全球電動機車品牌品牌策略和行銷宣傳活動的分析

本報告提供全球電動機車市場相關調查，主要電動機車製造商品牌評估概論，及行銷策略的分析。

主要的焦點

• 價格、平均馬達功率、單次充電行駛距離、最高速度、公司官方網站的訪客數量、依目標年齡段劃分的品牌地圖
• 公司官網流量及應用程式下載數據
• 客戶溝通、目標客戶和行銷活動的比較
• 適用於所有電動自行車機型的獨特銷售主張 (USP)

目錄

• 品牌地圖
• 企業的清單
• 產品的比較

The Analysis of the Brand Strategy and Marketing Campaigns of E-motorcycles Global Brands will be useful to:

E-motorcycle Manufacturers: E-motorcycle manufacturers worldwide would be interested in the report to analyze the brand strategies and marketing campaigns of their competitors, identify best practices, and gain insights to enhance their own branding and marketing efforts.

Investors and Venture Capital Firms: Investors interested in the electric vehicle and e-motorcycle industry can use the report to evaluate the brand strength and marketing strategies of global brands, aiding them in making informed investment decisions.

Automotive Market Research Firms: Market research firms specializing in the automotive industry can purchase the report to provide in-depth analysis and data-driven insights to their clients regarding brand strategies and marketing approaches of e-motorcycle global brands.

Advertising and Marketing Agencies: Advertising and marketing agencies catering to the automotive sector can benefit from the report to understand successful branding and marketing tactics employed by e-motorcycle brands, supporting their client engagements and campaigns.

Industry Associations and Trade Groups: Industry associations and trade groups representing the electric motorcycle sector may find value in the report to gain a comprehensive understanding of brand positioning and marketing trends among global e-motorcycle brands.

Consulting Firms: Consulting firms specializing in brand strategy, marketing, and automotive industry can use the report to provide expert advice and recommendations to e-motorcycle brands seeking to improve their brand positioning and marketing effectiveness.

Academic Institutions and Researchers: Academic institutions and researchers studying the automotive sector, electric vehicles, and marketing strategies can purchase the report to access valuable data and insights for academic studies and research projects related to e-motorcycle global brands.

By targeting these specific customer types, the report on the Analysis of the Brand Strategy and Marketing Campaigns of E-motorcycles Global Brands can provide valuable insights and data, facilitating strategic decision-making, market analysis, and investment evaluations within the e-motorcycle industry.

This report provides an overview of brand assessment of the main e-motorcycles producers and analysis of their marketing strategy.

Key Highlights:

• Brand maps by price and average motor output, number of miles available from one charge, top speed, the number of visitors on the company official website, and the age of the target audience;

• Data of the companies official website traffic and apps download;

• Comparison of client communication, target customers and marketing campaign;

• Unique Selling Propositions of all e-motorcycles models.

Reasons to Buy:

• Recognise target audience of 8 e-motorcycles brands;

• Take data for marketing campaigns;

• Find out solutions for brand strategy.

Brand assessment of the leading e-motorcycles producers and analysis of their marketing strategy. Comparison of the unique selling proposition of e-motorcycles:

• Yamaha brand promises the best for the people and its target with safety and the best results driven by its products. They always want to have an emotional connection with their customers. Yamaha tries to enrich the lives of their customers with experiences they never had before, address daily customer needs, and spark emotions in customers;

• Honda enhances "Three Joys": buying, selling, and creating. They do not display all the models on the website, they ask the clients to contact offices in their countries to get product catalogue;

• BMW has positioned itself as a symbol of quality, technologically advanced, high-performance & exclusive automobile brand;

• Zero Motorcycles position their vehicle as stealthy, clean, and efficient electric motorcycles that provide a new tactical advantage in law enforcement, emergency services, and military applications;

• Energica's vision is "Lead the Charge" is what guides us, constantly pushing ourselves beyond the imagination to create innovation;

• Harley-Davidson's marketing style has traditionally been rigid, focusing on engaging with a minimal customer profile that has left no room for natural consumer succession and business growth over the years;

• Kawasaki issued a tagline Intelligent Rebels.

Table Of Contents

• Brand Map
• Companies' List
• Product Comparison