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市場調查報告書
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1437340

視訊編碼器：市場佔有率分析、產業趨勢與統計、成長預測（2024-2029）

Video Encoder - Market Share Analysis, Industry Trends & Statistics, Growth Forecasts (2024 - 2029)
出版日期: | 出版商: Mordor Intelligence | 英文 157 Pages | 商品交期: 2-3個工作天內

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簡介目錄

視訊編碼器市場規模預計到 2024 年為 24.4 億美元，預計到 2029 年將達到 30.5 億美元，預測期內（2024-2029 年）複合年成長率為 4.60%。

視訊編碼器 - 市場

隨著內容創作者數量的增加，對影片編碼器的需求保持一致。由於病毒的傳播，IPTV產業正在快速成長。此外，自疫情以來，視訊編碼器市場持續成長。 COVID-19感染疾病促使影片消費量顯著增加，尤其是 VOD 內容。

主要亮點

  • 視訊編碼器將類比或數位視訊轉換為另一種數位視訊格式並將其傳送到解碼器。視訊編碼器將 SDI 作為未壓縮的數位視訊訊號輸入到 H.264 或 HEVC 進行電視廣播。這些編碼器專為 ISR 和 IPTV 設計，通常接受模擬複合視訊、SDI 或乙太網路以及特定於應用程式的元資料，透過無線或基於 IP 的網路傳輸到各種顯示或儲存設備。
  • 對視訊進行編碼的目的是創建將透過網路傳輸的數位副本。廣播公司可以根據其串流媒體目標和預算在硬體和軟體編碼器之間進行選擇。大多數專業廣播公司都使用硬體編碼器，但由於價格較高，大多數入門級到中級廣播公司都使用直播編碼器軟體。
  • 此外，美樂威於 2021 年 1 月推出了全新的 Ultra Encode 系列通用直播媒體編碼器，支援廣泛的專業應用、直播、基於 IP 的製作以及對 AV-over-IP 的遠端貢獻。
  • 硬體編碼器和軟體編碼器的工作原理類似，獲取原始視訊檔案並將其轉換為數位檔案。硬體編碼設備僅用於編碼，而軟體編碼器與電腦的作業系統配合使用。所以編碼不是主要功能。軟體編碼器具有圖形介面，可讓您管理轉換過程並控制位元率和流品質等元素。
  • 串流傳輸是一種透過網路傳送資料的方法，無需最終用戶完全下載資料。直播是另一個透過網路即時傳輸的串流，無需錄製或儲存。
  • 近年來，視訊串流平台經歷了快速成長，尤其是在疫情期間。隨著人們花在網路上的時間越來越多，這種成長幅度甚至更大。例如，根據電訊(ITU) 的數據，在新型冠狀病毒肺炎 (COVID-19) 大流行期間，網路用戶數量從 2019 年的 41 億增加到 2021 年的 49 億。

視訊編碼器市場趨勢

視訊串流平台的日益普及預計將推動市場成長

  • 串流傳輸是一種透過網路傳送資料的方法，無需最終用戶完全下載資料。即時串流媒體是另一種類型，其中串流透過網際網路即時傳輸，而無需先錄製和儲存。
  • 近年來，視訊串流平台經歷了快速成長，尤其是在疫情期間。隨著人們花在網路上的時間越來越多，這種成長幅度甚至更大。例如，根據電訊(ITU) 的數據，在新型冠狀病毒肺炎 (COVID-19) 大流行期間，網路用戶數量從 2019 年的 41 億增加到 2021 年的 49 億。
  • 除了娛樂之外，遠距教育、遠距工作、遠距醫療服務也是使用者數量快速成長的重點領域。遠距工作文化預計未來將以某種形式繼續存在，對視訊串流平台的需求預計將持續下去。例如，根據 Upwork 的未來勞動力脈動報告，到 2025 年，將有 3,620 萬美國人進行遠距工作，比疫情前的水準增加 87%。
  • 同樣，根據 CNNIC 的數據，截至 2021 年 12 月，中國約有 4.69 億員工使用線上服務在家工作，約佔中國網路用戶群的 45.4%。隨著視訊串流平台的用戶群達到新的高度，對視訊編碼器的需求預計將會上升。例如，Netflix 表示，2021 年最後三個月其用戶數量增加了 830 萬人，年度用戶總合成長至 1,820 萬人。
  • 此外，考慮到視訊串流平台的用戶群不斷成長，視訊編碼市場的供應商越來越注重開發滿足視訊串流平台供應商的各種要求的創新解決方案。例如，2022年6月，Skywire Broadcast與Kiloview合作推出專業高階編碼P系列視訊編碼器設備。根據該公司介紹，新推出的編碼器採用了 KiloLink 技術，這是 KiloView 專為解決連接不良問題而設計的專利演算法，非常適合音樂會、實況活動、現場轉播等場景的戶外使用，據說非常適合現場直播。串流媒體和傳輸。

預計亞太地區將佔據最大的市場佔有率

  • 中國數位地面電視廣播的出現改善了現有服務並為新應用鋪平了道路。 DTT 廣播標準可實現高畫質電視和多個標準畫質電視節目的廣域固定接收。新服務還包括行動、穿戴式和高速應用程式。
  • 中國政府也致力於改善人們的觀看體驗，並鼓勵主要城市開始提供免費的地面電波高清電視廣播內容。這將有助於推動地面電波市場和整個高清電視行業的成長，包括高清平板、晶片組、發射機、軟體和內容製作。
  • 根據 IBEF 2020 年 10 月的數據，印度預計到 2024 年將成為全球第六大 OTT 市場。該市場預計未來四年將以 28.6% 的複合年成長率成長，收益達到 29 億美元。 Netflix、亞馬遜和 Disney+Hotstar 等 OTT 服務對原創和收購內容的投資，推動訂閱視訊點播佔 OTT 總收益的 93%，2018 年增幅高達 30.7%。 2024年將達27億美元。喀拉拉邦將推出 CSPACE，這是首批國有 OTT 平台之一。喀拉拉邦政府將於2022年11月設立Over-the-TopOTT平台，為電影愛好者提供各種短片和紀錄片。
  • 2021年6月，印度線上影片消費快速成長，佔消費者網路流量的80%。然而，使用者體驗因資料使用情況和網路速度而異。 MX Player 是第一批將視訊編碼和壓縮技術升級至 H.266（通用視訊編碼）的 OTT 平台之一，可將串流視訊資料使用量減少一半以上。 H.266 允許 MX 播放器用戶以更少的資料流傳輸內容，需要一半（或更少）的資料，從而帶來更快的網路頻寬和視訊串流加載，緩衝量也會減少。
  • 該韓國組織開發視訊編碼器解決方案以促進廣播和串流媒體市場。例如，KT公司由於其在DTH領域的壟斷地位以及在IPTV領域的強勢地位（在IPTV領域佔有最大佔有率），在訂閱和監控方面領先於韓國付費電視服務行業。
  • 近年來，由於技術的進步，能夠錄製和顯示比高清電視（HDTV）解析度更高的4K影片的相機、顯示器和平板電腦等設備迅速普及。隨著這些設備普及越來越普遍，人們對下一代視訊編碼的期望越來越高，以便為日本的廣播和網路分發提供高清視訊。 4K電視在家庭中越來越普及，各大電視製造商都推出了許多型號。

視訊編碼器產業概況

視訊編碼器市場競爭激烈且分散。這要歸功於 Harmonic Inc.、CommScope Holding Company Inc. 和 MediaKind 等重要參與者。市場參與者正在採取產品創新、併購和策略合作夥伴關係等關鍵策略，以擴大產品系列擴大其地理覆蓋範圍。

  • 2022 年 5 月 - Lutech SpA 和 Imagine Communications 計劃推出新的 IP 視訊和音訊發布和配送網路「IP Matrix」。該計劃可以受益於完全 IP、基於軟體的網路所提供的彈性。它採用編碼器，並且能夠利用 Imagine 廣泛部署的基於標準的 Selenio 網路處理器的功能。全新的貢獻基礎設施 Rai Way 專為視訊和音訊網路而設計，建立在 SNP 等尖端技術之上，結合了傳統 SDI 和尖端 IP 領域的優點。
  • 2022 年 3 月 - Globecast 和 Ateme 聯手提供額外的安全選項。 Globecast 將採用 Ateme 開發的強大加密技術，以盡可能安全的方式保護上傳到衛星的內容。透過採用 Ateme 編碼器，服務供應商可以以最低的位元率和延遲提供最高的視訊質量，同時確保廣播安全。

其他福利

  • Excel 格式的市場預測 (ME) 表
  • 3 個月分析師支持

目錄

第1章 簡介

  • 研究假設和市場定義
  • 調查範圍

第2章調查方法

第3章執行摘要

第4章市場洞察

  • 市場概況
  • 視訊轉碼器及其演變分析
  • VVC核准成立的公司名單
  • 為 VVC 標準做出貢獻的公司名單
  • COVID-19 對市場的影響
  • 產業吸引力－波特五力分析
    • 供應商的議價能力
    • 買方議價能力
    • 新進入者的威脅
    • 替代品的威脅
    • 競爭公司之間的敵意強度

第5章市場動態

  • 市場促進因素
    • 視訊串流平台日益普及
    • 輕鬆整合硬體編碼器和攝影機
    • 雲端視訊編碼技術拉動需求
  • 市場課題
    • 硬體視訊編碼器初始成本高

第6章市場區隔

  • 依用途
    • 付費電視
      • 有線視訊編碼器
      • 衛星視訊編碼器
      • IPTV視訊編碼器
    • 廣播與數位地面電視 (DTT)
      • 貢獻視訊編碼器
      • 回程傳輸和分配視訊編碼器
      • DTT 視訊編碼器
    • 安全和監視
  • 依地區
    • 美洲
      • 美國
      • 加拿大
      • 巴西
      • 墨西哥
      • 其他美洲
    • 歐洲
      • 德國
      • 英國
      • 法國
      • 俄羅斯
      • 波蘭
      • 其他歐洲國家
    • 亞太地區
      • 中國
      • 印度
      • 韓國
      • 日本
      • 其他亞太地區
    • 中東和非洲
      • 土耳其
      • 以色列
      • 阿拉伯聯合大公國
      • 沙烏地阿拉伯
      • 南非
      • 中東和非洲其他地區

第7章 競爭形勢

  • 公司簡介
    • Harmonic Inc.
    • Commscope Holding Company Inc.
    • MediaKind
    • Cisco Systems Inc.
    • Imagine Communications
    • Z3 Technology
    • ATEME
    • Adtec Digital
    • Telairity（VITEC）
    • Axis Communications AB（Canon Inc.）

第8章投資分析

第9章市場的未來

簡介目錄
Product Code: 91670

The Video Encoder Market size is estimated at USD 2.44 billion in 2024, and is expected to reach USD 3.05 billion by 2029, growing at a CAGR of 4.60% during the forecast period (2024-2029).

Video Encoder - Market

The demand for the video encoder is consistent, owing to the increasing number of content creators. As a result of the viral spread, the IPTV industry is growing rapidly. Furthermore, the market for video encoders has constantly been rising since the pandemic. The COVID-19 pandemic resulted in a large increase in video consumption, particularly VOD content.

Key Highlights

  • Video encoders convert analog or digital video to another digital video format for delivery to a decoder. Video encoders input SDI as an uncompressed digital video signal into H.264 or HEVC for television broadcasting. These encoders are designed for ISR, and IPTV typically accepts analog composite video, SDI, or Ethernet, along with application-specific metadata, for transporting to different viewing or storage devices over a wireless or IP-based network for viewing via computer monitors or for being captured by storage devices.
  • The purpose of encoding a video is to create a digital copy transmitted over the internet. Broadcasters can choose between a hardware or software encoder, depending on the purpose of the stream and the budget. Most professional broadcasters use hardware encoder, but due to the high price point, most beginner-level to mid-experienced broadcasters go with live streaming encoder software.
  • In addition, in January 2021, Magewell launched its new Ultra Encode family of universal live media encoders, providing H.264, H.265, and NDI|HX encoding with multi-protocol support for a wide range of professional applications, live streaming, remote contribution to IP-based production, and AV-over-IP.
  • Hardware and software encoders function similarly, taking RAW video files and converting them into digital files. Hardware encoding devices have the sole purpose of encoding, while software encoders work with a computer's operating system; thus, encoding is not the primary function. Software encoders have graphic interfaces to manage the conversion process and allow control over elements, such as bitrate and stream quality.
  • Streaming is a method of delivering data over the internet without making end users fully download the data. Live streaming is another stream that is sent over the internet in real-time without being recorded and stored.
  • In recent years, video streaming platforms have witnessed rapid growth, especially during the pandemic. The growth was even higher as people spent extended time on the internet. For instance, according to the International Telecommunication Union (ITU), during the COVID-19 pandemic, internet user rank increased to 4.9 billion in 2021, from 4.1 billion in 2019.

Video Encoder Market Trends

Increasing Popularity of Video Streaming Platforms is Expected to Drive the Market Growth

  • Streaming is a method of delivering data over the internet without making end users fully download the data. Live streaming is another type wherein the stream is sent over the internet in real-time, without first being recorded and stored.
  • In recent years, video streaming platforms have witnessed rapid growth, especially during the pandemic. The growth was even higher as people spent extended time on the internet. For instance, according to the International Telecommunication Union (ITU), during the COVID-19 pandemic, internet user rank increased to 4.9 billion in 2021, from 4.1 billion in 2019.
  • In addition to entertainment, remote education, remote work, and remote health services were some of the major areas that witnessed a rapid growth in user count. With the remote working culture expected to continue in some form or other, video streaming platforms are expected to stay in demand. For instance, according to Upwork's 'Future of Workforce Pulse Report, by 2025, 36.2 million Americans will be working remotely, an 87% increase from pre-pandemic levels.
  • Similarly, according to CNNIC, to work from home, around 469 million employees in China use online services, accounting for around 45.4% of the Chinese internet user base as of December 2021. With the subscriber base of video streaming platforms reaching new heights, the demand for video encoders is expected to witness an upward trend. For instance, according to Netflix, its subscriber base increased by 8.3 million in the last three months of 2021, with total subscriber growth for the year reaching 18.2 million.
  • Furthermore, considering the growing user base of video streaming platforms, the vendors operating in the video encoding market are increasingly focusing on developing innovative solutions to fulfill various requirements of video streaming platform providers. For instance, in June 2022, Skywire Broadcast collaborated with Kiloview to launch a professional high-end encoding P series video encoder device. According to the company, the newly launched encoder adopts Kilo Link as a patented algorithm of Kiloview that is designed to solve the poor connectivity problems making it highly suitable for outdoor live streaming and transmission in scenarios such as concerts, live events, field broadcasts, etc.

Asia-Pacific is Expected to Hold the Largest Market Share

  • The advent of terrestrial digital television broadcasting in China has improved existing services and paved the way for new applications. The DTT broadcast standard enables wide-area fixed reception on HDTV and multiple SDTV programs. New services also include mobile, wearable, and high-speed applications.
  • The Chinese government is also working to improve people's viewing experience, and China encouraged major cities to start offering free terrestrial HDTV broadcast content. This helps drive growth in the digital terrestrial market and the HDTV industry as a whole, including high-definition flat panels, chipsets, transmitters, software, and content creation.
  • According to the IBEF, in October 2020, India will emerge as the world's sixth-largest OTT market by 2024. The market is expected to grow at a CAGR of 28.6% over the next four years, amounting to a revenue of USD 2.9 billion. The investments made by OTT services like Netflix, Amazon, Disney+ Hotstar, and others in originals, as well as acquired content, will enable subscription video-on-demand to make up 93% of the total OTT revenue, increasing up to 30.7% by 2024, amounting to USD 2.7 billion. Kerala is expected to launch one of the first state-owned OTT platforms, CSPACE. The Kerala State Government will establish a state-owned over-the-top (OTT) platform in November 2022 to offer film enthusiasts various short films and documentaries.
  • In June 2021, online video consumption in India was growing exponentially, accounting for 80% of consumers' internet traffic. However, the user experience depends on data usage and network speed. MX Player is one of the first OTT platforms with video encoding and compression technology upgraded to H.266 (versatile video coding), reducing streaming video data usage by more than half. With H.266, MX Player users will be able to stream content with less data, and network bandwidth and video streams will load faster and buffer less since they require only half (or less) the data they may need otherwise.
  • South Korean organizations are developing video encoder solutions to drive the broadcasting and streaming market. For example, KT Corp is driving the pay TV services industry in South Korea regarding subscriptions and supervision, owing to its monopoly in the DTH segment and strong position in the IPTV segment, where it has the greatest share.
  • In recent years, technological advances have led to the rapid spread of devices such as cameras, displays, and tablets that can record and display 4K video in higher resolution than high-definition televisions (HDTVs). With the proliferation of these devices, expectations are rising for next-generation video encoding for delivering HD video over broadcast and network delivery in Japan. 4K TVs are becoming increasingly popular in the home, and many models are available from major TV manufacturers.

Video Encoder Industry Overview

The video encoder market is highly competitive and fragmented. This is due to significant players such as Harmonic Inc., CommScope Holding Company Inc., MediaKind, etc. The players in the market are adopting major strategies, like product innovations, mergers and acquisitions, and strategic partnerships, to widen their product portfolio and expand their geographical reach.

  • May 2022 - Lutech SpA and Imagine Communications are to launch their new IP video and audio contribution and distribution network, "IP Matrix." The project could benefit from the flexibility provided by a full IP, software-based network. It could take advantage of the capabilities of Imagine's extensively deployed, standards-based Selenio Network Processor, which employs encoders. The fully new contribution infrastructure Rai Way, designed for its video and audio networks and built on cutting-edge technologies like the SNP, could combine the best of both traditional SDI and state-of-the-art IP worlds.
  • March 2022 - Globecast and Ateme collaborated to provide additional security options. Globecast would employ strong encryption techniques developed by Ateme to protect satellite uplinked content in the most secure manner possible. The service provider could give the highest video quality at the lowest bitrates and latency while keeping broadcasts safe by employing Ateme encoders.

Additional Benefits:

  • The market estimate (ME) sheet in Excel format
  • 3 months of analyst support

TABLE OF CONTENTS

1 INTRODUCTION

  • 1.1 Study Assumptions and Market Definition
  • 1.2 Scope of the Study

2 RESEARCH METHODOLOGY

3 EXECUTIVE SUMMARY

4 MARKET INSIGHTS

  • 4.1 Market Overview
  • 4.2 Analysis of Video Codecs and their Evolution
  • 4.3 List of VVC approved and incorporated Companies
  • 4.4 List of Companies Contributing to the VVC Standard
  • 4.5 Impact of COVID-19 on the Market
  • 4.6 Industry Attractiveness - Porter's Five Forces Analysis
    • 4.6.1 Bargaining Power of Suppliers
    • 4.6.2 Bargaining Power of Buyers
    • 4.6.3 Threat of New Entrants
    • 4.6.4 Threat of Substitutes
    • 4.6.5 Intensity of Competitive Rivalry

5 MARKET DYNAMICS

  • 5.1 Market Drivers
    • 5.1.1 Increasing Popularity of Video Streaming Platforms
    • 5.1.2 Easy Integration of Hardware Encoders with Video Cameras
    • 5.1.3 Cloud Video Encoding Technology to Drive the Demand
  • 5.2 Market Challenges
    • 5.2.1 High Initial Cost of Hardware Video Encoder

6 MARKET SEGMENTATION

  • 6.1 By Application
    • 6.1.1 Pay TV
      • 6.1.1.1 Cable Video Encoder
      • 6.1.1.2 Satellite Video Encoder
      • 6.1.1.3 IPTV Video Encoder
    • 6.1.2 Broadcast and Digital Terrestrial Television (DTT)
      • 6.1.2.1 Contribution Video Encoder
      • 6.1.2.2 Backhaul and Distribution Video Encoder
      • 6.1.2.3 DTT Video Encoder
    • 6.1.3 Security and Surveillance
  • 6.2 By Geography
    • 6.2.1 Americas
      • 6.2.1.1 United States
      • 6.2.1.2 Canada
      • 6.2.1.3 Brazil
      • 6.2.1.4 Mexico
      • 6.2.1.5 Rest of the Americas
    • 6.2.2 Europe
      • 6.2.2.1 Germany
      • 6.2.2.2 United Kingdom
      • 6.2.2.3 France
      • 6.2.2.4 Russia
      • 6.2.2.5 Poland
      • 6.2.2.6 Rest of Europe
    • 6.2.3 Asia-Pacific
      • 6.2.3.1 China
      • 6.2.3.2 India
      • 6.2.3.3 South Korea
      • 6.2.3.4 Japan
      • 6.2.3.5 Rest of Asia-Pacific
    • 6.2.4 Middle-East and Africa
      • 6.2.4.1 Turkey
      • 6.2.4.2 Israel
      • 6.2.4.3 United Arab Emirates
      • 6.2.4.4 Saudi Arabia
      • 6.2.4.5 South Africa
      • 6.2.4.6 Rest of Middle-East and Africa

7 COMPETITIVE LANDSCAPE

  • 7.1 Company Profiles
    • 7.1.1 Harmonic Inc.
    • 7.1.2 Commscope Holding Company Inc.
    • 7.1.3 MediaKind
    • 7.1.4 Cisco Systems Inc.
    • 7.1.5 Imagine Communications
    • 7.1.6 Z3 Technology
    • 7.1.7 ATEME
    • 7.1.8 Adtec Digital
    • 7.1.9 Telairity (VITEC)
    • 7.1.10 Axis Communications AB (Canon Inc.)

8 INVESTMENT ANALYSIS

9 FUTURE OF THE MARKET