市場調查報告書
商品編碼
1267293
食品市場預測(2023年):通貨膨脹,永續性,便利性,其他Food Market Outlook 2023: Inflation, Sustainability, Convenience, & Other Food Trends |
通貨膨脹導致的價格上漲是2022年的核心趨勢,並將持續到2023年,因為供應挑戰、原料和能源價格上漲以及勞動力成本上升共同考驗著供應商、零售商和消費者。這導致消費者尋求價值,無論是與外出就餐的價格相比,還是與日常雜貨的價格相比,所有類別的自有品牌選擇都在激增。此外,越來越多的食品購物者再次將永續性放在更高的優先級,以植物為基礎的選擇、清潔標籤、永續供應鏈以及可回收和減少包裝成為主要趨勢。
本報告提供全球食品市場相關調查,以成長機會及下個課題為焦點,彙整數十年的食品市場展望與分析。提供零售業者,服務供應商,批發商,食品加工業者,包裝業者,投資者進行食品市場相關商務上的決策時的指南的預測和建議。
Most major packaged food categories are mature and rely primarily on population growth, leaving food marketers with the challenge of bringing something new to the table. Opportunities abound for companies that invest in new product launches, ingredient changes, and different marketing tactics to appeal to changing consumer preferences. Some trends in 2023 - like inflation -- are continuations of 2022 issues while others - like sustainability -- are trends that are resurfacing in a bigger way again after having taking a back seat to other concerns in the height of the pandemic.
Inflation-fueled higher prices are a core trend from 2022 that is continuing in 2023, as supply challenges, higher ingredient and energy prices, and rising labor costs combine to test suppliers, retailers, and consumers. This has led to consumers seeking value, whether that means in comparison to the price of dining out or in comparison to routine grocery items, with private label options seeing surges across all categories. Additionally, food shoppers are increasingly placing sustainability at a higher priority level again, with plant-based options, clean labels, sustainable supply chains, and recyclable and reduced packaging as key trends. Furthermore, shoppers are presenting preferences with contradictions as they are looking for indulgence, but better-for-you versions, and chef-inspired menus, but with convenient preparation.
With a focus on growth opportunities and "what's next" - along with bringing decades of food and beverage market perspective and analysis to the table - U.S. Food Market Outlook 2023: Inflation, Sustainability, Convenience, & Other Food Trends is packed with actionable insights about consumer trends, behavior, and motivations. This report delivers predictions and recommendations designed to guide retailers, service providers, wholesalers, food processors, packaging firms, and investors in making business decisions about the food market.
CHAPTER 1: EXECUTIVE SUMMARY
FOOD RETAIL SALES FORECAST
FOOD TRENDS
Private Label Surges Due to Inflation
CEA-Indoor Farming
Plant-Based Alternatives
Non-Plant-Based Alternatives
Mindful Indulgence
Convenient At-Home Restaurant Quality
Figure 1-1 Food Market Trends
SCOPE
METHODOLOGY
CHAPTER 2: COVID-19 EFFECTS ON CONSUMERS
HIGHLIGHTS
CONCERNS ABOUT COVID-19 EXPOSURE REMAIN
Table 2-1 Coronavirus Health Concerns: "I am concerned about the…", 2020-2022 (% of respondents)
IMPACT ON FOOD
Concerns About High Prices and Shortages
Table 2-2 Concerns about Rising Prices by Product Category, 2021, 2022 (percent of consumers)
Table 2-3 Concerns about Rising Food Prices, 2021-2022 (percent of consumers)
Concerns About Shortages
Table 2-4 Concerns about Shortages by Selected Product Category, 2021-2022 (percent of consumers)
Table 2-5 Consumer Concerns about Food Shortages, 2021-2022 (percent of consumers)
Consumers Still Stockpiling
Table 2-6 "If a food item is on sale, I buy multiple units to stock up." Agree Completely, 2012-2022 (percent of US adults)
Table 2-7 Separate freezer owned or purchased in last 12 months, 2012-2022 (percent of US households)
EATING PATTERNS: WHAT & WHEN
Figure 2-1. Pandemic-Era Eating Habits: What & When, 2022 (% of respondents)
Eating Comfort Foods
Figure 2-2. Pandemic-Era Eating Patterns: Eating Comfort Foods by Gender, Age, Income, & Work From Home Status, 2022 (% of respondents)
Eating Fresh Produce
Figure 2-3. Pandemic-Era Eating Patterns: Eating Fresh Produce by Gender, Age, Income, & Work From Home Status, 2022 (% of respondents)
Eating Processed Foods
Figure 2-4. Pandemic-Era Eating Patterns: Eating Processed Foods by Gender, Age, Income, & Work From Home Status, 2022 (% of respondents)
Eating Snacks & Treats
Figure 2-5. Pandemic-Era Eating Patterns: Eating Snacks & Treats by Gender, Age, Income, & Work From Home Status, 2022 (% of respondents)
Pandemic-Era Eating Frequency
Figure 2-6. Pandemic-Era Eating Patterns: Eating Frequency by Gender, Age, Income, & Work From Home Status, 2022 (% of respondents)
HOME COOKING REMAINS RELATIVELY HIGH
Table 2-8 Home Cooking Behaviors, Agree Completely, 2012-2022 (percent of US adults)
Table 2-9 Food Prepared From Scratch In Last 6 Months, 2012-2022 (percent of US households, and percent of households that make food from scratch)
Activity Spiked in 2020 during the Early Part of the Pandemic
Table 2-10 Coronavirus Food Purchase Habits: "Because of the coronavirus, I am…", 2020-2021 (percent of consumers)
Figure 2-7. Grocery Ordering Habits Continue to Be Affected by the Pandemic, 2021-2022 (percent of consumers)
Use of Meal Kit Delivery Services
Figure 2-8. Changes in Ordering Meal Kits during the Pandemic, 2021-2022 (percent of consumers)
Figure 2-9. Coronavirus Changes to Work Patterns, 2021-2022 (percent of consumers)
Table 2-11 "Are You Set Up to Do Your Usual Paid Work From Home - Whether Ordinarily, Part-Time, or When Necessary?" by Gender, Age, Income, & Children at Home, 2021-2023 (% of respondents who work full- or part-time)
Changes in Work From Home Frequency
Table 2-12. Changes in Work From Home Frequency, 2020 & 2022 (% of employed respondents who are set up to work from home & said yes)
CHAPTER 3: OVERVIEW
FOOD RETAIL SALES FORECAST
Table 3-1 US Retail Dollar Sales by Top Food Categories, 2017, 2022-2027P (million dollars and percent)
Table 3-2 US Retail Dollar Sales by Top Food Categories, 2019, 2020, 2021, 2022 (million dollars and percent)
Table 3-3 US Retail Dollar and Volume Sales by Top Food Categories, 2019, 2020, 2021, 2022 (percent change)
DISTRIBUTION TRENDS
E-Commerce and Grocery Delivery
Table 3-4 Purchased Groceries Over Internet in Last 30 days, 2012-2022 (percent of US adults)
Faster Home Delivery
Autonomous Delivery
Drone Delivery
In-Home Delivery
On-Demand Delivery
Instacart Helps Retailers Drive Sales, Save Customers Money
SNACKING
Frequency of Snacking and Reasons for Snacking
Figure 3-1 Frequency of and Reasons for Snacking, 2022 (percent of consumers)
Snacking Highest in the Afternoon
Figure 3-2 When Snacks and Meals Are Eaten, 2022 (percent of consumers)
FRUIT MOST PREFERRED IN MORNING, SAVORY/SALTY AND SWEET TREATS AT NIGHT
Figure 3-3 Preferred Snacks in Morning and Evening/Late Night, 2022 (percent of consumers that snacks in morning or evening)
HOME MEAL KITS
HOME MEAL DELIVERY
CHAPTER 4: FOOD TRENDS
CEA-INDOOR FARMING
PLANT-BASED ALTERNATIVES
Table 4-1. Prevalence of Plant-Forward Eating Habits/Diet Control, 2019 - 2022 (percent of consumers)
Plant-Based Meat and Poultry Alternatives
Blends
Plant-Based, Dairy-Free Alternatives
Ice Cream
Yogurt
Cheese
NON-PLANT-BASED ALTERNATIVES
Cultivated Meat Approaches Commercialization in US
Other Alternatives
Animal-Free Dairy
EMBRACE ESG
Packaging
Figure 4-1 Priority of Selected Food Packaging Characteristics, 2023 (percent of consumers)
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HEALTHIER-FOR-YOU
Figure 4-2 Priority of Selected Food Characteristics, 2022 (percent of consumers)
Table 4-2 "I Buy Food Labeled As…", 2017-2022 (percent of US adults)
Natural
"Natural" Labels Most Impactful When Grocery Shopping
Figure 4-3 Influential Labels When Purchasing Food, 2022 (percent of consumers)
Figure 4-4 Reasons for Seeking "Natural" Food Labels, 2022 (percent of consumers)
Reduced or Zero Sugar
Avoiding or Limiting Sugar Intake
Figure 4-5 Avoiding or Limiting Sugars, 2022 (percent of consumers)
Reasons for Avoiding or Limiting Sugar Intake
Figure 4-6 Reasons for Avoiding or Limiting Sugars, 2022 (percent of consumers)
Sugar Continues to Be Preferred Over Low/No-Calorie Sweeteners
Figure 4-7 Preferences for Sweeteners, 2022 (percent of consumers)
Reasons for Avoiding or Limiting Sugar Intake
Figure 4-6 Reasons for Avoiding or Limiting Sugars, 2022 (percent of consumers)
Sugar Continues to Be Preferred Over Low/No-Calorie Sweeteners
Figure 4-7 Preferences for Sweeteners, 2022 (percent of consumers)
Table 4-3. Preferences for Sweetener Types, 2022 (percent of consumers)
Incorporating Vegetables
Table 4-4 Consumption Rates for Fresh Vegetables, 2012-2022 (percent of US households)
Diet-Friendly
Figure 4-8 Adherence to a Diet/Eating Pattern in the Past Year, 2018-2022 (percent of consumers)
Keto
Table 4-5 "Are you familiar with (heard of it and know what is involved in following it) any of the following diet and eating philosophies?" 2021 - 2022 (percent of consumers)
Gluten-Free
MINDFUL INDULGENCE
EXCITE THE SENSES
KID-FOCUSED
CONVENIENT AT-HOME RESTAURANT QUALITY
PARTNERSHIPS ADVANTAGEOUS
PRIVATE LABEL SURGES DUE TO INFLATION
Table 4-6 Selected Private Label Department Dollar Sales Growth, 2021-2022 (percent change)
Table 4-7 Consumption Rates in last 6 months for Selected Store Brand Foods, 2012-2022 (percent of US households that eat selected product)
CHAPTER 5: CEREAL
SALES OUTLOOK
Table 5-1 U. S. Cereal Market Retail Dollar Sales, 2017-2027 (in millions of dollars, millions of pounds, and percent change)
Category Sales
Figure 5-1 U. S. Cereal Category Retail Dollar Shares 2019, 2022 (percent)
Table 5-2 U. S. Cereal Market Retail Dollar Sales: By Category, 2016-2027 (in millions of dollars and percent change)
KEY OPPORTUNITIES
CHAPTER 6: CHOCOLATE CANDY
SALES OUTLOOK
Table 6-1 U. S. Chocolate Candy Market Retail Dollar Sales, 2017-2027 (in millions of dollars, millions of pounds, and percent change)
Segment Sales
Figure 6-1 U. S. Chocolate Candy Category Retail Dollar Shares, 2022, 2027 (percent)
Table 6-2 U. S. Chocolate Candy Market Retail Dollar Sales: By Category, 2016-2027 (in millions of dollars and percent change)
KEY OPPORTUNITIES
CHAPTER 7: COOKIES
SALES OUTLOOK
Table 7-1 U. S. Cookies Market Retail Dollar Sales, 2017-2027 (in millions of dollars, millions of pounds, and percent change)
KEY OPPORTUNITIES
CHAPTER 8: FRESH BREAD
SALES OUTLOOK
Table 8-1 U. S. Fresh Bread Market Retail Dollar Sales, 2017-2027 (in millions of dollars, millions of pounds, and percent change)
Segment Sales
Figure 8-1 U. S. Fresh Bread Category Retail Dollar Shares, 2019, 2022 (percent)
Table 8-2 U. S. Fresh Bread Market Retail Dollar Sales: By Category, 2016-2027 (in millions of dollars and percent change)
KEY OPPORTUNITIES
CHAPTER 9: FRESH PACKAGED SALADS
SALES OUTLOOK
Table 9-1 US Fresh Packaged Salads Retail Sales, 2017-2027 (million dollars, million pounds, and percent change)
Segment Sales
CONSUMER INSIGHTS
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Packaged Salad Consumption Still Much Higher Than Pre-Pandemic Levels
Table 9-2 Consumption Rates for Packaged Fresh Salad and Fresh Produce, 2012-2022 (percent of households)
Packaged Salad Eaters Don't Consume That Often
Table 9-3 Packages of Packaged Fresh Salad Eaten in Last 30 Days, 2012-2022 (percent of US households that eat packaged fresh salad)
KEY OPPORTUNITIES
CEA-Indoor Farming
Convenient Restaurant Quality
Embrace ESG
CHAPTER 10: FROZEN DINNERS/ENTREES
SALES OUTLOOK
Table 10-1 U. S. Frozen Dinners/Entrees Market Retail Dollar Sales, 2017-2027 (in millions of dollars, millions of pounds, and percent change)
Category Sales
Figure 10-1 U. S. Frozen Dinners/Entrees Segment Retail Dollar Shares, 2019, 2027 (percent)
Table 10-2 U. S. Frozen Dinners/Entrees Market Retail Dollar Sales: By Segment, 2016-2027 (in millions of dollars and percent change)
KEY OPPORTUNITIES
CHAPTER 11: FROZEN PIZZA
SALES OUTLOOK
Table 11-1 US Frozen Pizza Retail Sales, 2017-2027 (million dollars, million pounds, and percent)
CONSUMER INSIGHTS
Only About Half of US Households Eat Frozen Pizza
Table 11-2 Consumption Rates for Frozen Pizza, 2012-2022 (percent of US households)
Frozen Pizzas Eaters Don't Eat Them That Often
Table 11-3 Packages of Frozen Pizza Eaten in Last 30 Days, 2012-2022 (percent of US households that eat frozen pizza)
KEY OPPORTUNITIES
Restaurant Quality at Home
Mindful Indulgence
Ultra-Indulgent
Excite the Senses
CHAPTER 12: ICE CREAM AND FROZEN NOVELTIES
SALES OUTLOOK
Table 12-1 US Ice Cream and Frozen Novelties Retail Sales, 2017-2027 (million dollars, million units, and percent change)
Category and Segment Sales
Figure 12-1 US Ice Cream and Frozen Novelties Retail Value Shares by Segment, 2019, 2027 (percent)
Frozen Novelties Continue to Outperform Ice Cream
Table 12-2 US Ice Cream and Frozen Novelties Retail Dollar Sales: By Category & Segment, 2016-2027 (million dollars and percent)
CONSUMER INSIGHTS
Consumption Data at Odds With Sales Data
Table 12-3 Consumption Rates for Ice Cream, Novelties, and Packaged Frozen Yogurt, 2016-2022 (percent of US households)
Regular (Full-Fat) Ice Cream Overwhelmingly Preferred
Table 12-4 Types of Ice Cream/Gelato/Sherbet Eaten Most Often, 2016-2022 (percent of US households that eat ice cream/gelato/sherbet)
Ice Cream/Gelato/Sherbet Eaters Don't Consume Much
Table 12-5 Pints of Ice Cream/Gelato/Sherbet Eaten in Last 7 Days, 2016-2022 (percent of US households that eat ice cream/gelato/sherbet)
KEY OPPORTUNITIES
Excite the Senses
Reimagine Classics and Nostalgia
Mindful Indulgence
Dairy Alternatives
Animal-Free Dairy
Embrace ESG
CHAPTER 13: MEAL & SNACK BARS
SALES OUTLOOK
Table 13-1 US Meal & Snack Bars Retail Sales, 2017-2027 (million dollars, million pounds, and percent change)
Category Sales
Figure 13-1 US Meal & Snack Bars Retail Dollar Shares by Category, 2016, 2019, 2022 (percent)
Table 13-2 US Meal & Snack Bars Retail Sales: By Category, 2016-2027 (million dollars)
CONSUMER INSIGHTS
Some Consumption Data at Odds With Sales Data
Table 13-3 Consumption Rates for Breakfast/Cereal/Granola & Nutrition/Energy Bars, 2012-2022 (percent of households)
Heaviest-Consuming Snack Bar Group Expands
Table 13-4 Number of Breakfast/Cereal/Granola Bars Eaten in Last 30 Days, 2012-2022 (percent of US households that eat breakfast/cereal/granola bars)
Key Brand Differences
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Table 13-5 Consumption Rates for Selected Brands of Breakfast/Cereal/Granola & Nutrition/Energy Bars, 2012-2022 (percent of households that eat bars)
KEY OPPORTUNITIES
Mindful Indulgence
Healthier-For-You
Excite the Senses
Kid-Focused
Embrace ESG
CHAPTER 14: MEAT AND POULTRY
SALES OUTLOOK
Table 14-1 US Meat and Poultry Retail Sales, 2017-2027 (million dollars, million pounds, and percent change)
Category and Segment Sales
Meat Dominates Category Sales
Figure 14-1 US Meat and Poultry Category/Segment Retail Dollar Shares, 2021, 2022 (percent)
Table 14-2 US Meat and Poultry Market Retail Dollar Sales: By Category/Segment, 2016-2027 (million dollars and percent change)
CONSUMER INSIGHTS
Table 14-3 Consumption Rates for Meat & Poultry, 2012-2022 (percent of households)
Fresh Overwhelming Preferred Over Frozen
Table 14-4 Consumption Rates for Fresh versus Frozen Meat & Poultry, 2012-2022 (percent of households that eats meat or poultry)
Trouble Holding Bacon and Sausage Pandemic Gains
Table 14-5 Consumption Rates for Selected Processed Meats and Poultry, 2012-2022 (percent of households)
KEY OPPORTUNITIES
Convenient Restaurant Quality
Excite the Senses
Plant-based Alternatives
Blends
Cultivated Meat Approaches Commercialization in US
Table 14-3 Activities of Selected Cultivated Meat Developers
Other Alternatives
Embrace ESG
CHAPTER 15: NATURAL AND SPECIALTY CHEESE
SALES OUTLOOK
Table 15-1 U. S. Natural and Specialty Cheese Market Retail Dollar Sales, 2017-2027 (in millions of dollars, millions of pounds, and percent change)
Category Sales
Figure 15-1 U. S. Natural and Specialty Cheese Category Retail Dollar Shares, 2019, 2022 (percent)
Table 15-2 U. S. Natural and Specialty Cheese Market Retail Dollar Sales: By Category, 2016-2027 (in millions of dollars and percent change)
KEY OPPORTUNITIES
CHAPTER 16: SALTY SNACKS
SALES OUTLOOK
Table 16-1 U.S. Salty Snacks Retail Sales, 2017-2027 (million dollars, million pounds, and percent change)
Segment Sales
Potato Chips Losing Share in The Future
Figure 16-1 U.S. Salty Snack Retail Dollar Shares by Category, 2016, 2027 (percent)
Growth Driven by Non-Chip Salty Snacks
Table 16-2 U.S. Salty Snack Market Retail Dollar Sales: By Category, 2016-2027 (million dollars and percent change)
CONSUMER INSIGHTS
Other Snacks Gain but Potato Chips Still Most Preferred
Table 16-3 Consumption Rates for Selected Salty Snacks, 2012-2022 (percent of households)
Chip Eaters Don't Consume Much
Table 16-4 Bags of Potato Chips Eaten in Last 30 Days, 2012-2022 (percent of U.S. households that eat potato chips)
Table 16-5 Bags of Corn/Tortilla/Other Chips & Cheese Snacks Eaten in Last 30 Days, 2012-2022 (percent of U.S. households that eat corn/tortilla/other chips & cheese snacks)
KEY OPPORTUNITIES
Excite the Senses
Mindful Indulgence
Embrace ESG
CHAPTER 17: SOUP
SALES OUTLOOK
Table 17-1 U. S. Soup Market Retail Dollar Sales, 2017-2027 (in millions of dollars, millions of pounds/16oz. equivalents, and percent change)
KEY OPPORTUNITIES
CHAPTER 18: YOGURT
SALES OUTLOOK
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Table 18-1 U.S. Yogurt Retail Sales, 2017-2027 (million dollars, million pints, and percent change)
Category Sales
Figure 18-1 U.S. Yogurt Retail Dollar Shares by Category, 2016, 2022, 2027 (percent)
Table 18-2 U.S. Yogurt Retail Dollar Sales: By Category, 2016-2027 (million dollars)
CONSUMER INSIGHTS
Yogurt Consumption Relatively Steady After Pandemic Boost
Table 18-3 Consumption Rates for Yogurt, 2012-2022 (percent of U.S. households)
Steady Increase in Regular (Full-Fat) Yogurt Consumption
Yogurt with Fruit Most Popular But Declining
Table 18-5 Kinds of Yogurt Eaten Most Often, 2012-2022 (percent of U.S. households that eat yogurt)
Greatest Growth from Those Eating the Least
Table 18-6 Containers of Yogurt Eaten in Last 7 Days, 2012-2022 (percent of US households that eat yogurt)
KEY OPPORTUNITIES
Healthier-For-You
Dairy-Free and Plant-Based Alternatives
Increase Kids' Consumption
Excite the Senses
Continue Leveraging Snacking Trend
Embrace ESG