市場調查報告書
商品編碼
1255286
美國巧克力糖果市場:趨勢與機遇(第 14 版)Chocolate Candy: US Market Trends and Opportunities, 14th Edition |
美國巧克力糖果市場預計將以年均 4.5% 的速度增長,到 2027 年將達到 383 億美元。 高水平的通貨膨脹和產品高端化推高了平均價格,推動了 2017 年至 2022 年的銷售增長。
本報告考察了美國巧克力糖果市場,並提供了市場狀況以及按產品類型、適合類型、車輛類型、按地區劃分的趨勢以及進入市場的公司概況的市場趨勢。
Everyday uses of chocolate such as for snacking and baking have always been important, but they are becoming more important to consumers since 2020 for a number of reasons. For instance, chocolate has been a stress-reliever for some consumers who have experienced higher anxiety levels during and since the COVID-19 pandemic. Additionally, consumers who increased their baking activity as they stayed at home more and kept that habit up even as they settled into a "new normal" phase, are likely to use more chocolate for this purpose. Furthermore, chocolate is seen as an everyday indulgence; it tends to be readily available and affordable when other types of "self care" might not.
Special occasions and holidays that are often tied to food gifting and involve consuming traditional types of candy and baked treats - such as Valentine's Day, Mother's Day, Easter, Halloween, anniversaries, and winter holidays, particularly Christmas and Hanukkah - are also strategically important to chocolate sales. These are prime occasions for chocolate gifting and traditions that utilize candy, especially chocolate, which in turn can cause people to increase the amount or frequency with which they consume candy.
The US chocolate candy market is projected to expand at an average rate of 4.5% annually, reaching $38.3 billion in 2027. High levels of inflation and product premiumization that increases average prices drove dollar sales growth from 2017 through 2022.
Scope of the Report
This Packaged Facts report analyzes the dynamics of the current landscape of the chocolate candy market. Consumer demographics, perceptions, motivations, and behavior are examined as pertaining to dietary choices and purchases/consumption of chocolate. Effects of the COVID-19 pandemic on consumers are also analyzed (in a broad sense), including in the context of chocolate.
CHAPTER 1: EXECUTIVE SUMMARY
Everyday and Holiday Chocolate Eating Occasions
Priorities When Buying Chocolate
Packaging Opportunities
Key Demographics
Scope
CHAPTER 2: COVID-19 EFFECTS ON CONSUMERS
HIGHLIGHTS
Table 2-1. Coronavirus Food Ordering Habits: "Because of the coronavirus, I have for the first time used…", 2020 (percent of consumers)
Activity Spiked in 2020 during the Early Part of the Pandemic
Table 2-2. Coronavirus Food Purchase Habits: "Because of the coronavirus, I am…", 2020-2021 (percent of consumers)
Figure 2-1. Grocery Ordering Habits Continue to Be Affected by the Pandemic, 2021-2022 (percent of consumers)
Frequency of Grocery Shopping: In-Person vs. Online
Frequent Consumers of Chocolate Are More Likely to Still Be Boosting Online Grocery Shopping Activity
Table 2-3. Frequent Chocolate Consumption Activity by Increasing Online Grocery Ordering Activity
Compared to Pre-COVID Habits, 2022 (percent of consumers vs. percent of consumers who use chocolate often or frequently)
Use of Meal Kit Delivery Services
Figure 2-3. Changes in Ordering Meal Kits during and since the pandemic, 2021-2022 (percent of consumers)
SNACKING AND HEALTHY EATING HABITS
Changes in Eating Behavior during and since the Pandemic
Table 2-4. Coronavirus Eating Habits: "Because of the coronavirus, I am eating more…", 2021 (percent of consumers)
Chocolate Candy: US Market Trends and Opportunities, 14th Edition ii March 2023 © Packaged Facts
Figure 2-4. Coronavirus Habits in Snacking, Eating Frequency, and Eating "Comfort" Foods, 2021-2022 (percent of consumers)
Figure 2-5. Coronavirus Habits in Eating Fresh Produce and Processed Foods, 2021-2022 (percent of consumers)
Increased Eating Frequency Among Frequent Consumers of Chocolate
Table 2-5. Frequent Chocolate Consumption Activity by Increasing Eating Activity Compared to Pre[1]COVID Habits, 2022 (percent of consumers vs. percent of consumers who use chocolate often or frequently)
CONCERNS ABOUT COVID-19 EXPOSURE REMAIN
Most Still Consider the Pandemic a Health Threat Personally or to Family/Friends
Table 2-6. Coronavirus Health Concerns: "I am concerned about the…", 2020-2022 (percent of consumers)
Figure 2-6. COVID-19 Statistics, March 2020-March 2023 (new cases and deaths)
Concerns About COVID-19 Variants
Figure 2-7. Concerns about the Delta/Omicron Variant and Future Variants of COVID-19, 2021-2022 (percent of consumers)
Frequent Consumers of Chocolate Are More Likely to Express Coronavirus Concerns
Table 2-7. Frequent Chocolate Consumption Activity by Concerns about the Coronavirus Health
Threat and Variants, 2022 (percent of consumers vs. percent of consumers who use chocolate often or frequently)
RISING PRICES DURING AND SINCE THE PANDEMIC
Table 2-8. Consumer Concerns about Rising Food Prices, 2021-2022 (percent of consumers)
The Vast Majority of Consumers Have Noticed the Rising Cost of Food Over the Past Year, and
Many Are Changing Their Purchasing Decisions
Cutting Back on Household Expenses
Table 2-9. Consumers Cutting Back on Household Expenses in the Last 12 Months, 2022 (percent of consumers)
Table 2-10. Types of Household Expenses Cut Back on in the Last 12 Months, 2022 (percent of consumers)
Frequent Consumers of Chocolate Show No Difference in Concerns about Rising Food Prices
Table 2-11. Frequent Chocolate Consumption Activity by Concerns about Rising Food Prices, 2022 (percent of consumers vs. percent of consumers who use chocolate often or frequently)
FOOD SHORTAGES DURING AND SINCE THE PANDEMIC
Concerns About Food Shortages
Table 2-12. Consumer Concerns about Food Shortages, 2021-2022 (percent of consumers)
Stockpiling of Food and Beverage Items
Table 2-13. Consumer Stockpiling of Food and Beverage Products, 2022 (percent of consumers)
Frequent Consumers of Chocolate Have Greater Concerns about Food Shortages
Table 2-14. Frequent Chocolate Consumption Activity by Concerns about Food Shortages, 2022 (percent of consumers vs. percent of consumers who use chocolate often or frequently)
NEGATIVE PERSONAL EFFECTS OF THE PANDEMIC
Table 2-15. Coronavirus Concerns: "The coronavirus has negatively affected my…", 2020-2021 (percent of consumers)
Continuing Mental and Physical Health Effects
Figure 2-10. Changes in Mental and Physical Symptoms during and since the pandemic, 2022 (percent of consumers)
Stress Levels and Changes Made to Reduce Stress
Changes to Mental and Physical Health among Frequent Consumers of Chocolate
Figure 2-13. Changes in Mental and Physical Symptoms during and since the pandemic by Frequent
Chocolate Consumption, 2022 (percent of consumers)
PANDEMIC EFFECTS ON WORK
Figure 2-14. Coronavirus Changes to Work Patterns, 2021-2022 (percent of consumers)
People Who Are Set Up to Work from Home or Have Increased Work-from-Home Time during and since the Pandemic Are More Likely to Be Frequent Consumers of Chocolate
Table 2-16. Frequent Chocolate Consumption Activity by Work from Home Activity, 2022 (percent of consumers vs. percent of consumers who use chocolate often or frequently)
IN-STORE SHOPPING PATTERNS
Figure 2-15. Changes to In-Store Shopping Activity Continue in the Vaccine Era, 2021-2022 (percent of consumers)
CHANGES TO CELEBRATING SPECIAL OCCASIONS
Many Consumers Have Extended or Will Extend Holiday Celebrations Compared to Pre-Pandemic
Behavior
Table 2-17. Extensions to Holiday Celebrations during and since the pandemic, 2022 (percent of consumers)
Consumers Are Using Chocolate More for Everyday Occasions, Less for Special Occasions
Table 2-18. Changes to Chocolate Use Occasions during and since the pandemic, 2022 (percent of consumers)
CHAPTER 3: OVERVIEW AND MARKET TRENDS
HIGHLIGHTS
FOOD INTOLERANCE, FOOD ALLERGIES, AND DIETARY RESTRICTIONS ARE A CONCERN TO MANY CONSUMERS
Figure 3-1. Chocolate Allergen Information Shows Milk and Soy Ingredients and Possible Cross[1]Contamination with Peanuts
Figure 3-2. Prevalence of Food Allergies, Gluten Intolerance, and Lactose Intolerance, 2022 (percent of consumers)
Figure 3-3. Prevalence of Food Allergies and Intolerances/Sensitivities, 2022 (percent of consumers)
Rising Rates of Reported Food Allergies and Lactose Intolerance over Time
Table 3-1. Food Allergies and Lactose Intolerance, 2017-2022 (percent of consumers)
Purchases of Foods with Allergy-Friendly Labels
Many Consumers Purchase Allergy-Friendly Foods for Reasons Other Than an Allergy or
Intolerance
PLANT-BASED AND PLANT-FORWARD TRENDS
Definitions
Vegan
Vegetarian
Pescatarian
Flexitarian
Omnivore
Plant-Based Dairy Products
Plant-Based Eating and Sustainability Are Buzzwords Important to the General Public
Figure 3-6. Magazine Covers Reflect the Issues of Importance to General Consumers
Figure 3-7. Diets/Eating Philosophies Primarily Followed by Consumers, 2022 (percent of consumers)
SUSTAINABILITY OF CHOCOLATE PRODUCTION
Deforestation and Human Rights Concerns
Chocolate Marketers Working Toward Improving the Cocoa Supply Chain
Figure 3-8. Map Showing Deforestation in the Past Decade at the Ivory Coast
Sustainable Farming Techniques
Fair Trade Chocolate as a More Ethical Product
Figure 3-9. Fair Trade Cocoa Claims to Make a Difference by Changing the Industry for the Better
HOME BAKING TRENDS
Baking for Indulgence, Nostalgia, or Comfort
Convenience Foods and Semi-Homemade Foods
Branding Can Increase Appeal of Baking Products
Figure 3-10. New Cross-Branded Baking Mixes Combine the Fun and Flavor of Two Household Names
Figure 3-11. Triple Chocolate Brownies Feature Branded Chocolate as an Ingredient
THE COVID-19 PANDEMIC WAS THE JUMPSTART THE ONLINE GROCERY MARKET NEEDED
Impact on the Market for Chocolate
NUTRIENTS SOUGHT BY CONSUMERS
Consumers Continue to Seek Out Protein Sources
Table 3-2. Preferences for Functional Food and Beverage Ingredients, 2022 (percent of consumers)
Sources Used to Consume Nutrients
Consumers Report Increasing Consumption of Protein from Whole-Plant Sources
Avoiding or Limiting Sugar Intake
Reasons for Avoiding or Limiting Sugar Intake
Sugar Continues to Be Preferred Over Low/No-Calorie Sweeteners
Table 3-3. Preferences for Sweetener Types, 2022 (percent of consumers)
Information Consumers Seek Out on Nutrition Facts Labels
MINDFUL AND INTUITIVE EATING
Definition
Dieting Activity
Figure 3-19. Adherence to a Diet/Eating Pattern in the Past Year, 2018-2022
Frequency of Feelings and Behaviors Associated with Mindful and Intuitive Eating Patterns
Consumer Mindfulness Index
CHAPTER 4: SALES, SHIPMENTS, AND CONSU MER USE OF CHOCOLATE
HIGHLIGHTS
SHIPMENTS OF SNACK FOODS AND CHOCOLATE CONFECTIONS
Table 4-1. Snack Food and Chocolate Shipments, 2017-2022, 2027P (billion dollars)
Table 4-2. Snack Food and Chocolate Shipments, 2017-2022, 2027P (billion 2012 dollars)
CHOCOLATE RETAIL SALES
Category Dollar Sales
Table 4-3. Chocolate Candy Retail Sales by Type, 2017-2022 (million dollars)
Table 4-4. Chocolate Candy Retail Sales by Type, 2022, 2023P-2027P (million dollars)
Figure 4-1. Chocolate Candy Category Sales, 2022 (percent)
Figure 4-2. Seasonal Chocolate Candy Sales, 2022 (percent)
Luxury, Premium, and Everyday Chocolate
MOST CONSUMERS HAVE PURCHASED CHOCOLATE IN THE LAST SIX MONTHS
Figure 4-3. Consumer Purchases of Chocolate Types in the Last Six Months, 2022 (percent of consumers)
BOXED CHOCOLATE BRANDS
Table 4-5. Purchases of Boxed Chocolate Brands in the Last Six Months, 2012, 2017-2022 (percent of consumers)
BRANDS OF OTHER CHOCOLATE FORMATS
Table 4-6. Purchases of Chocolate Brands in Other Formats in the Last Six Months, A-G, 2020-2022 (percent of consumers)
Table 4-7. Purchases of Chocolate Brands in Other Formats in the Last Six Months, H-L, 2020-2022 (percent of consumers)
Table 4-8. Purchases of Chocolate Brands in Other Formats in the Last Six Months, M-O, 2020-2022 (percent of consumers)
Table 4-9. Purchases of Chocolate Brands in Other Formats in the Last Six Months, P-S, 2020-2022 (percent of consumers)
Table 4-10. Purchases of Chocolate Brands in Other Formats in the Last Six Months, T-Y, 2020-2022 (percent of consumers)
CHOCOLATE CONSUMPTION FREQUENCY
Table 4-11. Frequency of Chocolate Consumption by Flavor/Type, 2022 (percent of consumers)
PURPOSES OF CHOCOLATE USE
Table 4-12. Purposes of Chocolate Consumption by Type, 2022 (percent of consumers who use each chocolate type)
CHAPTER 5: RETAIL AND MARKETING TRENDS AND OPPORTUNITIES
HIGHLIGHTS
FOOD GIFTING TRENDS
Food Gifts Purchased for O thers
Table 5-1. Food Gift Types Purchased for others in the Last 12 Months, 2010-2022 (percent of consumers)
Food Gifts Purchased for Self
Table 5-2. Food Gift Types Purchased for Self in the Last 12 Months, 2020-2022 (percent of consumers)
Receipt of Personal vs. Work-Related Food Gifts
Table 5-3. Types of Food Gifts Received: Personal Gift vs. Business Gift in the Last 12 Months, 2020-2022 (percent of adults who received a food gift)
Frequent Chocolate Consumption by Purchases and Receipt of Food Gifts
Table 5-4. Frequent Chocolate Consumption Activity by Purchases and Receipt of Food Gifts, 2022 (percent of consumers vs. percent of consumers who use chocolate at least often)
Personalization and Customization Is Important in the Chocolate Food Gifting Space
Figure 5-1. Addition of Chocolatey Treats Can Upgrade a Food Gift
Figure 5-2. Build-A-Box of Chocolates with Custom Gift Box Selections
Figure 5-3. Making Candy Food Gifts More Personal with Photos of Your Relationships
Figure 5-4. Make Your Gift More Personal By Allowing the Recipient to Pick It
INDULGENCE VS. HEALTH
Clean Label and "Better-for-You" Trends
Companies Are Investing in Blockchain and Big Data to Satisfy Consumer Desires for Transparency
Consumers Think Small and Medium Businesses Have More Credibility
Figure 5-5. Clean Label Chocolate Brand Features Organic, Paleo, Non-GMO, and Vegan Labels and
Emphasizes Absence of Undesirable Ingredients
Preferences for Product Labels Show "Natural" and "Clean" Are Most Preferential
Paying Attention to Food Labels - Shopping Online vs. In-Person
Reasons for Seeking "Natural" Food Labels
Perception of Health Differences in Products Based on Nutrition Facts Panel
Unrefined Sugar
Figure 5-10. Dark Chocolate with Unrefined Cane Sugar Has a Story to Tell About Its Premium and
Simple Ingredients
Sugar-Free/No Sugar Added Products and Alternative Sweeteners
Figure 5-11. Chocolate Made with No Sugar Added Emphasizes Natural Ingredients and Product
Claims
Figure 5-12. Great-Tasting Sugar-Free Boxed Chocolates Made With Natural Stevia Leaf Extract
Figure 5-13. Zero Sugar Reformulated Popular Chocolate Candies
Low-Carb/High Protein, Keto, and Paleo Diets May Influence the Choice to Consume Chocolate
Figure 5-14. Clean Label Chocolate with Paleo Label Is Simple and Contains the Same Amount of Fat and Carbs
Addition of Nuts, Fruit, Seeds, and Other Ingredients for Increased Nutrition
Figure 5-15. Chocolate Features Nuts, Fruit, and Added Hemp Protein for More Balanced Nutrition
Figure 5-16. Dark Chocolate Treats with Ingredients That Are "Good-for-You"
Vegan/Plant-Based Chocolate Appeals to Those Looking to Eat a Plant-Forward Diet
Figure 5-18. Vegan Chocolate Is Usually Premium and Carries Other Labels Such as Organic and Fair
Trade
Organic Products
Figure 5-19. Organic Chocolate Line from Premium Chocolate Company Specializing in Fair Trade
Chocolate
Figure 5-20. Organic Chocolate Is Beginning to Hit the Mass-Market with Top Brands
UNIQUE FLAVORS AND FLAVOR COMBINATIONS
Figure 5-21. "Totally New Flavor Experience" Compared to Fine Wines
Figure 5-22. Adding Fruit Filling to Chocolate for Unique Flavors and Colors
Figure 5-23. Seasonal Chocolate Flavors Available for a Limited Time
Figure 5-24. Artisan, Handcrafted Truffles with Elegant Designs and Flavors
CANDY ADJACENCIES
TARGETING LGBT CONSUMERS, A GROWING DEMOGRAPHIC
Figure 5-25. Pride-Themed Chocolates Available Online
Figure 5-26. DIY Rainbow Chocolate Ideas on Pinterest
FAMILIES WITH CHILDREN ARE IMPORTANT CONSUMERS OF CHOCOLATE
Figure 5-27. Treats with Toys Increase Appeal of Chocolate with Children and Families
Figure 5-28. Snack Bars for Kids Contain Chocolate and a Full Serving of Fruits and Vegetables
MAJOR HOLIDAYS
Winter Holidays (Thanksgiving, Christmas, Hanukkah, Kwanzaa)
Table 5-5. Planned Winter Holiday Gift Spending, Total and Per Person, 2015-2022
Figure 5-29. Christmas Food Gifts Play up Luxury Look, Focus Less on Holiday Imagery
Valentine's Day
Table 5-6. Planned Valentine's Day Spending, Total and Per Person, 2015-2023
Non-Traditional Celebrations
Figure 5-30. See's Promotes Chocolate Exchanges for Galentine's Day
Mother's Day
Table 5-7. Planned Mother's Day Spending, Total and Per Person, 2015-2022
Figure 5-31. Chocolate Gift Assortments for Mother's Day Feature Spring Colors and Flowers to Show
Appreciation for Mom
Easter
Table 5-8. Planned Easter Spending, Total and Per Person, 2015-2023
Figure 5-32. Easter Candies Often Feature Pastel Colors, Flowers, and an Easter Bunny or Easter Eggs
Halloween
Table 5-9. Planned Halloween Spending, Total and Per Person, 2015-2022
Figure 5-33. Halloween Candy Gift Set With Decorative Box
WEDDINGS &ANNIVERSARIES
The Percentage of Consumers Who Are Married Has Fallen, But More People Are Now Living With
Domestic Partners
Table 5-10. Marriage Statistics, 2012-2022
Same-Sex Marriages
Figure 5-34. Personalized Chocolates for Same-Sex Wedding
DIRECT-TO-CONSUMER (DTC) AND ONLINE MARKETING
New Companies and Products with Niche Appeal May Choose Online/DTC Channels
Figure 5-35. New Chocolate Brand Available Exclusively via E-Commerce Emphasizes Full Traceability of Ingredients
Private Labels
Figure 5-36. Private Label Premium Chocolates Exclusive to DTC Retailer
Subscription Boxes
Figure 5-37. Chocolate Subscription Box Ships Monthly as the "Ultimate Gift" for Chocolate Lovers
IN-STORE PURCHASING TRENDS
Figure 5-38. Target Offers Order Pickup, Same-Day Delivery, and Shipping for Chocolate and Other
Grocery Items
Retail Stores Rely More On Impulse Purchases of Chocolate
Figure 5-39. End Caps Featuring Valentine's Day Chocolates
Holiday Promotions Are Key
Figure 5-40. Valentine's Day Promotions in Mobile App Advertisements and in Seasonal Aisle In-Store
Private Label Chocolates Are a Driver of Store Traffic and Retailer Loyalty
Figure 5-41. Private Label Chocolate Brands Advertised Alongside National Brands for Seasonal
Promotion
BRAND POSITIONING OF TOP CHOCOLATE MARKETERS
Lindt & Sprungli Group
Ghirardelli
Figure 5-42. Classic Chocolates Are Luxurious and Indulgent, and Themed Gift Sets Nod to San
Francisco Roots
Lindt
Figure 5-43. The Lindt Difference
Figure 5-44. LINDOR Marketing for Principal Chocolate Truffles
Russell Stover
Figure 5-45. Make Happy Campaign Shows Gift Giving Moments and Hugs
Godiva
Figure 5-46. Godiva Promotes Online Sales with Free Shipping Code
Hershey
Figure 5-47. Plant-Based Chocolate Launch Uses Oats Instead of Dairy Milk
Mars Wrigley
Figure 5-48. Mars Wrigley Aims to Bring Even More Smiles to the World with Celebratory Candy
Figure 5-49. Twix Challenges Consumers to Guess Which Twix Side is which on Instagram
Figure 5-50. Dove Chocolate Instagram Advertises with Premium Wrappers, Holiday Decorations, and
Indulgent Recipes
Ferrero
Figure 5-51. Decadent Ferrero Rocher Pralines Have a Premium Image for Food Gifting and Special
Celebrations
Figure 5-52. "Everyone's Crunch-ing" Marketing Shows Everyday Appeal for Crispy Chocolate Bars
CHAPTER 6: CONSUMER DEMOGRAPHICS
HIGHLIGHTS
CHOCOLATE PURCHASES HIGHEST AMONG GENERATION X
Table 6-1. Purchases of Chocolate Formats in the Last Six Months by Age Bracket, 2022 (percent of consumers)
Table 6-2. Frequent Consumption of Chocolate Types by Age Bracket, 2022 (percent of consumers)
WOMEN ARE MORE LIKELY THAN MEN TO PURCHASE CHOCOLATE
Table 6-3. Purchases of Chocolate Formats in the Last Six Months by Gender, 2022 (percent of consumers)
Table 6-4. Frequent Consumption of Chocolate Types by Gender, 2022 (percent of consumers)
CHOCOLATE PURCHASES VARY SOMEWHAT ACROSS DIFFERENT HOUSEHOLD INCOME BRACKETS, BUT ARE HIGH
AMONG ALL GROUPS
Table 6-5. Purchases of Chocolate Formats in the Last Six Months by Household Income Bracket, 2022 (percent of consumers)
Table 6-6. Frequent Consumption of Chocolate Types by Household Income Bracket, 2022 (percent of consumers)
MARRIED/PARTNERED CONSUMERS AND PRESENCE OF CHILDREN IN THE HOUSEHOLD
Table 6-7. Purchases of Chocolate Formats in the Last Six Months by Marriage Status and Children under 18, 2022 (percent of consumers)
Table 6-8. Frequent Consumption of Chocolate Types by Partnership Status and Children under 18, 2022 (percent of consumers)
Figure 6-1. Chocolate Consumption Frequency by Child Age Bracket and Presence of Children in the
Household, 2022 (percent of consumers)
LGBT CONSUMERS ARE MORE LIKELY TO BUY CHOCOLATE
Table 6-9. Purchases of Chocolate Formats in the Last Six Months by LGBT Membership, 2022 (percent of consumers)
THOSE LIVING IN THE MIDWEST REGION ARE MOST LIKELY TO BUY CHOCOLATE
Table 6-10. Purchases of Chocolate Formats in the Last Six Months by US Region, 2022 (percent of consumers)
Table 6-11. Frequent Consumption of Chocolate Types by US Region, 2022 (percent of consumers)
RURAL, SUBURBAN, AND URBAN CONSUMERS DIFFER SOMEWHAT IN CHOCOLATE CONSUMPTION
Table 6-12. Purchases of Chocolate Formats in the Last Six Months by Population Density of
Residence Area, 2022 (percent of consumers)
Table 6-13. Frequent Consumption of Chocolate Types by Rural, Suburban, and Urban Environment, 2022 (percent of consumers)
CHOCOLATE PURCHASES ARE HIGH AMONG ALL RACIAL/ETHNIC GROUPS
Table 6-14. Purchases of Chocolate Formats in the Last Six Months by Race/Ethnicity, 2022 (percent of consumers)
Table 6-15. Frequent Consumption of Chocolate Types by Race/Ethnicity, 2022 (percent of consumers)
DIFFERENCES IN CHOCOLATE PURCHASES BASED ON EDUCATIONAL ATTAINMENT
Table 6-16. Purchases of Chocolate Formats in the Last Six Months by Educational Attainment, 2022 (percent of consumers)
Table 6-17. Frequent Consumption of Chocolate Types by Educational Attainment, 2022 (percent of consumers)
FREQUENT CONSUMERS OF CHOCOLATE ARE MORE LIKELY TO FOLLOW NON-OMNIVORE DIETS/EATING PHILOSOPHIES
Table 6-18. Purchases of Chocolate Formats in the Last Six Months by Primary Diet/Eating Philosophy, 2022 (percent of consumers)
Table 6-19. Frequent Consumption of Chocolate Types by Primary Diet/Eating Philosophy, 2022 (percent of consumers)
USE OF ONLINE GROCERY SHOPPING WEBSITES
Table 6-20. Purchases of Chocolate Formats in the Last Six Months by Use of Online Grocery Delivery
Services, 2022 (percent of consumers)
Table 6-21. Frequent Consumption of Chocolate Types by Use of Online Grocery Websites in the Last
30 Days, 2022 (percent of consumers)
FREQUENT HOME BAKERS ARE MORE LIKELY TO USE CHOCOLATE AT LEAST ONCE PER WEEK
Table 6-22. Frequent Consumption of Chocolate Types by Frequency of Home Baking Activity, 2022 (percent of consumers)
CHAPTER 7: CONSUMER PSYCHOGRAPHICS
HIGHLIGHTS
ATTITUDES ABOUT CARBS, PROTEINS, AND WHOLE/UNPROCESSED FOODS
Table 7-1. Statements about Carbohydrates/Sweeteners, Proteins, and Whole/Unprocessed Foods by
Frequent consumption of Chocolate Types, 2022 (percent of consumers who strongly agree)
FOOD RESTRICTIONS,NUTRITIONAL BENEFITS, AND BREAKFAST
Table 7-2. Statements about Nutritional Benefits, Food Restrictions, and Breakfast by Frequent consumption of Chocolate Types, 2022 (percent of consumers who strongly agree)
SNACKING BEHAVIOR
Table 7-3. Statements about Snacking by Frequent consumption of Chocolate Types, 2022 (percent of consumers who agree)
PREFERENCES FOR HEALTHY VS. INDULGENT FOODS
Table 7-4. Healthy vs. Indulgent Food Preferences by Purchases of Chocolate Formats in the Last Six Months, 2022 (percent of consumers who agree completely)
PREMIUM FOODS
Table 7-5. Premium Food Preferences by Purchases of Chocolate Formats in the Last Six Months, 2022 (percent of consumers who agree completely)
CONSUMER BUYING STYLES
Table 7-6. Buying Styles by Purchases of Chocolate Formats in the Last Six Months, 2022 (percent of consumers who agree completely)
PRIORITIES WHEN BUYING CHOCOLATE
Table 7-7. Priorities Placed When Buying Chocolate and Chocolate Candies, 2022 (percent of consumers)
WILLINGNESS TO PAY MORE FOR DIFFERENT CHOCOLATE FEATURES
Table 7-8. Agreement on Statements about Willingness to Pay More for Chocolate, 2022 (percent of consumers)
MOST CONSUMERS THINK DARK CHOCOLATE IS HEALTHY AND THAT CHOCOLATE CAN BE CONSUMED AS PART OF A
HEALTHY LIFESTYLE
Table 7-9. Agreement on Statements about Willingness to Pay More for Chocolate, 2022 (percent of consumers)
CHAPTER 8: PACKAGING TRENDS
HIGHLIGHTS
THE BALANCE BETWEEN EFFECTIVE AND LOW-COST PACKAGING
RECYCLABLE/ENVIRONMENTALLY FRIENDLY PACKAGING IS MORE IMPORTANT THAN EVER
OPPORTUNITIES FOR BIODEGRADABLE AND COMPOSTABLE PACKAGING
Figure 8-1 Compostable Chocolate Truffle Wrappers
TRUTH IN ADVERTISING EXTENDS TO PACKAGING
FUNCTIONAL PACKAGING CAN BE FRAMED AS SUSTAINABILITY
Figure 8-2 Chocolate Packaging Functions As a Holiday Decoration to Be Used Again and Again
CREATIVE PACKAGING PROVIDES GIFT RECIPIENTS WITH A MEMORABLE EXPERIENCE
Figure 8-3 Stacked Folding Cartons Create a New Object for Holiday Candy and Chocolates
Figure 8-4 Creative Gift Tin Spins and Plays Music
PROTECTIVE PACKAGING IS IMPORTANT FOR PRODUCT INTEGRITY
Figure 8-5 Void Fill Used As an Attractive and Elegant Enhancement to a Chocolate Food Gift
RETAIL-READY PACKAGING MAKES CHOCOLATE PROMOTIONS STAND OUT AND PROMOTES STOCKING EFFICIENCY IN
STORES
Figure 8-6 Retail-Ready Packaging Promotes Shelf Organization and Promotion of Food Gift Brands In[1]Store