市場調查報告書
商品編碼
1466641
人工草皮市場:按材料、內襯襯裡、技術、應用、分銷管道分類 - 全球預測 2024-2030Artificial Turf Market by Material (Nylon, Polyethylene, Polypropylene), Grass Backing (Latex Backed, PU Backed), Technology, Application, Distribution Channel - Global Forecast 2024-2030 |
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預計2023年人工草皮市場規模為35.5億美元,2024年達38億美元,預計2030年將達57.8億美元,複合年成長率為7.21%。
人工草皮或合成草是一種人造表面,旨在模仿天然草的外觀、紋理和功能。主要由聚乙烯、聚丙烯和尼龍合成纖維製成,編織成背襯材料,以確保穩定性和耐用性。這些纖維充滿沙子和橡膠顆粒,提供類似真草的緩衝和支撐。這種草的維護成本低,並且比天然草具有多種成本優勢。同時,住宅和室內產品的支出增加,增加了對人工草皮的需求。商業設施和體育賽事對草坪的需求迅速增加,大大增加了對人工草皮的需求。然而,安裝過程和負面環境影響阻礙了人工草皮的生產。公司正在努力利用新趨勢,透過解決當前的限制以及材料科學和綠色製造流程的創新來確保長期成功。此外,人工草皮的回收和抗菌草坪的普及正在推動未來市場的發展。抗菌人工草皮創新有助於減少黴菌和細菌的生長,讓您的花園保持清潔、清新和無異味。
主要市場統計 | |
---|---|
基準年[2023] | 35.5億美元 |
預測年份 [2024] | 38億美元 |
預測年份 [2030] | 57.8億美元 |
複合年成長率(%) | 7.21% |
材料:用於人工草皮的尼龍材料的加工技術擴大被採用。
人工草皮材料的選擇在耐用性、外觀和成本方面各不相同,以適應不同的應用和要求。尼龍材料由於其耐用性、彈性和耐高溫能力而成為人工草皮的熱門材料。首選用於人流量大且需要長期性能的運動場和商業應用。另一方面,與尼龍相比,聚乙烯 (PE) 材質質地更柔軟、外觀自然且價格實惠,因此常用於景觀美化和住宅應用。 PE人工草皮也具有良好的排水性,適合有寵物的人和雨水較多的地區。聚丙烯(PP)人工草皮是最具成本效益的選擇,但它缺乏尼龍或PE的耐用性。
技術 填充型人工草皮具有優良的排水性和散熱性。
填充型人工草皮是一種常見的人造人工草皮安裝方法,由背襯材料、模仿天然草的合成纖維以及支撐纖維並增加穩定性的填充層組成。填充型人工草皮的主要目的是幫助人工草皮草葉片保持直立。此外,沒有填充物的人工草皮不需要額外的材料來支撐合成纖維。相反,這些技術依賴於變形紗線的進步,這些紗線提高了對人流和活動的彈性,而不需要填充層的額外支撐。基於填充的技術可在高流量區域和運動相關應用中提供卓越的性能,同時提供出色的排水和散熱性能。另一方面,人工草皮草坪的無填充技術非常適合輕量級應用,在這些應用中,美觀性優先於耐用性和可維護性。
分銷人工草皮透過電子商務和零售店廣泛銷售。
人工草皮透過多種管道分銷,包括線上電子商務平台和行業公司的官方網站。人工草皮市場的多家製造商採取了多種策略,例如擴大線上電子商務和實體門市等分銷管道,以擴大客戶群和收益。我們也與電子商務零售商和實體店合作,進一步擴大人工草皮的供應。
應用擴大在住宅和商業景觀應用中採用人工草皮
住宅和商業設施的景觀美化是人工草皮的主要用途之一,由於其成本效益和環境友善性而繼續被採用。人工草皮已成為住宅和景觀設計師的熱門選擇,因為它可以節省水資源,同時保持全年迷人的外觀。由於其耐用性和耐候性,人工草皮在體育和機場應用中也很受歡迎。人工草皮由於比天然草具有許多優點,因此在機場、景觀美化和體育應用等各種應用領域繼續受到歡迎。每個領域的發展都致力於創新,改善使用者體驗,同時提高環境的永續性。
區域洞察
住宅和商業區對園林綠化服務的需求不斷成長正在推動美洲市場的成長。近年來,美國國家實施了草坪填充物回收計劃,並計劃透過投資回收工作來減少草坪廢棄物。透過這些努力,美國國家計劃在維持氣候變遷的同時滿足環境法規。在德國、法國、義大利和西班牙等歐洲國家,政府對永續解決方案的支持正在推動研究舉措,以提高體育基礎設施的材料品質。此外,中東和非洲水資源短缺問題日益嚴重,人工草皮成為頗具吸引力的選擇,因為它可以減少消費量,同時滿足體育設施日益成長的需求。在亞太地區,中國因其先進的生產技術和學校/設施、住宅/商業休閒的高需求而成為重要的人工草皮製造國。為了利用這些新興市場機會,製造商正在採取多管齊下的方法,包括在地化策略、創新、永續性和有競爭力的價格,同時不影響產品品質和安全標準。
FPNV定位矩陣
FPNV定位矩陣對於評估人工草皮市場至關重要。我們檢視與業務策略和產品滿意度相關的關鍵指標,以對供應商進行全面評估。這種深入的分析使用戶能夠根據自己的要求做出明智的決策。根據評估,供應商被分為四個成功程度不同的像限:前沿(F)、探路者(P)、利基(N)和重要(V)。
市場佔有率分析
市場佔有率分析是一種綜合工具,可以對人工草皮市場供應商的現狀進行深入而詳細的研究。全面比較和分析供應商在整體收益、基本客群和其他關鍵指標方面的貢獻,以便更好地了解公司的績效及其在爭奪市場佔有率時面臨的挑戰。此外,該分析還提供了對該行業競爭特徵的寶貴見解,包括在研究基準年觀察到的累積、分散主導地位和合併特徵等因素。這種詳細程度的提高使供應商能夠做出更明智的決策並制定有效的策略,從而在市場上獲得競爭優勢。
1. 市場滲透率:提供有關主要企業所服務的市場的全面資訊。
2. 市場開拓:我們深入研究利潤豐厚的新興市場,並分析其在成熟細分市場的滲透率。
3. 市場多元化:提供有關新產品發布、開拓地區、最新發展和投資的詳細資訊。
4. 競爭評估和情報:對主要企業的市場佔有率、策略、產品、認證、監管狀況、專利狀況和製造能力進行全面評估。
5. 產品開發與創新:提供對未來技術、研發活動和突破性產品開發的見解。
1.人工草皮市場規模及預測是多少?
2.在人工草皮市場的預測期間內,有哪些產品、細分市場、應用和領域需要考慮投資?
3.人工草皮市場的技術趨勢和法規結構是什麼?
4.人工草皮市場主要廠商的市場佔有率為何?
5.進入人工草皮市場合適的型態和戰略手段是什麼?
[183 Pages Report] The Artificial Turf Market size was estimated at USD 3.55 billion in 2023 and expected to reach USD 3.80 billion in 2024, at a CAGR 7.21% to reach USD 5.78 billion by 2030.
Artificial or synthetic turf is an engineered surface designed to mimic natural grass's appearance, texture, and functionality. It primarily comprises synthetic polyethylene, polypropylene, and nylon fibers, which are woven into a backing material for stability and durability. These fibers are then filled with sand or rubber granules to provide cushioning and support similar to the real grass. These turfs have Low maintenance and provide several cost benefits to the original turf. Meanwhile, the rising residential activities and consumer spending on home decor products subsequently enhance the demand for artificial turf. The surging demand for turf in commercial places and sports events significantly raises the need for artificial turf. However, the installation process and unfavorable environmental impact hamper artificial turf production. Companies are working towards capitalizing on emerging trends and ensuring long-term success by addressing current limitations and innovating material science and eco-friendly manufacturing processes. Moreover, the initiatives related to artificial turf recycling and penetration of antibacterial turf drive the future market. Innovation in antibacterial artificial turf helps reduce mold and bacteria growth while keeping the yard cleaner, fresher, and odor-free.
KEY MARKET STATISTICS | |
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Base Year [2023] | USD 3.55 billion |
Estimated Year [2024] | USD 3.80 billion |
Forecast Year [2030] | USD 5.78 billion |
CAGR (%) | 7.21% |
Material: Advancement in technologies adoption to process nylon materials used in artificial turf
Artificial turf materials options vary in durability, appearance, and cost, catering to different applications and requirements. Nylon material is a popular choice for synthetic turf due to its durability, resilience, and ability to withstand high temperatures. It is preferred in sports fields and commercial applications that require heavy foot traffic and long-term performance. On the other hand, polyethylene (PE) materials are commonly used in artificial turf for landscaping and residential applications due to their softer texture, natural appearance, and affordability compared to nylon. In addition, PE artificial turf offers good drainage features, making it suitable for pet owners or areas with frequent rainfall. Polypropylene (PP) artificial turf is the most cost-effective option but lacks the durability of nylon or PE.
Technology: Infill-based artificial turf usage in water drainage and dissipation properties
Infill-based technology is the common type of artificial turf installation consisting of a backing material, synthetic fibers that resemble natural grass blades, and an infill layer that supports the fibers and provides additional stability. The primary purpose of infill-based artificial turf is to help the synthetic grass blades while maintaining their upright position. Moreover, infill-free artificial turf does not require any additional material to support the synthetic fibers. Instead, these technologies rely on advancements for textured yarns that have improved resilience against foot traffic and activities without needing added support from an infill layer. In consent, infill-based technology offers superior performance characteristics for high-traffic and sports-related uses while providing excellent water drainage and heat dissipation properties. Meanwhile, infill-free technology in artificial turf is ideal for lightweight applications where aesthetics take precedence over durability and maintenance considerations.
Distribution Channel: Extensive availability of artificial turf through eCommerce and retailers
Artificial turf is distributed through various channels, including online eCommerce platforms and industry players' official websites. Several manufacturers in the artificial turf market are adopting different strategies, such as expanding distribution channels, including online eCommerce and offline stores, to extend their customer base and revenues. They are also partnering with e-commerce retailers and brick-and-mortar stores to expand the availability of artificial turf further.
Application: Owing adoption of synthetic turf for residential and commercial landscaping applications
Residential and commercial landscaping continues to be one of the primary applications for artificial turf due to its cost-effectiveness and environmental benefits. Artificial turf helps conserve water resources while maintaining an attractive appearance year-round, making it a sought-after option for homeowners and landscape designers. Artificial turf has become popular for sports and airport applications due to its durability and weather resistance ability. Artificial turf continues to gain traction across various application segments like airports, landscaping, and sports applications due to its numerous benefits over original turf. Developments within each segment point towards innovations to enhance user experience while improving environmental sustainability.
Regional Insights
The increasing demand for landscaping services in residential and commercial areas is driving market growth in the Americas. With recent investments in artificial turf recycling initiatives, American countries have planned to reduce turf waste by including a turf infill take-back program expected to be implemented in recent years. Through these Initiatives, American countries have planned to meet environmental regulations while maintaining climate change. In European countries such as Germany, France, Italy, and Spain, governments' support for sustainable solutions has driven research initiatives to improve the material quality of artificial turf for sports infrastructure. In addition, water scarcity in the Middle East & Africa regions makes artificial turf an attractive option since it reduces water consumption while meeting sports facilities' growing needs. While in APAC, China is a significant manufacturer of artificial turf due to advanced production technologies, high demands in schools & institutions, and residential & commercial recreational activities. To capitalize on these emerging market opportunities, manufacturers use a multifaceted approach that includes localization strategy, innovation, sustainability, and competitive pricing without compromising product quality or safety standards.
FPNV Positioning Matrix
The FPNV Positioning Matrix is pivotal in evaluating the Artificial Turf Market. It offers a comprehensive assessment of vendors, examining key metrics related to Business Strategy and Product Satisfaction. This in-depth analysis empowers users to make well-informed decisions aligned with their requirements. Based on the evaluation, the vendors are then categorized into four distinct quadrants representing varying levels of success: Forefront (F), Pathfinder (P), Niche (N), or Vital (V).
Market Share Analysis
The Market Share Analysis is a comprehensive tool that provides an insightful and in-depth examination of the current state of vendors in the Artificial Turf Market. By meticulously comparing and analyzing vendor contributions in terms of overall revenue, customer base, and other key metrics, we can offer companies a greater understanding of their performance and the challenges they face when competing for market share. Additionally, this analysis provides valuable insights into the competitive nature of the sector, including factors such as accumulation, fragmentation dominance, and amalgamation traits observed over the base year period studied. With this expanded level of detail, vendors can make more informed decisions and devise effective strategies to gain a competitive edge in the market.
Key Company Profiles
The report delves into recent significant developments in the Artificial Turf Market, highlighting leading vendors and their innovative profiles. These include Act Global, AGN Grass, Altius Sports & Leisure Pvt. Ltd., Beaulieu International Group N.V., Bellinturf, Challenger Turf, Inc., CoCreation Grass Co., Controlled Products, LLC, Grass Turf Mills, Hellas Construction Inc., Kodiak Sports, LLC, MegaGrass, On Deck Sports, Renqiu Wangli Plastic Grass Co., Ltd., Royal Grass by Landscape Solutions B.V., Shaw Sports Turf, SIS Group Ltd., Smart Turf, Sport Group Holding GmbH, Sunwing Industries Ltd., Tarkett S.A., TenCate Grass Holding BV, The Dow Chemical Company, Turf Tek USA, Unisport Group, and Victoria PLC.
Market Segmentation & Coverage
1. Market Penetration: It presents comprehensive information on the market provided by key players.
2. Market Development: It delves deep into lucrative emerging markets and analyzes the penetration across mature market segments.
3. Market Diversification: It provides detailed information on new product launches, untapped geographic regions, recent developments, and investments.
4. Competitive Assessment & Intelligence: It conducts an exhaustive assessment of market shares, strategies, products, certifications, regulatory approvals, patent landscape, and manufacturing capabilities of the leading players.
5. Product Development & Innovation: It offers intelligent insights on future technologies, R&D activities, and breakthrough product developments.
1. What is the market size and forecast of the Artificial Turf Market?
2. Which products, segments, applications, and areas should one consider investing in over the forecast period in the Artificial Turf Market?
3. What are the technology trends and regulatory frameworks in the Artificial Turf Market?
4. What is the market share of the leading vendors in the Artificial Turf Market?
5. Which modes and strategic moves are suitable for entering the Artificial Turf Market?