市場調查報告書
商品編碼
1464899
教育應用市場:按平台、教育類型、配置和最終用戶分類 - 2024-2030 年全球預測Education Apps Market by Platform (Mobile App, Web App), Education Type (Dictionary App, eBook Reading Application, Educational Games App), Deployment, End-user - Global Forecast 2024-2030 |
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預計2023年教育類應用市場規模為721億美元,2024年將達785.7億美元,2030年將達1,352.2億美元,複合年成長率為9.39%。
教育應用程式由旨在增強傳統課堂環境之外的學習和教育體驗的軟體應用程式組成。由於智慧型手機和網路連線的增加,教育應用程式的用戶群正在擴大。世界對更高教育標準和更好技能的需求正在推動教育應用程式在世界各地的採用。學校和大學中越來越多的應用程式整合以補充傳統教育也有助於市場擴張。然而,技術中斷和網路連接不佳限制了低度開發地區的市場成長。資料隱私問題和不斷增加的資料外洩可能會對市場成長帶來挑戰。此外,協作學習平台允許使用者與同儕和導師互動,創造互動學習的空間。根據學習者表現和回饋調整內容的演算法和模型的開拓也有望為市場提供重大成長機會。
主要市場統計 | |
---|---|
基準年[2023] | 721億美元 |
預測年份 [2024] | 785.7億美元 |
預測年份 [2030] | 1352.2億美元 |
複合年成長率(%) | 9.39% |
對行動應用程式的偏好增加,以提高平台用戶的便利性
行動應用程式因其可訪問性和方便用戶使用的介面而迅速流行。行動應用程式是行動學習、語言應用程式和短期課程的首選。行動應用程式是尋求彈性和便利性的用戶的理想選擇,提供具有通知和離線存取功能的互動式和引人入勝的工具。可透過瀏覽器存取的網路應用程式在學術學習環境中很普及,並提供廣泛的課程和資源。 Web 應用程式特別適合尋求深度學習材料和認證的學生和專業人士。
最終用戶:中小學教育綜合考試準備應用程式
高等教育應用程式將教育應用程式用於多種用途,包括虛擬教室、作業提交、同儕協作以及存取豐富的學術資源。高等教育應用程式滿足本科生、研究生和博士生的需求,並促進同步和非同步學習體驗。高等教育更喜歡提供全面學術資源、強大互動平台和個人化學習體驗的應用程式。學前教育應用程式透過互動和引人入勝的內容著重於閱讀、寫作、算術和基本認知技能等基礎技能。在學前教育領域,出於吸引幼兒學習者註意力的需要,首選互動性強、直覺且具有視覺吸引力的應用程式。適用於中小學教育的教育應用程式旨在補充正規課程。教育應用涵蓋語言藝術、科學、數學和社會研究等各種學科,並提供互動式學習工具、影片課程、測驗等。教育應用程式因其全面的、與課程一致的內容來支援家庭作業和考試準備而受到青睞。
區域洞察
由於智慧型裝置和高速網路的普及,美洲地區,尤其是美國和加拿大,教育科技(包括應用程式)的採用正在增加。美洲市場的特點是老牌公司數量眾多,專注於 STEM 教育和語言學習等利基領域的新興企業數量不斷增加。美洲的消費者越來越喜歡個人化和適應性強的學習體驗,促使開發人員將人工智慧和機器學習演算法融入他們的解決方案中。歐盟的教育應用程式深受該地區多樣化語言和教育體系的影響。重點是提供多種語言課程的語言學習應用程式和平台。由於人口年輕且智慧型手機普及不斷提高,中東和非洲地區是一個充滿活力的教育應用市場。在中東,對語言學習和以 STEM 為重點的應用程式以及符合伊斯蘭教育價值觀的平台的需求不斷成長。亞太地區是一個競爭激烈的市場,教育應用程式具有巨大的成長潛力。中國正透過政府和私人對數位教育的大量投資快速推進教育科技創新。日本注重終身學習和人力資源開發,導致對專業技能開發應用程式的需求。印度擁有龐大的學生人口和不斷成長的網際網路普及,對學術和非學術學習應用程式的需求都很高。
FPNV定位矩陣
FPNV定位矩陣對於評估教育應用市場至關重要。我們檢視與業務策略和產品滿意度相關的關鍵指標,以對供應商進行全面評估。這種深入的分析使用戶能夠根據自己的要求做出明智的決策。根據評估,供應商被分為四個成功程度不同的像限:前沿(F)、探路者(P)、利基(N)和重要(V)。
市場佔有率分析
市場佔有率分析是一種綜合工具,可以對教育應用市場中供應商的現狀進行深入而深入的研究。全面比較和分析供應商在整體收益、基本客群和其他關鍵指標方面的貢獻,以便更好地了解公司的績效及其在爭奪市場佔有率時面臨的挑戰。此外,該分析還提供了對該行業競爭特徵的寶貴見解,包括在研究基準年觀察到的累積、分散主導地位和合併特徵等因素。詳細程度的提高使供應商能夠做出更明智的決策並制定有效的策略,以獲得市場競爭優勢。
1. 市場滲透率:提供有關主要企業所服務的市場的全面資訊。
2. 市場開拓:我們深入研究利潤豐厚的新興市場,並分析其在成熟細分市場的滲透率。
3. 市場多元化:提供有關新產品發布、開拓地區、最新發展和投資的詳細資訊。
4.競爭評估及資訊:對主要企業的市場佔有率、策略、產品、認證、監管狀況、專利狀況、製造能力等進行綜合評估。
5. 產品開發與創新:提供對未來技術、研發活動和突破性產品開發的見解。
1.教育類APP市場規模及預測為何?
2.教育應用市場預測期內需要考慮投資的產品、細分市場、應用程式和領域有哪些?
3.教育應用市場的技術趨勢和法規結構是什麼?
4.教育App市場主要廠商的市場佔有率為何?
5.進入教育應用市場的合適型態和策略手段是什麼?
[195 Pages Report] The Education Apps Market size was estimated at USD 72.10 billion in 2023 and expected to reach USD 78.57 billion in 2024, at a CAGR 9.39% to reach USD 135.22 billion by 2030.
The education apps comprise software applications designed to enhance learning and education experiences outside the traditional classroom environment. Increased access to smartphones and internet connectivity broadens the user base for education apps. Rising educational standards and the global need for skill enhancement encourage the adoption of education apps worldwide. Increasing integration of apps in schools and universities to complement traditional teaching also contributes to the market expansion. However, technological disruptions & poor internet connectivity in underdeveloped regions restrict the market growth. Data privacy issues and increasing incidences of data breaches may challenge the market growth. Moreover, collaborative learning platforms create spaces for interactive learning, allowing users to engage with peers and mentors, which are expected to create significant market growth. The development of algorithms and models that adapt content based on learner performance and feedback is also expected to generate substantial growth opportunities in the market.
KEY MARKET STATISTICS | |
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Base Year [2023] | USD 72.10 billion |
Estimated Year [2024] | USD 78.57 billion |
Forecast Year [2030] | USD 135.22 billion |
CAGR (%) | 9.39% |
Platform: Increasing preference for mobile apps for better user convenience
Mobile apps have soared in popularity due to their accessibility and user-friendly interfaces. Mobile apps are favored for on-the-go learning, language apps, and short courses. Mobile apps are ideal for users seeking flexibility and convenience and offer interactive and engaging tools with notifications and offline access. Web apps, accessible through browsers, are prevalent in institutional learning environments, offering extensive courses and resources. Web apps are particularly suitable for students and professionals seeking in-depth learning materials and certifications.
End-user: Applications in primary and secondary education for comprehensive exam preparation
The higher education apps leverage education apps for broad purposes, including virtual classrooms, assignment submissions, peer collaboration, and access to a wealth of academic resources. Higher education apps cater to undergraduate, postgraduate, and doctoral students' needs, facilitating synchronous and asynchronous learning experiences. The key preference in higher education is for apps that offer comprehensive academic resources, robust interaction platforms, and personalized learning experiences. Pre-primary education apps focus on foundational skills such as literacy, numeracy, and basic cognitive skills through interactive and engaging content. The need-based preference in the Pre-primary education sector is for highly interactive, intuitive, and visually engaging applications to hold young learners' attention. Educational apps for primary and secondary education aim to complement the formal curriculum. Educational apps cover various subjects, including languages, sciences, mathematics, and social studies, providing interactive learning tools, video lessons, quizzes, and more. Educational apps are preferred for comprehensive, curriculum-aligned content that supports homework and exam preparation.
Regional Insights
In the Americas region, particularly the United States and Canada witness a high adoption of education technologies including apps, attributed to the widespread access to smart devices and high-speed internet. The Americas market is characterized by a strong presence of established players and a growing number of startups focusing on niche areas, such as STEM education and language learning. Consumers in the Americas region show a preference for personalized, adaptable learning experiences, pushing developers to incorporate AI and machine learning algorithms into their solutions. Education apps within the EU are heavily influenced by the region's diverse languages and educational systems. There is a significant emphasis on language learning apps, as well as platforms that offer courses in multiple languages. The MEA region presents a dynamic market for education apps, driven by a young demographic and increasing smartphone penetration. In the Middle East, there is a growing demand for language learning and STEM-focused apps, alongside platforms that adhere to Islamic educational values. Asia Pacific stands out as a highly competitive market with significant growth potential for education apps. China is advancing rapidly in EdTech innovations with substantial government and private investment in digital education. Japan focuses on lifelong learning and workforce development, leading to a demand for professional skill development apps. India, with its vast student population and increasing internet penetration, shows a high demand for both academic and non-academic learning apps.
FPNV Positioning Matrix
The FPNV Positioning Matrix is pivotal in evaluating the Education Apps Market. It offers a comprehensive assessment of vendors, examining key metrics related to Business Strategy and Product Satisfaction. This in-depth analysis empowers users to make well-informed decisions aligned with their requirements. Based on the evaluation, the vendors are then categorized into four distinct quadrants representing varying levels of success: Forefront (F), Pathfinder (P), Niche (N), or Vital (V).
Market Share Analysis
The Market Share Analysis is a comprehensive tool that provides an insightful and in-depth examination of the current state of vendors in the Education Apps Market. By meticulously comparing and analyzing vendor contributions in terms of overall revenue, customer base, and other key metrics, we can offer companies a greater understanding of their performance and the challenges they face when competing for market share. Additionally, this analysis provides valuable insights into the competitive nature of the sector, including factors such as accumulation, fragmentation dominance, and amalgamation traits observed over the base year period studied. With this expanded level of detail, vendors can make more informed decisions and devise effective strategies to gain a competitive edge in the market.
Key Company Profiles
The report delves into recent significant developments in the Education Apps Market, highlighting leading vendors and their innovative profiles. These include Age of Learning Inc., Alphabet Inc., Babbel GmbH, BenchPrep, Blackboard Inc., Brainly, BrainPOP, BYJU'S by Think and Learn Pvt. Ltd., Chegg, ClassDojo, Coursera Inc., Duolingo Inc., Educomp Solutions Ltd., edX LLC, Elevate Labs, LLC, Hologo World Inc., Khan Academy Inc., Lumos Labs, MyScript, Quizlet Inc., Rosetta Stone Ltd. by IXL Learning, Testbook Edu Solutions Pvt. Ltd., Unacademy by Sorting Hat Technologies Pvt. Ltd., Vedantu Innovations Pvt. Ltd., and WizIQ Inc..
Market Segmentation & Coverage
1. Market Penetration: It presents comprehensive information on the market provided by key players.
2. Market Development: It delves deep into lucrative emerging markets and analyzes the penetration across mature market segments.
3. Market Diversification: It provides detailed information on new product launches, untapped geographic regions, recent developments, and investments.
4. Competitive Assessment & Intelligence: It conducts an exhaustive assessment of market shares, strategies, products, certifications, regulatory approvals, patent landscape, and manufacturing capabilities of the leading players.
5. Product Development & Innovation: It offers intelligent insights on future technologies, R&D activities, and breakthrough product developments.
1. What is the market size and forecast of the Education Apps Market?
2. Which products, segments, applications, and areas should one consider investing in over the forecast period in the Education Apps Market?
3. What are the technology trends and regulatory frameworks in the Education Apps Market?
4. What is the market share of the leading vendors in the Education Apps Market?
5. Which modes and strategic moves are suitable for entering the Education Apps Market?