市場調查報告書
商品編碼
1471020
男士美容產品市場:按產品類型、價格分佈、最終用戶、分銷管道分類 - 2024-2030 年全球預測Men's Grooming Products Market by Product (Body Care, Fragrances, Hair Care), Ingredient Type (Chemical-based, Natural/Organic), Price Range, End-User, Distribution Channel - Global Forecast 2024-2030 |
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預計2023年男士美容產品市場規模為552.4億美元,2024年達585.6億美元,預計2030年將達到839.5億美元,複合年成長率為6.16%。
男士美容產品是指各種專為男士整裝儀容而配製的個人護理用品。這些產品包括護膚、頭髮護理、剃須和身體保養必需品,旨在保持個人衛生、改善外觀並促進皮膚和頭髮健康。此類別包括洗面乳、保濕霜、鬍鬚油、刮鬍膏、刮鬍刀、洗髮精、護髮素、頭髮定型產品和沐浴乳等產品。多年來,隨著男性對整裝儀容和自我護理的興趣日益濃厚,男性美容產品的使用量顯著成長。有效的行銷宣傳活動、名人代言以及為消費者提供購物便利和廣泛選擇的線上銷售管道的擴展進一步鞏固了該行業的成長。然而,假冒偽劣產品的盛行引起了人們對現有男士美容產品真實性的懷疑。此外,皮膚問題和美容產品的錯誤標籤或不良標籤也會阻礙產品的使用。然而,主要參與者正在投資產品創新和新穎配方,利用人工智慧/機器學習和資料分析等先進工具來客製化產品,以適應消費者的喜好和體型。此外,開發環保產品和包裝以吸引環保意識的消費者,正在為產業成長創造新的機會。
主要市場統計 | |
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基準年[2023] | 552.4億美元 |
預測年份 [2024] | 585.6億美元 |
預測年份 [2030] | 839.5億美元 |
複合年成長率(%) | 6.16% |
個人護理意識的提高導致使用剃須和鬍鬚護理產品
男士身體保養產品專為皮膚衛生、保濕和滋養而設計。這些產品特別受到生活方式積極、需要清爽和充滿活力的身體保養解決方案的人們的歡迎。香水不僅用於個人享受,也用於社會聲明。男士的偏好範圍從日常使用的精緻、清新的香味到特殊場合使用的大膽、奢華的香味。男士護髮產品涵蓋清潔、調理和造型。隨著對脫髮和稀疏的擔憂增加,需要促進頭髮生長並使頭髮看起來更濃密的產品。對於希望剃鬚後皮膚光滑、無刺激的男士來說,剃須產品是必不可少的。另一方面,鬍鬚護理產品針對的是護理臉部毛髮的人,主要是護髮素、油和香膏。隨著人們對皮膚健康意識的增強,男士護膚也開始包括清潔、抗老化、防曬等產品。生活忙碌的男士經常尋找一次性使用即可提供多種個人護理功效的多功能產品。男士洗護用品用品以除臭劑、牙膏、肥皂等日常衛生用品為主。使用者優先考慮的是便利性、有效性以及當今的天然成分。
成分類型:不斷進步和研發舉措,將天然/有機成分融入男士美容產品中
以化學為基礎的男士美容產品通常含有合成成分和旨在提供特定益處的成分,例如延長保存期限、增強香味或針對皮膚和頭髮問題的針對性治療。然而,您對這些產品的偏好可能取決於負擔能力和有效性。當客戶尋求有效的解決方案來解決需要強效活性成分的美容問題(例如嚴重的痤瘡、頭皮屑或脫髮)時,客戶可能會更喜歡化學產品。天然和有機美容產品越來越受到注重健康的消費者的歡迎。這些產品通常採用植物來源成分,避免合成添加劑,吸引了尋求更全面的個人護理方法的消費者。皮膚敏感的消費者、有環保意識的消費者以及喜歡無農藥和永續成分的消費者通常更喜歡天然/有機產品。
價格分佈:喜歡具有特殊功能的優質男士美容產品。
較低的價格分佈包括許多人都能負擔得起且易於使用的男士美容產品。價格分佈產品通常可以滿足基本的整裝儀容需求,例如刮鬍膏、基本刮鬍刀、標準洗髮精和除臭劑。此類別中基於需求的偏好更傾向於功能和成本績效,而不是品牌忠誠度和高級功能。中等價格分佈的產品在價格實惠和專業功能之間取得了平衡。這一類別的偏好偏向於品質和成本績效。此類產品包括多刀片刮鬍刀、美髮產品以及成分較好的洗面乳。優質或昂貴的男士美容產品迎合尋求奢華和獨特感的顧客。此類別的消費者優先考慮優質成分、品牌聲譽以及提供利基或特色產品,例如精華液、抗老化面霜和名牌香水。
最終用戶:在家庭應用中的滲透率很高,有助於品牌設計和美容產品行銷。
男士美容產品的商業性最終用戶通常包括理髮店、沙龍、水療中心和迎合男性客戶的專業美容中心等企業。這些營業單位經常大量購買美容產品,並可能優先考慮為商務用設計的產品。耐用性、性能以及適應各種風格和偏好的能力是商務用買家的重要考慮因素。了解這些公司的需求對於希望建立長期合作夥伴關係並提供滿足商務用美容環境需求的產品的製造商和供應商至關重要。國內終端用戶是購買男士美容產品供個人使用的個人消費者。這些典型的消費者在他們選擇的產品中尋求便利、有效性、品質和成本績效。品牌聲譽、產品成分等因素以及無添加物和環保因素等道德考量也會影響購買決策。
分銷管道:由於客戶便利,線上通路的趨勢日益增加
男士美容產品的線下通路傳統上包括百貨公司、專賣店、超級市場/大賣場、沙龍等。消費者在購買男士美容產品時更喜歡線下管道的觸覺體驗、即時購買和個人化服務。線下分銷管道讓顧客可以親眼看到產品,並在購買時獲得美容顧問和理髮師的專業建議。線上管道呈指數級成長,受到重視便利性、多樣性、有競爭力的價格和效用評論的消費者的青睞。電子商務平台、網路藥局和直接面對消費者(DTC)模式是主要的線上管道,提供了更多樣化和更具成本效益的選擇以及宅配的便利。
區域洞察
美洲,尤其是美國和加拿大,對男士美容產品表現出強勁的市場需求。美洲在個人護理方面引領創新趨勢和高消費支出。積極的社群媒體行銷和廣告,以及有機美容產品的推出,正在重塑美洲地區的市場格局。歐盟國家的消費行為多種多樣,對天然成分和永續性相關的高品質產品有著強烈的偏好。用於開發先進護膚品的護膚投資不斷增加,鬍鬚護理產品的受歡迎程度也飆升。中東地區對優質美容產品的需求強勁,擁有高階客戶群。亞太地區包括中國、日本和印度等市場,其特點是消費者偏好和成熟度有巨大差異。該地區的特點是人們對個人護理需求的認知不斷增強,而有關男性個人和心理健康的社會趨勢的變化進一步加劇了對產品的需求。在韓國、日本、中國和印度,人們對男士美容的興趣激增,這在很大程度上受到強調精心打扮習慣的韓妝和日妝趨勢興起的影響。
FPNV定位矩陣
FPNV定位矩陣對於評估男士美容產品市場至關重要。我們檢視與業務策略和產品滿意度相關的關鍵指標,以對供應商進行全面評估。這種深入的分析使用戶能夠根據自己的要求做出明智的決策。根據評估,供應商被分為四個成功程度不同的像限:前沿(F)、探路者(P)、利基(N)和重要(V)。
市場佔有率分析
市場佔有率分析是一種綜合工具,可以對男士美容產品市場供應商的現狀進行深入而詳細的研究。全面比較和分析供應商在整體收益、基本客群和其他關鍵指標方面的貢獻,以便更好地了解公司的績效及其在爭奪市場佔有率時面臨的挑戰。此外,該分析還提供了對該行業競爭特徵的寶貴見解,包括在研究基準年觀察到的累積、分散主導地位和合併特徵等因素。詳細程度的提高使供應商能夠做出更明智的決策並制定有效的策略,從而在市場上獲得競爭優勢。
1. 市場滲透率:提供有關主要企業所服務的市場的全面資訊。
2. 市場開拓:我們深入研究利潤豐厚的新興市場,並分析其在成熟細分市場的滲透率。
3. 市場多元化:提供有關新產品發布、開拓地區、最新發展和投資的詳細資訊。
4.競爭評估與資訊:對主要企業的市場佔有率、策略、產品、認證、監管狀況、專利狀況、製造能力等進行全面評估。
5. 產品開發與創新:提供對未來技術、研發活動和突破性產品開發的見解。
1.男士美容產品市場規模及預測為何?
2.在男士美容產品市場的預測期間內,有哪些產品、細分市場、應用和領域需要考慮投資?
3.男士美容產品市場的技術趨勢和法規結構是什麼?
4.男士美容產品市場主要供應商的市場佔有率為何?
5. 進入男士美容產品市場合適的型態和策略手段是什麼?
[186 Pages Report] The Men's Grooming Products Market size was estimated at USD 55.24 billion in 2023 and expected to reach USD 58.56 billion in 2024, at a CAGR 6.16% to reach USD 83.95 billion by 2030.
Men's grooming products refer to a wide range of personal care items specifically formulated for men's grooming needs. These products encompass skincare, haircare, shaving, and body care essentials designed to maintain personal hygiene, enhance appearance, and promote skin and hair health. This category includes products such as facial cleansers, moisturizers, beard oils, shaving creams, razors, shampoos, conditioners, hair styling products, and body washes, among others. The utilization of men's grooming products has expanded significantly over the years, responding to a growing interest among men in personal grooming and self-care. Effective marketing campaigns, celebrity endorsements, and the expansion of online sales channels that offer shopping convenience and a wide array of options for consumers have further cemented the growth of the industry. However, the growing prevalence of fake or counterfeit products has created skepticism about the reliability of available men's grooming products. Additionally, skin issues and incorrect or inadequate labeling of grooming products create hesitance in the utilization of the products. However, key players are investing in product innovations and novel formulations and utilizing advanced tools such as AI/ML and data analytics to tailor the products according to consumer preference or body type. Furthermore, the development of eco-friendly products and packaging to appeal to environmentally conscious consumers has created new opportunities for the growth of the industry.
KEY MARKET STATISTICS | |
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Base Year [2023] | USD 55.24 billion |
Estimated Year [2024] | USD 58.56 billion |
Forecast Year [2030] | USD 83.95 billion |
CAGR (%) | 6.16% |
Product: Growing awareness about personal care leading to utilization of shave & beard care products
Men's body care products are designed for hygiene, moisturizing, and nourishing the skin. These products are particularly popular among individuals who have an active lifestyle and require refreshing and energizing body care solutions. Fragrances are used not only for personal enjoyment but also for making a social statement. Men's preferences vary from subtle, fresh scents for everyday use to bold, luxury fragrances for special occasions. Men's hair care products cater to cleansing, conditioning, and styling. With rising concerns over hair loss and thinning, products that promote hair growth or give the appearance of fuller hair are in demand. Shaving products are essential for men who prefer a clean-shaven look and require smooth, irritation-free skin post-shave. Conversely, beard care products are aimed at those who groom and maintain facial hair, focusing on conditioners, oils, and balms. With a growing acknowledgment of skin health, men's skincare encompasses products for cleansing, anti-aging, and sun protection. Men with busy lifestyles often look for multi-functional products that offer several personal care benefits in one application. Toiletries for men are primarily focused on everyday personal hygiene products, including deodorants, toothpaste, and soaps. Users prioritize convenience, effectiveness, and, increasingly, natural ingredients.
Ingredient Type: Ongoing advancements and R&D initiatives to incorporate natural/organic ingredients in men's grooming products
Chemical-based grooming products for men often include synthetic ingredients or components that are designed to provide specific benefits such as prolonged shelf-life, enhanced scent, or targeted treatments for skin and hair concerns. However, the preference for these products can be influenced by their affordability and effectiveness. Customers may prefer chemical-based products when searching for potent solutions to grooming issues such as severe acne, dandruff, or hair loss where strong active ingredients are required. Natural or organic grooming products are increasingly popular among health-conscious consumers. These products often utilize plant-based ingredients and avoid synthetic additives, appealing to those seeking a more holistic approach to personal care. Consumers with sensitive skin, eco-conscious values, or a preference for cruelty-free and sustainably sourced ingredients often gravitate toward natural/organic products.
Price Range: Preference for premium men's grooming products equipped with specialty features
The low price range includes men's grooming products that are accessible to a wide audience due to their affordability. The products in the low price range often fulfill basic grooming needs, such as shaving creams, basic razors, standard shampoos, and deodorants. Need-based preferences in this category lean towards functionality and cost-effectiveness rather than brand loyalty or advanced features. The mid-range products offer a balance between affordability and specialized features. The preference here skews towards quality and value for money. Products in this category include multi-blade razors, hair styling products, and facial cleansers with better ingredients. Premium or high-cost men's grooming products cater to customers seeking luxury and exclusivity. Consumers in this category prioritize high-quality ingredients, brand prestige, and niche or specialized product offerings such as serums, anti-aging creams, and prestige fragrances.
End-User: Higher penetration in household application helps in brand designing and marketing of grooming products
Commercial end-users of men's grooming products typically include businesses such as barbershops, salons, spas, and specialized grooming centers that cater to male clientele. These entities often purchase grooming products in larger quantities and may prioritize items designed for professional use. Durability, performance, and the ability to cater to a diverse range of styles and preferences are key considerations for commercial buyers. Understanding the needs of these businesses is crucial for manufacturers and suppliers aiming to develop long-lasting partnerships and tailor their product offerings to meet the demands of a professional grooming environment. Household end-users entail individual consumers who purchase men's grooming products for personal use. Such a typical consumer looks for convenience, effectiveness, quality, and value for money in the products they choose. Factors such as brand reputation, product ingredients, and ethical considerations such as cruelty-free and eco-friendly practices can also influence purchasing decisions.
Distribution Channel: Rising inclination towards online channels due to customer convenience
The offline channel for men's grooming products conventionally includes department stores, specialty stores, supermarkets/hypermarkets, and salons. Consumers prefer offline channels for tactile experiences, immediate purchases, and personalized service in male grooming product purchases. The offline distribution channels offer the ability to customers to physically inspect products and seek professional recommendations from beauty advisors or barbers during purchase. Online channels have grown exponentially and are favored by consumers, valuing convenience, variety, competitive pricing, and the availability of reviews. E-commerce platforms, online pharmacies, and direct-to-consumer (DTC) models are primary online channels, providing a more varied and cost-effective range with the added convenience of home delivery.
Regional Insights
The Americas, particularly the United States and Canada exhibit strong market demand for men's grooming products. The Americas lead with innovative trends and high consumer spending in personal care. Proactive social media marketing and advertising and the introduction of organic grooming products are reshaping the market landscape in the Americas region. EU countries present a diverse spectrum of consumer behaviors, with a notable preference for high-quality products linked to natural ingredients and sustainability. Investment in biotechnology for developing advanced skincare items is on the rise, alongside the burgeoning popularity of beard care products. The Middle East, with its luxury-oriented customers, has a strong demand for premium grooming products. The Asia Pacific region, encompassing markets such as China, Japan, and India, is characterized by significant diversity in consumer preferences and maturity levels. The region is characterized by growing awareness about the need for personal care, and shifting social trends regarding men's personal and mental health have further accentuated the need for the products. South Korea, Japan, China, and India have seen a burgeoning interest in men's grooming, largely influenced by the rise of K-beauty and J-beauty trends that emphasize meticulous grooming habits.
FPNV Positioning Matrix
The FPNV Positioning Matrix is pivotal in evaluating the Men's Grooming Products Market. It offers a comprehensive assessment of vendors, examining key metrics related to Business Strategy and Product Satisfaction. This in-depth analysis empowers users to make well-informed decisions aligned with their requirements. Based on the evaluation, the vendors are then categorized into four distinct quadrants representing varying levels of success: Forefront (F), Pathfinder (P), Niche (N), or Vital (V).
Market Share Analysis
The Market Share Analysis is a comprehensive tool that provides an insightful and in-depth examination of the current state of vendors in the Men's Grooming Products Market. By meticulously comparing and analyzing vendor contributions in terms of overall revenue, customer base, and other key metrics, we can offer companies a greater understanding of their performance and the challenges they face when competing for market share. Additionally, this analysis provides valuable insights into the competitive nature of the sector, including factors such as accumulation, fragmentation dominance, and amalgamation traits observed over the base year period studied. With this expanded level of detail, vendors can make more informed decisions and devise effective strategies to gain a competitive edge in the market.
Key Company Profiles
The report delves into recent significant developments in the Men's Grooming Products Market, highlighting leading vendors and their innovative profiles. These include Beardo by Marico, Beiersdorf AG, Colgate-Palmolive Company, Coty, Inc., Edgewell Personal Care Company, Estee Lauder Companies, Inc., Forest Essentials, Garnier LLC, GroomingLounge.com, LLC, Helios Lifestyle Private Limited, ITC Limited, Johnson & Johnson Services, Inc., Kao Corporation, Koninklijke Philips N.V., L'Oreal S.A., LetsShave, Louis Vuitton SE, Malin+Goetz Inc., Natura International Inc., Panasonic Corporation, Procter & Gamble Company, PUIG, S.L., Reckitt Benckiser Group PLC, Reliance Retail Limited, Shiseido Co., Ltd., The Body Shop, The Kroger Co., Unilever PLC, Vi-john Group, and VLCC Health Care Limited.
Market Segmentation & Coverage
1. Market Penetration: It presents comprehensive information on the market provided by key players.
2. Market Development: It delves deep into lucrative emerging markets and analyzes the penetration across mature market segments.
3. Market Diversification: It provides detailed information on new product launches, untapped geographic regions, recent developments, and investments.
4. Competitive Assessment & Intelligence: It conducts an exhaustive assessment of market shares, strategies, products, certifications, regulatory approvals, patent landscape, and manufacturing capabilities of the leading players.
5. Product Development & Innovation: It offers intelligent insights on future technologies, R&D activities, and breakthrough product developments.
1. What is the market size and forecast of the Men's Grooming Products Market?
2. Which products, segments, applications, and areas should one consider investing in over the forecast period in the Men's Grooming Products Market?
3. What are the technology trends and regulatory frameworks in the Men's Grooming Products Market?
4. What is the market share of the leading vendors in the Men's Grooming Products Market?
5. Which modes and strategic moves are suitable for entering the Men's Grooming Products Market?