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移動增值服務市場：趨勢、機遇、競爭分析 [2023-2028]
市場調查報告書
商品編碼
1284983

移動增值服務市場：趨勢、機遇、競爭分析 [2023-2028]

Mobile Value Added Services Market: Trends, Opportunities and Competitive Analysis [2023-2028]
出版日期: | 出版商: Lucintel | 英文 150 Pages | 商品交期: 3個工作天內

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簡介目錄

移動增值服務市場趨勢及預測

到 2028 年，全球移動增值服務市場預計將達到 16.256 億美元，2023 年至 2028 年復合年增長率為 13.2%。 該市場的主要驅動因素是數字化的快速發展、智能手機普及率的提高、通過在線渠道越來越多地採用移動增值服務以及全球 OTT 平台的上升趨勢。 全球移動增值服務市場前景廣闊，為中小企業和大型企業帶來商機。

移動增值服務公司列表

市場上的公司根據其提供的產品質量進行競爭。 該市場的主要參與者專注於擴大製造設施、投資研發、升級基礎設施以及利用整個價值鏈的整合機會。 這些戰略使移動增值服務公司能夠滿足不斷增長的需求、確保競爭力、開發創新產品和技術、降低生產成本並擴大客戶群。

移動增值服務市場洞察

  • Lucintel 預計，隨著互聯網服務變得更加普及，以及政府和電信公司加大投資力度加強農村地區的基礎設施連接，政府在預測期內仍將是最大的細分市場。我來了。
  • 由於銀行、醫療保健提供商、電子消費品製造商等越來越多地使用移動增值服務，大型企業將繼續成為最大的細分市場。
  • 由於對智能手機的需求不斷增長以及基於雲的解決方案的採用不斷增加，預計北美仍將是最大的地區。

本報告回答了 11 個關鍵問題：

  • Q.1.您的細分市場中最有前途和高增長的機會是什麼？
  • Q.2.哪些細分市場增長速度更快？原因是什麼？
  • Q.3.您認為哪些地區的增長速度會更快？為什麼？
  • Q.4.影響市場動態的關鍵因素有哪些？ 這個市場的主要挑戰和商業風險是什麼？
  • Q.5.這個市場的業務風險和競爭威脅是什麼？
  • Q.6.這個市場有哪些新趨勢？為什麼？
  • Q.7.這個市場中的客戶需求有哪些變化？
  • Q.8.市場有哪些新發展？ 哪些公司正在引領這些發展？
  • Q.9.這個市場的主要參與者是誰？ 主要參與者採取哪些戰略舉措來發展業務？
  • Q.10.該市場上的競爭產品有哪些？因材料或產品替代而導致市場份額損失的威脅是什麼？
  • Q.11.過去五年發生了哪些類型的併購，對行業產生了哪些影響？

內容

第 1 章執行摘要

第二章全球移動增值服務市場：市場動態

  • 簡介、背景、分類
  • 供應鏈
  • 行業驅動因素和挑戰

第三章2017-2028年市場趨勢及預測分析

  • 宏觀經濟趨勢（2017-2022 年）和預測（2023-2028 年）
  • 全球移動增值服務市場趨勢（2017-2022）及預測（2023-2028）
  • 按行業劃分的全球移動增值服務市場
    • 媒體和娛樂
    • 醫療保健
    • 教育
    • 零售
    • 政府
    • 通訊/IT
    • 其他
  • 按解決方案劃分的全球移動增值服務市場
    • 短信服務 (SMS)
    • 多媒體消息服務 (MMS)
    • 基於位置的服務
    • 移動電子郵件/即時消息
    • 移動貨幣
    • 移動廣告
    • 移動信息娛樂
    • 其他
  • 按最終用途劃分的全球移動增值服務市場
    • 小型企業 (SMB)
    • 大公司

第四章2017-2028年分地區市場趨勢及預測分析

  • 按地區劃分的全球移動增值服務市場
  • 北美移動增值服務市場
  • 歐洲移動增值服務市場
  • 亞太地區移動增值服務市場
  • ROW移動增值服務市場

第 5 章：競爭分析

  • 產品組合分析
  • 運營整合
  • 波特五力分析

第 6 章增長機會和戰略分析

  • 增長機會分析
    • 按行業劃分的全球移動增值服務市場的增長機會
    • 按解決方案劃分的全球移動增值服務市場增長機會
    • 按最終用途劃分的全球移動增值服務市場增長機會
    • 按地區劃分的全球移動增值服務市場增長機會
  • 全球移動增值服務市場新趨勢
  • 戰略分析
    • 新產品開發
    • 拓展全球移動增值服務市場的能力
    • 全球移動增值服務市場的合併、收購和合資企業
    • 身份驗證和許可

第 7 章主要公司簡介

  • Apple
  • Vodafone Group
  • Samsung Electronics
  • Reliance Industries
  • Huawei Investment & Holding Co.
  • OnMobile Global
  • Comviva Technologies .
簡介目錄

Mobile Value Added Services Market Trends and Forecast

The future of the global mobile value added services market looks promising with opportunities in the small-to-medium-sized businesses (SMB) and large enterprises. The global mobile value added services market is expected to reach an estimated $1,625.6 million by 2028 with a CAGR of 13.2% from 2023 to 2028. The major drivers for this market are rapid digitalization, increasing penetration of smartphones, growing adoption of mobile value added services via online channels, and rising trend of OTT platforms across the globe.

A more than 150-page report is developed to help in your business decisions.

Mobile Value Added Services Market by Segment

The study includes a forecast for the global mobile value added services market by vertical, solution, end use, and region, as follows:

Mobile Value Added Services Market by Vertical [Value ($B) Shipment Analysis from 2017 to 2028]:

  • Media and Entertainment
  • Healthcare
  • Education
  • Retail
  • Government
  • Telecom and IT
  • Others

Mobile Value Added Services Market by Solution [Value ($B) Shipment Analysis from 2017 to 2028]:

  • Short Messaging Service (SMS)
  • Multimedia Messaging Service (MMS)
  • Location Based Services
  • Mobile Email & IM
  • Mobile Money
  • Mobile Advertising
  • Mobile Infotainment
  • Others

Mobile Value Added Services Market by End Use [Value ($B) Shipment Analysis from 2017 to 2028]:

  • Small-to-Medium-Sized Businesses (SMB)
  • Large Enterprises

Mobile Value Added Services Market by Region [Value ($B) Shipment Analysis from 2017 to 2028]:

  • North America
  • Europe
  • Asia Pacific
  • The Rest of the World

List of Mobile Value Added Services Companies

Companies in the market compete on the basis of product quality offered. Major players in this market focus on expanding their manufacturing facilities, R&D investments, infrastructural development, and leverage integration opportunities across the value chain. With these strategies mobile value added services companies cater to increasing demand, ensure competitive effectiveness, develop innovative products & technologies, reduce production costs, and expand their customer base. Some of the mobile value added services companies profiled in this report include.

  • Apple
  • Vodafone Group
  • Samsung Electronics
  • Reliance Industries
  • Huawei Investment & Holding
  • OnMobile Global
  • Comviva Technologies

Mobile Value Added Services Market Insights

  • Lucintel forecasts that government will remain the largest segment over the forecast period due to increasing penetration of internet services and growing investment by government and telecom companies in enhancing infrastructural connectivity in rural areas.
  • Large enterprises are expected to remain the largest segment due to increasing usage of mobile value-added services in banks, healthcare providers, and electronic consumer goods manufactures.
  • North America will remain the largest region due to increasing demand of smartphone and growing adoption of cloud-based solution in the region.

Features of the Mobile Value Added Services Market

  • Market Size Estimates: Mobile value added services market size estimation in terms of value ($B)
  • Trend And Forecast Analysis: Market trends (2017-2022) and forecast (2023-2028) by various segments and regions.
  • Segmentation Analysis: Mobile value added services market size by various segments, such as by vertical, solution, end use, and region
  • Regional Analysis: Mobile value added services market breakdown by North America, Europe, Asia Pacific, and the Rest of the World.
  • Growth Opportunities: Analysis on growth opportunities in different by vertical, solution, end use, and regions for the mobile value added services market.
  • Strategic Analysis: This includes M&A, new product development, and competitive landscape for the mobile value added services market.
  • Analysis of competitive intensity of the industry based on Porter's Five Forces model.

FAQ

Q1. What is the mobile value added services market size?

Answer: The global mobile value added services market is expected to reach an estimated $1625.6 million by 2028.

Q2. What is the growth forecast for mobile value added services market?

Answer: The global mobile value added services market is expected to grow with a CAGR of 13.2% from 2023 to 2028.

Q3. What are the major drivers influencing the growth of the mobile value added services market?

Answer: The major drivers for this market are rapid digitalization, increasing penetration of smartphones, growing adoption of mobile value added services via online channels, and rising trend of OTT platforms across the globe.

Q4. What are the major segments for mobile value added services market?

Answer: The future of the mobile value added services market looks promising with opportunities in the small-to-medium-sized businesses (SMB) and large enterprises.

Q5. Who are the key mobile value added services companies?

Answer: Some of the key mobile value added services companies are as follows:

  • Apple
  • Vodafone Group
  • Samsung Electronics
  • Reliance Industries
  • Huawei Investment & Holding Co.
  • OnMobile Global
  • Comviva Technologies

Q6. Which mobile value added services segment will be the largest in future?

Answer:Lucintel forecasts that government will remain the largest segment over the forecast period due to increasing penetration of internet services and growing investment by government and telecom companies in enhancing infrastructural connectivity in rural areas.

Q7. In mobile value added services market, which region is expected to be the largest in next 5 years?

Answer: North America will remain the largest region due to increasing demand of smartphone and growing adoption of cloud-based solution in the region.

Q8. Do we receive customization in this report?

Answer: Yes, Lucintel provides 10% Customization Without any Additional Cost.

This report answers following 11 key questions:

  • Q.1. What are some of the most promising, high-growth opportunities for the mobile value added services market by vertical (media and entertainment, healthcare, education, retail, government, telecom and IT, and others), solution (short messaging service (SMS), multimedia messaging service (MMS, location based services, mobile email & IM, mobile money, mobile advertising, mobile infotainment, and others), end use (Small-to-Medium-Sized Businesses (SMB) and large enterprises), and region (North America, Europe, Asia Pacific, and the Rest of the World)?
  • Q.2. Which segments will grow at a faster pace and why?
  • Q.3. Which region will grow at a faster pace and why?
  • Q.4. What are the key factors affecting market dynamics? What are the key challenges and business risks in this market?
  • Q.5. What are the business risks and competitive threats in this market?
  • Q.6. What are the emerging trends in this market and the reasons behind them?
  • Q.7. What are some of the changing demands of customers in the market?
  • Q.8. What are the new developments in the market? Which companies are leading these developments?
  • Q.9. Who are the major players in this market? What strategic initiatives are key players pursuing for business growth?
  • Q.10. What are some of the competing products in this market and how big of a threat do they pose for loss of market share by material or product substitution?
  • Q.11. What M&A activity has occurred in the last 5 years and what has its impact been on the industry?

Table of Contents

1. Executive Summary

2. Global Mobile Value Added Services Market: Market Dynamics

  • 2.1: Introduction, Background, and Classifications
  • 2.2: Supply Chain
  • 2.3: Industry Drivers and Challenges

3. Market Trends and Forecast Analysis from 2017 to 2028

  • 3.1: Macroeconomic Trends (2017-2022) and Forecast (2023-2028)
  • 3.2: Global Mobile Value Added Services Market Trends (2017-2022) and Forecast (2023-2028)
  • 3.3: Global Mobile Value Added Services Market by Vertical
    • 3.3.1: Media and Entertainment
    • 3.3.2: Healthcare
    • 3.3.3: Education
    • 3.3.4: Retail
    • 3.3.4: Government
    • 3.3.5: Telecom and IT
    • 3.3.6: Others
  • 3.4: Global Mobile Value Added Services Market by Solution
    • 3.4.1: Short Messaging Service (SMS)
    • 3.4.2: Multimedia Messaging Service (MMS)
    • 3.4.3: Location Based Services
    • 3.4.4: Mobile Email & IM
    • 3.4.5: Mobile Money
    • 3.4.6: Mobile Advertising
    • 3.4.7: Mobile Infotainment
    • 3.4.8: Others
  • 3.5: Global Mobile Value Added Services Market by End Use
    • 3.5.1: Small-to-Medium-Sized Businesses (SMB)
    • 3.5.2: Large Enterprises

4. Market Trends and Forecast Analysis by Region from 2017 to 2028

  • 4.1: Global Mobile Value Added Services Market by Region
  • 4.2: North American Mobile Value Added Services Market
    • 4.2.1: North American Mobile Value Added Services Market by Vertical: Media and Entertainment, Healthcare, Education, Retail, Government, Telecom and IT, and Others: Media and Entertainment, Healthcare, Education, Retail, Government, Telecom and IT, and Others
    • 4.2.2: North American Mobile Value Added Services Market by End Use: Small-to-Medium-Sized Businesses (SMB) and Large Enterprises
  • 4.3: European Mobile Value Added Services Market
    • 4.3.1: European Mobile Value Added Services Market by Vertical: Media and Entertainment, Healthcare, Education, Retail, Government, Telecom and IT, and Others
    • 4.3.2: European Mobile Value Added Services Market by Small-to-Medium-Sized Businesses (SMB) and Large Enterprises
  • 4.4: APAC Mobile Value Added Services Market
    • 4.4.1: APAC Mobile Value Added Services Market by Vertical: Media and Entertainment, Healthcare, Education, Retail, Government, Telecom and IT, and Others
    • 4.4.2: APAC Mobile Value Added Services Market by Small-to-Medium-Sized Businesses (SMB) and Large Enterprises
  • 4.5: ROW Mobile Value Added Services Market
    • 4.5.1: ROW Mobile Value Added Services Market by Vertical: Media and Entertainment, Healthcare, Education, Retail, Government, Telecom and IT, and Others
    • 4.5.2: ROW Mobile Value Added Services Market by Small-to-Medium-Sized Businesses (SMB) and Large Enterprises

5. Competitor Analysis

  • 5.1: Product Portfolio Analysis
  • 5.2: Operational Integration
  • 5.3: Porter's Five Forces Analysis

6. Growth Opportunities and Strategic Analysis

  • 6.1: Growth Opportunity Analysis
    • 6.1.1: Growth Opportunities for the Global Mobile Value Added Services Market by Vertical
    • 6.1.2: Growth Opportunities for the Global Mobile Value Added Services Market by Solution
    • 6.1.3: Growth Opportunities for the Global Mobile Value Added Services Market by End Use
    • 6.1.4: Growth Opportunities for the Global Mobile Value Added Services Market by Region
  • 6.2: Emerging Trends in the Global Mobile Value Added Services Market
  • 6.3: Strategic Analysis
    • 6.3.1: New Product Development
    • 6.3.2: Capacity Expansion of the Global Mobile Value Added Services Market
    • 6.3.3: Mergers, Acquisitions, and Joint Ventures in the Global Mobile Value Added Services Market
    • 6.3.4: Certification and Licensing

7. Company Profiles of Leading Players

  • 7.1: Apple
  • 7.2: Vodafone Group
  • 7.3: Samsung Electronics
  • 7.4: Reliance Industries
  • 7.5: Huawei Investment & Holding Co.
  • 7.6: OnMobile Global
  • 7.7: Comviva Technologies .