global Mouthwash Market by Indication

• Market Overview
• Periodontists
• Mouth Ulcers
• Gingivitis
• and Dry Mouth

Global Mouthwash Market Size by Region

• Market Overview
• North America
  • USA
  • Canada
• Europe
  • Germany
  • Spain
  • France
  • UK
  • Rest of Europe
• Asia Pacific
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America
  • Brazil
  • Rest of Latin America
• Middle East & Africa (MEA)
  • GCC Countries
  • South Africa
  • Rest of MEA

Competitive Landscape

• Top 5 Player Comparison
• Market Positioning of Key Players, 2021
• Strategies Adopted by Key Market Players
• Top Winning Strategies
  • By Development
  • By Company
  • By Year
• Recent Activities in the Market
• Key Companies Market Share (%), 2021

Key Company Profiles

• Procter & Gamble
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Colgate-Palmolive
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Johnson & Johnson Services, Inc.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Unilever Group
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• GlaxoSmithKline Plc.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Church & Dwight Co., Inc.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Henkel AG & Co. KGaA
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Dr. Fresh, LLC
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Listerine (Johnson & Johnson Services, Inc.)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Himalaya Drug Company
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Cepacol (Reckitt Benckiser Group plc)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Sunstar Suisse S.A.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• The Clorox Company
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• The Honest Company, Inc.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• TheraBreath (Dr. Harold Katz LLC)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Dentyl (McBride plc)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• The Natural Dentist (Revive Personal Products Company)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• GUM (Sunstar Suisse S.A.)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Waterpik, Inc.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Philips Sonicare (Koninklijke Philips N.V.)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments