市場調查報告書
商品編碼
1173210
半高級珠寶全球市場按應用(女/男),分銷渠道,價格範圍(151-300,150以下,301-500美元)規模/份額/行業趨勢分析報告,展望和預測地區2022-2028Global Demi-fine Jewelry Market Size, Share & Industry Trends Analysis Report By Application (Women and Men), By Distribution Channel, By Price Range (151-300 USD, Below 150 USD, and 301-500 USD), By Regional Outlook and Forecast, 2022 - 2028 |
到 2028 年,半高級珠寶的全球市場規模預計將達到 43 億美元,預測期內復合年增長率為 13.0%。
這種類型的珠寶結合了 925 純銀的實心芯和 14-18 克拉的純金層。 半高級珠寶和人造珠寶之間的一個主要區別是使用金屬來製作它們。 人造珠寶通常使用賤金屬製造。 這被認為是製作時尚珠寶最便宜的方法。
賤金屬通常是指鍍有金銀薄層的未指定金屬混合物。 這種類型的首飾很快就會失去光澤,並且可能含有會刺激皮膚的金屬,例如鎳。 然而,半高級珠寶不是這樣的。 半高級珠寶通常只包含沒有皮膚問題的優質金屬。
這種類型的珠寶已經成為一種新的價格適中的高級珠寶。 珠寶的可負擔性是市場增長的主要貢獻者,因為這是一直希望擴大收藏的女性消費者對超高級珠寶需求增加的一個主要因素。 這種首飾經久耐用,可以每天佩戴。
COVID-19 影響分析
COVID-19 的爆發影響了大多數行業和整個世界的經濟。 大流行期間,半高級珠寶市場受到了負面影響。 由於收入下降、各種活動取消、婚禮和其他家庭活動推遲,半高級珠寶的銷售額有所下降。 在 COVID-19 的頭幾個月,生產部門完全關閉。 大流行嚴重擾亂了實體店和汽車商店的珠寶銷售。
市場增長因素
顧客購買和消費的意願增加
發達經濟體和新興經濟體的經濟增長正在增加消費者的可支配收入和購買力。 因此,人們越來越希望購買使用貴金屬製成的超高級珠寶等奢侈品。 在 Lohri、排燈節和農曆新年等節日期間佩戴的珠寶需求預計也將推動市場增長。 收入較高的消費者似乎也更願意購買此類珠寶作為送給親戚、朋友和愛人的禮物。
社交媒體平台的影響力越來越大
社交媒體平台的出現在改變消費者行為方面發揮了重要作用。 社交媒體平台已成為與消費者輕鬆直接溝通的流行方式。 這些平台通過真人秀、電影、音樂視頻等成為最新時尚的主要推動者。 由於社交媒體平台對消費者行為的影響,消費者正在轉向對定制珠寶的需求。 女性消費者希望擁有在社交媒體上持續流行的配飾。
市場製約因素
嚴格的進出口監管抑制市場增長
世界上大多數國家/地區對珠寶和貴金屬的進出口都有嚴格的規定。 結果,貿易關稅成本增加,推高了珠寶的總成本。 此外,由於一些國家的政治緊張局勢加劇,有必要禁止從其他國家進口飾品。
價格範圍展望
半高級珠寶市場按價格範圍分為 150 美元以下、151-300 美元和 301-500 美元。 151-300 美元的細分市場在 2021 年主導了半高級珠寶市場,佔據了最大的收入份額。 在這個價格範圍內,大部分都可以買到高品質的珠寶。 在為某些特定場合或節日購買珠寶時,消費者通常更喜歡選擇高品質的珠寶。 由於發達國家收入水平較高,導致市場增長,對該細分市場的需求進一步上升。
分銷渠道前景
按分銷渠道,半高級珠寶市場分為線下和線上。 2021 年,在線細分市場在半高級珠寶市場中佔據了很大的收入份額。 在線銷售渠道的一個主要優勢是它提供的便利。 該渠道使公司更容易以更低的風險和更低的初始投資進入新市場。 消費者也更喜歡網上購物,以避免感染病毒的風險。
應用展望
按應用,半高級珠寶市場分為女性和男性。 2021 年,女性細分市場在半高級珠寶市場的收入份額最大。 這是由於女性消費者的高收入水平和經濟獨立性。 女性是珠寶首飾的主要使用者,被認為是主要目標人群。 此外,該細分市場還銷售種類繁多的珠寶。
區域概覽
按地區分析了北美、歐洲、亞太地區和 LAMEA 的半高級珠寶市場。 亞太地區將在 2021 年以最高收入份額引領半高級珠寶市場。 由於 Queelin、Tanishq 等主要市場參與者的存在,該區域市場正在蓬勃發展。 與此同時,排燈節、新年等傳統活動和節日推動了亞太地區對精美珠寶的需求。 此外,該地區國家政府的優惠投資政策也為該地區的市場參與者提供了增長機會。
The Global Demi-fine Jewelry Market size is expected to reach $4.3 billion by 2028, rising at a market growth of 13.0% CAGR during the forecast period.
Demi fine term refers to the jewelry brands that are attainable premium jewelry. The demi-fine jewelry products are produced by the usage of semi-precious and precious metals & stones. This type of jewelry is also known as jewelry having shine & aesthetics of high quality but at an affordable price. The demi-fine jewelry is a combination of fine jewelry with costume jewelry crafted from gold and other precious & semi-precious metals.
The jewelry pieces are made up using gold plating techniques to give the ornament luster similar to gold. Demi fine jewelry is the perfect combination of fashion and luxury so enabling modern consumers to wear contemporary jewelry designs that are crafted with premium quality materials at reasonable prices.
This type of jewelry combines a solid core of 925 sterling silver with the 14-karat to 18-karat gold vermeil layer. The major difference between demi-fine jewelry and costume jewelry is the utilization of metals to craft them. Costume jewelry is generally produced by using base metal. This is considered the cheapest way to craft fashion jewelry.
Base metals refer to an unspecified mix of metals that is usually plated with thin layers of gold and silver. This type of jewelry quickly gets discolored and can also contain metals like nickel that may cause skin irritation. This is not the case with demi-fine jewelry. Demi fine jewelry only contains premium metals that usually are not associated with any skin issues.
This type of jewelry is emerging as the new affordable version of fine jewelry. The affordability of jewelry is a major contributor to the market growth as this is a major factor in rising the demand for demi-fine jewelry from women consumers who always desire to expand their collections. This kind of jewelry is long-lasting and can be worn on a routine basis.
COVID-19 Impact Analysis
The outbreak of COVID-19 has affected most industries as well as the world's overall economy. The demi-fine jewelry market has been negatively impacted during the pandemic period. Loss of income, cancellation of various events as well as the postponement of weddings and other family functions have resulted in a decline in the sale of demi-fine jewelry. The production units were completely shut for the initial few months of the COVID-19 outbreak. The pandemic has severely disrupted the sale of jewelry through brick and motor stores.
Market Growth Factors
Growing Affordability And Spending Capabilities Of Customers
The economy's growth of developed as well as developing nations is also resulting in high spendable income and affordability of consumers. Owing to this, people are more willing to buy luxurious items such as demi-fine jewelry crafted from precious metals. In addition, the demand for jewelry to be worn at festivals such as Lohri, Diwali, Chinese New Year, and others are anticipated to fuel the market growth. Consumers with high-income levels also are willing to purchase such jewelry as gifts for their relatives, friends, and close ones.
The Rising Influence Of Social Media Platforms
The emergence of social media platforms is playing a significant role in changing the behavior of consumers. Social media platforms are becoming a reputed way to easily communicate with the consumer directly. These platforms are the major promoters of the latest fashions through reality shows, movies, music videos, and others. As a result of the influence of social media platforms over consumer behavior, consumers are shifting toward the demand for customized jewelry. Women consumer desire to have accessories that are an ongoing trend on social media.
Market Restraining Factors
Stringent Rules Over Import & Export Restrict The Market Growth
Most nations across the globe are maintaining stringent rules regarding the import & export of jewelry items and precious metals. This has resulted in increased costs to be spent on trade duties increasing the overall cost of the jewelry. Also, the growing political tension between some nations in the world has made it necessary for governments to ban the import of ornaments from other nations.
Price Range Outlook
Based on price range, the demi-fine jewelry market is divided into below 150 USD, 151-300 USD and 301-500 USD. The 151-300 USD segment dominated the demi-fine jewelry market with the maximum revenue share in 2021. High-quality jewelry is majorly available within this price range. Consumers generally prefer choosing high quality jewelry when it comes to buying jewelry for some particular occasion or festivals. The demand in this segment is further rising due to high income levels in developed nations which are leading to market growth.
Distribution Channel Outlook
On the basis of distribution Channel, the demi-fine jewelry market is fragmented into offline, and online. In 2021, the online segment covered a significant revenue share in the demi-fine jewelry market. The major benefit of an online sales channel is the convenience it provides. This channel makes it easy for companies to enter a new market with less risk and low initial investment. Consumer nowadays prefers shopping online due to the risk of getting infected due to virus outspread.
Application Outlook
By application, the demi-fine jewelry market is segmented into women and men. In 2021, the women segment witnessed the maximum revenue share in the demi-fine jewelry market. This is because of high income levels and economic independence of women consumers. Women are major users of jewelry items and are considered the main targeted audience. Furthermore, a wide range of jewelry is available in the market for this segment.
Regional Outlook
Region wise, the demi-fine jewelry market is analyzed across North America, Europe, Asia Pacific and LAMEA. The Asia Pacific region led the demi-fine jewelry market with the highest revenue share in 2021. The regional market is flourishing as a result of the presence of major market players like Queelin, Tanishq, and others. Along with this, the demand for attractive jewelry in the APAC region is driven by traditional events and festivals such as Diwali, and Shogatsu. Also, the favorable investment polices of government in regional nations further offers growth opportunities to market players in this region.
The market research report covers the analysis of key stake holders of the market. Key companies profiled in the report include Otiumberg Limited, Missoma Limited, Edge of Ember, Catbird, Astley Clarke Limited, WWAKE, Inc., Loren Stewart, Monica Vinader Ltd., Natasha Schweitzer, and Sarah and Sebastian Pty. Ltd.
Market Segments covered in the Report:
By Application
By Distribution Channel
By Price Range
By Geography
Companies Profiled
Unique Offerings from KBV Research
List of Figures