市場調查報告書
商品編碼
1470786
合成媒體市場:按類型、技術和應用分類 - 2024-2030 年全球預測Synthetic Media Market by Type, Technology, Application - Global Forecast 2024-2030 |
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預計2023年合成媒體市場規模為43.3億美元,預計2024年將達48.9億美元,2030年將達到104.1億美元,複合年成長率為13.35%。
合成媒體是指利用人工智慧和機器學習技術來創建和操作數位內容。應用包括深度造假、合成語音生成、數位化身等等。這些技術使創作者能夠製作高度逼真的圖像、影片、音訊和其他與人類生成的內容沒有區別的媒體形式。合成媒體區別於傳統媒體的關鍵特徵是,它可以高度準確地模仿現實生活中的場景、物件和個人,而無需人類直接參與內容創建過程。人工智慧演算法的快速進步以及媒體和娛樂產業的研發投資顯著增強了合成媒體技術的功能、可近性和採用。數位互動和個人化內容的優勢對於吸引消費者變得越來越重要,從而推動了對合成媒體的需求。儘管合成媒體技術不斷進步,但仍存在技術限制,特別是在實現完美的真實感和適應複雜場景方面。此外,合成媒體被濫用的可能性(例如製造深度造假)會引發嚴重的道德和法律問題以及侵犯隱私行為。隨著人們對合成媒體的道德影響的擔憂日益增加,我們有機會開發道德人工智慧框架,以確保負責任地使用這些技術。這包括創建透明標記的合成媒體,並以增加社會價值和信任的方式使用。合成媒體有巨大的機會來增強教育內容和培訓材料。
主要市場統計 | |
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基準年[2023] | 43.3億美元 |
預測年份 [2024] | 48.9億美元 |
預測年份 [2030] | 104.1億美元 |
複合年成長率(%) | 13.35% |
語音合成與修改在互動式型人工智慧系統開發中的重要作用
文字到圖像合成是一個使用人工智慧(AI)演算法從文字說明生成視覺描述性圖像的過程。該技術利用深度學習技術,特別是生成對抗網路(GAN)來理解和解釋文字說明,並將其轉換為詳細的圖像。該技術具有廣泛的應用,包括數位藝術製作、遊戲開發和廣告視覺內容生成。由於可以創建個人化內容,因此對於增加不同平台上的用戶的參與度也很有價值。文字轉影片合成將文字描述轉換為短影片。該過程生成一系列圖像並了解時間動態和運動以創建連貫的影片剪輯。應用程式包括用於社交媒體、教育目的和原型演示的自動視訊內容生成。它顯著減少了影片製作所需的時間和資源,使其成為對負責人、教育工作者和內容創作者有吸引力的工具。語音合成和修改通常包含在術語「語音克隆」下,從語音樣本創建人聲的數位複製品。該技術可以產生類似於特定人的聲音或創建全新的語音配置檔案。應用範圍從個人化數位助理和語音設備到多媒體內容配音和為殘障人士提供的輔助功能。這項技術可以創建高保真音訊內容,在自然音訊輸出很重要的應用中非常有用。
在應用程式娛樂和遊戲中新採用合成媒體可實現沉浸式虛擬場景
合成媒體已成為不斷發展的廣告和行銷領域的重要工具。該技術使用先進的人工智慧 (AI) 和機器學習演算法來創建和操作音訊、影片和圖像,以實現高度個人化的內容。合成媒體允許負責人根據特定的人口統計和心理細分來客製化廣告,提供在個人層面上與觀眾產生共鳴的內容。此外,合成媒體有助於創建虛擬影響者和生成逼真的產品演示,而無需實體原型。在教育和培訓領域,合成媒體具有促進知識普及和技能發展的潛力。透過產生真實的模擬、虛擬環境和互動式體驗,學習者可以以更身臨其境的方式與材料互動。這對於需要實踐培訓的領域尤其有益,例如醫學、航空和製造業。合成媒體可以重現複雜、危險或罕見的場景。此外,我們可以透過提供適合學習者的進度和風格的客製化學習材料來滿足各種學習偏好和需求。娛樂和遊戲產業處於採用合成媒體的最前沿,合成媒體用於創建複雜的虛擬世界、栩栩如生的角色和動態的故事情節。在遊戲中,該技術透過產生人工智慧主導的非玩家角色 (NPC) 和對遊戲玩法即時反應的環境來增強玩家的沉浸感。在電影和電視中,合成媒體可以使演員減齡,以新角色復活已故演員,並以前所未有的真實感創造奇幻的動物和環境。這樣,合成媒體不僅擴大了創新的可能性,而且簡化了生產過程並降低了成本。在新聞業中,合成媒體可用於創建高度吸引人的內容,例如互動式新聞和模擬以理解複雜的問題。對歷史人物的綜合採訪和事件的虛擬重演可以提供新鮮的觀點,加深觀眾與故事之間的聯繫。
區域洞察
美洲,特別是美國和加拿大,無論是在消費者需求或技術發展方面,都是合成媒體非常先進和發達的地區。在人工智慧和機器學習新興企業積極投資的支持下,美國在合成媒體創新方面處於領先地位。美國市場娛樂、廣告和教育領域對合成媒體的需求強勁。美國最近的專利突顯了超現實合成語音和影像生成的進步。此外,像 Deepfake 特別工作小組這樣的舉措表明了監管機構對管理合成媒體技術影響的興趣。歐盟國家處於建立合成媒體道德和監管框架的最前線。歐盟(EU)對數位權利和隱私的關注極大地影響了合成媒體的發展和應用。歐盟的消費者需求是值得信賴、符合道德的合成媒體內容,特別是在新聞和資訊傳播方面。在中東,合成媒體技術主要在波灣合作理事會(GCC)國家引進。對智慧城市計畫和數位轉型計劃的投資正在推動娛樂、教育和通訊領域對合成媒體應用的需求。由於網際網路的普及、消費者數位媒體消費的增加以及技術的進步,亞太地區正在見證合成媒體市場的快速開拓和成長。中國專注於人工智慧和機器學習技術,政府支持人工智慧研究,使其在亞太地區佔據壓倒性地位。日本專注於合成媒體的創新,特別是娛樂和廣告領域。日本獨特的動畫和遊戲文化為虛擬實境(VR)和擴增實境(AR)等合成媒體技術培育了合適的市場。
FPNV定位矩陣
FPNV 定位矩陣對於評估合成媒體市場至關重要。我們檢視與業務策略和產品滿意度相關的關鍵指標,以對供應商進行全面評估。這種深入的分析使用戶能夠根據自己的要求做出明智的決策。根據評估,供應商被分為四個成功程度不同的像限:前沿(F)、探路者(P)、利基(N)和重要(V)。
市場佔有率分析
市場佔有率分析是一種綜合工具,可以對合成媒體市場中供應商的現狀進行深入而深入的研究。全面比較和分析供應商在整體收益、基本客群和其他關鍵指標方面的貢獻,以便更好地了解公司的績效及其在爭奪市場佔有率時面臨的挑戰。此外,該分析還提供了對該行業競爭特徵的寶貴見解,包括在研究基準年觀察到的累積、分散主導地位和合併特徵等因素。詳細程度的提高使供應商能夠做出更明智的決策並制定有效的策略,以獲得市場競爭優勢。
1. 市場滲透率:提供有關主要企業所服務的市場的全面資訊。
2. 市場開拓:我們深入研究利潤豐厚的新興市場,並分析其在成熟細分市場的滲透率。
3. 市場多元化:提供有關新產品發布、開拓地區、最新發展和投資的詳細資訊。
4.競爭力評估及資訊:對主要企業的市場佔有率、策略、產品、認證、監管狀況、專利狀況、製造能力等進行全面評估。
5. 產品開發與創新:提供對未來技術、研發活動和突破性產品開發的見解。
1. 合成媒體市場的市場規模與預測是多少?
2.在合成媒體市場的預測期內,有哪些產品、細分市場、應用程式和領域需要考慮投資?
3. 合成媒體市場的技術趨勢與法規結構是什麼?
4.合成媒體市場主要廠商的市場佔有率是多少?
5. 進入合成媒體市場的適當形式和策略手段是什麼?
[188 Pages Report] The Synthetic Media Market size was estimated at USD 4.33 billion in 2023 and expected to reach USD 4.89 billion in 2024, at a CAGR 13.35% to reach USD 10.41 billion by 2030.
Synthetic media refers to the production and manipulation of digital content with the assistance of artificial intelligence and machine learning technologies. It encompasses a diverse range of applications, including deepfakes, synthetic voice generation, and digital avatars. By leveraging these technologies, creators can generate highly realistic images, videos, sounds, and other media forms that can be indistinguishable from real human-generated content. The primary feature distinguishing synthetic media from traditional media is its ability to mimic real-life scenarios, objects, and individuals with a high degree of accuracy without the need for direct human involvement in the content creation process. Rapid progress and R&D investments in the incorporation of AI algorithms in the media and entertainment industry have significantly enhanced the capabilities, accessibility, and adoption of synthetic media technologies. The dominance of digital interaction and personalized content is becoming increasingly important for engaging consumers, driving demand for synthetic media. While synthetic media technologies have advanced, there are still technical limitations, especially in achieving flawless realism and dealing with complex scenarios. Moreover, the potential for misuse of synthetic media, including the creation of deepfakes, raises significant ethical and legal concerns and privacy violations. As concerns around the ethical implications of synthetic media grow, there's an opportunity for developing ethical AI frameworks that ensure the responsible use of these technologies. This includes creating synthetic media that is transparently labeled and used in ways that enhance societal values and trust. There are significant opportunities for synthetic media to enhance educational content and training materials.
KEY MARKET STATISTICS | |
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Base Year [2023] | USD 4.33 billion |
Estimated Year [2024] | USD 4.89 billion |
Forecast Year [2030] | USD 10.41 billion |
CAGR (%) | 13.35% |
Type: Crucial role of voice Synthesis & modification in the development of interactive AI systems
Text-to-image synthesis is the process of generating visually descriptive images from textual descriptions using artificial intelligence (AI) algorithms. This technology leverages deep learning techniques, particularly generative adversarial networks (GANs), to understand and interpret the textual descriptions and translate them into detailed images. It finds extensive applications in digital art creation, game development, and visual content generation for advertising. Its potential for creating personalized content also makes it valuable for enhancing user engagement across various platforms. Text-to-video synthesis involves the conversion of text descriptions into short videos. This process entails the generation of consecutive images and the understanding of temporal dynamics and movement to create coherent video clips. Applications include automated video content generation for social media, educational purposes, and prototype demonstrations. It significantly reduces the time and resources required for video production, making it an appealing tool for marketers, educators, and content creators. Voice synthesis and modification, often encompassed under the term 'voice cloning,' involves creating a digital replica of a human voice from audio samples. This technology can generate speech that sounds similar to a specific person or create entirely new voice profiles. Its uses span from personalized digital assistants and speech-enabled devices to dubbing in multimedia content and accessibility features for individuals with speech impairments. The technology's ability to produce high-fidelity audio content has made it instrumental in applications where natural-sounding voice output is crucial.
Application: Emerging adoption of synthetic media in the entertainment and gaming sector to create immersive virtual scenarios
In the constantly evolving landscape of advertising and marketing, synthetic media has emerged as a crucial tool. This technology encompasses the creation and manipulation of audio, video, and images using advanced artificial intelligence (AI) and machine learning algorithms, allowing for highly personalized content. Synthetic media enables marketers to tailor advertisements to specific demographic or psychographic segments, delivering content that resonates on a personal level with the audience. Moreover, it facilitates the creation of virtual influencers and the generation of lifelike product demonstrations without the need for physical prototypes. In education and training, synthetic media has the potential to advance the way knowledge is disseminated, and skills are developed. By generating realistic simulations, virtual environments, and interactive experiences, learners can engage with material in a more immersive manner. This is particularly beneficial in fields that require hands-on training, such as medicine, aviation, and manufacturing. Synthetic media can reproduce complex, hazardous, or rare scenarios that would be otherwise difficult or impractical to experience in real life. Additionally, it can cater to diverse learning preferences and needs, offering customized instructional materials that adapt to the learner's pace and style. The entertainment and gaming industries are at the forefront of adopting synthetic media, utilizing it to create intricate virtual worlds, lifelike characters, and dynamic storylines. In gaming, this technology enhances the player's immersion by generating responsive, AI-driven non-player characters (NPCs) and environments that react in real time to gameplay. In film and television, synthetic media enables the de-aging of actors, the resurrection of deceased performers for new roles, and the creation of fantastical animals and environments with unprecedented realism. This application of synthetic media not only expands the creative possibilities but also streamlines production processes and reduces costs. In journalism, synthetic media can be used to create highly engaging content, such as interactive news stories or simulations that help audiences understand complex issues. Synthetic interviews with historical figures or virtual reenactments of events could offer novel perspectives and deepen the audience's connection to the story.
Regional Insights
The Americas, especially the United States and Canada, represent a highly advanced and developed landscape for synthetic media, both in terms of consumer needs and technological development. The United States leads in synthetic media innovation, backed by robust investments in AI and machine learning startups. The U.S. market shows a strong demand for synthetic media in entertainment, advertising, and education. Recent patents in the U.S. highlight advancements in generating hyper-realistic synthetic voices and images. Moreover, initiatives such as Deepfake Task Forces signify a regulatory interest in managing the implications of synthetic media technologies. EU Countries are at the forefront of establishing ethical and regulatory frameworks for synthetic media. The European Union's focus on digital rights and privacy significantly influences synthetic media development and applications. Consumer demand in the EU is geared towards trustworthy and ethically produced synthetic media content, especially in news and information dissemination. The Middle East is increasingly adopting synthetic media technologies, particularly in the Gulf Cooperation Council (GCC) countries. Investments in smart city initiatives and digital transformation projects are driving the demand for synthetic media applications in entertainment, education, and communication. The APAC region is witnessing rapid development and growth in the synthetic media market, driven by increasing internet penetration, rising consumer digital media consumption, and technological advancements, with countries such as China, Japan, and India at the forefront of this expansion. China is a dominant nation in APAC due to its strong focus on AI and machine learning technologies and the government's support for AI research. Japan focuses on innovation in synthetic media, particularly in entertainment and advertising. Japan's unique culture of animation and gaming has fostered a market ripe for synthetic media technologies, including virtual reality (VR) and augmented reality (AR).
FPNV Positioning Matrix
The FPNV Positioning Matrix is pivotal in evaluating the Synthetic Media Market. It offers a comprehensive assessment of vendors, examining key metrics related to Business Strategy and Product Satisfaction. This in-depth analysis empowers users to make well-informed decisions aligned with their requirements. Based on the evaluation, the vendors are then categorized into four distinct quadrants representing varying levels of success: Forefront (F), Pathfinder (P), Niche (N), or Vital (V).
Market Share Analysis
The Market Share Analysis is a comprehensive tool that provides an insightful and in-depth examination of the current state of vendors in the Synthetic Media Market. By meticulously comparing and analyzing vendor contributions in terms of overall revenue, customer base, and other key metrics, we can offer companies a greater understanding of their performance and the challenges they face when competing for market share. Additionally, this analysis provides valuable insights into the competitive nature of the sector, including factors such as accumulation, fragmentation dominance, and amalgamation traits observed over the base year period studied. With this expanded level of detail, vendors can make more informed decisions and devise effective strategies to gain a competitive edge in the market.
Key Company Profiles
The report delves into recent significant developments in the Synthetic Media Market, highlighting leading vendors and their innovative profiles. These include Adobe Inc., Amazon Web Services, Inc., Cluep Inc., Colossyan Creator, Converseon, Inc., Deep Voodoo, Deepbrain AI., Google LLC by Alphabet Inc., Hootsuite Inc., International Business Machines Corporation, iProov, Meltwater, Meta Platforms, Inc., Midjourney, NetBase Solutions, Inc., OpusClip, Pareto, Rask AI, Salesforce, Inc., SensorTower, Inc., Sprinklr, Inc., Sprout Social, Inc., SYNTAX + MOTION, Synthesia Limited, Talkwalker Inc., and Unmetric.
Market Segmentation & Coverage
1. Market Penetration: It presents comprehensive information on the market provided by key players.
2. Market Development: It delves deep into lucrative emerging markets and analyzes the penetration across mature market segments.
3. Market Diversification: It provides detailed information on new product launches, untapped geographic regions, recent developments, and investments.
4. Competitive Assessment & Intelligence: It conducts an exhaustive assessment of market shares, strategies, products, certifications, regulatory approvals, patent landscape, and manufacturing capabilities of the leading players.
5. Product Development & Innovation: It offers intelligent insights on future technologies, R&D activities, and breakthrough product developments.
1. What is the market size and forecast of the Synthetic Media Market?
2. Which products, segments, applications, and areas should one consider investing in over the forecast period in the Synthetic Media Market?
3. What are the technology trends and regulatory frameworks in the Synthetic Media Market?
4. What is the market share of the leading vendors in the Synthetic Media Market?
5. Which modes and strategic moves are suitable for entering the Synthetic Media Market?