市場調查報告書
商品編碼
1466297
數位印刷包裝市場:按印刷油墨、印刷技術、包裝類型和最終用途行業分類 - 2024-2030 年全球預測Digital Printing Packaging Market by Printing Inks (Solvent-Based, Water-Based), Printing Technology (Electrophotography Printing, Inkjet Printing, Solid Ink), Packaging Type, End-Use Industry - Global Forecast 2024-2030 |
※ 本網頁內容可能與最新版本有所差異。詳細情況請與我們聯繫。
預計2023年數位印刷包裝市場規模為335.8億美元,預計2024年將達364.5億美元,2030年將達612億美元,複合年成長率為8.95%。
數位印刷包裝是利用數位技術將數位影像直接印刷到紙張、紙板、塑膠、金屬等包裝材料上的過程。這種方法提供高品質、詳細的印刷,不需要印版或模具,並且可以輕鬆自訂和更新,使其成為小批量和個性化包裝的理想選擇。隨著消費者越來越喜歡對環境影響最小的產品,以及對永續和環保包裝解決方案的需求增加,數位印刷包裝的應用正在擴大。此外,數位印刷能夠快速修改設計和經濟高效地進行小批量生產,這使其成為尋求降低庫存成本和快速響應市場趨勢的公司的一個有吸引力的選擇。然而,可使用的材料類型的限制以及取決於所使用的設備的列印品質的變化可能會給市場成長帶來挑戰。然而,對消費品客製化和個人化的日益重視以及對更永續包裝選擇的持續推動為市場成長提供了機會。此外,新油墨和印刷過程的開發可以適應更多種類的包裝材料,同時提供高品質、耐用的印刷品,這為業務成長帶來了新的途徑。
主要市場統計 | |
---|---|
基準年[2023] | 335.8億美元 |
預測年份 [2024] | 364.5億美元 |
預測年份 [2030] | 612億美元 |
複合年成長率(%) | 8.95% |
印刷油墨:環保水性油墨的普及
溶劑型墨水由溶解在溶劑中的顏料或染料組成,溶劑也可以是快速蒸發的有機化合物。當這些油墨塗布到基材上時,溶劑蒸發,顏料保留在表面上。該工藝使油墨能夠很好地粘附在包括塑膠、金屬和玻璃在內的各種材料上,使得溶劑型油墨成為需要耐用性和耐水和耐化學物質的包裝的流行選擇。溶劑型油墨的主要優點包括堅固耐用、使用壽命長以及色彩明亮、鮮豔。它在包裝暴露在惡劣條件下以及持久印刷品質至關重要的應用中特別有價值。
水性油墨以水為主要溶劑來分散顏料和染料。當這些油墨塗布到基材上時,水充當顏料的載體,當水蒸發時,顏料保留下來,形成印刷圖像。由於與溶劑型油墨相比,這些油墨的 VOC排放顯著降低,因此被廣泛認為是環保油墨。水性油墨適合在紙張和紙板等多孔基材上印刷,特別適合注重永續性的多種類型的包裝。水性墨水可提供卓越的列印質量,並且對工人和環境來說更安全。
最終用途行業:隨著新產品的發布和更新,數位印刷在各種電子設備包裝中的普及
在電子產業,數位印刷可實現高品質、充滿活力的包裝,體現內部產品的創新與精緻。數位印刷提供了快速更新包裝設計的彈性,以響應這個快節奏產業中頻繁發生的新產品發布和更新。此外,還可以納入2D碼和序號等唯一標識符,從而提高安全性和可追溯性,這是高價值電子設備的基本要素。食品和飲料行業從數位印刷包裝的多功能性中受益匪淺。鑑於這個行業的動態本質,品牌總是希望以引人注目的設計在擁擠的貨架上脫穎而出。數位印刷非常適合限量版口味和季節性產品,因為它可以經濟地用於小批量。此外,它可以輕鬆更新,以支援遵守嚴格的標籤要求。
在家居用品和化妝品中,包裝對消費者吸引力和品牌忠誠度起著至關重要的作用。數位印刷提供了無與倫比的設計彈性,使品牌能夠嘗試大膽的色彩、複雜的圖案和不同的飾面來吸引消費者的注意。該細分市場經常發生產品變化和擴展。製藥和醫療產業的包裝必須滿足嚴格的安全、保全和法規遵循標準。數位印刷在這一領域表現出色,可以輕鬆包含詳細的產品資訊、患者說明以及防偽措施,例如防篡改密封和獨特的產品識別碼。數位印刷的適應性對於應對快速變化的監管條件和生產適合全球市場的包裝至關重要,並且還具有輕鬆列印多語言說明的額外優勢。
區域洞察
美洲數位印刷包裝市場的特點是高科技的採用和創新。該地區對永續性和個人化包裝的關注正在推動包裝解決方案中數位印刷的成長。美國在先進的製造基礎設施和數位印刷行業主要參與者的支持下引領市場。食品和飲料、藥品和化妝品等多個行業推動了包裝數位印刷的需求,反映出更個人化和靈活的包裝選擇以滿足不斷變化的消費者需求的趨勢。在歐洲、中東和非洲,西歐,特別是英國和法國,在利用高品質數位印刷技術來滿足嚴格的環境法規和消費者對個人化包裝的需求方面處於領先地位。在中東,零售和電子商務產業的擴張增加了對高品質、個人化包裝的需求。另一方面,非洲是一個具有巨大成長潛力的新興市場,都市化的加速和消費者的消費能力推動了對包裝商品的需求。在經濟快速成長、都市化和消費品需求不斷成長的推動下,亞太地區是數位印刷包裝成長最快的地區。中國和印度等國家憑藉其龐大的消費群和快速成長的電子商務平台處於主導。技術的進步和對永續包裝解決方案的認知不斷提高也促進了該地區的市場成長。另一個好處是,亞太地區是一個競爭激烈的市場,推動了數位印刷解決方案的創新並降低了成本。
FPNV定位矩陣
FPNV定位矩陣對於評估數位印刷包裝市場至關重要。我們檢視與業務策略和產品滿意度相關的關鍵指標,以對供應商進行全面評估。這種深入的分析使用戶能夠根據自己的要求做出明智的決策。根據評估,供應商被分為四個成功程度不同的像限。最前線 (F)、探路者 (P)、利基 (N) 和重要 (V)。
市場佔有率分析
市場佔有率分析是一種綜合工具,可以對數位印刷包裝市場供應商的現狀進行深入而深入的研究。全面比較和分析供應商在整體收益、基本客群和其他關鍵指標方面的貢獻,以便更好地了解公司的績效及其在爭奪市場佔有率時面臨的挑戰。此外,該分析還提供了對該細分市場競爭特徵的寶貴見解,包括在研究基準年觀察到的累積、碎片化主導地位和合併特徵等因素。詳細程度的提高使供應商能夠做出更明智的決策並制定有效的策略,從而在市場上獲得競爭優勢。
1. 市場滲透率:提供有關主要企業所服務的市場的全面資訊。
2. 市場開拓:我們深入研究利潤豐厚的新興市場,並分析其在成熟細分市場的滲透率。
3. 市場多元化:包括新產品發布、開拓地區、最新發展和投資的詳細資訊。
4. 競爭評估和情報:對主要企業的市場佔有率、策略、產品、認證、監管狀況、專利狀況和製造能力進行全面評估。
5. 產品開發與創新:包括對未來技術、研發活動和突破性產品開發的見解。
1.數位印刷包裝市場的市場規模與預測是多少?
2.在數位印刷包裝市場的預測期內,我們應該考慮投資哪些產品和應用?
3. 數位印刷包裝市場的技術趨勢和法規結構是什麼?
4.數位印刷包裝市場主要供應商的市場佔有率為何?
5.進入數位印刷包裝市場適合的型態與策略手段有哪些?
[193 Pages Report] The Digital Printing Packaging Market size was estimated at USD 33.58 billion in 2023 and expected to reach USD 36.45 billion in 2024, at a CAGR 8.95% to reach USD 61.20 billion by 2030.
Digital printing packaging is the process of applying digital images directly onto packaging materials, including paper, cardboard, plastic, and metal, using digital technology. This method allows for high-quality, detailed prints that can be customized easily and updated without the need for plates or molds, making it ideal for short runs and personalized packages. Rising demand for sustainable & environmentally friendly packaging solutions, as consumers increasingly prefer products with minimal environmental impact, has increased the applications of digital printing packaging. Additionally, the ability to quickly modify designs and produce small quantities cost-effectively makes digital printing an attractive option for businesses looking to reduce inventory costs and respond rapidly to market trends. However, limitations on the types of materials that can be used and variations in print quality depending on the equipment used may challenge the market growth. Nevertheless, increasing emphasis on customization and personalization in consumer products and the continuous push towards more sustainable packaging options present an opportunistic view for market growth. Moreover, the development of new inks and printing processes that can accommodate a wider variety of packaging materials while delivering high-quality, durable prints promises new avenues for business growth.
KEY MARKET STATISTICS | |
---|---|
Base Year [2023] | USD 33.58 billion |
Estimated Year [2024] | USD 36.45 billion |
Forecast Year [2030] | USD 61.20 billion |
CAGR (%) | 8.95% |
Printing Inks: Popularity of water-based inks for their environmental friendliness
Solvent-based inks consist of a pigment or dye that is dissolved in a solvent and can be an organic compound that evaporates quickly. When these inks are applied to a substrate, the solvent evaporates, leaving the pigment behind on the surface. This process allows the ink to adhere well to a wide variety of materials, including plastics, metals, and glass, making solvent-based inks a popular choice for packaging that requires durability and resistance to elements, including water or chemicals. Key benefits of solvent-based inks include their robustness and longevity, as well as their bright, vibrant colors. They are particularly valued in applications where the packaging will be exposed to harsh conditions or where long-lasting print quality is essential.
Water-based inks use water as the primary solvent to disperse the pigment or dye. When these inks are applied to a substrate, the water acts as a carrier for the pigment, and as the water evaporates, the pigment remains, forming the printed image. These inks are widely appreciated for their environmental friendliness, as they emit significantly fewer VOCs compared to solvent-based inks. Water-based inks are well-suited for printing on porous substrates such as paper and cardboard, making them an excellent choice for many types of packaging, especially where sustainability is a priority. They offer good print quality and are safer for workers and the environment.
End-Use Industry: Proliferation of digital printing in packaging of various electronics in response to new product launches or updates
In the electronics industry, digital printing allows for high-quality, vibrant packaging that can reflect the innovation and sophistication of the products within. It offers the flexibility to update packaging design rapidly in response to new product launches or updates, a frequent occurrence in this fast-paced industry. Moreover, the ability to incorporate unique identifiers, such as QR codes or serial numbers, enhances security and trackability, an essential factor for high-value electronics. The food and beverage sector greatly benefits from the versatility of digital printing packaging. Given the industry's dynamic nature, brands constantly seek to stand out on crowded shelves with eye-catching designs. Digital printing accommodates short runs economically, making it ideal for limited-edition flavors or seasonal offerings. Additionally, it supports compliance with stringent labeling requirements by allowing for easy updates.
For household and cosmetic products, packaging plays a pivotal role in consumer attraction and brand loyalty. Digital printing offers unmatched design flexibility, enabling brands to experiment with bold colors, intricate patterns, & varying finishes that catch the consumer's eye. This sector often sees frequent product variations and extensions. Packaging in the pharmaceuticals and healthcare industry must meet rigorous standards for safety, security, and regulatory compliance. Digital printing excels in this area, facilitating the inclusion of detailed product information, patient instructions, and anti-counterfeit measures such as tamper-evident seals or unique product identifiers. The adaptability of digital printing is crucial for accommodating the rapidly changing regulatory landscape and for producing packaging suited to the global market, with the added advantage of easily printable multi-language instructions.
Regional Insights
The digital printing packaging market in the Americas is characterized by high technological adoption and innovation. The region's strong focus on sustainability and personalized packaging has fueled the growth of digital printing in packaging solutions. The United States leads the market, supported by advanced manufacturing infrastructure and the presence of major players in the digital printing industry. The demand for digital printing in packaging is driven by various sectors, including food and beverage, pharmaceuticals, and cosmetics, reflecting a trend toward more personalized and flexible packaging options that cater to evolving consumer demands. The EMEA presents a diverse picture where Western Europe, especially Germany, the United Kingdom, and France, is at the forefront, leveraging high-quality digital printing technologies to meet stringent environmental regulations and consumer demands for personalized packaging. The Middle East is witnessing a growing demand for high-quality, personalized packaging, driven by its expanding retail and e-commerce sectors. Meanwhile, Africa presents a nascent market with significant growth potential, as increasing urbanization and consumer spending power drive demand for packaged goods. The Asia Pacific region showcases the fastest-growing landscape for digital printing packaging, fueled by rapid economic growth, urbanization, and the rising demand for consumer goods. Countries including China and India are leading the charge with their vast consumer bases and burgeoning e-commerce platforms. Technological advancements and increasing awareness of sustainable packaging solutions are also contributing factors to the market's growth in this region. Additionally, the Asia Pacific benefits from a highly competitive market environment, encouraging innovation and driving down costs for digital printing solutions.
FPNV Positioning Matrix
The FPNV Positioning Matrix is pivotal in evaluating the Digital Printing Packaging Market. It offers a comprehensive assessment of vendors, examining key metrics related to Business Strategy and Product Satisfaction. This in-depth analysis empowers users to make well-informed decisions aligned with their requirements. Based on the evaluation, the vendors are then categorized into four distinct quadrants representing varying levels of success: Forefront (F), Pathfinder (P), Niche (N), or Vital (V).
Market Share Analysis
The Market Share Analysis is a comprehensive tool that provides an insightful and in-depth examination of the current state of vendors in the Digital Printing Packaging Market. By meticulously comparing and analyzing vendor contributions in terms of overall revenue, customer base, and other key metrics, we can offer companies a greater understanding of their performance and the challenges they face when competing for market share. Additionally, this analysis provides valuable insights into the competitive nature of the sector, including factors such as accumulation, fragmentation dominance, and amalgamation traits observed over the base year period studied. With this expanded level of detail, vendors can make more informed decisions and devise effective strategies to gain a competitive edge in the market.
Key Company Profiles
The report delves into recent significant developments in the Digital Printing Packaging Market, highlighting leading vendors and their innovative profiles. These include Amcor plc, Ball Corporation, Canon Inc., CCL Industries Inc., Constantia Flexibles Holding GmbH, Creative Labels Inc., Dai Nippon Printing Co., Ltd., DS Smith Plc, DuPont de Nemours, Inc., Eastman Kodak Company, Elanders AB, HP Inc., Krones AG, Nosco, Inc., Packman Packaging Private Limited, Quantum Print & Packaging Ltd, Smurfit Kappa Group, Sonoco Products Company, Stora Enso Oyj, Sun Print Solutions, Tailored Label Products, Inc., THIMM THE HIGHPACK GROUP, Traco Packaging by Traco Manufacturing, LLC, Weber Packaging Solutions Inc., WestRock Company, and Xerox Corporation.
Market Segmentation & Coverage
1. Market Penetration: It presents comprehensive information on the market provided by key players.
2. Market Development: It delves deep into lucrative emerging markets and analyzes the penetration across mature market segments.
3. Market Diversification: It provides detailed information on new product launches, untapped geographic regions, recent developments, and investments.
4. Competitive Assessment & Intelligence: It conducts an exhaustive assessment of market shares, strategies, products, certifications, regulatory approvals, patent landscape, and manufacturing capabilities of the leading players.
5. Product Development & Innovation: It offers intelligent insights on future technologies, R&D activities, and breakthrough product developments.
1. What is the market size and forecast of the Digital Printing Packaging Market?
2. Which products, segments, applications, and areas should one consider investing in over the forecast period in the Digital Printing Packaging Market?
3. What are the technology trends and regulatory frameworks in the Digital Printing Packaging Market?
4. What is the market share of the leading vendors in the Digital Printing Packaging Market?
5. Which modes and strategic moves are suitable for entering the Digital Printing Packaging Market?