網路印刷的未來（~2028）

網路印刷是指透過專門的電子商務平台訂購的產品進行商業印刷。 全球網路印刷市場將從 2018 年的 214 億美元擴大到 2023 年的約 251 億美元。 該細分市場的成長速度快於整個印刷和包裝市場。 這一趨勢將持續到 2028 年，價值平均複合年增長率為 5.6%，印刷量平均複合年增長率為 7.1%。

網路印刷產業涵蓋廣泛的產品，許多成功的印刷公司開發了市場並使消費者能夠以低成本購買高品質的印刷材料。 還有遠遠超出高效名片製作範圍的傳統企業印刷。 隨著數位工作流程的發展來處理此類作業的圖稿，製造商修改了傳統的印刷生產以提高效率。 透過印前自動化和將多個作業分組在一起，我們分擔了印刷準備成本，並顯著降低了中小型作業的成本。 為了發展業務，先鋒向其他印刷提供者和印刷管理公司提供商業印刷服務，非常有效率地創建標準產品。

網路印刷是某些公司進入市場的唯一途徑，許多希□□望在不增加管理人員成本的情況下提高向客戶提供的服務水準的公司都在使用網路印刷。事實確實如此。 尤其是現在，越來越多的公司選擇使用商業印刷供應商，因為他們比印刷生產更重視客戶關係。

本報告對全球網路印刷印刷市場進行了分析，提供了服務概述、市場基本結構和最新情況、主要市場推動和限制因素以及整體市場趨勢的展望我們正在按細分市場和地區調查詳細趨勢。

目錄

執行摘要

介紹/分析方法

市場概覽

• 市場概覽
• 驅動因素和趨勢
  • 電子商務的發展
  • 消費者與小型企業
  • 禮物
• 網路印刷供應鏈的趨勢
  • 透過網路列印創建/購買
  • 商業模式的變化
• 網路印刷的未來可能性

網路印刷科技趨勢

• 網路印刷技術的發展
• 網路列印軟體
• 管理資訊系統
• 工作流程

商業印刷網路印刷市場:依應用劃分

• 相簿與相片產品
• 書
• 雜誌
• 目錄
• 商業印刷品
• 廣告印刷品
• 企業 ID
• 直郵
• 顯示 PoS
• 其他圖形
• 標籤
• 包裝

商業印刷網路印刷市場:依印刷工藝劃分

• 單張紙平版印刷
• 膠印輪轉印刷機
• 凹版印刷
• 柔印
• 螢幕
• 其他模擬與移印（工業應用）
• 電子攝影
• 噴墨

工業網路印刷列印市場

• 裝飾/其他
• 用於促銷
• 噴墨紡織品
• 工業凹版印刷
• 工業網印刷
• 工業移印
• 其他

工業模擬列印方法

• 工業用電子照相
• 工業噴墨

網路印刷市場:按地區

• 西歐
  • 奧地利
  • 法國
  • 德國
  • 義大利
  • 西班牙
  • 瑞士
  • 英國
  • 其他西歐國家
• 北美
  • 加拿大
  • 美國
• 亞洲
  • 中國
  • 印度
  • 日本
  • 韓國
  • 其他亞洲國家
• 拉丁美洲
  • 巴西
  • 墨西哥
  • 其他拉丁美洲國家
• 東歐
  • 捷克共和國
  • 波蘭
  • 俄羅斯
  • 其他東歐國家
• 中東
• 非洲
• 澳大利亞

Report Features:

• Web-to-print is the commercial printing of products ordered through a specialist e-commerce platform

• In 2023 the market for web-to-print will total almost $25.1 billion, up from $21.4 billion in 2018

• The sector has grown significantly faster than the overall print and packaging markets and this trend will continue to 2028 with an average CAGR of 5.6% in value, and 7.1% in print volume.

The web-to-print sector encompasses a broad product range, with many successful print companies developing their routes to market, enabling consumers to purchase high-quality printed items at low cost. There is traditional business-to-business printing, way beyond efficient business card production. As digital workflows developed to handle artwork for these jobs the manufacturers changed traditional print production to increase efficiency. They automated prepress and ganged multiple jobs to share make-ready costs, significantly reducing costs for short to medium run jobs. To grow their businesses the pioneers offered trade printing services to other print providers and print management companies, making standard products very effectively.

Our exclusive content

• Web-to-print is the only route to market for some companies, and is used by many others looking to improve the levels of service they offer to their customers without increasing their administrative staffing costs

• As the technology has matured the make or buy decision for many print service providers has become a difficult strategic choice

• A growing number of companies are choosing to use trade print suppliers, focusing on the customer relationship rather than print manufacture.

What will you discover?

• Many of the leading suppliers are broadening their product mix, and players from other sectors are offering print services

• Beyond graphical print there is personalised and short-run printing of clothing, notably T-shirts; wallpaper and décor; and various promotional or miscellaneous items, including gifting applications

• Another key sector is in packaging and labels. In 2023 more packaging converters are offering new artisan brands the capability of specifying and ordering high-quality labels, boxes, pouches, bags, and cans in a more efficient process than that offered by traditional packaging converters.

The Smithers methodology

This report is based on extensive primary and secondary research. Primary research consisted of targeted interviews with material suppliers, converters and experts drawn from key markets. This was supported by secondary research in the form of extensive literature analysis of published data, official government statistics, domestic and international trade organisation data, company websites, industry reports, trade press articles, presentations, and attendance at trade events.

Who should buy this report?

• Equipment suppliers
• Printing companies
• Packaging converters
• Brand owners and retailers
• Industry consultants and analysts

About the author

Sean Smyth has spent more than 25 years in senior technology and management positions for print businesses across the supply chain. Sean has extensive experience in digital printing. In his time with Smithers, Sean has authored many off-the-shelf market studies and has provided strategic consultancy services to a range of clients across the value chain.

Table of Contents

Executive summary

Introduction & methodology

• Introduction
• Methodology
• Scope & definitions
• Exchange rates

The top-line

• Market overview
• Drivers and trends
  • e-Commerce developments
  • Consumer and micro businesses
  • Gifting
• Web-to-Print supply chain developments
  • Make or buy through web-to-print
  • Changing business models
• Future opportunities for web-to- print

Technology developments for web-to-print

• The development of web-to-print technologies
• Web-to-print software
• MIS
• Workflow

Print-for-profit markets for web-to-print by application

• Photobooks and photo products
• Books
• Magazines
• Catalogues
• Commercial print
• Advertising Print
• Business ID
• Direct mail
• Display PoS
• Other Graphics
• Labels
• Packaging

Print-for-profit markets for web-to-print by print process

• Sheetfed litho
• Web offset
• Gravure
• Flexo
• Screen
• Other analogue and pad printing (industrial applications)
• Electrophotography
• Inkjet

Industrial print markets for web-to-print

• Décor / other
• Promotional
• Inkjet textiles
• Industrial gravure printing
• Industrial screen printing
• Industrial pad printing
• Other

Analogue industrial print methods

• Industrial electrophotography
• Industrial inkjet

Geographical markets for web-to-print

• Western Europe
  • Austria
  • France
  • Germany
  • Italy
  • Spain
  • Switzerland
  • UK
  • Other West European countries
• North America
  • Canada
  • US
• Asia
  • China
  • India
  • Japan
  • South Korea
  • Other Asian countries
• Latin America
  • Brazil
  • Mexico
  • Other Latin American countries
• Eastern Europe
  • Czech Republic
  • Poland
  • Russia
  • Other East European countries
• Middle East
• Africa
• Australasia

Tables

• Time line for web-to-print technical developments
• Top-line web-to-print market categories, 2018-28 ($ billion and billion A4 prints)
• Top-line web-to-print market by print process, 2018-28 ($ billion and billion A4 prints)
• Leading country web-to-print markets, 2018-28 ($ million and million A4 prints)
• Annual revenue of leading web-to-print companies, ($ million, current year values)
• Timeline of technology developments in web-to-print 2023-28
• Print for profit web-to-print application market 2018-28 ($ million and million A4 prints)

For each application:

• Regional market for web-to-print end use 2018-28 ($ million and million A4 prints)
• Market for web-to-print end use 2018-28 ($ million and million A4 prints)

List of applications:

• Photobooks and photo products
• Books
• Magazines
• Catalogues
• Commercial
• Advertising
• Business ID
• Direct mail
• Display/PoS
• Other graphical
• Labels
• Packaging
• Décor
• Promotional/miscellaneous
• Textiles

For each print process:

• Web-to-print application market 2018-28 ($ million and million A4 prints)
• Regional web-to-print market 2018-28 ($ million and million A4 prints)

List of print process:

• Sheetfed litho
• Web offset
• Gravure
• Flexography
• Screen

For each print process:

• Regional market for industrial web-to-print applications 2018- 28 ($ million and million A4 prints)
• Market for industrial web-to-print applications 2018-28 ($ million and million A4 prints)

List of print process:

• Gravure
• Screen
• Pad
• Analogue
• Electrophotography
• Inkjet

For each region:

• Major country web-to-print market print-for-profit markets 2018-28 ($ million and million A4 prints)
• Top-line web-to-print market categories 2018-28 ($ million and million A4 prints)
• Web-to-print market by application 2018-28 ($ million and million A4 prints)
• Print process for print-for-profit market 2018-28 ($ million and million A4 prints)
• Print market for industrial webto- print applications 2018-28 ($ million and million A4 prints)
• Print process market for webto- print industrial applications 2018-28 ($ million and million A4 prints)

List of regions:

• Western Europe
• North America
• Asia
• Latin America
• Eastern Europe
• Middle East
• Africa
• Australasia

For each country:

• National web-to-print market by application 2018-28 ($ million and million A4 prints)
• National print process for print-forprofit market 2018-28 ($ million and million A4 prints)

List of countries:

• Austria
• France
• Germany
• Italy
• Spain
• Switzerland
• UK
• Other Western Europe

For each country:

• National web-to-print market by application 2018-28 ($ million and million A4 prints)
• National print process for print-forprofit market 2018-28 ($ million and million A4 prints)

List of countries:

• Canada
• US

For each country:

• National web-to-print market by application 2018-28 ($ million and million A4 prints)
• National print process for print-forprofit market 2018-28 ($ million and million A4 prints)

List of countries:

• China
• India
• Japan
• South Korea
• Other Asia

For each country:

• National web-to-print market by application 2018-28 ($ million and million A4 prints)
• National print process for print-forprofit market 2018-28 ($ million and million A4 prints)

List of countries:

• Brazil
• Mexico
• Other Latin America

List of countries:

• Poland
• Russia
• Other Eastern Europe

Figures

• Growth rates of print for profit webto- print
• Schematic of web-to-print system for graphics printing
• Functionality of web-to-print technologies - direct to customer
• Functionality of web-to-print technologies for trade print services
• Web-to-Print market growth rates, 2018-28 by application and print process($ billion and billion A4 prints)
• Process split of global web-to-print market in 2023 and 2028 by value
• Process split of global web-to-print market in 2023 and 2028 by print volume
• Global web-to-print market by print process, 2018 to 2028 ($ million, constant 2022 values)
• Regional web-to-print market 2018- 28 ($ billion and A4 million prints