智能跟蹤器市場 - 增長、趨勢、COVID-19 影響和預測（2022-2027 年）

2020 年全球智能追蹤器市場（以下簡稱本研究目標市場）將達到 4.2102 億美元，預計 2027 年將達到 9.1158 億美元，2020 年至 2027 年期間增長 12.8%。我們正在記錄複合年增長率。

隨著智能手機的普及，用戶群和需求呈指數級增長。根據愛立信公佈的數據，截至2019年底，與智能手機相關的訂閱量約佔所有手機訂閱量的70%，到年底達到55億，預計到2025年將達到75億的增長。

主要亮點

• 隨著智能設備的普及，對可以連接到智能手機並可以跟蹤各種日常物品的追蹤器的需求越來越大。近年來，隨著各種新興供應商致力於商業化和降低成本，消費者對這些跟蹤器的認識顯著提高。這種設備往往會減少尋找丟失物品所花費的時間和精力，並減少與丟失相關的焦慮。
• 電視遙控器、電話、車鑰匙、眼鏡、鞋子、錢包/錢包是最常丟失或放錯地方的物品。根據 Pixie 的研究，大約四分之一的美國人每週會丟兩次家或車鑰匙，並且經常因為上班或上學遲到而丟失物品……顯然……該研究還發現，消費者每年花費大約 2.5 天尋找丟失的物品，每年花費大約 27 億美元來更換丟失的物品。千禧一代很容易丟失他們的財物，例如電視遙控器、鑰匙、鞋子、錢包/小袋、眼鏡和手機。
• 消費者對其產品的認識不斷提高，供應商擴大產品供應，對需求產生了積極影響。例如，Tile 已將其 Mate 範圍從 150 英尺擴大到 200 英尺，現在提供的 Mate Pro 將範圍擴大到 400 英尺。基於藍牙的追蹤器有望在智能家居解決方案中佔據領先地位，因為它們的距離更短，可以讓他們在家裡、建築物和其他場所定位丟失的產品。
• 智能追蹤器是智能可穿戴設備，可提供一系列用於追蹤和追蹤 COVID-19 的選項，提供可操作的信息並提高患者的安全性。實時警報、監控和事件報告對於 COVID-19 患者監控和地理圍欄位置跟蹤和追蹤至關重要。重點是在 COVID-19 流行期間保持工作場所的安全，企業可以使用智能跟蹤解決方案將其轉變為更高效的工作環境。
• 智能追蹤器供應商越來越多地提供直觀的功能，其中一項創新功能是虛擬助手支持。消費者可以通過詢問 Alexa 和 Google Home 等虛擬助手來找到他們的物品。預計此功能將在未來幾年進一步增加對跟蹤器的需求。

主要市場趨勢

主導市場的蜂窩技術

• 隨著開發人員和設計人員將各種傳感器、處理器和內存嵌入到微型電子設備中，智能設備行業呈指數級增長。添加傳感器以提高這些設備的可用性，並通過數據收集和分析提高體驗質量。智能跟蹤器在 IoE 中發揮著重要作用。這些設備具有多個通信接口，例如蜂窩通信。
• 此外，隨著家庭變得更加電子化，內置蜂窩連接被用於向智能家居連接設備提供無線 (OTA) 軟件更新。
• 最近，Google收購了手勢識別軟件開發商 Flutter、智能電錶開發商 Nest Labs 和機器人專家Boston Dynamics。與此同時，Apple 正在發布 HomeKit 開發框架，用於創建各種 iOS 應用程序，這些應用程序可以與用戶智能家居中的連接配件進行通信和控制。
• 隨著所研究市場的巨大吸引力，一些市場老牌企業正在提供基於蜂窩的智能跟蹤器系統，以滿足激增的需求。一些市場老牌企業提供使用蜂窩連接來定位物品的智能追蹤器，例如 Nutale Focus Smart Tracker（25 美元）和Samsung的 SmartThings Item Tracker（100 美元）。

亞太地區預計將顯著增長

• 在採用最新創新方面，中國處於領先地位。越來越多地採用人工智能技術將導致對該國智能追蹤器市場的需求不斷增長。中國國務院最近詳細闡述了未來建設 1500 億美元的國家人工智能產業並到 2030 年成為主要人工智能超級大國的戰略。
• 由於需求不斷增長，一些區域參與者正在提供智能設備跟蹤器以利用市場機會。例如，henzhen Wonlex Technology提供的Wonlex mini tracker S01，內置350mAh電池，另外還集成了GPS追蹤功能。
• 此外，在日本等國家，物聯網市場的顯著增長、家庭自動化系統的成本削減措施、多家製造商擴大產品組合以及遠程家庭監控和跟蹤日益重要等因素推動了調查目標市場有望增長。
• 該地區的韓國、新加坡、澳大利亞、印度和馬來西亞等其他國家也有很大的潛力在智能追蹤器市場上搶占相當大的份額。

競爭格局

智能追蹤器市場高度分散，有眾多供應商滿足需求。然而，Tile、Samsung和 Chipolo 等少數知名廠商的產品已經獲得了更多消費者的認可。兩家公司已建立戰略合作夥伴關係以增加市場份額。

• 2021 年 1 月 - Tile 將推出一款新設備，與 Apple 期待已久的 AirTags 和其他即將推出的失物招領追蹤器競爭。Tile 的新產品使用 UWB（超寬帶）技術來定位丟失的物品。
• 2021 年 1 月 - Samsung推出了一款小型藍牙設備，與 Tile 類似，可用於查找放錯位置的物品。Galaxy SmartTag 具有與 Tile 跟蹤器類似的功能。這是一個小型藍牙低功耗 (BLE) 加密狗，可以連接到您的鑰匙串。您可以使用Samsung的 SmartThings 應用程序連接到您的智能手機並在地圖上查看您的最新位置。

其他福利。

• Excel 格式的市場預測 (ME) 表
• 3 個月的分析師支持

目錄

第 1 章 簡介

• 研究假設和市場定義
• 調查範圍

第二章研究方法論

第三章執行摘要

第四章市場動態

• 市場概況
• 產業吸引力——波特五力分析
  • 供應商的議價能力
  • 消費者議價能力
  • 新進入者的威脅
  • 競爭對手之間的競爭
  • 替代品的威脅
• 市場驅動力
  • 由於智能手機的普及，跟蹤和監控的擴展
• 市場製約因素
  • 缺乏標準和連接問題

第五章市場細分

• 技術領域
  • 蜂窩
  • 藍牙
  • 全球定位系統
  • 超寬帶
• 按地區
  • 北美
  • 歐洲
  • 亞太地區
  • 世界其他地區

第 6 章 競爭格局

• 公司簡介
  • Tile Inc.
  • Samsung Electronics Co. Ltd
  • Chipolo DOO
  • Innova Technology LLC
  • Kaltio Technologies
  • Pebblebee（PB Inc.）
  • Qorvo Inc.

第七章投資分析

第八章市場潛力

The global smart tracker market (henceforth referred to as the market studied) was valued at USD 421.02 million in 2020, and it is expected to reach USD 911.58 million by 2027, registering a CAGR of 12.8% during the period of 2020-2027. With the growing penetration of smartphones, the user base and demand for these devices have increased exponentially. According to the data published by Ericsson, the subscriptions associated with smartphones accounted for about 70% of all mobile phone subscriptions at the end of 2019, reaching 5.5 billion at the end of the year, and it is expected to reach 7.5 billion in 2025.

Key Highlights

• Owing to the proliferation of smart devices, the demand for trackers capable of connecting to smartphones for tracking various day-to-day life items is increasing. In recent years, consumer awareness of such trackers has increased significantly, owing to various emerging vendors' efforts to commercialize the product and reduce its cost. Such devices are prone to reduce the time and effort spent on finding the missing items and reduce the anxiety associated with losing an item.
• TV remotes, phones, car keys, glasses, shoes, and wallets/purses were amongst the most commonly misplaced or lost items. According to a study by Pixie, nearly a quarter of Americans mentioned misplacing their house or car keys twice a week and misplaced items regularly due to being late for work or school. The study also found that consumers spend about 2.5 days a year looking for lost items, spending about USD 2.7 billion a year replacing misplaced possessions. The millennials are among the most common generation that tends to misplace an item, such as TV remote, keys, shoes, wallets/purses, glasses, and phones.
• With the growing consumer awareness of the product and vendors increasing the range of the products are positively influencing the demand. For instance, Tile increased the range of its Mate product from 150 feet to 200 feet and also offered Mate Pro, which has an extended range of 400 feet. Bluetooth-based trackers are expected to gain traction under the smart home solutions as these have a shorter range which can offer to find the products lost in the home, building, or other premises.
• The smart tracker is a smart wearable that offers a variety of options for COVID-19 tracking and tracing, as well as giving actionable information and increasing patient safety. The system allows for real-time alerts, monitoring, and incident reporting, which is essential for COVID-19 patient monitoring and position tracking and tracing using Geo-fencing. With a focus on protecting workplace safety during the COVID-19 pandemic, enterprises may use the smart tracking solution to transform them into more productive and efficient environments.
• Smart tracker vendors in the market are increasingly offering intuitive features; one such innovative feature is virtual assistant support. Consumers can find their items by asking their virtual assistants, such as Alexa or Google Home. This feature is expected to further augment the demand for trackers over the coming years.

Key Market Trends

Cellular Technology to Dominate Market

• The smart device industry is growing exponentially with developers and designers embedding different sensors, processors, and memories in small-size electronic devices. Sensors are added to enhance these devices' usability and improve the quality of experience through data collection and analysis. Smart trackers play a vital role in IoE. They are equipped with multi communication interfaces, such as cellular communications.
• Moreover, as homes become increasingly computerized, an embedded cellular connection is being used to deliver software updates to the connected devices in smart homes using Over The Air (OTA) methods.
• In the recent past, Google purchased gesture-recognition software developer Flutter, smart meter developer Nest Labs, and robotics specialist Boston Dynamics. In contrast, Apple released the HomeKit developer framework for creating different iOS apps that can communicate with and control the connected accessories in a user's smart home.
• With significant market traction in the studied market, several market incumbents are offering cellular-based smart tracker systems to cater to the surging demand. Several market incumbents are offering smart trackers, such as the Nutale Focus Smart Tracker (USD 25) and Samsung's SmartThings Item Tracker (USD 100), which use cellular connectivity to locate items.

Asia Pacific is Expected to Witness the Significant Growth

• China is at the forefront when it comes to the adoption of the latest technological innovation. The increasing adoption of AI technology leads to a rise in the demand for the country's smart tracker market. The State Council of China recently detailed its strategy to become the leading AI superpower by 2030 by building a USD 150 billion national AI industry in the future.
• Owing to the increasing demand, several regional players are offering smart device trackers to capitalize on the market opportunity. For instance, Shenzhen Wonlex Technology Co. Ltd offers Wonlex mini tracker S01 with a built-in battery 350mAh, and it further incorporates GPS tracking.
• Also, in countries like Japan, growth in the studied market is attributed to factors such as a significantly growing IoT market, cost reduction measures enabled by home automation systems, several manufacturers expanding their product portfolios, and the growing importance of home monitoring and tracking from a remote location.​
• Other countries like South Korea, Singapore, Australia, India, Malaysia, etc. in the region also have high potential scope for gaining a considerable share in the smart tracker market.​

Competitive Landscape

The smart tracker market is highly fragmented and home to numerous vendors that cater to the demand. However, few prominent vendors, such as Tile, Samsung, Chipolo, and others, command higher consumer awareness of their product offerings. The companies enter into strategic partnerships in order to increase their market share.

• January 2021 - Tile was set to launch a new device competing with Apple's long-awaited AirTags and other upcoming lost-item trackers. Tile's new product will use UWB (ultra-wideband) technology to locate lost goods.
• January 2021 - Samsung launched a tiny Bluetooth device that, like Tile, may be used to find misplaced objects. The Galaxy SmartTag functions similarly to a Tile tracker. It's a tiny Bluetooth Low Energy (BLE) dongle you can connect to a key ring. It connects to a smartphone using Samsung's SmartThings app, which may display its most recent position on a map.

Additional Benefits:

• The market estimate (ME) sheet in Excel format
• 3 months of analyst support

TABLE OF CONTENTS

1 INTRODUCTION

• 1.1 Study Assumptions and Market Definition
• 1.2 Scope of the Study

2 RESEARCH METHODOLOGY

3 EXECUTIVE SUMMARY

4 MARKET DYNAMICS

• 4.1 Market Overview
• 4.2 Industry Attractiveness - Porter's Five Forces Analysis
  • 4.2.1 Bargaining Power of Suppliers
  • 4.2.2 Bargaining Power of Consumers
  • 4.2.3 Threat of New Entrants
  • 4.2.4 Intensity of Competitive Rivalry
  • 4.2.5 Threat of Substitute Products
• 4.3 Market Drivers
  • 4.3.1 Growing Penetration of Smartphones Enabling Tracking and Monitoring
• 4.4 Market Restraints 
  • 4.4.1 Lack of Standards and Connectivity Issues

5 MARKET SEGMENTATION

• 5.1 Technology
  • 5.1.1 Cellular
  • 5.1.2 Bluetooth 
  • 5.1.3 GPS
  • 5.1.4 UWB
• 5.2 Geography
  • 5.2.1 North America
  • 5.2.2 Europe 
  • 5.2.3 Asia Pacific 
  • 5.2.4 Rest of the World

6 COMPETITIVE LANDSCAPE

• 6.1 Company Profiles*
  • 6.1.1 Tile Inc.
  • 6.1.2 Samsung Electronics Co. Ltd
  • 6.1.3 Chipolo DOO
  • 6.1.4 Innova Technology LLC 
  • 6.1.5 Kaltio Technologies
  • 6.1.6 Pebblebee (PB Inc.)
  • 6.1.7 Qorvo Inc.

7 INVESTMENT ANALYSIS

8 FUTURE OF THE MARKET