市場調查報告書
商品編碼
1270952
2023-2030 年全球兒童食品和飲料市場Global Kids Food and Beverages Market 2023-2030 |
預計2022年全球兒童食品和飲料市場規模將達到1346億美元,預測期內(2023-2030年)複合年增長率為6.0%,到2030年將達到2139億美元。 推動全球兒童食品和飲料市場增長的主要因素是全球家庭收入的增加。 同樣,針對特定年齡段的有吸引力的商業廣告和數字媒體的跨文化影響也有助於市場擴張。 鑑於廣告對兒童產品成功的貢獻有多大,許多玩家將廣告作為他們的主要營銷方式。 因此,世界各國政府都頒布了法律,限制基於欺騙性營銷目標的兒童食品廣告和促銷。 在高收入和低收入國家,五歲以下超重兒童比例的增加現在都令人擔憂。 預計這將限制未來的市場。
全球兒童食品和飲料市場根據產品類型、年齡段和分銷渠道進行細分。 根據產品類型,市場分為烘焙產品、水果和蔬菜、乳製品、飲料、穀物和零食等。 按年齡段劃分,市場細分為2-3歲、4-8歲、9-13歲和14-18歲。 此外,按類別劃分,市場分為有機、傳統和其他。 在分銷渠道上,市場分為線上和線下。 從分銷渠道來看,由於配備互聯網的智能手機的普及,預計在線銷售將佔據很大份額。
幾乎每個地區和商店都提供兒童食品和飲料,但互聯網的普及進一步推動了市場的增長。 網上購物可以很容易地從種類繁多的國內和國際產品中進行選擇。 尤其是疫情以來,線上配送明顯增加,智能手機上網的用戶增多,兒童食品飲料市場的發展有望進一步加快。 隨著進步,公司現在正在開發專門針對食品和飲料的網站和應用程序,以幫助他們完成選擇特定類別的繁瑣過程。 這包括 Big Basket、Swiggy Instamart 等知名品牌。
全球兒童食品和飲料市場細分為北美(美國、加拿大)、歐洲(意大利、西班牙、德國、法國等)、亞太地區(印度、中國、日本、韓國等)、世界其他地區(按地區進一步細分,包括中東/非洲、拉丁美洲)。 可以根據要求在特定地區或國家層面分析市場。 其中,預計亞太地區在預測期內將出現顯著增長。 這種增長歸因於中國和印度等國家快速增長的人口。 然而,北美地區的兒童食品和飲料市場預計將出現顯著增長。
亞太地區主導著全球兒童食品和飲料市場。 預計該地區將在預測期內保持其地位。 這是由於消費者對健康飲食習慣的認識提高,政府機構和私人組織增加了對兒童營養的支出,以及消費者消費能力的提高。 由於中國和印度等新興經濟體快速城市化帶來的消費者可支配收入水平上升,以及消費者對健康食品偏好的改變,亞太地區有望在未來八年實現顯著增長。預計將實現。 此外,不斷上升的出生率正在增加對嬰兒食品的需求,父母對兒童健康的擔憂以及從含糖飲料到含糖飲料的偏好轉變預計將進一步推動該地區的增長。
全球兒童食品和飲料市場的主要參與者有 Lifeway Foods Inc.、McKee Foods Corporation、Nestle S.A.、PepsiCo Inc、The Kraft Heinz Company 等。 為了保持市場競爭力,市場參與者通過採用併購、合作夥伴關係、合作、籌資和新產品發布等各種戰略,為市場的增長做出了重大貢獻。
The global kids food and beverages market size was valued at $134.6 billion in 2022, and is projected to reach $213.9 billion by 2030, registering a CAGR of 6.0% during the forecast period (2023-2030). The primary factor propelling the growth of the global market for kids' food and beverages is the rise in family income globally. Likewise, engaging commercials that target specific age groups and cross-cultural impact through digital media have helped in market expansion. Given how much advertising contributes to the success of kids' products, many players have made it their primary marketing approach. As a result, governments all over the world are passing laws that restrict children's food advertising and promotion based on deceptive marketing goals. At present, both high- and low-income countries are witnessing an increase in the percentage of children under the age of five who are overweight, which is alarming. This is expected to limit the market in the future.
The global kids food and beverages market is segmented based on the product type, age group, and distribution channel. Based on the product type, the market is segmented into bakery products, fruits and vegetables, dairy products, beverages, cereals and grains, snacks, and others. Based on age group, the market is segmented into 2 to 3 years, 4 to 8 years, 9 to 13 years, and 14 to 18 years. Further, on the basis of category, the market is sub-segmented into organic, conventional, and others. On the basis of distribution channel, the market is segmented into online and offline. Among the distribution channel segment, the online sub-segment is expected to hold a prominent share of the market owing to the increasing use of smartphones powered by the internet.
Although kids' food and beverages are readily available in almost every region and every store, the deep penetration of the internet has powered the growth of the market further. Online shopping provides an ease to the customers to select from a range of domestic and foreign varieties. Online distribution has increased significantly, especially after the pandemic, and with the ever-increasing use of smartphones powered by the internet, the kids' food and beverage market stands are expected to boost further. With the advancement, companies have now developed food and beverage-specific websites and applications to aid the tedious process of selecting a specific category. This includes famous sites such as Big Basket, Swiggy Instamart, and others.
The global kids food and beverages market is further segmented based on geography including North America (the US, and Canada), Europe (Italy, Spain, Germany, France, and Others), Asia-Pacific (India, China, Japan, South Korea, and Others), and the Rest of the World (the Middle East & Africa, and Latin America). The market can be analyzed for particular region or country level as per the requirement. Among these, the Asia-Pacific regional market is expected to cater prominent growth over the forecast period. The growth is supported due to the rapidly rising population in countries such as China and India. However, the North American region is projected to experience considerable growth in the kids food and beverages market.
The Asia-Pacific region dominated the global kids food and beverages market. The region is expected to maintain its position over the forecast period. This can be attributed to increasing awareness among consumers regarding a healthy diet, rising expenditure on child nutrition by government and private organizations, as well as an increase in spending power of consumers. Asia Pacific is anticipated to witness significant growth over the next eight years owing to changing consumer preferences towards healthier foods along with growing disposable income levels of consumers coupled with rapid urbanization in emerging countries such as China and India. Furthermore, an increase in birth rates has resulted into increased demand for baby food products which will drive regional growth further on account of shifting preference from sugary drinks towards milk-based beverages among children coupled with parents concerns regarding their child's health.
The major companies serving the global kids food and beverages market include Lifeway Foods Inc., McKee Foods Corporation, Nestle S.A., PepsiCo Inc, The Kraft Heinz Company, and others. The market players are considerably contributing to the market growth by the adoption of various strategies including mergers and acquisitions, partnerships, collaborations, funding, and new product launches, to stay competitive in the market.