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美國寵物保健品第9版
市場調查報告書
商品編碼
1244938

美國寵物保健品第9版

Pet Supplements in the US, 9th Edition
出版日期: | 出版商: Packaged Facts | 英文 208 Pages | 商品交期: 最快1-2個工作天內

價格
簡介目錄

美國寵物補充劑市場將在 2021 年至 2022 年期間增長 11%，在 2017 年至 2022 年期間以 11% 的複合年增長率增長，達到略高於 10 億美元。 通脹主導增長，自 2020 年和 2021 年以來已減半，但仍遠高於大流行前的 4% 和 5%。 寵物補充劑的市場前景依然強勁，預計到 2027 年美國零售額將達到 14 億美元。

市場增長的主要推動力是人們對寵物的健康和保健越來越感興趣，以及寵物在家庭中扮演的角色越來越重要。 此外，對鎮靜/焦慮補充劑的依賴性增加、老年寵物人口的擴大以及轉向基於科學證據的補充劑和獸醫開出的補充劑都是購買補充劑的積極因素。

本報告對美國寵物保健品市場進行研究分析，提供2017-2027年零售銷售趨勢及預測、主要公司競爭策略、新產品開發趨勢、零售渠道趨勢等。

內容

第 1 章執行摘要

  • 簡介
    • 調查範圍
      • 報告準備方法
  • 市場
    • 市場規模和構成比
      • 寵物補品銷售額超過 10 億美元
      • 按渠道劃分的寵物補品銷售額
      • 狗產品主導了寵物補充劑的銷售
    • 市場展望
      • 對價格上漲的擔憂
      • 持續的供應鏈困境
      • 人類和寵物補充劑的重疊消費
      • 關注健康與保健
      • 寵物補品是與寵物食品相抗衡的養生之道
      • 寵物是家庭生活的核心
      • 寵物與主人之間的物理距離縮短
      • 寵物主人對 CBD 補充劑的興趣與日俱增
      • 獸醫的巨大影響
    • 寵物補充劑法規
      • FDA 和 AAFCO 監管寵物補充劑
      • 國家動物補充劑委員會
      • AVMA 和寵物補充劑
      • 監管 CBD
    • 市場預測
  • 營銷人員和零售趨勢
    • 比賽總結
      • 在越來越多的人群中脫穎而出
      • 全市場時代的寵物保健品渠道線
      • 寵物主人的品牌偏好
      • 併購、投資
      • 四家寵物保健品銷售公司躋身 Inc. 5000 家增長最快的企業名單
    • 零售業趨勢
      • 先於實體店在線購買寵物補品
      • 頂級在線營銷商和品牌
      • 寵物專賣店的寵物補品商業化
  • 營銷和新產品趨勢
    • 開出符合條件的處方
    • 為獸醫配方增加科學分量
    • 天然補品
    • 鎮靜劑和焦慮支持補充劑
    • CBD 提供的不僅僅是治療焦慮症
    • 關節保健品
    • 根據條件排列
    • 歐米茄和魚油補充劑
    • COVID 增強免疫相關補充劑
    • 用於消化支持和免疫力的益生菌
    • 過敏/皮膚/頭髮補充劑
    • 替代格式
    • 適合您人生階段的補充品
    • 不僅僅是抗起球的貓補充劑
    • 其他寵物補品
  • 消費趨勢
    • 消費者購買、購買習慣和意識
      • 狗主人更傾向於購買補品
      • 許多補充劑購買者信任產品質量
      • 影響購買寵物補品的因素
      • 寵物補充劑格式
      • 寵物補品：按症狀分類
      • 在購買寵物補品方面，互聯網先於實體店
      • 使用特別優惠和促銷活動
    • 人口趨勢
      • 有孩子的家庭和城市居民更有可能使用寵物補充劑
      • 寵物 CBD 補充劑的購買量最高的是 Z 世代和有小孩的家庭
  • 機會
    • 挑戰：價格上漲、經濟壓力
    • 機會 1：健康與保健
    • 機會 2：針對每種症狀的定制補充劑
    • 機會 3：研究 CBD
    • 機會 4：由於大流行引起的焦慮加劇，對鎮靜劑和免疫相關產品的需求增加
    • 機會 5：高級寵物
    • 機會 6：全渠道營銷
    • 機會 7：更多獸醫參與
    • 機會 8：循證補充

第二章市場

  • 亮點
  • 簡介
  • 市場規模和結構
    • 寵物補品銷售額超過 10 億美元
    • 按渠道劃分的寵物補品銷售額
    • 零售業和博彩業增長率的比較
    • 狗產品佔寵物補充劑銷售額的大部分
  • 市場展望
    • 對通貨膨脹率的擔憂
    • 持續的供應鏈困境
    • 人類和寵物補充劑的重疊消費
    • 關注健康與保健
    • 寵物肥胖和衰老導致的健康焦慮
    • 寵物補品是與寵物食品相抗衡的養生之道
    • 消化系統、皮膚和皮毛的健康狀況通過食物和零食改善的主要疾病
    • 寵物是家庭生活的核心
    • 寵物與主人之間的物理距離縮短
    • 寵物主人對 CBD 補充劑的興趣與日俱增
    • 寵物 CBD 銷售額接近 1 億日元
    • 消費者教育對於寵物補充劑市場至關重要
    • CBD 寵物補充劑正在等待 FDA/AAFCO 批准
    • 獸醫的巨大影響
      • 知識差距是巨大的機會
  • 寵物補充劑條例
    • FDA 和 AAFCO 監管寵物補充劑
      • FSMA 和寵物補充劑
    • 國家動物補充劑委員會
      • 產品標籤和聲明
      • 科學諮詢委員會
    • 不良事件報告
      • 額外的 NASC 會員資格
    • AVMA 和寵物補充劑
    • CBD 監管
      • FDA 考慮監管，警告
      • 規範 CBD 在寵物中的使用
      • AVMA 在 CBD 上的立場
  • 市場預測

第 3 章：營銷人員和零售趨勢

  • 亮點
  • 衝突總結
    • 在不斷發展的市場中佔有一席之地
    • 全市場時代的寵物保健品渠道線
      • 在線
      • 獸醫
      • 寵物專賣店
      • 大眾市場
    • 寵物主人的品牌偏好
    • 關於併購和投資
    • 擴大和讚美寵物補充劑市場
    • 四家寵物保健品銷售公司躋身 Inc. 5000 家增長最快的企業名單
  • 零售趨勢
    • 先於實體店在線購買寵物補品
    • 寵物補充劑購買者的購物者忠誠度
    • 領先的在線營銷商和品牌
    • 寵物專賣店的寵物補品商業化
      • Petco 實地考察
      • 寵物智能
      • 獨立寵物店
    • 大眾市場和農場及飼料渠道
      • 沃爾瑪、塔吉特
      • 農場和飼料店

第 4 章營銷和新產品趨勢

  • 亮點
  • 營銷和新產品趨勢
    • 根據病情開方
    • 基於科學的獸醫處方
    • 天然補品
    • 鎮靜劑和焦慮支持補充劑
    • CBD 提供的不僅僅是治療焦慮症
    • 關節保健品
    • 根據條件排列
    • 歐米茄和魚油補充劑
    • COVID 增強免疫相關補充劑
    • 用於消化支持和免疫力的益生菌
    • 過敏/皮膚/頭髮補充劑
    • 替代格式
    • 適合您人生階段的補充劑
    • 側邊欄：代乳品
    • 不僅僅是抗起球的貓補充劑
    • 其他寵物補品
      • 爬行動物
      • 小型哺乳動物
      • 鳥類

第 5 章消費趨勢

  • 亮點
  • 購買寵物補品的概述
    • 數據來源說明
  • 消費者購買、購買習慣、意識
    • 養狗的人更有可能購買補品
    • 許多補充劑購買者信任產品質量
    • 影響購買寵物補品的因素
    • 寵物補充劑格式
    • 寵物補品：按症狀分類
    • 接受 CBD 治療的疾病
    • 在購買寵物補品方面，互聯網先於實體店
    • 寵物主人的首選快遞公司
    • 亞馬遜成為在線購買寵物補品的首選網站
    • “寵物專賣店”是在櫃檯購買寵物補品的首選場所
    • 使用特別優惠和促銷活動
  • 人口趨勢
    • 有孩子的家庭和城市居民更有可能使用寵物補充劑
    • 寵物 CBD 補充劑的購買量最高的是 Z 世代和有小孩的家庭
簡介目錄
Product Code: LA17801462

Overriding concerns about pet health and wellness and the central part pets play in the household prompted pet owners to continue spending on pet supplements throughout 2022, driving the market to just over $1 billion, an 11% increase from 2021 and reflecting an 11% CAGR for 2017-2022. Although inflation accounts for much of this dollar advancement, and the growth rate has halved from 2020 and 2021, it remains well above the 4% and 5% rates seen pre-pandemic. Packaged Facts survey results from November 2022 show that nearly half of pet supplements purchasers spent more on supplements in the previous 12 months than in 2021, a positive sign amidst economic uncertainty. Other factors favoring supplement purchasing include a growing reliance on calming/anxiety supplements, the expanding population of senior pets, and a shift towards science-based and veterinarian-formulated supplements. The market outlook for pet supplements remains solid, with U.S. retail sales expected to reach $1.4 billion by 2027.

Packaged Facts' “Pet Supplements in the U.S., 9th Edition” provides a detailed examination of how these trends are playing out as marketers seek new ways to make supplements an integral part of pets' wellness routines. Despite the favorable outlook, pet supplement marketers continue to compete with marketers of functional, condition-specific treats and foods as pet owners seek out ways to address their pets' nutritional needs in convenient and pet-pampering formats. Another long-term battle in the largely mature market is how to remain relevant by identifying and utilizing the latest, on-trend ingredients while assuring consumers of product safety and efficacy, and engendering more support among the veterinary community.

Building on the analyses presented in previous editions of this report, this fully updated ninth edition covers historical and projected retail sales from 2017 through 2027, competitive strategies of key players, and trends in new product development including condition-specific formulations, lifestage-focused products, feline supplements, veterinarian-developed products, and carry-overs from the human supplements market, as well as retail channel trends. The report provides an in-depth examination of the CBD market, following trends in regulation, consumer perceptions, new product development, and marketing. Featuring exclusive data from Packaged Facts' Surveys of Pet Owners, the report details pet supplement purchasing trends as well as attitudes and demographic characteristics of both conventional and CBD pet supplement purchasers.

TABLE OF CONTENTS

CHAPTER 1: EXECUTIVE SUMMARY

  • INTRODUCTION
    • Scope of Report
      • Report Methodology
  • THE MARKET
    • Market Size and Composition
      • Pet Supplement Sales Surpass $1 Billion
      • Pet Supplement Sales by Channel
      • Products for Dogs Dominate Pet Supplement Sales
    • Market Outlook
      • Price Inflation Top-of-Mind Concern
        • Figure 1-1. Spending Changes on Pet Supplements Since 2021, November 2022 (percent of pet supplement purchasers)
      • Supply Chain Woes Persist
      • Human Supplement and Pet Supplement Use Overlap
      • Focus on Health and Wellness
      • Pet Supplements Compete with Pet Food on Health and Wellness
      • Pets Central to Home Life
      • Pets and Owners Physically Closer than Ever
      • Pet Owner Interest in CBD Supplements Persists
      • Veterinarians Harbor Enormous Market Clout
    • Pet Supplement Regulation
      • FDA and AAFCO Monitor Pet Supplements
      • National Animal Supplement Council
      • The AVMA and Pet Supplements
      • Regulating CBD
    • Market Projection
  • MARKETER AND RETAIL TRENDS
    • Competitive Overview
      • Standing Out in the Growing Crowd
      • Pet Supplement Channel Lines in the Omnimarket Era
      • Pet Owner Brand Preference
      • Mergers, Acquisitions, and Investments
      • Four Pet Supplement Marketers Make Inc. 5000 Fastest Growing Businesses List
    • Retail Trends
      • Internet Ahead of Brick-and-Mortar Use in Pet Supplement Purchasing
      • Top Online Marketers and Brands
      • Pet Supplement Merchandising in Pet Specialty Retailers
  • MARKETING AND NEW PRODUCT TRENDS
    • Condition-Specific Formulas Front and Center
    • Veterinary Formulas Add Scientific Weight
    • Natural Supplements
    • Calming Aids and Anxiety Support Supplements
    • CBD Offers More than Just Anxiety Treatment
    • Joint Health Supplements
    • Condition-Specific Lines Cover All the Bases
    • Omegas and Fish Oil Supplements
    • Immunity-Related Supplements Get COVID Boost
    • Probiotics Linked to Digestive Support and Immunity
    • Allergy/Skin & Coat Supplements
    • Alternative Formats
    • Lifestage-Specific Supplements
    • Cat Supplements Offer More Than Hairball Relief
    • Supplements for Other Pets
  • CONSUMER TRENDS
    • Consumer Purchasing, Buying Habits, and Attitudes
      • Dog Owners More Likely to Purchase Supplements
      • Most Supplement Purchasers Are Confident in Product Quality
      • Factors Influencing Pet Supplement Purchases
      • Pet Supplement Formats
      • Condition-Specific Pet Supplements
      • Internet Ahead of Brick-and-Mortar Shopping in Pet Supplement Purchasing
      • Use of Special Offers and Promotions
    • Demographic Trends
      • Homes with Children and Urban Dwellers Skew High for Pet Supplement Use
      • Gen Z, Households with Young Children Skew High for Pet CBD Supplement Purchases
  • OPPORTUNITIES
    • Challenge: Rising Prices, Economic Pressures
    • Opportunity 1: Health and Wellness
    • Opportunity 2: Condition-Specific and Customized Supplements
    • Opportunity 3: Researching CBD
    • Opportunity 4: Calming, Immune Products Benefit from Pandemic-Heightened Anxiety
    • Opportunity 5: Senior Pets
    • Opportunity 6: Omnichannel Marketing
    • Opportunity 7: Getting More Veterinarians on Board
    • Opportunity 8: Science-Based Supplements

CHAPTER 2: THE MARKET

  • CHAPTER HIGHLIGHTS
  • INTRODUCTION
    • Scope of Report
    • Report Methodology
  • MARKET SIZE AND COMPOSITION
    • Pet Supplement Sales Surpass $1 Billion
      • Table 2-1. U.S. Retail Sales Pet Supplements, 2017-2022 (million dollars and percent)
    • Pet Supplement Sales by Channel
      • Figure 2-1. Pet Supplement Sales Share by Channel, 2022 (million dollars)
    • Retail Sector vs. Vet Sector Growth
      • Table 2-2. U.S. Retail Sales of Pet Supplements, Vet Sector vs. Retail Sector 2018-2022 (million dollars and percent)
    • Products for Dogs Dominate Pet Supplement Sales
      • Figure 2-2. Pet Supplement Sales Share by Animal Type, 2022 (million dollars)
  • MARKET OUTLOOK
    • Price Inflation Top-of-Mind Concern
      • Figure 2-3. Price Inflation for Pets and Pet Products, 2003-2022 (percent)
      • Figure 2-4. Level of Concern About Rising Prices in Consumer Categories, November 2022 (percent of pet owners)
      • Figure 2-5. Household Expenses Pet Owners Cut Back on in Past 12 Months, August 2022 (percent of pet owners)
      • Table 2-3. Spending Changes From January 2022 to August 2022, 2022 (percent of pet owners)
      • Figure 2-6. Pet Care Expenses Pet Owners Cut Back on Due to Inflation, November 2022 (percent of pet owners)
      • Figure 2-7. Spending Changes on Pet Supplements Since 2021, November 2022 (percent of pet supplement purchasers)
      • Figure 2-8. Level of Agreement with the Statement, "I am actively seeking discounts/promotions for pet vitamins/supplements more than I used to", November 2022 (percent of pet supplement purchasers)
    • Supply Chain Woes Persist
    • Human Supplement and Pet Supplement Use Overlap
      • Figure 2-9. Pet Supplement Purchasers, Past 12 Months, November 2022 (percent of pet product purchasers)
      • Figure 2-10. CBD Pet Supplement Purchasers, Past 12 Months, November 2022 (percent of dog-only and cat-only owners and CBD supplement users)
    • Focus on Health and Wellness
      • Table 2-4. Level of Agreement with Statement: "My pets are important to my physical/mental health", February 2023 (percent of dog, cat, and other pet owners)
      • Figure 2-11. Level of Agreement with the Statement, "I look for products to improve my pet's health and wellness", February 2023 (percent of pet owners)
      • Figure 2-12. Pet Owner Concerns about Pet Health and Wellness due to COVID-19, February 2023 (percent of pet owners)
      • Figure 2-13. Share of Pet Owners Who Began Purchasing Supplements Due to COVID-19 by Type, November 2022 (percent of pet supplement purchasers)
    • Pet Obesity and Aging Pets Contribute to Health Concerns
      • Figure 2-14. Share of Pet Owners with Special Needs or Overweight Pets, February 2023 (percent of dog and cat owners)
      • Table 2-5. Percent of Dog- and Cat-Owning Households With Senior Dogs/Cats Age 7+, 2017-2022 (percent)
      • Figure 2-15. Share of Pet Owners with Senior Pets, February 2023 (percent of dog and cat owners)
    • Pet Supplements Compete with Pet Food on Health and Wellness
      • Figure 2-16. Most Important Health Product for Pets, February 2023 (percent of pet owners)
      • Figure 2-17. Attitudes Toward Pet Food and Health, November 2022 (percent of pet owners)
    • Digestive, and Skin/Coat Health Top Conditions Treated by Foods, Treats
      • Table 2-6. Condition-Specific Pet Supplements, Pet Food, and Pet Treat Purchase Rates, Past 12 Months, November 2022 (percent of pet supplement purchasers)
    • Pets Central to Home Life
      • Figure 2-18. Level of Agreement with Statement: "I consider my dogs/cats/other pets to be part of the family", February 2023 (percent of pet owners)
      • Figure 2-19. Level of Agreement with the Statement, "My pets are central to my home life", February 2023 (percent of pet owners)
    • Pets and Owners Physically Closer than Ever
      • Figure 2-20. Where Pets Are Typically Kept, February 2023 (percent of dog and cat owners)
      • Figure 2-21. Where Pet Owners Feed Their Pets, February 2023 (percent of dog and cat owners)
    • Pet Owner Interest in CBD Supplements Persists
    • Pet CBD Sales Near $100 Million
      • Table 2-7. U.S. Retail Sales of Pet CBD Products, 2018-2027 (million dollars and percent)
      • Figure 2-22. Level of Agreement with the Statement, "I am buying pet CBD/cannabis products less than I used to", November 2022 (percent of pet CBD supplement purchasers)
    • Consumer Education a Must in CBD Pet Supplement Market
    • CBD Pet Supplements Still Awaiting FDA/AAFCO Approval
    • Veterinarians Harbor Enormous Market Clout
      • Knowledge Gap a Prime Opportunity
        • Figure 2-23. Level of Agreement with the Statement, "I rely on my veterinarian for advice on pet vitamins/supplements", November 2022 (percent of pet supplement purchasers)
        • Figure 2-24. Pet Owner Knowledge of Pet Supplements, February 2023 (percent of pet supplement purchasers)
  • PET SUPPLEMENT REGULATION
    • FDA and AAFCO Monitor Pet Supplements
      • FSMA and Pet Supplements
    • National Animal Supplement Council
      • Product Labeling and Claims
      • Scientific Advisory Committee
    • Adverse Event Reporting
      • Additional NASC Membership Requirements
    • The AVMA and Pet Supplements
    • Regulating CBD
      • FDA Explores Regulation, Issues Warnings
      • Regulating CBD Use in Pets
      • The AVMA Position on CBD
  • MARKET PROJECTION
    • Table 2-8. Projected Retail Sales of Pet Supplements, 2022-2027 (million dollars and percent)

CHAPTER 3: MARKETER AND RETAIL TRENDS

  • CHAPTER HIGHLIGHTS
  • COMPETITIVE OVERVIEW
    • Standing Out in the Growing Crowd
    • Pet Supplement Channel Lines in the Omnimarket Era
      • Online
      • Veterinary
      • Pet Specialty
      • Mass Market
    • Pet Owner Brand Preference
      • Figure 3-1. Brand Preference Among Pet Supplement Purchasers, November 2022 (percent of pet supplement purchasers)
    • Mergers, Acquisitions, and Investments
      • Encompass Pet Group Acquires WildPaw
      • Antelope Acquires Ark Naturals
      • Antelope Acquires Diggin' Your Dog and Super Snouts
      • Swedencare Acquires NaturVet
      • Manna Pro Acquires Oxbow Animal Health
      • ADM Acquires Controlling Stake in P4
      • Manna Pro Acquires Dinovite
      • Kinderhook Acquires Primal Pet Foods
      • H&H Group International Holdings Acquires Zesty Paws
      • Cargill Invests in AnimalBiome
      • Vestar Capital Partners Acquires PetHonesty
      • Wind Point Partners Acquires FoodScience Corp.
      • Whitebridge Acquires Grizzly Pet Products
    • Pet Supplements Market Expansion and Accolades
      • Mars Petcare Dips Its Toe in Supplement Market Waters
        • Illustration 3-1. Greenies Supplements
      • Central Garden & Pet Announces New Pet Wellness Brand
        • Illustration 3-2. GoodGood Supplements
      • Chewy Launches Private-Label Supplements Line
        • Illustration 3-3. Chewy VIBEFUL Supplements Website Banner Ad
      • Manna Pro Rebrands as Compana Pet Brands
        • Illustration 3-4. New Compana Logo and Tagline
      • Bausch + Lomb Introduces Pet Supplement Line
      • FreshCap Expands Into Pet Supplements Market
      • Ziggy Marley's Apawthecary Announces Merger with One Farm
      • Pet Releaf Launches Functional Line, Invests in Sustainability
      • Zesty Paws Expands into Walmart
      • Target Launches Pet Nutrition Brand
        • Illustration 3-5. Target Kindfull Dog Supplements
      • Primal Pet Foods Introduces Pet Supplement Line
      • Holistic Hound Earns NASC Certification
      • Vetio Animal Health Opens New Manufacturing Facility
    • Four Pet Supplement Marketers Make Inc. 5000 Fastest Growing Businesses List
  • RETAIL TRENDS
    • Internet Ahead of Brick-and-Mortar Use in Pet Supplement Purchasing
      • Figure 3-2. Retail Channels for Purchasing Pet Supplements, Past 12 Months, November 2022 (percent of pet supplement purchasers)
    • Pet Supplement Purchaser Shopper Loyalty
      • Figure 3-3. Pet Supplement Shopper Loyalty, February 2023 (percent of pet supplement purchasers)
    • Top Online Marketers and Brands
      • Illustration 3-6. Amazon Top Sellers in Dog Supplements & Vitamins
      • Illustration 3-7. Amazon Top Sellers in Cat Supplements & Vitamins
      • Illustration 3-8. PetSmart.com Top-Selling Dog Vitamins and Supplements
      • Illustration 3-9. PetSmart.com Top-Selling Cat Vitamins and Supplements
      • Illustration 3-10. Petco.com Dog Supplement Offerings
      • Illustration 3-11. Petco.com Cat Supplement Offerings
      • Illustration 3-12. Chewy Cosequin Banner Ad
      • Illustration 3-13. Chewy Cross-Promotion in the Pet Supplements Category
      • Illustration 3-14. Walmart.com Dog Supplements Available for Pickup
    • Pet Supplement Merchandising in Pet Specialty Retailers
      • Petco Site Visit
        • Illustration 3-15. Pet Supplement Selection at Petco Store
        • Illustration 3-16. Grouping of Calming Products in Petco Store
      • PetSmart
        • Illustration 3-17. Dog Supplement Section in PetSmart Store
        • Illustration 3-18. Cat Supplement Section in PetSmart Store
      • Independent Pet Stores
        • Illustration 3-19. Dog Supplement Section in Independent Pet Store
    • Mass-Market and Farm & Feed Channels
      • Walmart and Target
        • Illustration 3-20. Walmart Dog Supplement Selection
        • Illustration 3-21. Walmart Cat Supplement Selection
        • Illustration 3-22. Target Supplement Selection
      • Farm & Feed Stores
        • Illustration 3-23. Tractor Supply Co. Dog Supplement Selection
        • Illustration 3-24. Tractor Supply Co. Cat Supplement Selection

CHAPTER 4: MARKETING AND NEW PRODUCT TRENDS

  • CHAPTER HIGHLIGHTS
  • MARKETING AND NEW PRODUCT TRENDS
    • Condition-Specific Formulas Front and Center
      • Figure 4-1. Top Health and Wellness Concerns for Which Pet Supplements Are Purchased, November 2022 (percent of pet supplement purchasers)
    • Veterinary Formulas Add Scientific Weight
      • Illustration 4-1. Zesty Paws Vet Strength Line
      • Illustration 4-2. VetriScience Pro Line
      • Illustration 4-3. Fera Pet Organics Webpage
    • Natural Supplements
      • Illustration 4-4. Evolutions Pet Supplements from NaturVet
      • Illustration 4-5. Vital Pet Life Mobility Supplement
      • Illustration 4-6. Open Farm Supplements
    • Calming Aids and Anxiety Support Supplements
      • Illustration 4-7. PetAlive Webpage Banner
      • Illustration 4-8. Brave Paws Daily Anxiety & Stress Support
      • Illustration 4-9. Only Natural Pet Just Relax
      • Illustration 4-10. Nutri-Vet Pet-Ease
    • CBD Offers More than Just Anxiety Treatment
      • Illustration 4-11. Primal Pet Foods
      • Illustration 4-12. VetCBD CBD Supplement Drops
      • Illustration 4-13. Waggin Water CBD Water
      • Illustration 4-14. Charlotte's Web Condition-Specific CBD Supplements
      • Illustration 4-15. Canopy Pet CBD Drops and Chews
      • Illustration 4-16. Ziggy Marley Apawthecary Romeo's Relief Cream
      • Illustration 4-17. Pet Releaf Sentesa
      • Illustration 4-18. Super Snouts Chews + Daily
      • Illustration 4-19. PetFX CannaLove Supplements
    • Joint Health Supplements
      • Illustration 4-20. Dasuquin Joint Health Supplement Webpage Banner
    • Condition-Specific Lines Cover All the Bases
      • Illustration 4-21. Nulo Pet Supplements Line
      • Illustration 4-22. Bocce's Bakery Supplements Line
    • Omegas and Fish Oil Supplements
      • Illustration 4-23. Coromega Pet Packets
      • Illustration 4-24. Grizzly Algal Plus
      • Illustration 4-25. Wysong E.F.A. Supplement
    • Immunity-Related Supplements Get COVID Boost
      • Illustration 4-26. Happy Go Healthy Immune Supplements
      • Illustration 4-27. King Kanine Green Immune Joint & Coat
      • Illustration 4-28. Because, Animals Immune Supplements
      • Illustration 4-29. NOW Pets Immune Support Supplement
    • Probiotics Linked to Digestive Support and Immunity
      • Illustration 4-30. NutraMax Proviable Digestive Health Supplements
      • Illustration 4-31. NutraMax Proviable Digestive Health Supplements
      • Illustration 4-32. DoggyBiome Digestive Health Supplements
      • Illustration 4-33. Honest Paws Well Pre+Probiotics
    • Allergy/Skin & Coat Supplements
      • Illustration 4-34. GoodGood Allergy + Immune Supplement
    • Alternative Formats
      • Illustration 4-35. Waggin Water
      • Illustration 4-36. Waggin Water
      • Illustration 4-37. Dog Almighty Elixirs
      • Illustration 4-38. Primal Pet Foods Elixirs
    • Lifestage-Specific Supplements
      • Illustration 4-39. Zesty Paws Puppy Bites
      • Illustration 4-40. HAPPYBOND Lifestage Supplements
      • Illustration 4-41. Austin and Kat's Brady's Senior Blend Supplement Powder
    • Sidebar: Milk Replacers
      • Figure 4-2. Milk Replacement Purchase Rates, Past 12 Months, November 2022 (percent of dog/cat owners and percent of new dog and cat owners)
    • Cat Supplements Offer More Than Hairball Relief
      • Illustration 4-42. Tiki Cat Baby Thrive
      • Illustration 4-43. Pet Honesty Cat Supplements
      • Illustration 4-44. ElleVet CBD Feline Paste
      • Illustration 4-45. Treatibles Cat Soft Chewables
    • Supplements for Other Pets
      • Reptiles
        • Illustration 4-46. Zoo Med Reptivite Supplements
        • Illustration 4-47. Rep-Cal Supplements
        • Illustration 4-48. Repashy Supplements
      • Small Mammals
        • Illustration 4-49. Oxbow Animal Health Condition-Specific Supplements
        • Illustration 4-50. Marshall Pet Products ProBiotic Supplement
        • Illustration 4-51. Brytin Therabiotic Probiotic and Vitamin C Supplements
        • Illustration 4-52. Exotic Nutrition Supplements
      • Birds
        • Illustration 4-53. Kaytee Bird Supplements
        • Illustration 4-54. The Missing Link Updated Avian Supplement Packaging

CHAPTER 5: CONSUMER TRENDS

  • CHAPTER HIGHLIGHTS
  • OVERVIEW OF PET SUPPLEMENT PURCHASING
    • Note on Data Sources
  • CONSUMER PURCHASING, BUYING HABITS, AND ATTITUDES
    • Dog Owners More Likely to Purchase Supplements
      • Figure 5-1. Pet Supplement Purchase Rates, November 2022 (percent of pet product purchasers)
    • Most Supplement Purchasers Are Confident in Product Quality
      • Figure 5-2. Level of Agreement with the Statement, "I am confident in the product quality of the vitamins/supplements I give my pets", November 2022 (percent of pet supplement purchasers)
      • Figure 5-3. Level of Agreement with the Statement, "I prefer to buy pet vitamins/supplements that are made in the U.S"., November 2022 (percent of pet supplement purchasers)
      • Figure 5-4. Level of Agreement with the Statement, "I seek out natural/organic vitamins/supplements for my pets", November 2022 (percent of pet supplement purchasers)
    • Factors Influencing Pet Supplement Purchases
      • Figure 5-5. Influences on Pet Supplement Purchases, November 2022 (percent of pet supplement purchasers)
    • Pet Supplement Formats
      • Figure 5-6. Pet Supplement Formats Purchased, Past 12 Months, February 2023 (percent of pet supplement purchasers)
    • Condition-Specific Pet Supplements
      • Figure 5-7. Top Conditions for Which Supplements Are Purchased, Past 12 Months, November 2022 (percent of pet supplement purchasers)
    • Conditions Treated with CBD
      • Figure 5-8. Conditions Treated with Pet CBD Supplements, November 2022 (percent of pet CBD supplement purchasers)
    • Internet Ahead of Brick-and-Mortar Shopping in Pet Supplement Purchasing
      • Figure 5-9. Retail Channels for Purchasing Pet Supplements, Past 12 Months, November 2022 (percent of pet supplement purchasers)
    • Pet Owners Choose Home Delivery
      • Figure 5-10. How Online Pet Supplement Purchasers Receive Their Order, Past 12 Months, November 2022 (percent of online pet supplement purchasers)
    • Amazon Top Website for Online Pet Supplement Purchases
      • Figure 5-11. Top Websites for Online Purchases of Pet Supplements, Past 12 Months, November 2022 (percent of online pet supplement purchasers)
    • Pet Specialty Top Destination for In-Store Pet Supplement Purchases
      • Figure 5-12. Retail Channels for In-Store Purchases of Pet Supplements, Past 12 Months, November 2022 (percent of in-store pet supplement purchasers)
    • Use of Special Offers and Promotions
      • Figure 5-13. Use of Special Offers and Promotions in Pet Supplement Purchasing, Past 12 Months, February 2023 (percent of pet supplement purchasers)
  • DEMOGRAPHIC TRENDS
    • Homes with Children and Urban Dwellers Skew High for Pet Supplement Use
      • Table 5-1. Demographic Indices for Pet Supplement Purchasing, November 2022 (index of pet supplement purchasers)
    • Gen Z, Households with Young Children Skew High for Pet CBD Supplement Purchases
      • Table 5-2. Demographic Indices for Pet and Human CBD Supplement Purchasing, November 2022 (index of pet CBD supplement purchasers)