Product Code: MLIG230004-01
Summary
Global Digital Advertising industry profile provides top-line qualitative and quantitative summary information including: market size (value 2018-22, and forecast to 2027). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.
Key Highlights
The digital advertising market (also known as online marketing, Internet advertising or web advertising) represents expenditures on digital advertising. It consists of revenues gained by any advertising activities performed by the mean of Internet using mobile devices and personal computers. All market data and forecasts are represented in nominal terms (i.e., without adjustment for inflation) and all currency conversions used in the creation of this report have been calculated using constant 2022 annual average exchange rates.
The global digital advertising market had total revenues of $604.3 billion in 2022, representing a compound annual growth rate (CAGR) of 16.9% between 2017 and 2022.
The mobile segment accounted for the market's largest proportion in 2022, with total revenues of $426.3 billion, equivalent to 70.5% of the market's overall value.
The growing number of internet users has propelled investments in digital advertising. According to the latest available data by the World Bank, in 2021, the proportion of internet users in the total population globally reached 63% in 2021 as compared to 54% in 2019.
Scope
- Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the global digital advertising market
- Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the global digital advertising market
- Leading company profiles reveal details of key digital advertising market players' global operations and financial performance
- Add weight to presentations and pitches by understanding the future growth prospects of the global digital advertising market with five year forecasts
Reasons to Buy
- What was the size of the global digital advertising market by value in 2022?
- What will be the size of the global digital advertising market in 2027?
- What factors are affecting the strength of competition in the global digital advertising market?
- How has the market performed over the last five years?
- What are the main segments that make up the global digital advertising market?
Table of Contents
1 EXECUTIVE SUMMARY
- 1.1. Market value
- 1.2. Market value forecast
- 1.3. Category segmentation
- 1.4. Geography segmentation
- 1.5. Competitive landscape
2 Introduction
- 2.1. What is this report about?
- 2.2. Who is the target reader?
- 2.3. How to use this report
- 2.4. Definitions
3 Global Digital Advertising
- 3.1. Market Overview
- 3.2. Market Data
- 3.3. Market Segmentation
- 3.4. Market outlook
- 3.5. Five forces analysis
4 Macroeconomic Indicators
5 Digital Advertising in Asia-Pacific
- 5.1. Market Overview
- 5.2. Market Data
- 5.3. Market Segmentation
- 5.4. Market outlook
- 5.5. Five forces analysis
6 Digital Advertising in Europe
- 6.1. Market Overview
- 6.2. Market Data
- 6.3. Market Segmentation
- 6.4. Market outlook
- 6.5. Five forces analysis
7 Macroeconomic Indicators
8 Digital Advertising in France
- 8.1. Market Overview
- 8.2. Market Data
- 8.3. Market Segmentation
- 8.4. Market outlook
- 8.5. Five forces analysis
9 Macroeconomic Indicators
10 Digital Advertising in Germany
- 10.1. Market Overview
- 10.2. Market Data
- 10.3. Market Segmentation
- 10.4. Market outlook
- 10.5. Five forces analysis
11 Macroeconomic Indicators
12 Digital Advertising in Australia
- 12.1. Market Overview
- 12.2. Market Data
- 12.3. Market Segmentation
- 12.4. Market outlook
- 12.5. Five forces analysis
13 Macroeconomic Indicators
14 Digital Advertising in Brazil
- 14.1. Market Overview
- 14.2. Market Data
- 14.3. Market Segmentation
- 14.4. Market outlook
- 14.5. Five forces analysis
15 Macroeconomic Indicators
16 Digital Advertising in Canada
- 16.1. Market Overview
- 16.2. Market Data
- 16.3. Market Segmentation
- 16.4. Market outlook
- 16.5. Five forces analysis
17 Macroeconomic Indicators
18 Digital Advertising in China
- 18.1. Market Overview
- 18.2. Market Data
- 18.3. Market Segmentation
- 18.4. Market outlook
- 18.5. Five forces analysis
19 Macroeconomic Indicators
20 Digital Advertising in India
- 20.1. Market Overview
- 20.2. Market Data
- 20.3. Market Segmentation
- 20.4. Market outlook
- 20.5. Five forces analysis
21 Macroeconomic Indicators
22 Digital Advertising in Indonesia
- 22.1. Market Overview
- 22.2. Market Data
- 22.3. Market Segmentation
- 22.4. Market outlook
- 22.5. Five forces analysis
23 Macroeconomic Indicators
24 Digital Advertising in Italy
- 24.1. Market Overview
- 24.2. Market Data
- 24.3. Market Segmentation
- 24.4. Market outlook
- 24.5. Five forces analysis
25 Macroeconomic Indicators
26 Digital Advertising in Japan
- 26.1. Market Overview
- 26.2. Market Data
- 26.3. Market Segmentation
- 26.4. Market outlook
- 26.5. Five forces analysis
27 Macroeconomic Indicators
28 Digital Advertising in Mexico
- 28.1. Market Overview
- 28.2. Market Data
- 28.3. Market Segmentation
- 28.4. Market outlook
- 28.5. Five forces analysis
29 Macroeconomic Indicators
30 Digital Advertising in The Netherlands
- 30.1. Market Overview
- 30.2. Market Data
- 30.3. Market Segmentation
- 30.4. Market outlook
- 30.5. Five forces analysis
31 Macroeconomic Indicators
32 Digital Advertising in North America
- 32.1. Market Overview
- 32.2. Market Data
- 32.3. Market Segmentation
- 32.4. Market outlook
- 32.5. Five forces analysis
33 Digital Advertising in Russia
- 33.1. Market Overview
- 33.2. Market Data
- 33.3. Market Segmentation
- 33.4. Market outlook
- 33.5. Five forces analysis
34 Macroeconomic Indicators
35 Digital Advertising in Scandinavia
- 35.1. Market Overview
- 35.2. Market Data
- 35.3. Market Segmentation
- 35.4. Market outlook
- 35.5. Five forces analysis
36 Digital Advertising in Singapore
- 36.1. Market Overview
- 36.2. Market Data
- 36.3. Market Segmentation
- 36.4. Market outlook
- 36.5. Five forces analysis
37 Macroeconomic Indicators
38 Digital Advertising in South Africa
- 38.1. Market Overview
- 38.2. Market Data
- 38.3. Market Segmentation
- 38.4. Market outlook
- 38.5. Five forces analysis
39 Macroeconomic Indicators
40 Digital Advertising in South Korea
- 40.1. Market Overview
- 40.2. Market Data
- 40.3. Market Segmentation
- 40.4. Market outlook
- 40.5. Five forces analysis
41 Macroeconomic Indicators
42 Digital Advertising in Spain
- 42.1. Market Overview
- 42.2. Market Data
- 42.3. Market Segmentation
- 42.4. Market outlook
- 42.5. Five forces analysis
43 Macroeconomic Indicators
44 Digital Advertising in Turkey
- 44.1. Market Overview
- 44.2. Market Data
- 44.3. Market Segmentation
- 44.4. Market outlook
- 44.5. Five forces analysis
45 Macroeconomic Indicators
46 Digital Advertising in The United Kingdom
- 46.1. Market Overview
- 46.2. Market Data
- 46.3. Market Segmentation
- 46.4. Market outlook
- 46.5. Five forces analysis
47 Macroeconomic Indicators
48 Digital Advertising in The United States
- 48.1. Market Overview
- 48.2. Market Data
- 48.3. Market Segmentation
- 48.4. Market outlook
- 48.5. Five forces analysis
49 Macroeconomic Indicators
50 Company Profiles
- 50.1. Microsoft Corporation
- 50.2. Alphabet Inc
- 50.3. Amazon.com, Inc.
- 50.4. Alibaba Group Holding Limited
- 50.5. Meta Platforms, Inc.
- 50.6. Baidu, Inc.
- 50.7. Naver Corp
- 50.8. Beijing ByteDance Technology Co Ltd
- 50.9. Globo Comunicacao e Participacoes S.A.
- 50.10. Tencent Holdings Limited
- 50.11. Flipkart Internet Pvt Ltd
- 50.12. Rakuten Group Inc
- 50.13. Mercado Latino Inc
- 50.14. bol.com bv
- 50.15. Yandex NV
- 50.16. Mail.Ru Group LLC
- 50.17. Kakao Corp
51 Appendix
- 51.1. Methodology
- 51.2. About MarketLine