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市場調查報告書
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1466592

數位戶外市場：按類型、應用和產業分類 - 2024-2030 年全球預測

Digital Out of Home Market by Type (Large Format Media, Place-based Signage, Point-of-Purchase Digital Signage), Application (Indoor DOOH, Outdoor DOOH), Vertical - Global Forecast 2024-2030
出版日期: | 出版商: 360iResearch | 英文 197 Pages | 商品交期: 最快1-2個工作天內

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預計2023年數位戶外市場規模為222.1億美元，預計2024年將達243.3億美元，2030年將達到431.4億美元，複合年成長率為9.94%。

數位戶外媒體 (DOOH) 是指在消費者家中外用於行銷和廣告目的的數位媒體。它具有動態、互動式數位顯示螢幕，安裝在人流量大的地方，例如地鐵站和機場等交通樞紐、繁忙的街道、購物中心和商店。推動數位戶外市場的因素是，由於數位廣告的成本效益和可衡量性，人們越來越偏好數位廣告而不是傳統方法。各行業數位化趨勢的不斷成長也增加了數位戶外廣告的採用。然而，戶外數位媒體系統初始安裝成本高昂以及對能源使用的擔憂限制了市場的成長。此外，提高廣告品質、互動性和個人化的技術進步為市場成長提供了巨大的機會。

主要市場統計
基準年[2023] 222.1億美元
預測年份 [2024] 243.3億美元
預測年份 [2030] 431.4億美元
複合年成長率（%） 9.94%

類型 增加使用大幅面媒體來吸引公眾注意力

大尺寸媒體通常是指安裝在高速公路、主要城市中心和旅遊景點等人流量大的地點的數位廣告看板和螢幕。這些格式非常適合品牌推廣和大規模行銷宣傳活動，旨在吸引大量受眾的注意。它們通常具有令人印象深刻的高解析度顯示螢幕，可以從遠處看到。地點指示牌包括安裝在特定地點的數位螢幕，例如購物中心、機場、火車站和醫療機構。與大尺寸媒體不同，基於地點的指示牌旨在吸引特定環境中的消費者，根據位置和受眾屬性提供相關內容和廣告。 POP（購買點）數位電子看板是指安裝在零售商店中的螢幕，特別是靠近收銀台和其他做出購買決定的地點。這些螢幕旨在影響客戶行為、推廣特定產品，並透過產品資訊、促銷和廣告等內容增強整體購物體驗。

應用對室內 DOOH 顯示器的需求不斷成長，可以留住消費者

室內DOOH顯示器主要安裝在商場、機場、地鐵站、辦公室等封閉空間。這些裝置專為封閉迴路境中的目標消費者量身定做，可提供較長的停留時間和深度參與內容的機會。室內 DOOH 之所以受到青睞，是因為它能夠在受控環境中接觸消費者，並能夠影響銷售點的購買決策。戶外 DOOH 包括安裝在人流量大的公共場所的數位廣告看板、交通顯示器和數位指示牌。戶外 DOOH 的優勢在於其廣泛的影響力和知名度，使其適合提高品牌知名度並向大眾市場傳遞訊息。廣告商喜歡戶外 DOOH，因為它具有巨大的視覺衝擊力，並且可以在不同的受眾在城市景觀中移動時吸引他們。

按行業分類：戶外數位媒體在設施環境中改善觀眾體驗的潛力不斷增加

商業 DOOH 應用主要包括零售環境、繁忙的商業中心和娛樂場所的廣告和促銷。該細分市場青睞具有高影響力、視覺刺激的內容，以吸引目標受眾並推動銷售和品牌知名度。 DOOH的基礎設施部門專注於交通樞紐、道路和其他公共基礎設施。人們需要對方向、廣告和公告有用的資訊內容。內容必須可靠可見並快速更新，以適應時間表和緊急資訊等變化。機構 DOOH 指的是教育、醫療保健和政府應用。這個市場青睞能夠教育、告知並增強觀眾體驗的內容。該領域的 DOOH 技術也用於公共服務公告和緊急警報。

區域洞察

由於美洲地區大城市和完善的戶外廣告基礎設施，消費者對 DOOH 的參與度很高。數位廣告看板、交通顯示器和互動式服務站很常用，因為它們可以向大量受眾提供即時、特定位置的內容。對程式化 DOOH 平台和資料驅動定位的投資持續成長，顯示市場向個人化和可衡量的廣告媒體傾斜。歐盟 (EU) 擁有龐大的精通技術的消費者基礎，GDPR 合規性決定了客戶資料用於廣告的方式。在歐盟國家，戶外數位媒體的特點是高品質的設計和節能技術，許多公司都專注於永續性和減少碳足跡。特別是在購物中心和交通樞紐等人流量大的地區，利用公共空間進行創新數位裝置正在引起人們的注意。數位轉型和智慧城市計畫是中東 DOOH 市場的主要驅動力。該地區豐富的消費者基礎和大量的遊客湧入正在推動對優質互動廣告體驗的需求。亞太地區的特徵是技術創新和人口集中，不同經濟體的消費者趨勢和行為差異很大。在城市快速發展的背景下，政府大力開拓智慧城市的舉措以及人們對數位廣告日益成長的興趣正在支持亞太地區的市場成長。

FPNV定位矩陣

FPNV定位矩陣對於評估數位戶外市場至關重要。我們檢視與業務策略和產品滿意度相關的關鍵指標，以對供應商進行全面評估。這種深入的分析使用戶能夠根據自己的要求做出明智的決策。根據評估，供應商被分為四個成功程度不同的像限：前沿（F）、探路者（P）、利基（N）和重要（V）。

市場佔有率分析

市場佔有率分析是一個綜合工具，可以對數位戶外市場中供應商的現狀進行深入而詳細的研究。全面比較和分析供應商在整體收益、基本客群和其他關鍵指標方面的貢獻，以便更好地了解公司的績效及其在爭奪市場佔有率時面臨的挑戰。此外，該分析還提供了對該行業競爭特徵的寶貴見解，包括在研究基準年觀察到的累積、分散主導地位和合併特徵等因素。這種詳細程度的提高使供應商能夠做出更明智的決策並制定有效的策略，從而在市場上獲得競爭優勢。

本報告對以下幾個方面提供了寶貴的見解：

1. 市場滲透率：提供有關主要企業所服務的市場的全面資訊。

2. 市場開拓：我們深入研究利潤豐厚的新興市場，並分析其在成熟細分市場的滲透率。

3. 市場多元化：提供有關新產品發布、開拓地區、最新發展和投資的詳細資訊。

4.競爭評估及資訊：對主要企業的市場佔有率、策略、產品、認證、監管狀況、專利狀況、製造能力等進行綜合評估。

5. 產品開發與創新：提供對未來技術、研發活動和突破性產品開發的見解。

本報告解決了以下關鍵問題：

1.數位戶外市場的市場規模與預測是多少？

2. 在數位戶外市場預測期間需要考慮投資的產品、細分市場、應用程式和領域有哪些？

3. 數位戶外市場的技術趨勢和法規結構是什麼？

4.數位戶外市場主要廠商的市場佔有率是多少？

5.進入數位戶外市場的合適型態和策略手段是什麼？

目錄

第1章 前言

第2章調查方法

第3章執行摘要

第4章市場概況

第5章市場洞察

  • 市場動態
    • 促進因素
      • 從傳統廣告轉變為數位媒體廣告平台的增加
      • 多個行業的數位化趨勢不斷增強
      • 被世界各地的零售商廣泛採用
    • 抑制因素
      • 與數位戶外平台相關的高實施成本
    • 機會
      • 介紹技術先進的數位戶外平台
      • 5G的興起拓展了數位戶外平台的可能性
    • 任務
      • 數位戶外解決方案的兼容性和安全風險
  • 市場區隔分析
    • 類型：增加利用大型媒體吸引大眾關注
    • 應用：對室內 DOOH 顯示器的需求不斷成長，針對專屬式環境中的消費者
    • 垂直：增強 DOOH 在各種組織環境中的潛力並改善觀眾體驗
  • 市場擾動分析
  • 波特五力分析
  • 價值鍊和關鍵路徑分析
  • 價格分析
  • 技術分析
  • 專利分析
  • 貿易分析
  • 法規結構分析

第6章數位戶外市場：依類型

  • 大媒體
  • 基於位置的標誌
  • 商店數位電子看板

第7章數位戶外市場：依應用分類

  • 室內數位戶外媒體
  • 戶外戶外數位媒體

第8章數位戶外市場：依產業分類

  • 商業的
  • 基礎設施
  • 機構

第9章美洲數位戶外市場

  • 阿根廷
  • 巴西
  • 加拿大
  • 墨西哥
  • 美國

第10章亞太地區數位戶外市場

  • 澳洲
  • 中國
  • 印度
  • 印尼
  • 日本
  • 馬來西亞
  • 菲律賓
  • 新加坡
  • 韓國
  • 台灣
  • 泰國
  • 越南

第11章 歐洲、中東和非洲數位戶外市場

  • 丹麥
  • 埃及
  • 芬蘭
  • 法國
  • 德國
  • 以色列
  • 義大利
  • 荷蘭
  • 奈及利亞
  • 挪威
  • 波蘭
  • 卡達
  • 俄羅斯
  • 沙烏地阿拉伯
  • 南非
  • 西班牙
  • 瑞典
  • 瑞士
  • 土耳其
  • 阿拉伯聯合大公國
  • 英國

第12章競爭格局

  • 2023 年市場佔有率分析
  • FPNV 定位矩陣，2023
  • 競爭情境分析
    • 繼法國和比利時之後，德高集團與巴西家樂福集團簽署協議，為零售媒體提供數位戶外廣告 (DOOH) 的最佳功能。
    • Talon 和 Grand Visual 為 Shake Shack 推出了前沿的體驗式數位戶外宣傳活動。
    • Vistar 和 Broadsign 宣布 DOOH 合作夥伴關係。
    • Lemma 與 Maxamtech Digital Ventures 合作開發「Metaverse」廣告看板。
    • oOh! 與 Eimedia 簽訂長期合約。
  • 戰略分析和建議

第13章競爭產品組合

  • 主要企業簡介
  • 主要產品系列
Product Code: MRR-4348D129FA50

[197 Pages Report] The Digital Out of Home Market size was estimated at USD 22.21 billion in 2023 and expected to reach USD 24.33 billion in 2024, at a CAGR 9.94% to reach USD 43.14 billion by 2030.

Digital Out of Home (DOOH) directs to digital media that are used for marketing and advertising purposes outside of the consumer's home. It is characterized by dynamic and interactive digital displays that are placed in public spaces, including transportation hubs such as subway stations and airports, on busy streets, in shopping malls, and at point-of-sale locations, among other high-traffic areas. The growing preference for digital advertising over traditional methods due to its cost-effectiveness and measurability driving the digital out of home market. In addition, the rise in the trend of digitalization across several sectors has increased the adoption of digital out of home advertising. However, the initial high cost of installation for DOOH systems and concerns related to energy usage limit the market growth. Furthermore, advancements in technology that improve the quality, interactivity, and personalization of adverts pose significant opportunities for market growth.

KEY MARKET STATISTICS
Base Year [2023] USD 22.21 billion
Estimated Year [2024] USD 24.33 billion
Forecast Year [2030] USD 43.14 billion
CAGR (%) 9.94%

Type: Growing usage of large format media to catch the attention of a mass audience

Large format media refers to digital billboards or screens typically located in high-traffic areas such as highways, major city centers, and tourist spots. These formats are designed to catch the attention of a mass audience, making them ideal for branding and launching large-scale marketing campaigns. They offer visibility from far distances and often employ impressive high-resolution displays. Place-based signage includes digital screens located in specific venues such as shopping malls, airports, train stations, and healthcare facilities. Unlike large format media, place-based signage is aimed at engaging consumers in specific contexts, providing relevant content and advertising based on location and audience demographics. Point-of-purchase (POP) digital signage refers to screens positioned at retail locations, particularly near the checkout or where buying decisions are made. These screens are designed to influence customer behavior, promote specific items, and enhance the overall shopping experience with content such as product information, promotions, and advertisements.

Application: Rising demand for indoor DOOH displays to target consumers in a captive setting

Indoor DOOH displays are primarily located within enclosed spaces such as shopping malls, airports, subway stations, and office buildings. These installations are tailored to target consumers in a captive setting where dwell time is higher, offering opportunities for deeper engagement with content. The preference for Indoor DOOH stems from its ability to reach consumers in a controlled environment and its effectiveness in influencing purchase decisions at the point of sale. Outdoor DOOH encompasses digital billboards, transit displays, and digital signage located in high-traffic public places. The strength of outdoor DOOH lies in its broad reach and visibility, making it suitable for building brand awareness and delivering mass-market messages. Advertisers prefer outdoor DOOH for its ability to make a big visual impact and reach audiences across different demographics as they navigate through urban landscapes.

Vertical: Increasing potential of DOOH across institutional settings to improve the experience of the audience

Commercial DOOH applications encompass advertising and promotions predominantly in retail environments, bustling commercial centers, and entertainment venues. The need-based preference in this segment is for high-impact, visually stimulating content that captivates the target audience to drive sales and brand awareness. The infrastructural segment of DOOH is focused on transportation hubs, roadways, and other public infrastructure. The driving need is for informational content that can aid in wayfinding, advertising, and public announcements. Content must be reliably visible and rapidly updated to accommodate changes such as scheduling or emergency information. Institutional DOOH refers to applications within educational, healthcare, and government settings. The preference in this market is for content that educates, informs, and improves the experience of the audience within these institutions. DOOH technologies in this vertical are also used for public service announcements and emergency alerts.

Regional Insights

In the American region, consumer engagement with DOOH is high due to the country's extensive urban settings and well-established infrastructure for outdoor advertising. Digital billboards, transit displays, and interactive kiosks are commonly leveraged for their ability to reach a large audience with real-time, location-specific content. Investment in programmatic DOOH platforms and data-driven targeting continues to rise, indicating a market leaning towards personalized and measurable advertising mediums. The European Union sports a largely tech-savvy consumer base, with GDPR compliance shaping how customer data is used for advertising. In EU countries, DOOH is marked by high-quality designs and energy-efficient technology, with many companies focusing on sustainability and reduced carbon footprints. The creative use of public spaces for digital installations has been noted, particularly in regions with heavy footfall, including shopping centers and transport hubs. Digital transformation and smart city initiatives are major drivers for the DOOH market in the Middle East. The region's affluent consumer base and high tourist influx result in demand for premium and interactive advertising experiences. The APAC region is characterized by its technological innovation and large population centers, where consumer trends and behaviors vary significantly across the different economies. Strong government initiatives for the development of smart cities and a growing affinity for digital advertising amid rapid urban development support the market growth in the APAC region.

FPNV Positioning Matrix

The FPNV Positioning Matrix is pivotal in evaluating the Digital Out of Home Market. It offers a comprehensive assessment of vendors, examining key metrics related to Business Strategy and Product Satisfaction. This in-depth analysis empowers users to make well-informed decisions aligned with their requirements. Based on the evaluation, the vendors are then categorized into four distinct quadrants representing varying levels of success: Forefront (F), Pathfinder (P), Niche (N), or Vital (V).

Market Share Analysis

The Market Share Analysis is a comprehensive tool that provides an insightful and in-depth examination of the current state of vendors in the Digital Out of Home Market. By meticulously comparing and analyzing vendor contributions in terms of overall revenue, customer base, and other key metrics, we can offer companies a greater understanding of their performance and the challenges they face when competing for market share. Additionally, this analysis provides valuable insights into the competitive nature of the sector, including factors such as accumulation, fragmentation dominance, and amalgamation traits observed over the base year period studied. With this expanded level of detail, vendors can make more informed decisions and devise effective strategies to gain a competitive edge in the market.

Key Company Profiles

The report delves into recent significant developments in the Digital Out of Home Market, highlighting leading vendors and their innovative profiles. These include Aflak Electronic Industries Co., Bell Canada Enterprises Inc., Blip by ACME Intergalactic Inc., Broadsign International LLC, Christie Digital Systems USA, Inc., Cisco Systems, Inc., Clear Channel Outdoor, LLC, Daktronics, Electro-Matic Corporate, EMC Outdoor LLC, Firefly Systems Inc., Google, LLC by Alphabet, Inc., Hola Systems, Intel Corporation, JCDecaux, Lamar Advertising Company, LaneSquare Technology Pvt Ltd., LG Electronics Inc., Lightbox OOH Video Network, oOh!media Limited, Outfront Media Inc., Panasonic Corporation, Planar Systems Inc., ProSigns Global, QMS Media Pty Ltd., Sharp NEC Display Solutions Europe GmbH, Stroer CORE GmbH & Co. KG, The Neuron Holdings, Inc., TPS Engage Inc., Ultravision LED Solutions, Visual LED Systems, and Xtreme Media Pvt. Ltd..

Market Segmentation & Coverage

This research report categorizes the Digital Out of Home Market to forecast the revenues and analyze trends in each of the following sub-markets:

  • Type
    • Large Format Media
    • Place-based Signage
    • Point-of-Purchase Digital Signage
  • Application
    • Indoor DOOH
    • Outdoor DOOH
  • Vertical
    • Commercial
    • Infrastructural
    • Institutional
  • Region
    • Americas
      • Argentina
      • Brazil
      • Canada
      • Mexico
      • United States
        • California
        • Florida
        • Illinois
        • New York
        • Ohio
        • Pennsylvania
        • Texas
    • Asia-Pacific
      • Australia
      • China
      • India
      • Indonesia
      • Japan
      • Malaysia
      • Philippines
      • Singapore
      • South Korea
      • Taiwan
      • Thailand
      • Vietnam
    • Europe, Middle East & Africa
      • Denmark
      • Egypt
      • Finland
      • France
      • Germany
      • Israel
      • Italy
      • Netherlands
      • Nigeria
      • Norway
      • Poland
      • Qatar
      • Russia
      • Saudi Arabia
      • South Africa
      • Spain
      • Sweden
      • Switzerland
      • Turkey
      • United Arab Emirates
      • United Kingdom

The report offers valuable insights on the following aspects:

1. Market Penetration: It presents comprehensive information on the market provided by key players.

2. Market Development: It delves deep into lucrative emerging markets and analyzes the penetration across mature market segments.

3. Market Diversification: It provides detailed information on new product launches, untapped geographic regions, recent developments, and investments.

4. Competitive Assessment & Intelligence: It conducts an exhaustive assessment of market shares, strategies, products, certifications, regulatory approvals, patent landscape, and manufacturing capabilities of the leading players.

5. Product Development & Innovation: It offers intelligent insights on future technologies, R&D activities, and breakthrough product developments.

The report addresses key questions such as:

1. What is the market size and forecast of the Digital Out of Home Market?

2. Which products, segments, applications, and areas should one consider investing in over the forecast period in the Digital Out of Home Market?

3. What are the technology trends and regulatory frameworks in the Digital Out of Home Market?

4. What is the market share of the leading vendors in the Digital Out of Home Market?

5. Which modes and strategic moves are suitable for entering the Digital Out of Home Market?

Table of Contents

1. Preface

  • 1.1. Objectives of the Study
  • 1.2. Market Segmentation & Coverage
  • 1.3. Years Considered for the Study
  • 1.4. Currency & Pricing
  • 1.5. Language
  • 1.6. Stakeholders

2. Research Methodology

  • 2.1. Define: Research Objective
  • 2.2. Determine: Research Design
  • 2.3. Prepare: Research Instrument
  • 2.4. Collect: Data Source
  • 2.5. Analyze: Data Interpretation
  • 2.6. Formulate: Data Verification
  • 2.7. Publish: Research Report
  • 2.8. Repeat: Report Update

3. Executive Summary

4. Market Overview

5. Market Insights

  • 5.1. Market Dynamics
    • 5.1.1. Drivers
      • 5.1.1.1. Increasing shift from traditional advertising to digital medium advertising platforms
      • 5.1.1.2. Rise in trend of digitalization across several sectors
      • 5.1.1.3. Widespread adoption across retail stores globally
    • 5.1.2. Restraints
      • 5.1.2.1. High implementation cost associated with digital out of home platforms
    • 5.1.3. Opportunities
      • 5.1.3.1. Introduction of technologically advanced digital out of home platforms
      • 5.1.3.2. Expanding the potential of digital out of home platforms with emerging trend of 5G
    • 5.1.4. Challenges
      • 5.1.4.1. Compatibility and security risks with digital out of home solutions
  • 5.2. Market Segmentation Analysis
    • 5.2.1. Type: Growing usage of large format media to catch the attention of a mass audience
    • 5.2.2. Application: Rising demand for indoor DOOH displays to target consumers in a captive setting
    • 5.2.3. Vertical: Increasing potential of DOOH across institutional settings to improve the experience of the audience
  • 5.3. Market Disruption Analysis
  • 5.4. Porter's Five Forces Analysis
    • 5.4.1. Threat of New Entrants
    • 5.4.2. Threat of Substitutes
    • 5.4.3. Bargaining Power of Customers
    • 5.4.4. Bargaining Power of Suppliers
    • 5.4.5. Industry Rivalry
  • 5.5. Value Chain & Critical Path Analysis
  • 5.6. Pricing Analysis
  • 5.7. Technology Analysis
  • 5.8. Patent Analysis
  • 5.9. Trade Analysis
  • 5.10. Regulatory Framework Analysis

6. Digital Out of Home Market, by Type

  • 6.1. Introduction
  • 6.2. Large Format Media
  • 6.3. Place-based Signage
  • 6.4. Point-of-Purchase Digital Signage

7. Digital Out of Home Market, by Application

  • 7.1. Introduction
  • 7.2. Indoor DOOH
  • 7.3. Outdoor DOOH

8. Digital Out of Home Market, by Vertical

  • 8.1. Introduction
  • 8.2. Commercial
  • 8.3. Infrastructural
  • 8.4. Institutional

9. Americas Digital Out of Home Market

  • 9.1. Introduction
  • 9.2. Argentina
  • 9.3. Brazil
  • 9.4. Canada
  • 9.5. Mexico
  • 9.6. United States

10. Asia-Pacific Digital Out of Home Market

  • 10.1. Introduction
  • 10.2. Australia
  • 10.3. China
  • 10.4. India
  • 10.5. Indonesia
  • 10.6. Japan
  • 10.7. Malaysia
  • 10.8. Philippines
  • 10.9. Singapore
  • 10.10. South Korea
  • 10.11. Taiwan
  • 10.12. Thailand
  • 10.13. Vietnam

11. Europe, Middle East & Africa Digital Out of Home Market

  • 11.1. Introduction
  • 11.2. Denmark
  • 11.3. Egypt
  • 11.4. Finland
  • 11.5. France
  • 11.6. Germany
  • 11.7. Israel
  • 11.8. Italy
  • 11.9. Netherlands
  • 11.10. Nigeria
  • 11.11. Norway
  • 11.12. Poland
  • 11.13. Qatar
  • 11.14. Russia
  • 11.15. Saudi Arabia
  • 11.16. South Africa
  • 11.17. Spain
  • 11.18. Sweden
  • 11.19. Switzerland
  • 11.20. Turkey
  • 11.21. United Arab Emirates
  • 11.22. United Kingdom

12. Competitive Landscape

  • 12.1. Market Share Analysis, 2023
  • 12.2. FPNV Positioning Matrix, 2023
  • 12.3. Competitive Scenario Analysis
    • 12.3.1. Following France and Belgium, JCDecaux Signs a Contract with Carrefour Group Brazil to Bring the Best of Digital Out-of-Home (DOOH) to Retail Media.
    • 12.3.2. Talon & Grand Visual Launch Cutting-Edge Experiential Digital Out of Home Campaign for Shake Shack.
    • 12.3.3. Vistar, Broadsign Announce DOOH Partnership.
    • 12.3.4. Lemma Partners with Maxamtech Digital Ventures for 'Metaverse' Billboards.
    • 12.3.5. oOh! Signs Long-Term Agreement With Eimedia.
  • 12.4. Strategy Analysis & Recommendation

13. Competitive Portfolio

  • 13.1. Key Company Profiles
  • 13.2. Key Product Portfolio

LIST OF FIGURES

  • FIGURE 1. DIGITAL OUT OF HOME MARKET RESEARCH PROCESS
  • FIGURE 2. DIGITAL OUT OF HOME MARKET SIZE, 2023 VS 2030
  • FIGURE 3. GLOBAL DIGITAL OUT OF HOME MARKET SIZE, 2018-2030 (USD MILLION)
  • FIGURE 4. GLOBAL DIGITAL OUT OF HOME MARKET SIZE, BY REGION, 2023 VS 2030 (%)
  • FIGURE 5. GLOBAL DIGITAL OUT OF HOME MARKET SIZE, BY REGION, 2023 VS 2024 VS 2030 (USD MILLION)
  • FIGURE 6. DIGITAL OUT OF HOME MARKET DYNAMICS
  • FIGURE 7. GLOBAL DIGITAL OUT OF HOME MARKET SIZE, BY TYPE, 2023 VS 2030 (%)
  • FIGURE 8. GLOBAL DIGITAL OUT OF HOME MARKET SIZE, BY TYPE, 2023 VS 2024 VS 2030 (USD MILLION)
  • FIGURE 9. GLOBAL DIGITAL OUT OF HOME MARKET SIZE, BY APPLICATION, 2023 VS 2030 (%)
  • FIGURE 10. GLOBAL DIGITAL OUT OF HOME MARKET SIZE, BY APPLICATION, 2023 VS 2024 VS 2030 (USD MILLION)
  • FIGURE 11. GLOBAL DIGITAL OUT OF HOME MARKET SIZE, BY VERTICAL, 2023 VS 2030 (%)
  • FIGURE 12. GLOBAL DIGITAL OUT OF HOME MARKET SIZE, BY VERTICAL, 2023 VS 2024 VS 2030 (USD MILLION)
  • FIGURE 13. AMERICAS DIGITAL OUT OF HOME MARKET SIZE, BY COUNTRY, 2023 VS 2030 (%)
  • FIGURE 14. AMERICAS DIGITAL OUT OF HOME MARKET SIZE, BY COUNTRY, 2023 VS 2024 VS 2030 (USD MILLION)
  • FIGURE 15. UNITED STATES DIGITAL OUT OF HOME MARKET SIZE, BY STATE, 2023 VS 2030 (%)
  • FIGURE 16. UNITED STATES DIGITAL OUT OF HOME MARKET SIZE, BY STATE, 2023 VS 2024 VS 2030 (USD MILLION)
  • FIGURE 17. ASIA-PACIFIC DIGITAL OUT OF HOME MARKET SIZE, BY COUNTRY, 2023 VS 2030 (%)
  • FIGURE 18. ASIA-PACIFIC DIGITAL OUT OF HOME MARKET SIZE, BY COUNTRY, 2023 VS 2024 VS 2030 (USD MILLION)
  • FIGURE 19. EUROPE, MIDDLE EAST & AFRICA DIGITAL OUT OF HOME MARKET SIZE, BY COUNTRY, 2023 VS 2030 (%)
  • FIGURE 20. EUROPE, MIDDLE EAST & AFRICA DIGITAL OUT OF HOME MARKET SIZE, BY COUNTRY, 2023 VS 2024 VS 2030 (USD MILLION)
  • FIGURE 21. DIGITAL OUT OF HOME MARKET SHARE, BY KEY PLAYER, 2023
  • FIGURE 22. DIGITAL OUT OF HOME MARKET, FPNV POSITIONING MATRIX, 2023

LIST OF TABLES

  • TABLE 1. DIGITAL OUT OF HOME MARKET SEGMENTATION & COVERAGE
  • TABLE 2. UNITED STATES DOLLAR EXCHANGE RATE, 2018-2023
  • TABLE 3. GLOBAL DIGITAL OUT OF HOME MARKET SIZE, 2018-2023 (USD MILLION)
  • TABLE 4. GLOBAL DIGITAL OUT OF HOME MARKET SIZE, 2024-2030 (USD MILLION)
  • TABLE 5. GLOBAL DIGITAL OUT OF HOME MARKET SIZE, BY REGION, 2018-2023 (USD MILLION)
  • TABLE 6. GLOBAL DIGITAL OUT OF HOME MARKET SIZE, BY REGION, 2024-2030 (USD MILLION)
  • TABLE 7. GLOBAL DIGITAL OUT OF HOME MARKET SIZE, BY TYPE, 2018-2023 (USD MILLION)
  • TABLE 8. GLOBAL DIGITAL OUT OF HOME MARKET SIZE, BY TYPE, 2024-2030 (USD MILLION)
  • TABLE 9. GLOBAL DIGITAL OUT OF HOME MARKET SIZE, BY LARGE FORMAT MEDIA, BY REGION, 2018-2023 (USD MILLION)
  • TABLE 10. GLOBAL DIGITAL OUT OF HOME MARKET SIZE, BY LARGE FORMAT MEDIA, BY REGION, 2024-2030 (USD MILLION)
  • TABLE 11. GLOBAL DIGITAL OUT OF HOME MARKET SIZE, BY PLACE-BASED SIGNAGE, BY REGION, 2018-2023 (USD MILLION)
  • TABLE 12. GLOBAL DIGITAL OUT OF HOME MARKET SIZE, BY PLACE-BASED SIGNAGE, BY REGION, 2024-2030 (USD MILLION)
  • TABLE 13. GLOBAL DIGITAL OUT OF HOME MARKET SIZE, BY POINT-OF-PURCHASE DIGITAL SIGNAGE, BY REGION, 2018-2023 (USD MILLION)
  • TABLE 14. GLOBAL DIGITAL OUT OF HOME MARKET SIZE, BY POINT-OF-PURCHASE DIGITAL SIGNAGE, BY REGION, 2024-2030 (USD MILLION)
  • TABLE 15. GLOBAL DIGITAL OUT OF HOME MARKET SIZE, BY APPLICATION, 2018-2023 (USD MILLION)
  • TABLE 16. GLOBAL DIGITAL OUT OF HOME MARKET SIZE, BY APPLICATION, 2024-2030 (USD MILLION)
  • TABLE 17. GLOBAL DIGITAL OUT OF HOME MARKET SIZE, BY INDOOR DOOH, BY REGION, 2018-2023 (USD MILLION)
  • TABLE 18. GLOBAL DIGITAL OUT OF HOME MARKET SIZE, BY INDOOR DOOH, BY REGION, 2024-2030 (USD MILLION)
  • TABLE 19. GLOBAL DIGITAL OUT OF HOME MARKET SIZE, BY OUTDOOR DOOH, BY REGION, 2018-2023 (USD MILLION)
  • TABLE 20. GLOBAL DIGITAL OUT OF HOME MARKET SIZE, BY OUTDOOR DOOH, BY REGION, 2024-2030 (USD MILLION)
  • TABLE 21. GLOBAL DIGITAL OUT OF HOME MARKET SIZE, BY VERTICAL, 2018-2023 (USD MILLION)
  • TABLE 22. GLOBAL DIGITAL OUT OF HOME MARKET SIZE, BY VERTICAL, 2024-2030 (USD MILLION)
  • TABLE 23. GLOBAL DIGITAL OUT OF HOME MARKET SIZE, BY COMMERCIAL, BY REGION, 2018-2023 (USD MILLION)
  • TABLE 24. GLOBAL DIGITAL OUT OF HOME MARKET SIZE, BY COMMERCIAL, BY REGION, 2024-2030 (USD MILLION)
  • TABLE 25. GLOBAL DIGITAL OUT OF HOME MARKET SIZE, BY INFRASTRUCTURAL, BY REGION, 2018-2023 (USD MILLION)
  • TABLE 26. GLOBAL DIGITAL OUT OF HOME MARKET SIZE, BY INFRASTRUCTURAL, BY REGION, 2024-2030 (USD MILLION)
  • TABLE 27. GLOBAL DIGITAL OUT OF HOME MARKET SIZE, BY INSTITUTIONAL, BY REGION, 2018-2023 (USD MILLION)
  • TABLE 28. GLOBAL DIGITAL OUT OF HOME MARKET SIZE, BY INSTITUTIONAL, BY REGION, 2024-2030 (USD MILLION)
  • TABLE 29. AMERICAS DIGITAL OUT OF HOME MARKET SIZE, BY TYPE, 2018-2023 (USD MILLION)
  • TABLE 30. AMERICAS DIGITAL OUT OF HOME MARKET SIZE, BY TYPE, 2024-2030 (USD MILLION)
  • TABLE 31. AMERICAS DIGITAL OUT OF HOME MARKET SIZE, BY APPLICATION, 2018-2023 (USD MILLION)
  • TABLE 32. AMERICAS DIGITAL OUT OF HOME MARKET SIZE, BY APPLICATION, 2024-2030 (USD MILLION)
  • TABLE 33. AMERICAS DIGITAL OUT OF HOME MARKET SIZE, BY VERTICAL, 2018-2023 (USD MILLION)
  • TABLE 34. AMERICAS DIGITAL OUT OF HOME MARKET SIZE, BY VERTICAL, 2024-2030 (USD MILLION)
  • TABLE 35. AMERICAS DIGITAL OUT OF HOME MARKET SIZE, BY COUNTRY, 2018-2023 (USD MILLION)
  • TABLE 36. AMERICAS DIGITAL OUT OF HOME MARKET SIZE, BY COUNTRY, 2024-2030 (USD MILLION)
  • TABLE 37. ARGENTINA DIGITAL OUT OF HOME MARKET SIZE, BY TYPE, 2018-2023 (USD MILLION)
  • TABLE 38. ARGENTINA DIGITAL OUT OF HOME MARKET SIZE, BY TYPE, 2024-2030 (USD MILLION)
  • TABLE 39. ARGENTINA DIGITAL OUT OF HOME MARKET SIZE, BY APPLICATION, 2018-2023 (USD MILLION)
  • TABLE 40. ARGENTINA DIGITAL OUT OF HOME MARKET SIZE, BY APPLICATION, 2024-2030 (USD MILLION)
  • TABLE 41. ARGENTINA DIGITAL OUT OF HOME MARKET SIZE, BY VERTICAL, 2018-2023 (USD MILLION)
  • TABLE 42. ARGENTINA DIGITAL OUT OF HOME MARKET SIZE, BY VERTICAL, 2024-2030 (USD MILLION)
  • TABLE 43. BRAZIL DIGITAL OUT OF HOME MARKET SIZE, BY TYPE, 2018-2023 (USD MILLION)
  • TABLE 44. BRAZIL DIGITAL OUT OF HOME MARKET SIZE, BY TYPE, 2024-2030 (USD MILLION)
  • TABLE 45. BRAZIL DIGITAL OUT OF HOME MARKET SIZE, BY APPLICATION, 2018-2023 (USD MILLION)
  • TABLE 46. BRAZIL DIGITAL OUT OF HOME MARKET SIZE, BY APPLICATION, 2024-2030 (USD MILLION)
  • TABLE 47. BRAZIL DIGITAL OUT OF HOME MARKET SIZE, BY VERTICAL, 2018-2023 (USD MILLION)
  • TABLE 48. BRAZIL DIGITAL OUT OF HOME MARKET SIZE, BY VERTICAL, 2024-2030 (USD MILLION)
  • TABLE 49. CANADA DIGITAL OUT OF HOME MARKET SIZE, BY TYPE, 2018-2023 (USD MILLION)
  • TABLE 50. CANADA DIGITAL OUT OF HOME MARKET SIZE, BY TYPE, 2024-2030 (USD MILLION)
  • TABLE 51. CANADA DIGITAL OUT OF HOME MARKET SIZE, BY APPLICATION, 2018-2023 (USD MILLION)
  • TABLE 52. CANADA DIGITAL OUT OF HOME MARKET SIZE, BY APPLICATION, 2024-2030 (USD MILLION)
  • TABLE 53. CANADA DIGITAL OUT OF HOME MARKET SIZE, BY VERTICAL, 2018-2023 (USD MILLION)
  • TABLE 54. CANADA DIGITAL OUT OF HOME MARKET SIZE, BY VERTICAL, 2024-2030 (USD MILLION)
  • TABLE 55. MEXICO DIGITAL OUT OF HOME MARKET SIZE, BY TYPE, 2018-2023 (USD MILLION)
  • TABLE 56. MEXICO DIGITAL OUT OF HOME MARKET SIZE, BY TYPE, 2024-2030 (USD MILLION)
  • TABLE 57. MEXICO DIGITAL OUT OF HOME MARKET SIZE, BY APPLICATION, 2018-2023 (USD MILLION)
  • TABLE 58. MEXICO DIGITAL OUT OF HOME MARKET SIZE, BY APPLICATION, 2024-2030 (USD MILLION)
  • TABLE 59. MEXICO DIGITAL OUT OF HOME MARKET SIZE, BY VERTICAL, 2018-2023 (USD MILLION)
  • TABLE 60. MEXICO DIGITAL OUT OF HOME MARKET SIZE, BY VERTICAL, 2024-2030 (USD MILLION)
  • TABLE 61. UNITED STATES DIGITAL OUT OF HOME MARKET SIZE, BY TYPE, 2018-2023 (USD MILLION)
  • TABLE 62. UNITED STATES DIGITAL OUT OF HOME MARKET SIZE, BY TYPE, 2024-2030 (USD MILLION)
  • TABLE 63. UNITED STATES DIGITAL OUT OF HOME MARKET SIZE, BY APPLICATION, 2018-2023 (USD MILLION)
  • TABLE 64. UNITED STATES DIGITAL OUT OF HOME MARKET SIZE, BY APPLICATION, 2024-2030 (USD MILLION)
  • TABLE 65. UNITED STATES DIGITAL OUT OF HOME MARKET SIZE, BY VERTICAL, 2018-2023 (USD MILLION)
  • TABLE 66. UNITED STATES DIGITAL OUT OF HOME MARKET SIZE, BY VERTICAL, 2024-2030 (USD MILLION)
  • TABLE 67. UNITED STATES DIGITAL OUT OF HOME MARKET SIZE, BY STATE, 2018-2023 (USD MILLION)
  • TABLE 68. UNITED STATES DIGITAL OUT OF HOME MARKET SIZE, BY STATE, 2024-2030 (USD MILLION)
  • TABLE 69. ASIA-PACIFIC DIGITAL OUT OF HOME MARKET SIZE, BY TYPE, 2018-2023 (USD MILLION)
  • TABLE 70. ASIA-PACIFIC DIGITAL OUT OF HOME MARKET SIZE, BY TYPE, 2024-2030 (USD MILLION)
  • TABLE 71. ASIA-PACIFIC DIGITAL OUT OF HOME MARKET SIZE, BY APPLICATION, 2018-2023 (USD MILLION)
  • TABLE 72. ASIA-PACIFIC DIGITAL OUT OF HOME MARKET SIZE, BY APPLICATION, 2024-2030 (USD MILLION)
  • TABLE 73. ASIA-PACIFIC DIGITAL OUT OF HOME MARKET SIZE, BY VERTICAL, 2018-2023 (USD MILLION)
  • TABLE 74. ASIA-PACIFIC DIGITAL OUT OF HOME MARKET SIZE, BY VERTICAL, 2024-2030 (USD MILLION)
  • TABLE 75. ASIA-PACIFIC DIGITAL OUT OF HOME MARKET SIZE, BY COUNTRY, 2018-2023 (USD MILLION)
  • TABLE 76. ASIA-PACIFIC DIGITAL OUT OF HOME MARKET SIZE, BY COUNTRY, 2024-2030 (USD MILLION)
  • TABLE 77. AUSTRALIA DIGITAL OUT OF HOME MARKET SIZE, BY TYPE, 2018-2023 (USD MILLION)
  • TABLE 78. AUSTRALIA DIGITAL OUT OF HOME MARKET SIZE, BY TYPE, 2024-2030 (USD MILLION)
  • TABLE 79. AUSTRALIA DIGITAL OUT OF HOME MARKET SIZE, BY APPLICATION, 2018-2023 (USD MILLION)
  • TABLE 80. AUSTRALIA DIGITAL OUT OF HOME MARKET SIZE, BY APPLICATION, 2024-2030 (USD MILLION)
  • TABLE 81. AUSTRALIA DIGITAL OUT OF HOME MARKET SIZE, BY VERTICAL, 2018-2023 (USD MILLION)
  • TABLE 82. AUSTRALIA DIGITAL OUT OF HOME MARKET SIZE, BY VERTICAL, 2024-2030 (USD MILLION)
  • TABLE 83. CHINA DIGITAL OUT OF HOME MARKET SIZE, BY TYPE, 2018-2023 (USD MILLION)
  • TABLE 84. CHINA DIGITAL OUT OF HOME MARKET SIZE, BY TYPE, 2024-2030 (USD MILLION)
  • TABLE 85. CHINA DIGITAL OUT OF HOME MARKET SIZE, BY APPLICATION, 2018-2023 (USD MILLION)
  • TABLE 86. CHINA DIGITAL OUT OF HOME MARKET SIZE, BY APPLICATION, 2024-2030 (USD MILLION)
  • TABLE 87. CHINA DIGITAL OUT OF HOME MARKET SIZE, BY VERTICAL, 2018-2023 (USD MILLION)
  • TABLE 88. CHINA DIGITAL OUT OF HOME MARKET SIZE, BY VERTICAL, 2024-2030 (USD MILLION)
  • TABLE 89. INDIA DIGITAL OUT OF HOME MARKET SIZE, BY TYPE, 2018-2023 (USD MILLION)
  • TABLE 90. INDIA DIGITAL OUT OF HOME MARKET SIZE, BY TYPE, 2024-2030 (USD MILLION)
  • TABLE 91. INDIA DIGITAL OUT OF HOME MARKET SIZE, BY APPLICATION, 2018-2023 (USD MILLION)
  • TABLE 92. INDIA DIGITAL OUT OF HOME MARKET SIZE, BY APPLICATION, 2024-2030 (USD MILLION)
  • TABLE 93. INDIA DIGITAL OUT OF HOME MARKET SIZE, BY VERTICAL, 2018-2023 (USD MILLION)
  • TABLE 94. INDIA DIGITAL OUT OF HOME MARKET SIZE, BY VERTICAL, 2024-2030 (USD MILLION)
  • TABLE 95. INDONESIA DIGITAL OUT OF HOME MARKET SIZE, BY TYPE, 2018-2023 (USD MILLION)
  • TABLE 96. INDONESIA DIGITAL OUT OF HOME MARKET SIZE, BY TYPE, 2024-2030 (USD MILLION)
  • TABLE 97. INDONESIA DIGITAL OUT OF HOME MARKET SIZE, BY APPLICATION, 2018-2023 (USD MILLION)
  • TABLE 98. INDONESIA DIGITAL OUT OF HOME MARKET SIZE, BY APPLICATION, 2024-2030 (USD MILLION)
  • TABLE 99. INDONESIA DIGITAL OUT OF HOME MARKET SIZE, BY VERTICAL, 2018-2023 (USD MILLION)
  • TABLE 100. INDONESIA DIGITAL OUT OF HOME MARKET SIZE, BY VERTICAL, 2024-2030 (USD MILLION)
  • TABLE 101. JAPAN DIGITAL OUT OF HOME MARKET SIZE, BY TYPE, 2018-2023 (USD MILLION)
  • TABLE 102. JAPAN DIGITAL OUT OF HOME MARKET SIZE, BY TYPE, 2024-2030 (USD MILLION)
  • TABLE 103. JAPAN DIGITAL OUT OF HOME MARKET SIZE, BY APPLICATION, 2018-2023 (USD MILLION)
  • TABLE 104. JAPAN DIGITAL OUT OF HOME MARKET SIZE, BY APPLICATION, 2024-2030 (USD MILLION)
  • TABLE 105. JAPAN DIGITAL OUT OF HOME MARKET SIZE, BY VERTICAL, 2018-2023 (USD MILLION)
  • TABLE 106. JAPAN DIGITAL OUT OF HOME MARKET SIZE, BY VERTICAL, 2024-2030 (USD MILLION)
  • TABLE 107. MALAYSIA DIGITAL OUT OF HOME MARKET SIZE, BY TYPE, 2018-2023 (USD MILLION)
  • TABLE 108. MALAYSIA DIGITAL OUT OF HOME MARKET SIZE, BY TYPE, 2024-2030 (USD MILLION)
  • TABLE 109. MALAYSIA DIGITAL OUT OF HOME MARKET SIZE, BY APPLICATION, 2018-2023 (USD MILLION)
  • TABLE 110. MALAYSIA DIGITAL OUT OF HOME MARKET SIZE, BY APPLICATION, 2024-2030 (USD MILLION)
  • TABLE 111. MALAYSIA DIGITAL OUT OF HOME MARKET SIZE, BY VERTICAL, 2018-2023 (USD MILLION)
  • TABLE 112. MALAYSIA DIGITAL OUT OF HOME MARKET SIZE, BY VERTICAL, 2024-2030 (USD MILLION)
  • TABLE 113. PHILIPPINES DIGITAL OUT OF HOME MARKET SIZE, BY TYPE, 2018-2023 (USD MILLION)
  • TABLE 114. PHILIPPINES DIGITAL OUT OF HOME MARKET SIZE, BY TYPE, 2024-2030 (USD MILLION)
  • TABLE 115. PHILIPPINES DIGITAL OUT OF HOME MARKET SIZE, BY APPLICATION, 2018-2023 (USD MILLION)
  • TABLE 116. PHILIPPINES DIGITAL OUT OF HOME MARKET SIZE, BY APPLICATION, 2024-2030 (USD MILLION)
  • TABLE 117. PHILIPPINES DIGITAL OUT OF HOME MARKET SIZE, BY VERTICAL, 2018-2023 (USD MILLION)
  • TABLE 118. PHILIPPINES DIGITAL OUT OF HOME MARKET SIZE, BY VERTICAL, 2024-2030 (USD MILLION)
  • TABLE 119. SINGAPORE DIGITAL OUT OF HOME MARKET SIZE, BY TYPE, 2018-2023 (USD MILLION)
  • TABLE 120. SINGAPORE DIGITAL OUT OF HOME MARKET SIZE, BY TYPE, 2024-2030 (USD MILLION)
  • TABLE 121. SINGAPORE DIGITAL OUT OF HOME MARKET SIZE, BY APPLICATION, 2018-2023 (USD MILLION)
  • TABLE 122. SINGAPORE DIGITAL OUT OF HOME MARKET SIZE, BY APPLICATION, 2024-2030 (USD MILLION)
  • TABLE 123. SINGAPORE DIGITAL OUT OF HOME MARKET SIZE, BY VERTICAL, 2018-2023 (USD MILLION)
  • TABLE 124. SINGAPORE DIGITAL OUT OF HOME MARKET SIZE, BY VERTICAL, 2024-2030 (USD MILLION)
  • TABLE 125. SOUTH KOREA DIGITAL OUT OF HOME MARKET SIZE, BY TYPE, 2018-2023 (USD MILLION)
  • TABLE 126. SOUTH KOREA DIGITAL OUT OF HOME MARKET SIZE, BY TYPE, 2024-2030 (USD MILLION)
  • TABLE 127. SOUTH KOREA DIGITAL OUT OF HOME MARKET SIZE, BY APPLICATION, 2018-2023 (USD MILLION)
  • TABLE 128. SOUTH KOREA DIGITAL OUT OF HOME MARKET SIZE, BY APPLICATION, 2024-2030 (USD MILLION)
  • TABLE 129. SOUTH KOREA DIGITAL OUT OF HOME MARKET SIZE, BY VERTICAL, 2018-2023 (USD MILLION)
  • TABLE 130. SOUTH KOREA DIGITAL OUT OF HOME MARKET SIZE, BY VERTICAL, 2024-2030 (USD MILLION)
  • TABLE 131. TAIWAN DIGITAL OUT OF HOME MARKET SIZE, BY TYPE, 2018-2023 (USD MILLION)
  • TABLE 132. TAIWAN DIGITAL OUT OF HOME MARKET SIZE, BY TYPE, 2024-2030 (USD MILLION)
  • TABLE 133. TAIWAN DIGITAL OUT OF HOME MARKET SIZE, BY APPLICATION, 2018-2023 (USD MILLION)
  • TABLE 134. TAIWAN DIGITAL OUT OF HOME MARKET SIZE, BY APPLICATION, 2024-2030 (USD MILLION)
  • TABLE 135. TAIWAN DIGITAL OUT OF HOME MARKET SIZE, BY VERTICAL, 2018-2023 (USD MILLION)
  • TABLE 136. TAIWAN DIGITAL OUT OF HOME MARKET SIZE, BY VERTICAL, 2024-2030 (USD MILLION)
  • TABLE 137. THAILAND DIGITAL OUT OF HOME MARKET SIZE, BY TYPE, 2018-2023 (USD MILLION)
  • TABLE 138. THAILAND DIGITAL OUT OF HOME MARKET SIZE, BY TYPE, 2024-2030 (USD MILLION)
  • TABLE 139. THAILAND DIGITAL OUT OF HOME MARKET SIZE, BY APPLICATION, 2018-2023 (USD MILLION)
  • TABLE 140. THAILAND DIGITAL OUT OF HOME MARKET SIZE, BY APPLICATION, 2024-2030 (USD MILLION)
  • TABLE 141. THAILAND DIGITAL OUT OF HOME MARKET SIZE, BY VERTICAL, 2018-2023 (USD MILLION)
  • TABLE 142. THAILAND DIGITAL OUT OF HOME MARKET SIZE, BY VERTICAL, 2024-2030 (USD MILLION)
  • TABLE 143. VIETNAM DIGITAL OUT OF HOME MARKET SIZE, BY TYPE, 2018-2023 (USD MILLION)
  • TABLE 144. VIETNAM DIGITAL OUT OF HOME MARKET SIZE, BY TYPE, 2024-2030 (USD MILLION)
  • TABLE 145. VIETNAM DIGITAL OUT OF HOME MARKET SIZE, BY APPLICATION, 2018-2023 (USD MILLION)
  • TABLE 146. VIETNAM DIGITAL OUT OF HOME MARKET SIZE, BY APPLICATION, 2024-2030 (USD MILLION)
  • TABLE 147. VIETNAM DIGITAL OUT OF HOME MARKET SIZE, BY VERTICAL, 2018-2023 (USD MILLION)
  • TABLE 148. VIETNAM DIGITAL OUT OF HOME MARKET SIZE, BY VERTICAL, 2024-2030 (USD MILLION)
  • TABLE 149. EUROPE, MIDDLE EAST & AFRICA DIGITAL OUT OF HOME MARKET SIZE, BY TYPE, 2018-2023 (USD MILLION)
  • TABLE 150. EUROPE, MIDDLE EAST & AFRICA DIGITAL OUT OF HOME MARKET SIZE, BY TYPE, 2024-2030 (USD MILLION)
  • TABLE 151. EUROPE, MIDDLE EAST & AFRICA DIGITAL OUT OF HOME MARKET SIZE, BY APPLICATION, 2018-2023 (USD MILLION)
  • TABLE 152. EUROPE, MIDDLE EAST & AFRICA DIGITAL OUT OF HOME MARKET SIZE, BY APPLICATION, 2024-2030 (USD MILLION)
  • TABLE 153. EUROPE, MIDDLE EAST & AFRICA DIGITAL OUT OF HOME MARKET SIZE, BY VERTICAL, 2018-2023 (USD MILLION)
  • TABLE 154. EUROPE, MIDDLE EAST & AFRICA DIGITAL OUT OF HOME MARKET SIZE, BY VERTICAL, 2024-2030 (USD MILLION)
  • TABLE 155. EUROPE, MIDDLE EAST & AFRICA DIGITAL OUT OF HOME MARKET SIZE, BY COUNTRY, 2018-2023 (USD MILLION)
  • TABLE 156. EUROPE, MIDDLE EAST & AFRICA DIGITAL OUT OF HOME MARKET SIZE, BY COUNTRY, 2024-2030 (USD MILLION)
  • TABLE 157. DENMARK DIGITAL OUT OF HOME MARKET SIZE, BY TYPE, 2018-2023 (USD MILLION)
  • TABLE 158. DENMARK DIGITAL OUT OF HOME MARKET SIZE, BY TYPE, 2024-2030 (USD MILLION)
  • TABLE 159. DENMARK DIGITAL OUT OF HOME MARKET SIZE, BY APPLICATION, 2018-2023 (USD MILLION)
  • TABLE 160. DENMARK DIGITAL OUT OF HOME MARKET SIZE, BY APPLICATION, 2024-2030 (USD MILLION)
  • TABLE 161. DENMARK DIGITAL OUT OF HOME MARKET SIZE, BY VERTICAL, 2018-2023 (USD MILLION)
  • TABLE 162. DENMARK DIGITAL OUT OF HOME MARKET SIZE, BY VERTICAL, 2024-2030 (USD MILLION)
  • TABLE 163. EGYPT DIGITAL OUT OF HOME MARKET SIZE, BY TYPE, 2018-2023 (USD MILLION)
  • TABLE 164. EGYPT DIGITAL OUT OF HOME MARKET SIZE, BY TYPE, 2024-2030 (USD MILLION)
  • TABLE 165. EGYPT DIGITAL OUT OF HOME MARKET SIZE, BY APPLICATION, 2018-2023 (USD MILLION)
  • TABLE 166. EGYPT DIGITAL OUT OF HOME MARKET SIZE, BY APPLICATION, 2024-2030 (USD MILLION)
  • TABLE 167. EGYPT DIGITAL OUT OF HOME MARKET SIZE, BY VERTICAL, 2018-2023 (USD MILLION)
  • TABLE 168. EGYPT DIGITAL OUT OF HOME MARKET SIZE, BY VERTICAL, 2024-2030 (USD MILLION)
  • TABLE 169. FINLAND DIGITAL OUT OF HOME MARKET SIZE, BY TYPE, 2018-2023 (USD MILLION)
  • TABLE 170. FINLAND DIGITAL OUT OF HOME MARKET SIZE, BY TYPE, 2024-2030 (USD MILLION)
  • TABLE 171. FINLAND DIGITAL OUT OF HOME MARKET SIZE, BY APPLICATION, 2018-2023 (USD MILLION)
  • TABLE 172. FINLAND DIGITAL OUT OF HOME MARKET SIZE, BY APPLICATION, 2024-2030 (USD MILLION)
  • TABLE 173. FINLAND DIGITAL OUT OF HOME MARKET SIZE, BY VERTICAL, 2018-2023 (USD MILLION)
  • TABLE 174. FINLAND DIGITAL OUT OF HOME MARKET SIZE, BY VERTICAL, 2024-2030 (USD MILLION)
  • TABLE 175. FRANCE DIGITAL OUT OF HOME MARKET SIZE, BY TYPE, 2018-2023 (USD MILLION)
  • TABLE 176. FRANCE DIGITAL OUT OF HOME MARKET SIZE, BY TYPE, 2024-2030 (USD MILLION)
  • TABLE 177. FRANCE DIGITAL OUT OF HOME MARKET SIZE, BY APPLICATION, 2018-2023 (USD MILLION)
  • TABLE 178. FRANCE DIGITAL OUT OF HOME MARKET SIZE, BY APPLICATION, 2024-2030 (USD MILLION)
  • TABLE 179. FRANCE DIGITAL OUT OF HOME MARKET SIZE, BY VERTICAL, 2018-2023 (USD MILLION)
  • TABLE 180. FRANCE DIGITAL OUT OF HOME MARKET SIZE, BY VERTICAL, 2024-2030 (USD MILLION)
  • TABLE 181. GERMANY DIGITAL OUT OF HOME MARKET SIZE, BY TYPE, 2018-2023 (USD MILLION)
  • TABLE 182. GERMANY DIGITAL OUT OF HOME MARKET SIZE, BY TYPE, 2024-2030 (USD MILLION)
  • TABLE 183. GERMANY DIGITAL OUT OF HOME MARKET SIZE, BY APPLICATION, 2018-2023 (USD MILLION)
  • TABLE 184. GERMANY DIGITAL OUT OF HOME MARKET SIZE, BY APPLICATION, 2024-2030 (USD MILLION)
  • TABLE 185. GERMANY DIGITAL OUT OF HOME MARKET SIZE, BY VERTICAL, 2018-2023 (USD MILLION)
  • TABLE 186. GERMANY DIGITAL OUT OF HOME MARKET SIZE, BY VERTICAL, 2024-2030 (USD MILLION)
  • TABLE 187. ISRAEL DIGITAL OUT OF HOME MARKET SIZE, BY TYPE, 2018-2023 (USD MILLION)
  • TABLE 188. ISRAEL DIGITAL OUT OF HOME MARKET SIZE, BY TYPE, 2024-2030 (USD MILLION)
  • TABLE 189. ISRAEL DIGITAL OUT OF HOME MARKET SIZE, BY APPLICATION, 2018-2023 (USD MILLION)
  • TABLE 190. ISRAEL DIGITAL OUT OF HOME MARKET SIZE, BY APPLICATION, 2024-2030 (USD MILLION)
  • TABLE 191. ISRAEL DIGITAL OUT OF HOME MARKET SIZE, BY VERTICAL, 2018-2023 (USD MILLION)
  • TABLE 192. ISRAEL DIGITAL OUT OF HOME MARKET SIZE, BY VERTICAL, 2024-2030 (USD MILLION)
  • TABLE 193. ITALY DIGITAL OUT OF HOME MARKET SIZE, BY TYPE, 2018-2023 (USD MILLION)
  • TABLE 194. ITALY DIGITAL OUT OF HOME MARKET SIZE, BY TYPE, 2024-2030 (USD MILLION)
  • TABLE 195. ITALY DIGITAL OUT OF HOME MARKET SIZE, BY APPLICATION, 2018-2023 (USD MILLION)
  • TABLE 196. ITALY DIGITAL OUT OF HOME MARKET SIZE, BY APPLICATION, 2024-2030 (USD MILLION)
  • TABLE 197. ITALY DIGITAL OUT OF HOME MARKET SIZE, BY VERTICAL, 2018-2023 (USD MILLION)
  • TABLE 198. ITALY DIGITAL OUT OF HOME MARKET SIZE, BY VERTICAL, 2024-2030 (USD MILLION)
  • TABLE 199. NETHERLANDS DIGITAL OUT OF HOME MARKET SIZE, BY TYPE, 2018-2023 (USD MILLION)
  • TABLE 200. NETHERLANDS DIGITAL OUT OF HOME MARKET SIZE, BY TYPE, 2024-2030 (USD MILLION)
  • TABLE 201. NETHERLANDS DIGITAL OUT OF HOME MARKET SIZE, BY APPLICATION, 2018-2023 (USD MILLION)
  • TABLE 202. NETHERLANDS DIGITAL OUT OF HOME MARKET SIZE, BY APPLICATION, 2024-2030 (USD MILLION)
  • TABLE 203. NETHERLANDS DIGITAL OUT OF HOME MARKET SIZE, BY VERTICAL, 2018-2023 (USD MILLION)
  • TABLE 204. NETHERLANDS DIGITAL OUT OF HOME MARKET SIZE, BY VERTICAL, 2024-2030 (USD MILLION)
  • TABLE 205. NIGERIA DIGITAL OUT OF HOME MARKET SIZE, BY TYPE, 2018-2023 (USD MILLION)
  • TABLE 206. NIGERIA DIGITAL OUT OF HOME MARKET SIZE, BY TYPE, 2024-2030 (USD MILLION)
  • TABLE 207. NIGERIA DIGITAL OUT OF HOME MARKET SIZE, BY APPLICATION, 2018-2023 (USD MILLION)
  • TABLE 208. NIGERIA DIGITAL OUT OF HOME MARKET SIZE, BY APPLICATION, 2024-2030 (USD MILLION)
  • TABLE 209. NIGERIA DIGITAL OUT OF HOME MARKET SIZE, BY VERTICAL, 2018-2023 (USD MILLION)
  • TABLE 210. NIGERIA DIGITAL OUT OF HOME MARKET SIZE, BY VERTICAL, 2024-2030 (USD MILLION)
  • TABLE 211. NORWAY DIGITAL OUT OF HOME MARKET SIZE, BY TYPE, 2018-2023 (USD MILLION)
  • TABLE 212. NORWAY DIGITAL OUT OF HOME MARKET SIZE, BY TYPE, 2024-2030 (USD MILLION)
  • TABLE 213. NORWAY DIGITAL OUT OF HOME MARKET SIZE, BY APPLICATION, 2018-2023 (USD MILLION)
  • TABLE 214. NORWAY DIGITAL OUT OF HOME MARKET SIZE, BY APPLICATION, 2024-2030 (USD MILLION)
  • TABLE 215. NORWAY DIGITAL OUT OF HOME MARKET SIZE, BY VERTICAL, 2018-2023 (USD MILLION)
  • TABLE 216. NORWAY DIGITAL OUT OF HOME MARKET SIZE, BY VERTICAL, 2024-2030 (USD MILLION)
  • TABLE 217. POLAND DIGITAL OUT OF HOME MARKET SIZE, BY TYPE, 2018-2023 (USD MILLION)
  • TABLE 218. POLAND DIGITAL OUT OF HOME MARKET SIZE, BY TYPE, 2024-2030 (USD MILLION)
  • TABLE 219. POLAND DIGITAL OUT OF HOME MARKET SIZE, BY APPLICATION, 2018-2023 (USD MILLION)
  • TABLE 220. POLAND DIGITAL OUT OF HOME MARKET SIZE, BY APPLICATION, 2024-2030 (USD MILLION)
  • TABLE 221. POLAND DIGITAL OUT OF HOME MARKET SIZE, BY VERTICAL, 2018-2023 (USD MILLION)
  • TABLE 222. POLAND DIGITAL OUT OF HOME MARKET SIZE, BY VERTICAL, 2024-2030 (USD MILLION)
  • TABLE 223. QATAR DIGITAL OUT OF HOME MARKET SIZE, BY TYPE, 2018-2023 (USD MILLION)
  • TABLE 224. QATAR DIGITAL OUT OF HOME MARKET SIZE, BY TYPE, 2024-2030 (USD MILLION)
  • TABLE 225. QATAR DIGITAL OUT OF HOME MARKET SIZE, BY APPLICATION, 2018-2023 (USD MILLION)
  • TABLE 226. QATAR DIGITAL OUT OF HOME MARKET SIZE, BY APPLICATION, 2024-2030 (USD MILLION)
  • TABLE 227. QATAR DIGITAL OUT OF HOME MARKET SIZE, BY VERTICAL, 2018-2023 (USD MILLION)
  • TABLE 228. QATAR DIGITAL OUT OF HOME MARKET SIZE, BY VERTICAL, 2024-2030 (USD MILLION)
  • TABLE 229. RUSSIA DIGITAL OUT OF HOME MARKET SIZE, BY TYPE, 2018-2023 (USD MILLION)
  • TABLE 230. RUSSIA DIGITAL OUT OF HOME MARKET SIZE, BY TYPE, 2024-2030 (USD MILLION)
  • TABLE 231. RUSSIA DIGITAL OUT OF HOME MARKET SIZE, BY APPLICATION, 2018-2023 (USD MILLION)
  • TABLE 232. RUSSIA DIGITAL OUT OF HOME MARKET SIZE, BY APPLICATION, 2024-2030 (USD MILLION)
  • TABLE 233. RUSSIA DIGITAL OUT OF HOME MARKET SIZE, BY VERTICAL, 2018-2023 (USD MILLION)
  • TABLE 234. RUSSIA DIGITAL OUT OF HOME MARKET SIZE, BY VERTICAL, 2024-2030 (USD MILLION)
  • TABLE 235. SAUDI ARABIA DIGITAL OUT OF HOME MARKET SIZE, BY TYPE, 2018-2023 (USD MILLION)
  • TABLE 236. SAUDI ARABIA DIGITAL OUT OF HOME MARKET SIZE, BY TYPE, 2024-2030 (USD MILLION)
  • TABLE 237. SAUDI ARABIA DIGITAL OUT OF HOME MARKET SIZE, BY APPLICATION, 2018-2023 (USD MILLION)
  • TABLE 238. SAUDI ARABIA DIGITAL OUT OF HOME MARKET SIZE, BY APPLICATION, 2024-2030 (USD MILLION)
  • TABLE 239. SAUDI ARABIA DIGITAL OUT OF HOME MARKET SIZE, BY VERTICAL, 2018-2023 (USD MILLION)
  • TABLE 240. SAUDI ARABIA DIGITAL OUT OF HOME MARKET SIZE, BY VERTICAL, 2024-2030 (USD MILLION)
  • TABLE 241. SOUTH AFRICA DIGITAL OUT OF HOME MARKET SIZE, BY TYPE, 2018-2023 (USD MILLION)
  • TABLE 242. SOUTH AFRICA DIGITAL OUT OF HOME MARKET SIZE, BY TYPE, 2024-2030 (USD MILLION)
  • TABLE 243. SOUTH AFRICA DIGITAL OUT OF HOME MARKET SIZE, BY APPLICATION, 2018-2023 (USD MILLION)
  • TABLE 244. SOUTH AFRICA DIGITAL OUT OF HOME MARKET SIZE, BY APPLICATION, 2024-2030 (USD MILLION)
  • TABLE 245. SOUTH AFRICA DIGITAL OUT OF HOME MARKET SIZE, BY VERTICAL, 2018-2023 (USD MILLION)
  • TABLE 246. SOUTH AFRICA DIGITAL OUT OF HOME MARKET SIZE, BY VERTICAL, 2024-2030 (USD MILLION)
  • TABLE 247. SPAIN DIGITAL OUT OF HOME MARKET SIZE, BY TYPE, 2018-2023 (USD MILLION)
  • TABLE 248. SPAIN DIGITAL OUT OF HOME MARKET SIZE, BY TYPE, 2024-2030 (USD MILLION)
  • TABLE 249. SPAIN DIGITAL OUT OF HOME MARKET SIZE, BY APPLICATION, 2018-2023 (USD MILLION)
  • TABLE 250. SPAIN DIGITAL OUT OF HOME MARKET SIZE, BY APPLICATION, 2024-2030 (USD MILLION)
  • TABLE 251. SPAIN DIGITAL OUT OF HOME MARKET SIZE, BY VERTICAL, 2018-2023 (USD MILLION)
  • TABLE 252. SPAIN DIGITAL OUT OF HOME MARKET SIZE, BY VERTICAL, 2024-2030 (USD MILLION)
  • TABLE 253. SWEDEN DIGITAL OUT OF HOME MARKET SIZE, BY TYPE, 2018-2023 (USD MILLION)
  • TABLE 254. SWEDEN DIGITAL OUT OF HOME MARKET SIZE, BY TYPE, 2024-2030 (USD MILLION)
  • TABLE 255. SWEDEN DIGITAL OUT OF HOME MARKET SIZE, BY APPLICATION, 2018-2023 (USD MILLION)
  • TABLE 256. SWEDEN DIGITAL OUT OF HOME MARKET SIZE, BY APPLICATION, 2024-2030 (USD MILLION)
  • TABLE 257. SWEDEN DIGITAL OUT OF HOME MARKET SIZE, BY VERTICAL, 2018-2023 (USD MILLION)
  • TABLE 258. SWEDEN DIGITAL OUT OF HOME MARKET SIZE, BY VERTICAL, 2024-2030 (USD MILLION)
  • TABLE 259. SWITZERLAND DIGITAL OUT OF HOME MARKET SIZE, BY TYPE, 2018-2023 (USD MILLION)
  • TABLE 260. SWITZERLAND DIGITAL OUT OF HOME MARKET SIZE, BY TYPE, 2024-2030 (USD MILLION)
  • TABLE 261. SWITZERLAND DIGITAL OUT OF HOME MARKET SIZE, BY APPLICATION, 2018-2023 (USD MILLION)
  • TABLE 262. SWITZERLAND DIGITAL OUT OF HOME MARKET SIZE, BY APPLICATION, 2024-2030 (USD MILLION)
  • TABLE 263. SWITZERLAND DIGITAL OUT OF HOME MARKET SIZE, BY VERTICAL, 2018-2023 (USD MILLION)
  • TABLE 264. SWITZERLAND DIGITAL OUT OF HOME MARKET SIZE, BY VERTICAL, 2024-2030 (USD MILLION)
  • TABLE 265. TURKEY DIGITAL OUT OF HOME MARKET SIZE, BY TYPE, 2018-2023 (USD MILLION)
  • TABLE 266. TURKEY DIGITAL OUT OF HOME MARKET SIZE, BY TYPE, 2024-2030 (USD MILLION)
  • TABLE 267. TURKEY DIGITAL OUT OF HOME MARKET SIZE, BY APPLICATION, 2018-2023 (USD MILLION)
  • TABLE 268. TURKEY DIGITAL OUT OF HOME MARKET SIZE, BY APPLICATION, 2024-2030 (USD MILLION)
  • TABLE 269. TURKEY DIGITAL OUT OF HOME MARKET SIZE, BY VERTICAL, 2018-2023 (USD MILLION)
  • TABLE 270. TURKEY DIGITAL OUT OF HOME MARKET SIZE, BY VERTICAL, 2024-2030 (USD MILLION)
  • TABLE 271. UNITED ARAB EMIRATES DIGITAL OUT OF HOME MARKET SIZE, BY TYPE, 2018-2023 (USD MILLION)
  • TABLE 272. UNITED ARAB EMIRATES DIGITAL OUT OF HOME MARKET SIZE, BY TYPE, 2024-2030 (USD MILLION)
  • TABLE 273. UNITED ARAB EMIRATES DIGITAL OUT OF HOME MARKET SIZE, BY APPLICATION, 2018-2023 (USD MILLION)
  • TABLE 274. UNITED ARAB EMIRATES DIGITAL OUT OF HOME MARKET SIZE, BY APPLICATION, 2024-2030 (USD MILLION)
  • TABLE 275. UNITED ARAB EMIRATES DIGITAL OUT OF HOME MARKET SIZE, BY VERTICAL, 2018-2023 (USD MILLION)
  • TABLE 276. UNITED ARAB EMIRATES DIGITAL OUT OF HOME MARKET SIZE, BY VERTICAL, 2024-2030 (USD MILLION)
  • TABLE 277. UNITED KINGDOM DIGITAL OUT OF HOME MARKET SIZE, BY TYPE, 2018-2023 (USD MILLION)
  • TABLE 278. UNITED KINGDOM DIGITAL OUT OF HOME MARKET SIZE, BY TYPE, 2024-2030 (USD MILLION)
  • TABLE 279. UNITED KINGDOM DIGITAL OUT OF HOME MARKET SIZE, BY APPLICATION, 2018-2023 (USD MILLION)
  • TABLE 280. UNITED KINGDOM DIGITAL OUT OF HOME MARKET SIZE, BY APPLICATION, 2024-2030 (USD MILLION)
  • TABLE 281. UNITED KINGDOM DIGITAL OUT OF HOME MARKET SIZE, BY VERTICAL, 2018-2023 (USD MILLION)
  • TABLE 282. UNITED KINGDOM DIGITAL OUT OF HOME MARKET SIZE, BY VERTICAL, 2024-2030 (USD MILLION)
  • TABLE 283. DIGITAL OUT OF HOME MARKET SHARE, BY KEY PLAYER, 2023
  • TABLE 284. DIGITAL OUT OF HOME MARKET, FPNV POSITIONING MATRIX, 2023