市場調查報告書
商品編碼
1126731
吹風機全球市場規模/份額/行業趨勢分析報告:按產品(有線、無繩)、按應用(專業、個人)、按分銷渠道(線下、線上)、區域展望與預測,2022 ~2028Global Hair Dryer Market Size, Share & Industry Trends Analysis Report By Product (Corded and Cordless), By Application (Professional and Individual), By Distribution Channel (Offline and Online), By Regional Outlook and Forecast, 2022 - 2028 |
預計到 2028 年,全球吹風機市場規模將達到 105 億美元,在預測期內以 5.3% 的複合年增長率增長。
大多數吹風機通常都有一個由通用電機驅動的風扇和加熱線圈。大多數乾衣機使用包裹在雲母絕緣層中的裸鎳鉻絲作為加熱元件。使用鎳鉻絲是因為它具有兩個重要特性:導電率低,加熱時不會氧化。 2007 年的一項商店調查發現,大多數乾衣機使用陶瓷加熱元件(類似於陶瓷加熱器),因為它們“加熱很快”。這意味著更少的干燥時間和更少的烘乾機加熱時間。
COVID-19 影響分析
美髮產品市場受到 COVID-19 大流行的負面影響。由於嚴格的政府規定和關閉,理髮店和沙龍已長時間關閉。結果,吹風機的銷量下降。此外,隨著人們越來越多地呆在家裡,社交活動減少,對吹風機的需求也減少了。吹風機可以傳播病毒,但工作人員進行熱篩查等預防措施可以顯著減緩傳播速度。因此,烘乾機市場可能會萎縮。
市場增長因素
吹風機的創新技術,包括防止頭髮受損的智能吹乾體驗
自動化在控制氣流和熱量以最大程度地減少頭髮損傷方面發揮著重要作用,而下一代智能吹風機正在引領吹風機市場的新發展。不損傷頭髮的智能吹風機體驗是下一代吹風機的演變之一。吹風機行業正在被智能吹風機改造。製造商正在加緊研發,為吹風機開發智能濕度和接近傳感器,優化傳遞到頭髮的熱量,為客戶提供光澤和健康的頭髮。控制風量和溫度的自動化對於不傷害頭髮至關重要。
高影響力社交媒體平台
隨著互聯網和智能手機的普及,越來越多的人將更多時間花在 Instagram、Snapchat 和 Meta 等社交媒體上。隨著社交媒體渠道數量的增長,影響者、博主和博主也轉向這些平台向觀眾展示他們的風格並說服其他人採用它。.此外,一些時尚趨勢在印度和中國等發展中國家得到更多支持,受到西方國家的強烈影響。因此,市場參與者有機會在這些國家發展業務。由於社交媒體用戶數量的增加,預計吹風機市場將在未來幾年擴大。
市場製約因素
殘留物可能造成的危害
吹風機和其他護髮產品通常用於清潔和保持頭髮質量。但是,如果使用不當,可能會對頭髮造成嚴重損害,例如頭髮質量下降、質地變化和斷裂。此外,這些問題中的許多是由於烘乾機清潔不充分而殘留在頭皮和頭髮上的。頭皮和頭髮都受到這些殘留物的不利影響。使用吹風機很容易損壞頭髮。因為它纏結頭髮,會導致脫髮,是最常用的頭髮損傷。
產品展望
按產品,吹風機市場分為有線和無線。有線細分市場在 2021 年佔據了吹風機市場的最高收入份額。那是因為這些產品具有高額定功率標籤和大能耗。因此,直接提供給家庭的有線物品被認為更有效。然而,無線產品因其易於使用而越來越受歡迎。離子乾燥機和電氣石乾燥機等可以設置各種附件、速度和熱量的產品由製造商提供創新技術。
應用前景
吹風機市場按應用分為專業和個人。個人部分在 2021 年的吹風機市場中錄得可觀的收入份額。多年的造型和梳理自然會讓你的頭髮朝著某個方向落下。無論他們的美容產品有多有效,某人的頭髮都會以某種方式表現出來,如果用戶沒有正面解決問題,頭髮就會恢復到正常的行為。
分銷渠道前景
吹風機市場按分銷渠道分為線下和線上。線下部分在 2021 年的吹風機市場中佔據了最高的收入份額。預計線下部分將佔據主要份額,因為這些商店在一個屋簷下提供各種品牌。購物時,客戶可以選擇他們想要的東西並協商價格。此外,您可以在需要時立即購買您需要的產品。提供店內演示和銷售人員的支持。
區域展望
對北美、歐洲、亞太地區、中東和非洲的吹風機市場進行了分析。北美地區將在 2021 年佔據吹風機市場最大的收入份額。這些國家具有相當大的增長潛力,並且也在蓬勃發展的吹風機和其他護髮設備市場。區域和國際公司正在推出新產品,以滿足對護髮產品不斷增長的需求。因此,在整個預測期內,產品創新有望為市場參與者提供一些增長機會。
The Global Hair Dryer Market size is expected to reach $10.5 billion by 2028, rising at a market growth of 5.3% CAGR during the forecast period.
An electromechanical device known as a hairdryer, or blow dryer blows ambient or hot air over damp hair to hasten water evaporation and dry the hair. By accelerating and managing the production of transient hydrogen bonds inside each strand, blow dryers improve control over the shape and style of hair. These connections are strong and enable hair to be shaped more effectively than the sulfur bonds created by treatments used for permanent waving, but they are also transient and very susceptible to dampness. After just one hair wash, they are gone.
The volume and discipline of hairstyles created with blow dryers can be increased by using styling products, hair clips, and combs while the hair dries to provide tension, hold, and lift. The late 19th century saw the creation of blow dryers. Alexander F. Geoffroy built the first stationary model in his French salon. In 1920, the first handheld hair dryer for home usage debuted. Professional stylists use blow dryers in beauty salons, and customers use them at home.
The majority of hair dryers have a fan and electric heating coils usually powered by a universal motor. Most dryers use a bare, coiled, nichrome wire wound around mica insulators as their heating element. Nichrome is utilized due to two crucial characteristics: it has poor electrical conductivity and doesn't oxidize when heated. A 2007 store survey revealed that due to their "immediate heat" capabilities, the majority of hair dryers contained ceramic heating elements (similar to ceramic heaters). This implies that drying time and the time it takes for the dryers to heat up are reduced.
COVID-19 Impact Analysis
The market for hair styling products was negatively impacted by the COVID-19 pandemic. Due to severe government regulations and shutdowns, beauty parlors and salons were shuttered for an extended length of time. Sales of hair dryers decreased as a result. Demand for these goods also reduced as a result of people staying home and the lack of social events. Hair dryers have the potential to spread the virus, however, staff members can considerably slow down its spread by taking preventive measures like thermal screening of persons. The market for hair dryers might be hampered as a result.
Market Growth Factor
Hair Dryer Innovations Include Smart Drying Experiences to Prevent Hair Damage
Automation is playing a major role in controlling airspeed and heat to minimize hair damage, and next-generation smart hair dryers are leading the way for new advancements in the hair dryer market. A smart drying experience to avoid hair damage is one of the advancements in next-generation hair dryers. The hair dryer industry is being transformed by smart hair dryers. Manufacturers are stepping up their R&D efforts to create smart moisture and proximity sensors for hair dryers, which will optimize the amount of heat given to the hair and give clients shiny, healthy results. To avoid causing harm to hair, automation is essential for controlling airflow and temperature.
Social Media Platforms Have A High Level of Influence
people are spending more time on social media sites like Instagram, Snapchat, and Meta as the internet and smartphones become more widely used. As the number of social media channels grows, so too do the influencers, bloggers, and vloggers who use those platforms to present their style to their audience and persuade others to adopt it. Several fashion trends also find more traction in developing nations like India and China because of the strong influence that western nations have on them. As a result, market participants would have profitable chances to grow their businesses in these nations. The market for hair dryers will expand in the years ahead because of the rising number of people using social media platforms.
Market Restraining Factor
The Potential Harm That Residues May Cause
Regularly used haircare products, particularly dryers, are considered to be efficient hair cleaners and quality maintainers. They can seriously damage one's hair, though, by reducing its quality, changing its texture, and resulting in hair breakage, if they are used improperly. The bulk of these problems is also brought on by the dryers' residues that are left on the scalp and in the hair after inadequate cleaning. Both the scalp and the hair of a person are negatively impacted by these leftovers. Utilizing a hair dryer can make hair damage more likely. The most often used hair damage is because they tangle hair, and they can cause hair loss.
Product Outlook
On the basis of Product, the Hair Dryer Market is divided into Corded and Cordless. The corded segment acquired the highest revenue share in the hair dryer market in 2021. It is because these products have high power rating labels and significant energy consumption. As a result, corded items with direct home supply are thought to be more effective. However, because they are so simple to use, cordless items are becoming more and more popular. Innovative technologies are being offered by manufacturers in items like ionic and tourmaline dryers with various attachments, speeds, and heat settings.
Application Outlook
Based on the Application, Hair Dryer Market is segmented into Professional and Individual. The individual segment recorded a substantial revenue share in the hair dryer market in 2021. Years of style or brushing have caused the hair to naturally fall in a particular direction. Someone's hair is set up to behave in a certain manner, regardless of how effective a grooming product is, and if the user doesn't address the problem head-on, hair will revert to its usual behavior.
Distribution Channel Outlook
By Distribution Channel, the Hair Dryer Market is classified into Offline and Online. The offline segment garnered the highest revenue share in the hair dryer market in 2021. It is because these stores provide a variety of brands under one roof, that the offline category is predicted to have a leading share. When buying things in person, customers can choose what they want and haggle over the price. Customers can quickly buy the needed merchandise as and when they need it. Customers who choose to make offline purchases benefit from in-store demonstrations and salesperson support.
Regional Outlook
Region-wise, the Hair Dryer Market is analyzed across North America, Europe, Asia Pacific, and LAMEA. The North America region acquired the largest revenue share in the hair dryer market in 2021. because the target market is there and the fashion business is well-established. These nations have sizable growth potential and a thriving market for dryers and other haircare equipment. To meet the growing demand for hair care products, regional and international businesses are introducing new products. Therefore, throughout the forecast period, product innovations are anticipated to present several opportunities for market participants to grow.
The market research report covers the analysis of key stake holders of the market. Key companies profiled in the report include Koninklijke Philips N.V., The Procter and Gamble Company, Revlon, Inc. (MacAndrews & Forbes), Newell Brands, Inc. (Conair Corporation), Panasonic Corporation, Sharp Corporation, Dyson Limited, Beauty Elite Group, Drybar Products, LLC (Helen of Troy Limited) and Tescom Electronics Private Limited.
Market Segments covered in the Report:
By Product
By Application
By Distribution Channel
By Geography
Companies Profiled
Unique Offerings from KBV Research
List of Figures