市場調查報告書
商品編碼
1470507
B2C 電子商務市場:按類型、應用分類 - 2024-2030 年全球預測B2C eCommerce Market by Type (B2C Retailers, Classifieds), Application (Automotive, Beauty & Personal Care, Books & Stationery) - Global Forecast 2024-2030 |
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預計2023年B2C電子商務市場規模為275.6億美元,2024年達301.8億美元,2030年預估達531.7億美元,複合年成長率為9.84%。
B2C電子商務(Business-to-Consumer Electronic Commerce)是指企業與個人客戶之間的網路交易流程。透過基於網際網路的平台銷售產品和服務,企業可以直接向最終用戶銷售產品,最終用戶可以使用智慧型手機和平板電腦等電子設備在家中或在旅途中購買。 B2C電子商務市場從服飾、電子產品和家電等零售產品到旅遊預訂、食品配送和線上娛樂等服務。有幾個因素正在影響 B2C 電子商務市場的成長,包括智慧型手機用戶的快速成長、對電子商務平台的偏好以及數位分析和工作流程自動化解決方案的引入。市場的向上成長得益於對簡便食品和家用電器不斷成長的需求。另一方面,B2C電子商務市場也面臨一些限制和挑戰,例如時間和資金密集的業務設立流程以及與電子商務平台相關的網路安全問題,這些都阻礙了B2C電子商務市場的擴張正在阻礙。然而,跨境電子商務和快速交付B2C電子商務服務的出現,以及電子商務領域的新興企業和投資增加,正在為未來幾年的市場成長創造更多機會。
主要市場統計 | |
---|---|
基準年[2023] | 275.6億美元 |
預測年份 [2024] | 301.8億美元 |
預測年份 [2030] | 531.7億美元 |
複合年成長率(%) | 9.84% |
不同類型的消費者越來越喜歡提供多種產品的 B2C 零售商
在 B2C 電子商務領域,零售公司對於將消費者與其所需的產品和服務連結起來至關重要。這些公司主要直接向最終用戶銷售服飾、電器產品和家用電器等實體商品。消費者更喜歡 B2C 零售商的原因有很多,包括便利性、廣泛的產品選擇、有競爭力的價格和輕鬆的退貨政策。此外,這些平台通常提供忠誠度計劃和促銷折扣來吸引客戶。分類是一個線上平台,個人和小型企業可以在其中發布商品和服務的詳細廣告。這些平台主要滿足當地需求,通常包括房地產、汽車、電器產品和職位清單等類別。消費者喜歡分類,因為彈性價格設定選擇以及直接與賣家談判的能力。此外,您還可以在這些平台上找到 B2C 零售平台上沒有的獨特商品和服務。 B2C 零售商通常透過無縫網路介面和進階搜尋功能在使用者體驗方面投入大量資金,使客戶能夠輕鬆找到特定產品。相反,分類通常具有簡單的清單格式,要求使用者手動瀏覽多個清單。
拓展B2C電商平台在服飾鞋帽領域的應用,豐富產品陣容
在B2C電子商務領域,汽車、零配件及配件的線上銷售屬於汽車應用領域。由於便利、價格比較和輕鬆獲取評論等因素,消費者越來越喜歡線上平台來滿足他們的汽車需求。美容和個人護理領域經營各種產品,包括護膚、彩妝、護髮和香水。隨著消費者對永續性和有機產品的偏好不斷變化,企業正在調整其 B2C 電子商務平台。由於可以輕鬆獲得來自世界不同地區的各種產品,線上書籍和文具銷售變得流行。服飾和鞋類產業是 B2C 電子商務中最突出的行業之一,以知名品牌為主,提供各種時尚產品以滿足不同客戶的偏好。基於需求的偏好因素包括影響購買行為的風格趨勢和季節性波動。消費性電子產業正在調整電子商務 B2C 平台,以擴大智慧型手機、平板電腦、筆記型電腦、音訊設備、家用電器等的使用範圍。近年來,由於可以方便地比較不同供應商的產品以及簡單的退貨政策,家具、照明解決方案和裝飾配件等家居裝飾用品的網路購物呈爆炸式成長。在IT應用領域,出現了軟體解決方案的線上B2C交易,例如防毒程式、雲端基礎的服務訂閱和專業軟體工具。 B2C電子商務媒體和娛樂應用包括電影/電視節目串流平台、音樂發送服務、遊戲平台等。基於需求的偏好因每個提供者提供的內容類型、地理限制和費率方案而異。 B2C電商的運動休閒板塊包括運動器材、健身器材、休閒裝備的銷售。 B2C 電子商務旅遊和旅遊應用程式專注於提供航班、飯店、租車和活動的線上預訂服務。
區域洞察
美洲因其高度發達的基礎設施和廣泛的網際網路普及而成為 B2C 電子商務市場的高度肥沃的地區。該地區的消費者更喜歡網路購物,加密技術等安全功能是優先考慮的因素。市場供應商引入新穎平台的興起預計將為美洲創造市場成長機會。歐盟國家跨境電商蓬勃發展,消費者頻繁地從鄰國購買。歐盟已經實施了多項數位舉措,例如簡化線上交易法規的數位單一市場策略,並正在為歐洲 B2C 電子商務市場奠定基礎。由於行動普及的上升、中階人口的增加以及可支配收入的增加,中東和非洲的市場成長正在擴大。該地區的市場相關人員正在嚴格的監管準則下專注於創新的行銷策略和供應鏈協調,透過易於使用的入口網站進入開拓的國家。在中產階級人口不斷成長和數位轉型趨勢不斷增強的推動下,亞太地區 B2C 電子商務正在經歷前所未有的成長。在印度,「數位印度」等政府措施正在刺激網路零售的成長,支持亞太地區的市場成長。
FPNV定位矩陣
FPNV定位矩陣對於評估B2C電商市場至關重要。我們檢視與業務策略和產品滿意度相關的關鍵指標,以對供應商進行全面評估。這種深入的分析使用戶能夠根據自己的要求做出明智的決策。根據評估,供應商被分為四個成功程度不同的像限:前沿(F)、探路者(P)、利基(N)和重要(V)。
市場佔有率分析
市場佔有率分析是一種綜合工具,可對 B2C 電子商務市場中供應商的現狀進行深入而深入的研究。全面比較和分析供應商在整體收益、基本客群和其他關鍵指標方面的貢獻,以便更好地了解公司的績效及其在爭奪市場佔有率時面臨的挑戰。此外,該分析還提供了對該行業競爭特徵的寶貴見解,包括在研究基準年觀察到的累積、分散主導地位和合併特徵等因素。詳細程度的提高使供應商能夠做出更明智的決策並制定有效的策略,從而在市場上獲得競爭優勢。
1. 市場滲透率:提供有關主要企業所服務的市場的全面資訊。
2. 市場開拓:我們深入研究利潤豐厚的新興市場,並分析其在成熟細分市場的滲透率。
3. 市場多元化:提供有關新產品發布、開拓地區、最新發展和投資的詳細資訊。
4. 競爭評估和情報:對主要企業的市場佔有率、策略、產品、認證、監管狀況、專利狀況和製造能力進行全面評估。
5. 產品開發與創新:提供對未來技術、研發活動和突破性產品開發的見解。
1.B2C電商市場的市場規模和預測是多少?
2.B2C電子商務市場預測期間需要考慮投資的產品、細分市場、應用和領域有哪些?
3.B2C電子商務市場的技術趨勢和法規結構是什麼?
4.B2C電商市場主要廠商的市場佔有率是多少?
5.進入B2C電子商務市場的合適型態和策略手段是什麼?
[194 Pages Report] The B2C eCommerce Market size was estimated at USD 27.56 billion in 2023 and expected to reach USD 30.18 billion in 2024, at a CAGR 9.84% to reach USD 53.17 billion by 2030.
B2C eCommerce, or Business-to-Consumer Electronic Commerce, refers to the online transactional process between businesses and individual customers. It encompasses the sale of products and services through an internet-based platform, where companies market their offerings directly to end-users, who can purchase them from the comfort of their homes or on-the-go using electronic devices, including smartphones and tablets. The scope of the B2C eCommerce market extends from retail products such as clothing, electronics, and home appliances to services such as travel bookings, food delivery, and online entertainment. There are several factors influencing the growth of the B2C eCommerce market, including a surge in smartphone users and inclination toward eCommerce platforms and the introduction of digital analytical and workflow automation solutions. This upward market growth is supported by growing demand for convenient food and consumer electronics. On the other hand, the B2C eCommerce market also faces several limitations and challenges, such as time and capital-intensive business setup processes and cybersecurity issues associated with eCommerce platforms, hindering the expansion of the B2C eCommerce market. However, the emergence of cross-border and quick delivery B2C eCommerce services and the growing number of startups and investments in the eCommerce sector create further opportunities for the market to grow in the coming years.
KEY MARKET STATISTICS | |
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Base Year [2023] | USD 27.56 billion |
Estimated Year [2024] | USD 30.18 billion |
Forecast Year [2030] | USD 53.17 billion |
CAGR (%) | 9.84% |
Type: Rising preference for B2C retailers among consumers for wide range of product offerings
In the B2C eCommerce landscape, retailers are crucial for connecting consumers with their desired products and services. These businesses primarily sell physical goods like clothing, electronics, and home appliances directly to the end-users. Consumers prefer B2C retailers for various reasons, such as convenience, a wide range of product offerings, competitive pricing, and easy returns policies. Additionally, these platforms often provide loyalty programs and promotional discounts to attract customers. Classifieds are online platforms that allow individuals and small businesses to post detailed advertisements for their products or services. These platforms primarily cater to local needs and often include categories such as property, automobiles, electronics, and job postings. Consumers prefer classifieds for their flexible pricing options and the ability to negotiate directly with sellers. Additionally, these platforms enable them to find unique items or services unavailable on B2C retail platforms. B2C Retailers often invest heavily in user experience through seamless web interfaces with advanced search functionalities that allow customers to find specific products easily. Conversely, Classifieds typically have simple listing formats where users need to browse through multiple listings manually.
Application: Expanding the application of B2C eCommerce platforms for clothing & footwear to enhance product range
In the B2C eCommerce sector, the automotive application segment involves online sales of vehicles, spare parts, and accessories. Consumers are increasingly preferring online platforms for their automotive needs due to factors such as convenience, price comparison, and easy access to reviews. The beauty & personal care segment covers a wide range of products such as skincare, makeup, haircare, and fragrances. With shifting consumer preferences towards sustainability and organic products, companies are adapting B2C eCommerce platforms. Online sales of books & stationery items have gained popularity due to ease of access to a wide variety of product choices from different regions worldwide. The clothing & footwear sector is one of the most prominent segments in B2C eCommerce, dominated by well-known brands that offer an extensive range of fashion products catering to various customer preferences. Need-based preference factors include style trends and seasonal variations influencing purchasing behavior. The consumer electronics segment adapts the eCommerce B2C platform to expand access to products such as smartphones, tablets, laptops, audio devices, and home appliances. Online shopping for home decor items such as furniture, lighting solutions, and decorative accessories has surged in recent years due to the convenience of comparing products from different providers and easy returns policies. The IT application segment involves online B2C transactions for software solutions such as antivirus programs, cloud-based services subscriptions, and professional software tools. B2C eCommerce media & entertainment applications include streaming platforms for movies/TV shows, music subscription services, and gaming platforms. Need-based preferences depend on the content type offered by each provider, along with regional restrictions and pricing plans. The sports & leisure segment in B2C eCommerce includes sales of sporting goods, fitness equipment, and leisure products. The travel & tourism application in B2C eCommerce focuses on providing online booking services for flights, hotels, car rentals, and activities.
Regional Insights
Americas represents a highly developing landscape for the B2C eCommerce market due to its highly developed infrastructure and widespread internet penetration. Consumers in the region have shown a preference for online shopping, with security features such as encryption technology being prioritized. The rising introduction of novel platforms by market vendors is expected to create opportunities for market growth in the Americas. European Union countries display strong cross-border eCommerce activity, with consumers frequently purchasing from neighboring nations. The EU has implemented several digital initiatives, including the Digital Single Market strategy to streamline online trade regulations, thereby creating a platform for the B2C eCommerce market in Europe. The growing penetration of the internet with increasing mobile penetration rates, rising middle-class populations, and increasing disposable incomes is expanding the market growth in the Middle East and Africa. The market players in the region are focusing on innovative marketing strategies and straightening supply chains among strict regulatory guidelines to reach unexplored countries with an easy-to-use portal. The APAC region has witnessed unprecedented growth in B2C eCommerce, driven by rising middle-class populations and an increasing trend of digital transformation. In India, government initiatives such as "Digital India" are spurring the growth of online retail, subsequently bolstering market growth in Asia-Pacific.
FPNV Positioning Matrix
The FPNV Positioning Matrix is pivotal in evaluating the B2C eCommerce Market. It offers a comprehensive assessment of vendors, examining key metrics related to Business Strategy and Product Satisfaction. This in-depth analysis empowers users to make well-informed decisions aligned with their requirements. Based on the evaluation, the vendors are then categorized into four distinct quadrants representing varying levels of success: Forefront (F), Pathfinder (P), Niche (N), or Vital (V).
Market Share Analysis
The Market Share Analysis is a comprehensive tool that provides an insightful and in-depth examination of the current state of vendors in the B2C eCommerce Market. By meticulously comparing and analyzing vendor contributions in terms of overall revenue, customer base, and other key metrics, we can offer companies a greater understanding of their performance and the challenges they face when competing for market share. Additionally, this analysis provides valuable insights into the competitive nature of the sector, including factors such as accumulation, fragmentation dominance, and amalgamation traits observed over the base year period studied. With this expanded level of detail, vendors can make more informed decisions and devise effective strategies to gain a competitive edge in the market.
Key Company Profiles
The report delves into recent significant developments in the B2C eCommerce Market, highlighting leading vendors and their innovative profiles. These include AddShoppers, Inc., Alibaba Group Holding Limited, Amazon.com, Inc., ASOS, CarGurus, Inc., ContextLogic Inc., Craigslist, Inc., eBay Inc., Etsy, Inc., Feedonomics, Flipkart Internet Private Limited, FloorFound, JD.com, Inc., MakeMytrip Pvt.Ltd., McMaster-Carr, Myntra Designs Pvt. Ltd., Nykaa E-Retail Pvt Ltd, OLX Global B.V., Pivot Cycles, Reebelo, SharkNinja Operating LLC, Shopify, StackCommerce, Thrive Market, and Walmart Inc..
Market Segmentation & Coverage
1. Market Penetration: It presents comprehensive information on the market provided by key players.
2. Market Development: It delves deep into lucrative emerging markets and analyzes the penetration across mature market segments.
3. Market Diversification: It provides detailed information on new product launches, untapped geographic regions, recent developments, and investments.
4. Competitive Assessment & Intelligence: It conducts an exhaustive assessment of market shares, strategies, products, certifications, regulatory approvals, patent landscape, and manufacturing capabilities of the leading players.
5. Product Development & Innovation: It offers intelligent insights on future technologies, R&D activities, and breakthrough product developments.
1. What is the market size and forecast of the B2C eCommerce Market?
2. Which products, segments, applications, and areas should one consider investing in over the forecast period in the B2C eCommerce Market?
3. What are the technology trends and regulatory frameworks in the B2C eCommerce Market?
4. What is the market share of the leading vendors in the B2C eCommerce Market?
5. Which modes and strategic moves are suitable for entering the B2C eCommerce Market?