市場調查報告書
商品編碼
1126407
物聯網貨幣化全球市場規模、份額、行業趨勢分析報告:按組件、業務功能、組織規模、行業、地區劃分的展望和預測,2022-2028Global IoT Monetization Market Size, Share & Industry Trends Analysis Report By Component, By Business Function, By Organization Size, By Industry Vertical, By Regional Outlook and Forecast, 2022 - 2028 |
到 2028 年,全球物聯網貨幣化市場規模預計將達到 18,347 億美元,在預測期內以 52.1% 的複合年增長率增長。
許多公司都為將物聯網納入其產品選擇以產生收入提供了良好的指導方針。例如,客戶可以選擇購買單個連接的門鈴攝像頭,但也可以選擇購買允許他們存儲和查看門鈴攝像頭鏡頭的訂閱。通過這種商業策略,生產商可以通過僅銷售一種產品來開始與客戶建立聯繫。該公司的客戶可以購買終身訪問其產品詳細信息。除了像這個例子這樣的數百萬消費品牌之外,服務於企業 (B2B) 的企業正在努力通過使用物聯網來解鎖新的收入流、商業模式和受眾。
COVID-19 影響分析
COVID-19 大流行的突然爆發已使世界各地的企業陷入混亂。此外,COVID-19 大流行已經摧毀了世界各地的各個經濟體。許多政府被迫封鎖他們的國家。此外,許多企業暫時關閉。物聯網貨幣化市場在其他市場中受到 COVID-19 大流行的沉重打擊。此外,由於大多數人的總體經濟狀況受到此次疫情的不利影響,人們更加渴望從個人預算中削減非必要支出,因此消費需求正在下降。
市場增長因素
物聯網貨幣化技術在農業中的快速部署
將物聯網等信息和通信技術用於智能農業,有望改變全球農業,提高生產力和資源效率。為了提高產量、盈利能力和農業實踐,農業和自動化供應商正在探索利用物聯網和數字技術的新視野。物聯網在精準農業方面也具有巨大潛力。精準農業旨在使用跟蹤車輛、監控田地、監控存儲設施、監控牲畜等的傳感器創建數據。需要了解自身健康狀況的動物可以配備傳感器。
聯網汽車和智慧城市市場擴張
推動市場增長的主要因素之一是全球範圍內越來越多的智慧城市計劃和項目。隨著許多發達國家和發展中國家城市化程度的提高,智慧城市項目正在加速推進。由於智慧城市的發展,越來越多地將物聯網引入公共交通是推動全球物聯網貨幣化行業擴張的因素之一。因此,為了更有效地管理流量,開發者正在考慮如何構建一個綜合考慮各種因素的平台。
市場限制
滿足複雜要求的挑戰
物聯網是一個龐大、分佈式、脫節的生態系統。因此,互操作性和集成是整個過程中的關鍵挑戰。物聯網的終端應用最終可以通過數據、設備的融合和分析來交付預期的業務成果,並獲得新的商業有用的見解。為此,物聯網應用程序需要構建到大量端點中。然而,在這個過程中出現了困難。這些端點可能屬於物聯網或網絡域,也可能屬於 IT 系統(ERP、CRM、計費等)。
組件透視
基於組件,物聯網貨幣化市場分為解決方案和服務。 2021 年,服務部門在物聯網貨幣化市場中取得了很大的收入份額。市場擴張得益於專業服務為客戶和企業提供的高可靠性。由於大量公司現在了解物聯網貨幣化的重要性並因此部署服務,B2B 領域的物聯網貨幣化服務的部署正在增長。這一因素正在推動該領域的市場增長。
按業務功能劃分的前景
物聯網貨幣化市場按業務功能細分為營銷和銷售、IT、財務、供應鍊和運營。營銷和銷售部門在 2021 年物聯網貨幣化市場中佔據了最大的收入份額。該細分市場的快速增長主要是由於全球行業內競爭的加劇。為了解決這個問題,營銷和銷售服務提供商的工作量顯著增加。隨著工作流程的激增,企業越來越多地利用物聯網貨幣化技術的優勢。因此,這一因素推動了這一細分市場的增長。
組織規模展望
根據組織規模,物聯網貨幣化市場分為大型企業和中小企業。 2021 年,小企業部門在物聯網貨幣化市場中獲得了可觀的收入份額。這一細分市場的增長激增歸功於世界各地的許多小企業。此外,這種類型的組織大規模部署物聯網貨幣化服務是為了達到最大增長的目的。這些因素正在推動這一細分市場的增長。
行業展望
按行業細分,物聯網貨幣化市場分為零售、IT 和電信、製造、運輸和物流、醫療保健、BFSI、能源和公用事業等。 2021 年,製造業在物聯網貨幣化市場中的收入份額最大。該細分市場的增長將受到製造業物聯網貨幣化解決方案的推動,包括簡化運營、提高客戶獲取和保留率、降低成本以及從乾涉儀產品提供的洞察力以及產品開發過程中創造新的收入來源。由於它提供的眾多好處而上升。
區域展望
按地區分析了北美、歐洲、亞太地區和 LAMEA 的物聯網貨幣化市場。 2021 年,北美將在物聯網貨幣化市場中佔據最高的收入份額。雲計算和數字化的快速使用、數據量的增長、區域參與者的大規模投資以及該地區發達國家越來越多地使用人工智能和物聯網進行數據處理是市場擴張的主要驅動力。
市場參與者採取的主要策略是收購。根據基數矩陣中的分析,Cisco Systems, Inc. 和 Intel Corporation 是物聯網貨幣化市場的先驅。 Amdocs Limited、IBM Corporation 和 Thales Group S.A. 等公司是物聯網貨幣化市場的領先創新者。
The Global IoT Monetization Market size is expected to reach $1834.7 billion by 2028, rising at a market growth of 52.1% CAGR during the forecast period.
By safeguarding IoT data and collecting data from IoT-connected devices, IoT monetization is a technique that generates money from IoT-enabled products and services. The IoT monetization market is expanding as a result of a variety of advantages offered by IoT monetization solutions, including effectiveness, improved reengineer operations, cost-cutting, expanded reach to new markets, and others. There is a growing need to monetize IoT devices and the data they hold as a result of the growing deployment of IoT devices across a variety of application industries, including retail, automotive, healthcare, transportation, and others.
Since the Internet's introduction, commonplace devices are now connected. Many homes and organizations now function through connected devices because of the advent of the IoT. The demand for IoT monetization is rising as smart device usage, such as that of smartphones and tablets, increases. Many people are turning to it as a legitimate form of business, and it's creating opportunities for expansion in the future.
Many businesses have offered excellent guidelines for integrating IoT into product selection in order to generate income. For instance, customers have the option to buy a single connected doorbell camera, however, they are also given the choice to buy a subscription that allows them to save and watch footage from the doorbell camera. With this business strategy, the producer must only sell one product to start a connection with its customers. Customers of the company can purchase lifetime access to the product's details. Businesses serving businesses (B2Bs) have been hard at work developing new revenue streams, business models, and audiences through the use of IoT in addition to the millions of consumer brands like this example.
COVID-19 Impact Analysis
The abrupt outbreak of the COVID-19 pandemic has led businesses all over the world to a steep downfall. In addition, various economies all over the world were devastated due to the COVID-19 pandemic. Governments in a number of countries were compelled to impose lockdowns in their own countries. Moreover, a number of companies were also closed temporarily. The IoT Monetization market has been significantly impacted by the COVID-19 pandemic, among other markets. Additionally, consumer demand has now decreased as people have been more intent on cutting down non-essential expenditures from their individual budgets as the general economic condition of the majority of people were negatively impacted by this outbreak.
Market Growth Factors
A Surge in Deployment of IOT Monetization Technology in the Agriculture Sector
The use of information and communication technologies, such as IoT, in smart farming, is anticipated to transform the world's agricultural landscape and make it more productive and resource-efficient. In order to increase yields, profitability, and agricultural methods, the agriculture sector and automation vendors are investigating new prospects by utilizing IoT and digital technologies. IoT also has a huge potential in precision farming. Precision farming aims to produce data using sensors that follow vehicles, observe the field, monitor storage facilities, and monitor livestock. Animals that need their health monitored can have the Sensors installed on them.
An Expansion in the Market for Connected Cars and Smart Cities
One of the major factors propelling the growth of the market is an increase in the number of smart city initiatives and projects all over the world. With the expansion of urbanization in a number of developed as well as developing countries, smart city projects are accelerating. The rise in IoT adoption in public transportation as a result of the development of smart cities is one of the factors that fuels the expansion of the global IoT monetization industry. Therefore, in order to more effectively manage traffic, developers are considering how to build a platform that takes a lot of different factors into account.
Market Restraining Factors
Challenges in Meeting the Complex Requirements
IoT is a vast, dispersed, and disjointed ecosystem. As a result, interoperability and integrations pose a serious challenge in the entire process. End applications in the IoT eventually provide the required business outcomes by data, fusing devices, and analytics to yield fresh, commercially useful insights. IoT apps must be incorporated into numerous endpoints in order to do this. However, difficulty arises in this process. These endpoints may belong to the IoT and network domains or an IT system (ERP, CRM, or billing, to name a few).
Component Outlook
On the basis of component, the IoT Monetization Market is bifurcated into Solution and Services. In 2021, the services segment recorded a significant revenue share of the IoT monetization market. The expansion of the market is owing to the higher reliability that professional services offer to the customer or a business. The deployment of IoT monetization services is growing in B2B sector due to the fact that a very big number of businesses are now understanding the significance of IoT monetization and thus, implementing services. This factor is propelling the growth of this segment of the market.
Business Function Outlook
By Business Function, the IoT Monetization Market is segmented into Marketing & Sales, IT, Finance, Supply Chain, Operations. In 2021, the marketing and sales segment procured the biggest revenue share of the IoT monetization market. The surging growth of the segment is mainly owing to the increasing competition within industries all over the world. In order to address this issue, the workloads on marketing and sales service providers have increased significantly. Due to this rapid increase in workflows, businesses are increasingly leveraging the benefits of the IoT monetization technology. Therefore, this factor is driving the growth of the segment.
Organization Size Outlook
Based on the Organization Size, the IoT Monetization Market is divided into Large enterprises and Small & Medium Enterprises. In 2021, the small and medium enterprises segment garnered a substantial revenue share of the IoT monetization market. The surge in the growth of this segment is ascribed to a large number of SMEs across the world. Moreover, this type of organization is deploying IoT monetization services on a very big scale owing to fulfill their aim to obtain maximum growth. These factors are bolstering the growth of this segment.
Industrial Vertical Outlook
On the basis of Industry Vertical, the IoT Monetization Market is segregated into Retail, IT & Telecom, Manufacturing, Transportation & Logistics, Healthcare, BFSI, Energy & Utilities, and Others. In 2021, the manufacturing segment witnessed the biggest revenue share of the IoT monetization market. The growth of the segment is rising as a result of numerous advantages of IoT monetization solutions in the manufacturing industry, such as streamlined operations, enhanced customer acquisition and retention, reduced cost, and new revenue sources from the insights provided by interferometric products as well as product development processes.
Regional Outlook
Region-Wise, the IoT Monetization Market is analyzed across North America, Europe, Asia-Pacific, and LAMEA. In 2021, North America accounted for the highest revenue share of the IoT monetization market. The rapid use of cloud computing and digitalization, the rise in data volume, the sizeable investments made by leading regional players, and the growing use of AI and IoT for data processing within developed regional countries are the main factors propelling the market's expansion.
The major strategies followed by the market participants are Acquisitions. Based on the Analysis presented in the Cardinal matrix; Cisco Systems, Inc. and Intel Corporation are the forerunners in the IoT Monetization Market. Companies such as Amdocs Limited, IBM Corporation and Thales Group S.A. are some of the key innovators in IoT Monetization Market.
The market research report covers the analysis of key stake holders of the market. Key companies profiled in the report include Amdocs Limited, General Electric (GE) Co., Thales Group S.A. (Gemalto NV), SAP SE, Oracle Corporation, IBM Corporation, Cisco Systems, Inc., Ericsson AB, Intel Corporation and Aria Systems, Inc.
Recent Strategies deployed in IoT Monetization Market
Acquisitions and Mergers:
Jul-2022: Ericsson acquired Vonage, an American cloud communications provider. This acquisition aimed to complement the vision of Ericsson to leverage Vonage's leadership in technology in order to expand its mobile network business. Moreover, Erricson also aimed to transform the manner the cutting-edge 5G network capabilities are exposed, utilized, and paid for.
Jul-2022: Thales completed its acquisition of OneWelcome, a Customer Identity, and Access Management leader. This acquisition aimed to complement Thales's offerings through the integration of the robust digital identity lifecycle management capabilities of OneWelcome. Moreover, this acquisition would enable Thales to offer a comprehensive Identity Platform to its customers.
Jun-2022: IBM took over Randori, a leading provider of cybersecurity solutions and services. This acquisition aimed to accelerate the Hybrid Cloud strategy of IBM and strengthen the company's AI-powered cybersecurity products and services offerings.
May-2022: Amdocs completed its acquisition of MYCOM OSI, a SaaS-based cloud network and service assurance solutions provider. Following this acquisition, the company aimed to expand its offerings with the addition of end-to-end service and network orchestration by leveraging key assurance capabilities.
Mar-2022: Intel took over Granulate, developer of real-time continuous optimization software. Following this acquisition, the company aimed to integrate Granulate's capabilities into its portfolio in order to aid data center and cloud customers in maximizing compute workload performance while also minimizing cloud and infrastructure costs.
Feb-2022: IBM took over Sentaca, a leading telco consulting services and solutions provider. Following this acquisition, the company aimed to expedite the hybrid cloud consulting business of IBM with the addition of essential skills to aid communications service providers as well as media giants in Modernizing several cloud platforms.
May-2021: Amdocs acquired Sourced Group, a technology consultancy. This acquisition aimed to mark the wider cross-company investment of Amdocs in the cloud and would further strengthen its leadership within this sector.
Aug-2020: Amdocs took over Openet, a 5G charging policy and cloud technologies provider. Under this acquisition, the company aimed to integrate the open and network-centric technologies of Openet with the 350+ service provider customers of Amdocs.
Product Launches and Product Expansions:
Oct-2021: Amdocs rolled out Digital Brand Suite as-a-Service, an AWS-powered fully pre-integrated digital business suite. The new solution would allow small-scale service providers as well as digital brands to easily generate, capture, and monetize an all-digital experience and offer it to their end users.
Jun-2021: Amdocs released Amdocs Customer Experience Suite, a range of cloud-native, microservices-based, open, and modular BSS-OSS integrated solutions. Through this launch, the company aimed to offer the ability to create hybrid offerings to its customers where in-house products are combined with the portfolios of partners.
Partnerships, Collaborations and Agreements:
Sep-2021: Cisco teamed up with Telstra, an Australian telecommunications company. Under this collaboration, the companies aimed to launch the Cisco-powered Telstra Control Center in order to offer advanced connectivity management for IoT services. This solution would empower autonomous industries as well as connected communities across Australia.
Market Segments covered in the Report:
By Component
By Business Function
By Organization Size
By Industry Vertical
By Geography
Companies Profiled
Unique Offerings from KBV Research
List of Figures