電子商務數位印刷的未來（~2028）

電子商務數位印刷呈現出令人印象深刻的增長，雖然其中部分原因是整體市場增長，但數位印刷增長的主要驅動力之一是數位印刷可以改善貨物的交付。我們的目標是支持並提高包裝可持續性的可信度。 數位印刷市場預計將在更廣泛的印刷市場中發展，印刷市場正在走向日益數位化的世界。 印刷市場取決於最終用戶的偏好，這些偏好是由特定趨勢和驅動因素以及更廣泛的經濟條件驅動的。

• 由於全球範圍內的爆炸性增長，數位印刷電子商務包裝市場規模預計到 2023 年將超過 25 億美元。
• 到 2028 年，印刷量預計將同比增長 8.0%。
• 數位印刷包裝的增長速度預計將快於整個電子商務包裝市場。

一個快速增長的領域是能夠在盒子內部進行打印，以增強開箱即用的體驗。 品牌和零售商正在尋求開發包裝功能，以提高消費者參與度並提供交叉銷售和追加銷售的機會。

隨著包裹數量的增加，客戶的數位印刷正在改善物流運營。 這刺激了對機器可讀代碼的高質量包裝印刷的投資，從而簡化運輸並實現電子商務訂單的快速履行和優質化。 此類印刷包裝大部分是噴墨印刷，並使用各種機器來印刷紙板箱、保護包裝、塑料薄膜、紙袋、硬質郵寄袋和保護郵寄袋。

獨家內容

• 小型電子商務品牌正在從實體店奪取市場份額。
• 快餐配送和元宇宙等技術發展將是重大機遇。
• 隨著單通道噴墨打印系統的建立，它們將能夠在短時間內進行大量打印並滿足零售要求。

本報告研究和分析了全球電子商務數位印刷市場，提供有關市場驅動因素和趨勢、產品和技術發展等的信息。

目錄

執行摘要

簡介及研究方法

主要驅動因素和趨勢

• 簡介
• 電商包裝功能開發
• 電子商務的推動者
• 推動噴墨印刷發展的驅動因素和趨勢
  • 零售環境的變化
  • 法律
  • 經濟效益
  • 可持續發展
  • 靈活性
  • 數位功能
  • 新的市場路線
  • 新的生產方法
  • 零售供應鏈的變化
• 主要零售商行動
• 數位化應用的障礙

技術狀況

• 電子攝影
• 噴墨
  • 打印頭
  • 噴墨墨水
  • 交鑰匙單程噴墨技術
  • 集成定制噴墨轉換機

供應鏈的變化

• 擁有電子商務經驗
• 零售業的變化
• B2B 和 B2C
• 更改打印位置以更貼近客戶

電子商務包裝的數位印刷：按包裝類型

• 軟包裝
• 紙板箱、套筒
• 安全郵件程序
• 保護性包裝

電子商務包裝數位印刷的區域市場

• 西歐
• 北美
• 亞洲
• 拉丁美洲
• 東歐
• 中東
• 非洲
• 澳大利亞

機遇和未來前景

• 監管動態
  • 地方、國家、地區
• 可持續發展/循環經濟
• 零售發展
• 自動化技術
• 開發互補技術
• 供應鏈發展

Digital print for e-commerce is seeing impressive growth and part of this comes from the growing overall market, but one of the key drivers for digital print growth is in boosting the sustainability credentials of packaging where digital print helps to deliver the goods. Digital print markets will develop inside the broader print market, which is shifting towards an increasingly digitalised world. Print markets depend on end-user preferences that are subject to the wider economic situation as well as specific trends and drivers.

• In 2023, the value of digitally printed e-commerce packaging will be over $2.5 billion as a result of explosive growth across the world

• Volume of print is forecast to grow year-on-year at 8.0% to 2028

• Digital printed packaging will grow at a faster rate than the overall e-commerce packaging market.

A fast-growing area is the capability to print on the inside of a box to improve the unboxing experience. Brands and retailers are looking to develop the functions of packaging to increase consumer engagement, while providing useful cross- and up-selling opportunities.

Customer-facing digital print is enabling logistics operations to improve as parcel volumes grow. This is stimulating investment in high-quality pack printing of machine-readable codes to streamline delivery, and allow for faster fulfilment and premiumisation of e-commerce orders. The great bulk of this printed packaging is inkjet, with a range of equipment being used to print corrugated boxes and protective packs, plastic films, paper bags, rigid and protective mailers.

Our exclusive content

• Smaller e-commerce brands are increasingly taking market share from brick and mortar stores; in response the retail giants are investing in their own online options

• Fast food delivery and technology developments, such as the Metaverse, will provide major opportunities, with Chinese retailers showing the power of shared retail

• As single pass inkjet printing systems become established, they are capable of printing large volumes in a short time, fitting the requirements of retail.

What will you discover?

This market is seeing impressive growth and part of this comes from the growing overall market, but one of the key drivers for digital print growth is in boosting the sustainability credentials of packaging where digital print helps to deliver the goods. Digital print markets will develop inside the broader print market, which is shifting towards an increasingly digitalised world. Print markets depend on end-user preferences that are subject to the wider economic situation as well as specific trends and drivers.

The Smithers methodology

This report is based on extensive primary and secondary research. Primary research consisted of targeted interviews with material suppliers, converters and experts drawn from key markets. This was supported by secondary research in the form of extensive literature analysis of published data, official government statistics, domestic and international trade organisation data, company websites, industry reports, trade press articles, presentations, and attendance at trade events.

Who should buy this report?

• Printers
• Raw material and consumables suppliers
• Printing machinery and equipment suppliers
• Packaging converters
• E-commerce brand owners and retailers
• Industry consultants and analysts

About the author

Sean Smyth has spent more than 25 years in senior technology and management positions for print businesses across the supply chain. Sean has extensive experience in digital printing. In his time with Smithers, Sean has authored many off-the-shelf market studies and has provided strategic consultancy services to a range of clients across the value chain.

Table of Contents

Executive summary

Introduction and methodology

• Introduction
• Methodology
• Scope & definitions
  • Electrophotography
  • Inkjet
• Definitions e-commerce packaging
• Exchange rates

Key drivers and trends

• Introduction
• The developing functions of e-commerce packaging
• Drivers for e-commerce
• Drivers and trends leading to inkjet printing growth
  • Changing retail environment
  • Legislation
  • Economic advantages
  • Sustainability
  • Flexibility
  • Digital capability
  • New routes to market
  • New manufacturing methods
  • Retail supply chain changes
• Actions of key retailers
• Barriers to adoption of digital

Technological landscape

• Electrophotography
• Inkjet
  • Printheads
  • Inkjet inks
  • Turnkey single pass inkjet technology
    • Corrugated presses
  • Bespoke inkjet integrations into converting equipment

Changing supply chains

• The e-commerce experience
• Retail changes
• B2b and B2C
• Changing location of printing to get closer to the customer

Digital print for e-commerce packaging by packaging type

• Flexible packaging
  • Plastic film and wrap
  • Paper bags and wrap
• Corrugated boxes and sleeves
• Protective mailers
• Protective packaging

Regional markets for digital print for e-commerce packaging

• Western Europe
• North America
• Asia
• Latin America
• Eastern Europe
• Middle East
• Africa
• Australasia

Opportunities and future outlook

• Regulatory development
  • Local, national and regional
• Sustainability / Circular economy
• Developments in retail
• Automation technologies
  • Right size pack making - eliminating waste, eliminating the void
• Complementary technology developments
  • Smart packaging
• Developing supply chains
  • B2C and B2B developments

Tables and figures

• Global digitally printed e-commerce packaging markets 2018 ($million constant 2021 values, A4 million prints or equivalent)
• Exchange rates used in this study (=$1US, 2020 value)
• Annual "Singles Day" e-commerce sales ($ billion)
• Drivers for the adoption of inkjet print e-Commerce packaging in 2022
• Barriers to the adoption of inkjet printing in 2022
• Timeline in technology developments for digital e-commerce packaging to 2028
• Drivers of e-commerce supply chain changes to 2028
• Regional digital flexible e-commerce packaging market 2018-2028 ($ million constant 2021 values and million A4 prints)
• Categories of digital flexible e-commerce packaging 2018-2028 ($ million constant 2021 values and million A4 prints)
• Regional digital plastic flexible e-commerce packaging market 2018- 2028 ($ million constant 2021 values and million A4 prints)
• Regional digital paper flexible e-commerce packaging market 2018- 2028 ($ million constant 2021 values and million A4 prints)
• Regional digital corrugated e-commerce packaging market 2018- 2028 ($ million constant
• 2021 values and million A4 prints)
• Regional digital protective mailer e-commerce packaging market 2018- 2028 ($ million constant 2021 values and million A4 prints)
• Regional digital protective e-commerce packaging market 2018-2028 ($ million constant 2021 values and million A4 prints)
• West European e-commerce market 2018-2028 ($ million constant 2021 values and million A4 prints)
• West European digital e-commerce market 2018-2028 ($ million constant 2021 values and million A4 prints)
• North American e-commerce market 2018-2028 ($ million constant 2021 values and million A4 prints)
• North American digital e-commerce market 2018-2028 ($ million constant 2021 values and million A4 prints)
• Asian e-commerce market 2018-2028 ($ million constant 2021 values and million A4 prints)
• Asian digital e-commerce market 2018-2028 ($ million constant 2021 values and million A4 prints)
• Latin American e-commerce market 2018-2028 ($ million constant 2021 values and million A4 prints)
• Latin American digital e-commerce market 2018-2028 ($ million constant 2021 values and million A4 prints)
• East European e-commerce market 2018-2028 ($ million constant 2021 values and million A4 prints)
• Esst European digital e-commerce market 2018-2028 ($ million constant 2021 values and million A4 prints)
• Middle Eastern e-commerce market 2018-2028 ($ million constant 2021 values and million A4 prints)
• Middle Eastern digital e-commerce market 2018-2028 ($ million constant 2021 values and million A4 prints)
• African e-commerce market 2018- 2028 ($ million constant 2021 values and million A4 prints)
• African digital e-commerce market 2018-2028 ($ million constant 2021 values and million A4 prints)
• Australasian e-commerce market 2018-2028 ($ million constant 2021 values and million A4 prints)
• Australasian digital e-commerce market 2018-2028 ($ million constant 2021 values and million A4 prints)
• Future developments impacting digital e-commerce packaging