歐洲媒體和數位娛樂法規

媒體和數位娛樂市場仍然由包括互聯網巨頭在內的非歐洲玩家佔據很大比重。 在此背景下，歐盟啟動了通過各種法規支持數位娛樂行業的進程，同時優先保護用戶。

在這份報告中，通過最近的歐盟努力，解決了歐洲面臨的各種監管問題，以支持歐洲作品的創作和分發，加強平台的責任，並製定立法以促進更公平的競爭。它涵蓋了從有關廣告的法規、規則等的角度來看。

內容

執行摘要

第 1 章失衡的數位市場

• 互聯網巨頭的統治地位
• 重新定位歐洲工業並保護用戶

第 2 章支持歐洲作品的創作和發行

• 協調音像領域的框架
• 媒體年表

第 3 章平台責任

• 《數位服務法》和內容管理義務
• 版權指令和權利人保護

第四章更公平的競爭

• 與數位市場相關的法律法規
• 協調稅收制度和 GAFA 稅的嘗試

第 5 章廣告新規則

• 更強大的監管框架
• 案例研究：亞馬遜、Facebook、谷歌

第 6 章歐洲對數據的主權

第七章結論

Summary

The media and digital entertainment market is still largely impacted by the weight of non-European players, including the Internet giants. In this context, the European Union has initiated processes to support the digital entertainment sector through various regulations, while making user protection its priority.

This study aims to cover the different regulatory issues that are at stake in Europe through the recent initiatives taken by the EU, from the point of view of:

• support for the creation and circulation of European works with the Audiovisual Media Services Directive

• making platforms more responsible with the Digital Services Act and the Copyright Directive

• the desired more balanced competition with the forthcoming adoption of the Digital Markets Act and the national taxation systems for digital giants.

• the major issue of advertising for the media and digital entertainment sector, which is addressed by various regulations, particularly with regard to targeted advertising

• the regulation of personal data, which aims to ensure data sovereignty

Table of Contents

Executive summary

1. An unbalanced digital market

• 1.1. Domination of the Internet giants
• 1.2. Repositioning the European industry and protecting users

2. Supporting the creation and circulation of European works

• 2.1. Harmonising the framework for the audiovisual sector
• 2.2. Media chronology

3. Making platforms accountable

• 3.1. Digital Services Act and obligation to manage content
• 3.2. Copyright Directive and protection of rights holders

4. Fairer competition

• 4.1. Digital Markets Act and regulation of the digital market
• 4.2. Attempted tax harmonisation and the GAFA tax

5. New rules on advertising

• 5.1. A stronger regulatory framework
• 5.2. Case studies: Amazon, Facebook and Google

6. European Sovereignty over Data

7. Conclusion