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市場調查報告書

商品編碼

1425091

行動電話配件市場 - 2024年至2029年預測

Mobile Phone Accessories Market - Forecasts from 2024 to 2029

出版日期: 2024年01月29日 | 出版商:

Knowledge Sourcing Intelligence | 英文 143 Pages | 商品交期: 最快1-2個工作天內

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簡介目錄

預計行動電話配件市場在預測期內將以 6.89% 的複合年成長率成長。

行動電話配件是指對於製造商最初設計的行動智慧型手機的基本功能來說並非必需的附加硬體組件。這些配件的目的是保護您的行動裝置免受潛在損壞並改善整體用戶體驗。這些配件不是強制性組件，而是提供根據您的喜好增強和自訂您的行動體驗的選項。此類別有適合不同需求和品味的配件。主要的行動電話配件之一是手機殼，其形式多種多樣，如小袋、套子、皮套、外殼、外殼、貼合殼、智慧型手錶、保險桿、翻蓋殼和錢包。這些保護殼旨在為您的智慧型手機提供保護和支撐，使其免受意外跌落、刮擦和其他物理損壞。此外，防丟設備利用 GPS 和藍牙低功耗天線等整合技術，在幫助用戶定位智慧型手機方面發揮重要作用。這些設備通常類似於鑰匙扣，為定位丟失的行動電話並防止其丟失或被盜提供了實用的解決方案。此外，行動電話飾品也起到裝飾作用，允許用戶使用具有視覺吸引力的附件來個性化他們的設備，這些配件可以透過掛繩連接或插入插孔插頭。這些飾物在主要起到美感功能的同時，也能體現使用者的風格和品味。此外，行動電話配件類別還包括充電器等大容量儲存設備。這些創新包括無線充電、快速充電、可攜式充電器等，讓用戶能夠有效率且不間斷地使用行動設備，尤其是在電力有限的情況下。

介紹

行動電話配件市場正在經歷快速成長，主要是由於對增強行動電話功能並保護手機免受各種損壞的配套產品的需求不斷增加。這種成長是由智慧型手機的飆升推動的，智慧型手機是通往數位領域的可靠門戶。消費者對各種配件日益成長的喜愛程度極大地促進了該市場的上升軌跡。我們最受歡迎的一些產品包括大容量電池、最先進的耳機、提供出色音質的可攜式揚聲器、可快速方便充電的高效充電器、可擴展存儲卡以及移動充電。包括可攜式行動電源、堅固的保護殼、創新的電池盒、耐用的螢幕防護罩和先進的無線控制器，可增強您的遊戲體驗。目前市場形勢呈現中等到低的進入壁壘，主要是因為市場內有大量無組織的經銷商。此外，工作和個人生活對智慧型手機的日益依賴導致對各種配件的需求顯著激增。通訊業者提供具有成本效益的傳統配件和網際網路包所採取的有競爭力的定價策略進一步強化了這一趨勢，推動了對行動電話配件的巨大需求，特別是在開發中國家。

促進因素

智慧型手機的普及：行動電話配件市場快速成長的因素是多方面的，但智慧型手機的普及是一個主要因素。智慧型手機已成為現代生活的重要組成部分，為用戶提供與數位領域的無縫連接，並提供從通訊和娛樂到提高生產力的各種功能。隨著消費者越來越尋求豐富和客製化行動電話體驗，對智慧型手機的普遍依賴與各種行動電話配件的需求激增同步。
技術創新：行動電話配件的技術創新（例如降噪技術）預計將在預測期內為市場擴張做出重大貢獻。降噪技術透過其精密的演算法和先進的硬體整合，讓用戶享受不受外界干擾的沉浸式音訊體驗，從而降低擁擠的公共空間和嘈雜環境中的噪音，可以滿足各種場合對卓越音質日益成長的需求。環境，包括環境。此外，藍牙和 NFC 揚聲器在行動電話配件市場的整合預計將在推動市場成長方面發揮關鍵作用。
無線配件需求不斷成長：行動電話配件市場的快速成長是由多種因素造成的，但主要是由無線配件需求不斷成長所推動的。隨著技術的快速進步和對智慧型手機的日益依賴，客戶越來越傾向於保持昂貴設備的使用壽命和功能。因此，從保護殼和螢幕保護貼到行動電源和無線充電墊片，各種行動電話配件的購買量顯著增加。
有競爭力的定價：傳統配件的有競爭力的定價是開發中國家行動電話配件需求成長的主要推動力。這些配件價格實惠，使更多人能夠在不增加預算的情況下提高行動電話的可用性。此外，保護殼、螢幕保護貼、充電器和耳機等具有價格競爭力的傳統配件的供應也大大提高了這些產品在新興市場的整體吸引力。
耐用性和使用者體驗：在當今競爭激烈的市場中，客戶越來越重視品質、耐用性和使用者體驗。因此，優質行動電話配件的銷售量顯著成長。挑剔的消費者不再在他們使用的配件的品質上妥協，並認知到這些配件在增強他們的整體行動體驗方面發揮的重要作用。

主要企業提供的產品

即使沒有電源插座，貝爾金的可攜式充電器也能讓您為設備充電。貝爾金提供多種不同容量的可攜式充電器。
Aukey 提供更高容量的行動電源，例如 PB-N88 26800mAh 行動電源。這款行動電源容量為26800mAh，可為大多數智慧型手機多次充電或筆記型電腦多次充電。

行動電話配件市場中價格分佈市場顯著成長：

近年來，行動電話配件市場的中價格分佈市場經歷了顯著成長。隨著消費者尋求價格分佈且物有所值的優質行動電話配件，中價段已成為一個有吸引力的選擇。該行業在品質和承受能力之間取得了平衡，吸引了注重成本的消費者的極大關注。電子商務通路的快速擴張使消費者可以輕鬆獲得各種手機配件，包括中階價格分佈段的行動電話配件。這種可近性的增加有助於該細分市場的顯著成長。中價格分佈段可滿足廣泛的消費者需求，並提供全面的配件，如充電器、行動電源、耳機和保護殼。如此廣泛的產品種類使消費者可以輕鬆找到最適合其特定需求的配件，從而進一步推動該細分市場的成長。各個新興國家可支配收入的上升趨勢，造成了對行動電話配件的需求激增。其中，對於那些希望增強行動電話體驗而又不想承擔過高的經濟負擔的消費者來說，中等價格分佈的手機已經成為一個特別有吸引力的選擇。隨著智慧型手機在全球的日益普及和普及，對行動電話配件的需求不斷增加。為了滿足不斷擴大的用戶群的需求，中等價格分佈區間已成為重要的參與者，滿足智慧型手機用戶的需求，他們優先考慮負擔能力而不影響品質或功能。

亞太地區預計將佔據行動電話配件市場的主要佔有率：

由於幾個關鍵因素，預計亞太地區將在行動電話配件市場佔據重要佔有率。首先，該地區是全球行動電話普及最高的地區之一，對行動電話配件的需求正在迅速成長。這一趨勢在該地區的主要國家尤其明顯，包括中國、印度、日本、韓國和澳洲。這些人口眾多、行動電話普及高的國家正在推動亞太地區行動電話配件市場的成長。此外，該地區消費者可支配收入不斷增加，進一步加速了對行動電話配件的需求。因此，電子商務管道顯著擴張，尤其是在中等價格分佈領域，使得人們更容易獲得各種行動電話配件，以滿足精通科技的消費者群不斷變化的需求。此外，亞太地區的政府政策對行動電話配件市場的成長也扮演著重要角色。這些政策促進了對該行業的投資，並創造了一個有利於創新和技術先進的行動電話配件的開發和普及的環境。由此，亞太地區被定位為行動電話配件市場的重要樞紐，推動其在全球格局中不斷擴張和崛起。

市場開拓：

2022年2月，領先智慧型手機製造商OPPO宣布了兩項全新超快閃充技術：150W SUPERVOOC和240W SUPERVOOC。這些技術由 OPPO 專有的電池健康引擎（BHE）提供支持，即使在反覆快速充電後也能保持電池健康。
2022 年 10 月，Google發布了新款智慧型手機 Pixel 7 和 Pixel 7 Pro，背面的相機欄經過重新設計。它還採用拋光鋁和新的 Tensor G2 晶片。

Mobile phone accessories refer to additional hardware components that are not essential for the basic functioning of a mobile smartphone as originally intended by the manufacturer. These accessories serve the purpose of safeguarding the mobile device from potential damage and enhancing the overall user experience. They offer users the option to enhance and customize their mobile usage according to their preferences, rather than being obligatory components. Within this category, a variety of accessories cater to different needs and preferences. One of the primary mobile phone accessories is the case, which comes in various forms, including pouches, sleeves, holsters, shells, skins, fitted cases, smartwatches, bumpers, flip cases, and wallets. These cases are designed to provide protection and support to the smartphone, ensuring its safety from accidental drops, scratches, and other physical damages. Additionally, anti-loss devices play a significant role in helping users locate their smartphones using integrated technologies such as GPS and Bluetooth low-energy antennas. These devices, often resembling keychains, offer a practical solution for locating misplaced phones and preventing loss or theft. Moreover, phone charms serve a decorative purpose, allowing users to personalize their devices with visually appealing attachments that can be connected via a strap or inserted into the jack plug. While primarily serving an aesthetic function, these charms can also reflect the user's style and preferences. Furthermore, the category of mobile phone accessories includes mass storage options such as chargers, which have undergone extensive technological advancements. These innovations include wireless charging, fast charging, and portable chargers, providing users with efficient and convenient methods for ensuring uninterrupted usage of their mobile devices, especially in situations where power sources are limited.

Introduction:

The mobile phone accessories market is witnessing rapid growth primarily due to the increasing demand for complementary products that enhance mobile phone functionality and offer protection against various forms of damage. This growth is propelled by the surging popularity of smartphones, which serve as reliable gateways to the digital realm. The escalating consumer affinity for a diverse range of accessories has contributed significantly to the upward trajectory of this market. Among the most sought-after products are high-capacity batteries, state-of-the-art headphones, portable speakers that offer superior audio quality, efficient chargers for quick and convenient charging, expandable memory cards, portable power banks for on-the-go charging, sturdy protective cases, innovative battery cases, durable screen guards, and advanced wireless controllers for enhanced gaming experiences. The market landscape currently presents moderate to low entry barriers, primarily due to the presence of numerous unorganized dealers operating within the market. Moreover, the growing reliance on smartphones for both professional and personal tasks has led to a notable surge in the demand for an array of accessories. This trend is further augmented by the competitive pricing strategies employed by telecommunication operators, who offer cost-effective traditional accessories and internet packs, thereby fostering a substantial demand for mobile phone accessories, especially in developing nations.

Drivers:

Rising popularity for smartphones: The burgeoning market for mobile phone accessories can be attributed to various factors, with the rising prevalence of smartphones being a key catalyst. Smartphones have become an indispensable part of modern life, providing users with seamless connectivity to the digital realm and offering a diverse array of functions ranging from communication and entertainment to productivity and beyond. This ubiquitous reliance on smartphones has fueled a parallel surge in the demand for an extensive range of mobile phone accessories, as consumers increasingly seek to enhance and customize their mobile phone experiences.
Innovations in technology: Innovations in mobile phone accessories, such as noise-cancellation technology, are poised to significantly contribute to the expansion of the market during the forecast period. Noise-cancellation technology, through its sophisticated algorithms and advanced hardware integration, enables users to enjoy an immersive audio experience devoid of external disturbances, thereby catering to the rising demand for superior sound quality in various settings, including crowded public spaces and noisy environments. Additionally, the integration of Bluetooth and NFC speakers within the mobile phone accessory market is projected to play a pivotal role in driving market growth.
Increased demand for wireless accessories: The surge in the mobile phone accessories market can be attributed to several factors, predominantly driven by the escalating demand for wireless accessories. With the rapid advancements in technology and the rising dependency on smartphones, customers are increasingly inclined towards preserving the longevity and functionality of their high-value devices. Consequently, there has been a notable uptick in the purchase of an extensive array of mobile phone accessories, ranging from protective cases and screen guards to power banks and wireless charging pads
Competitive pricing: The competitive pricing for traditional accessories is a key driving force behind the increasing demand for mobile phone accessories in developing nations. With the availability of these accessories at affordable rates, a larger segment of the population can afford to enhance their mobile phone experience without straining their budgets. Moreover, the accessibility of competitively priced traditional accessories, such as protective cases, screen guards, chargers, and earphones, contributes significantly to the overall appeal of these products in emerging markets.
Durability and user experience: In today's competitive market, customers are increasingly prioritizing quality, durability, and user experience when it comes to mobile phone accessories. As a result, there has been a notable surge in the sales of premium mobile phone accessories. Discerning consumers are no longer willing to compromise on the quality of the accessories they use, recognizing the crucial role these accessories play in enhancing their overall mobile experience.

Products offered by key companies:

Belkin portable chargers allow you to charge your devices even when there is no access to a power outlet. Belkin offers a variety of portable chargers with different capacities,
Aukey offers power banks with even higher capacities, such as the PB-N88 26800mAh power bank. This power bank has a capacity of 26800mAh, which is enough to fully charge most smartphones multiple times or a laptop multiple times.

Prominent growth in the mid-price range segment within the mobile phone accessories market:

The mid-price range segment within the mobile phone accessories market has experienced significant growth in recent years. As consumers seek high-quality mobile phone accessories that are affordable and provide value for money, the mid-price range segment has emerged as an appealing choice. Offering a balance between quality and affordability, it has garnered significant attention from cost-conscious consumers. With the rapid expansion of e-commerce channels, consumers now have easier access to a diverse array of mobile phone accessories, including those falling within the mid-price range segment. This enhanced accessibility has been a key factor contributing to the substantial growth observed within this market segment. The mid-price range segment caters to a broad spectrum of consumer needs, presenting a comprehensive selection of accessories such as chargers, power banks, headphones, and protective cases. This extensive product variety has empowered consumers to readily find the most suitable accessories for their specific requirements, further fueling the segment's growth. The upward trajectory of disposable income in various developing countries has generated a surge in demand for mobile phone accessories. Within this context, the mid-price range segment has emerged as a particularly attractive option for consumers seeking to enhance their mobile phone experience without having to make exorbitant financial commitments. The widespread proliferation and growing popularity of smartphones worldwide have precipitated an escalating demand for mobile phone accessories. Addressing the needs of an ever-expanding user base, the mid-price range segment has emerged as a critical player, catering to the requirements of smartphone users who prioritize affordability without compromising on quality or functionality.

The Asia Pacific region is expected to hold a significant share of the mobile phone accessories market:

The Asia Pacific region is expected to hold a significant share of the mobile phone accessories market due to several key factors. Firstly, the region boasts one of the highest implementation rates of mobile phones globally, leading to a consequential surge in demand for mobile phone accessories. This trend is particularly pronounced in prominent countries within the region, including China, India, Japan, South Korea, and Australia. These countries, characterized by their large populations and high mobile phone penetration rates, are driving the growth of the mobile phone accessories market in the Asia Pacific region. Moreover, the region has witnessed an upward trajectory in the disposable income of consumers, which has further accelerated the demand for mobile phone accessories, including power banks, chargers, and protective cases. As a result, there has been a notable expansion of e-commerce channels, facilitating easier access to a diverse array of mobile phone accessories, especially in the mid-price range segment, catering to the evolving needs of the tech-savvy consumer base. Additionally, the presence of favorable government policies in the Asia Pacific region has played a pivotal role in fostering the growth of the mobile phone accessories market. These policies have encouraged increased investments in the industry, providing a conducive environment for the development and proliferation of innovative and technologically advanced mobile phone accessories. Consequently, the confluence of these factors has positioned the Asia Pacific region as a significant hub for the mobile phone accessories market, driving its continued expansion and prominence within the global landscape.

Market developments:

In February 2022, OPPO, a leading smartphone manufacturer, launched two new ultra-fast flash charging technologies: 150W SUPERVOOC and 240W SUPERVOOC. These technologies are powered by OPPO's proprietary battery health engine (BHE), which helps to maintain battery health even after repeated fast charging cycles.
In October 2022, Google launched its new Pixel 7 and Pixel 7 Pro smartphones, featuring a redesigned camera bar on the back. The phones also have a polished aluminum finish and a new Tensor G2 chip.

Segments

By Product Type

Headphone
Charger
Power Bank
Protective Case
Others

By Price Range

Premium
Mid
Low

By Distribution Channel

Online
Offline

By Geography

North America
United States
Canada
Mexico
South America
Brazil
Argentina
Others
Europe
United Kingdom
Germany
France
Spain
Others
The Middle East and Africa
Saudi Arabia
UAE
Israel
Others
Asia Pacific
Japan
China
India
South Korea
Indonesia
Thailand
Others

1. INTRODUCTION

1.1. Market Overview
1.2. Market Definition
1.3. Scope of the Study
1.4. Market Segmentation
1.5. Currency
1.6. Assumptions
1.7. Base, and Forecast Years Timeline

2. RESEARCH METHODOLOGY

2.1. Research Data
2.2. Research Processes

3. EXECUTIVE SUMMARY

3.1. Research Highlights

4. MARKET DYNAMICS

4.1. Market Drivers
4.2. Market Restraints
4.3. Porter's Five Force Analysis
- 4.3.1. Bargaining Power of Suppliers
- 4.3.2. Bargaining Power of Buyers
- 4.3.3. Threat of New Entrants
- 4.3.4. Threat of Substitutes
- 4.3.5. Competitive Rivalry in the Industry
4.4. Industry Value Chain Analysis

5. MOBILE PHONE ACCESSORIES MARKET BY PRODUCT TYPE

5.1. Introduction
5.2. Headphone
5.3. Charger
5.4. Power Bank
5.5. Protective Case
5.6. Others

6. MOBILE PHONE ACCESSORIES MARKET BY PRICE RANGE

6.1. Introduction
6.2. Premium
6.3. Mid
6.4. Low

7. MOBILE PHONE ACCESSORIES MARKET BY DISTRIBUTION CHANNEL

7.1. Introduction
7.2. Online
7.3. Offline

8. MOBILE PHONE ACCESSORIES MARKET BY GEOGRAPHY

8.1. Introduction
8.2. North America
- 8.2.1. United States
- 8.2.2. Canada
- 8.2.3. Mexico
8.3. South America
- 8.3.1. Brazil
- 8.3.2. Argentina
- 8.3.3. Others
8.4. Europe
- 8.4.1. United Kingdom
- 8.4.2. Germany
- 8.4.3. France
- 8.4.4. Spain
- 8.4.5. Others
8.5. The Middle East and Africa
- 8.5.1. Saudi Arabia
- 8.5.2. UAE
- 8.5.3. Israel
- 8.5.4. Others
8.6. Asia Pacific
- 8.6.1. Japan
- 8.6.2. China
- 8.6.3. India
- 8.6.4. South Korea
- 8.6.5. Indonesia
- 8.6.6. Thailand
- 8.6.7. Others