市場調查報告書
商品編碼
1471039
體育技術市場:按技術、體育、應用分類 - 2024-2030 年全球預測Sports Technology Market by Technology (Device & Apps, eSports Technology, Sports Analytics), Sports (Esports:, Fitness & Rehabilitation, Individual Sports), Application - Global Forecast 2024-2030 |
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預計2023年體育科技市場規模為161億美元,2024年達176.8億美元,2030年預計將達314.3億美元,複合年成長率為10.02%。
運動技術是指提高個人健身、運動表現和整體運動體驗的技術整合。該領域包括從穿戴式健身追蹤器和高級資料分析到智慧運動設備和虛擬實境訓練環境的一切。透過利用創新工具和軟體,體育技術旨在提高運動訓練、球迷參與、體育管理和比賽的安全性和公平性。運動員和教練越來越依賴先進的資料分析來深入了解運動員的表現指標,從而實現更個人化和有效的訓練方案。擴增實境和虛擬實境等技術為球迷體驗體育運動開闢了新途徑,並推動了對沉浸式和互動式觀眾體驗的需求。此外,全球健康意識的增強和健身追蹤設備的普及極大地促進了穿戴式技術在體育運動中的採用。然而,穿戴式科技中感測器的電池壽命、耐用性和準確性方面的技術限制可能會影響其有效性和用戶採用。隨著資料分析和穿戴式裝置的使用增加,對個人健康資訊的安全和隱私的擔憂也隨之出現。主要參與者正在探索區塊鏈技術和加密演算法的發展,以提高體育技術的安全性和隱私性。將人工智慧/機器學習應用於體育技術可以推進預測分析、傷害預防和個人化訓練計劃,從而提高運動員表現和球迷體驗。
主要市場統計 | |
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基準年[2023] | 161億美元 |
預測年份 [2024] | 176.8億美元 |
預測年份 [2030] | 314.3億美元 |
複合年成長率(%) | 10.02% |
技術設備和應用程式擴大用於體育領域,以提高運動員的表現。
設備和應用程式類別包括各種穿戴式裝置、行動應用程式和健身追蹤器,旨在監控、分析和提高運動員表現。健身追蹤器是指旨在監測和記錄身體活動和健康相關指標(例如步數、消耗的卡路里、睡眠品質和心率)的穿戴式裝置。智慧型手錶是多功能設備,不僅提供計時功能,還提供健身追蹤、智慧型手機通知,甚至行動付款解決方案。運動背心是一種穿戴式技術,專為運動員在訓練和比賽期間監測其表現和健康指標而設計。技術整合服裝包括融合了生物辨識和身體活動監測技術的服裝,以及提高體育活動期間舒適度和表現的技術。電子競技技術領域包括用於組織、進行和直播競技比賽的硬體、軟體和平台。電子競技中的贊助和廣告利用數位平台和實況活動來吸引高度參與的觀眾。品牌與團隊、活動或平台合作進行置入性廣告、品牌內容和獨家贊助交易。在電競產業,門票和商品銷售收益非常重要。實況活動門票可以產生收入並為粉絲提供身臨其境型的體驗。服裝、配件和遊戲內物品等商品銷售有助於鞏固粉絲忠誠度。體育分析涉及從體育活動中獲得的資料的收集、分析和應用。該領域利用先進的資料分析工具、統計演算法和機器學習技術來評估球員表現、制定團隊組建策略、預測結果並最大程度地減少傷害。體育場館和競技場技術包括增強體育場館觀眾體驗、營運效率和安全性的技術。體育場館和競技場中的數位電子看板透過顯示即時資訊、廣告和互動內容的動態顯示器來增強球迷體驗。智慧座椅解決方案透過整合擴增實境(AR) 等技術來增強觀眾體驗,以進行即時統計和回放、透過行動應用程式進行座椅升級選項,甚至提高個人化舒適度。體育場館和競技場中的虛擬實境 (VR) 體驗為球迷提供身臨其境型的觀看選項、獨特的觀點並提供可提高球迷參與度的互動內容。在體育場館和競技場部署高密度 Wi-Fi 可為與會者提供連網型體驗,支援行動票務、應用程式內購買、社群媒體共用、存取獨家數位內容等。
應用 對運動表現分析技術以實現即時分析的需求不斷成長
體育技術在球迷參與和體驗領域發揮著至關重要的作用,為世界各地的球迷提供身臨其境型的互動參與。虛擬實境 (VR) 體驗、即時更新比賽的行動應用程式以及增強實體場館體驗的擴增實境(AR) 等技術極大地增強了球迷旅程。利用人工智慧客製化內容和社群媒體策略以增強團隊和運動員社群建立的數位平台也發揮關鍵作用。體育技術正在推進比賽中的表現分析,以幫助球隊和運動員達到最佳的表現水準。穿戴式裝置和感測器提供有關運動員表現、健康狀況和生物力學的即時資料。視訊分析軟體和高級分析已成為策略性比賽準備和賽後分析的寶貴工具。對體育運動健康和安全的關注呈指數級成長,技術在保護運動員方面發揮關鍵作用。智慧頭盔和衝擊感測器等創新有助於監測和降低腦震盪和其他傷害的風險。 GPS 追蹤器和穿戴式裝置正在幫助運動員監控他們的工作量並防止過度勞累和相關傷害。此外,復健和診斷醫療技術的進步可以實現更快、更準確的評估,確保運動員得到最好的護理和復健計劃。在培訓和指導領域,科技提供了加強指導和技能發展的工具和平台。虛擬實境和擴增實境系統提供了模擬練習環境,沒有身體風險,表現追蹤穿戴式裝置可以洞察運動員的長期進步。
區域洞察
在體育和健身領域的大量投資以及積極採用新技術的消費群的推動下,美國和加拿大處於體育技術創新的前沿。穿戴式裝置、智慧體育場、球迷參與技術和表現資料分析是重點領域。在美國,我們是穿戴式科技和資料分析系統專利領域的領導者,旨在提高運動表現和球迷體驗。對體育科技新興企業的創業投資十分活躍,凸顯了美國對推動該產業發展的承諾。由於政府推動體育產業發展以及個人對健身和運動的興趣日益濃厚,亞太地區的體育科技市場正在迅速擴大。對智慧體育場館、電子競技和健身應用程式的投資正在激增。中國也正在推動體育相關的人工智慧技術和巨量資料分析,旨在成為體育科技創新的重要國家。日本注重運動創新,特別是在備戰國際比賽方面,引進機器人協助運動比賽、為運動員提供先進的訓練設備、為球迷提供虛擬實境體驗等。隨著人們對板球以外的足球和羽毛球等運動的興趣日益濃厚,印度的體育技術市場正在經歷顯著成長。歐盟 (EU) 透過旨在健康、保健和體育創新的各種舉措和資助計劃,積極參與體育技術領域。穿戴式科技、提高表現的資料分析和電子競技是獲得大量投資的領域。歐盟支持體育技術研發的政策正在為新興企業企業和老牌企業提供推動力。有關資料隱私和收集運動員資訊的穿戴式設備的嚴格法規也影響了歐盟體育技術的採用。
FPNV定位矩陣
FPNV定位矩陣對於評估運動科技市場至關重要。我們檢視與業務策略和產品滿意度相關的關鍵指標,以對供應商進行全面評估。這種深入的分析使用戶能夠根據自己的要求做出明智的決策。根據評估,供應商被分為四個成功程度不同的像限:前沿(F)、探路者(P)、利基(N)和重要(V)。
市場佔有率分析
市場佔有率分析是一種綜合工具,可以對體育技術市場中供應商的現狀進行深入而深入的研究。全面比較和分析供應商在整體收益、基本客群和其他關鍵指標方面的貢獻,以便更好地了解公司的績效及其在爭奪市場佔有率時面臨的挑戰。此外,該分析還提供了對該行業競爭特徵的寶貴見解,包括在研究基準年觀察到的累積、分散主導地位和合併特徵等因素。詳細程度的提高使供應商能夠做出更明智的決策並制定有效的策略,從而在市場上獲得競爭優勢。
1. 市場滲透率:提供有關主要企業所服務的市場的全面資訊。
2. 市場開拓:我們深入研究利潤豐厚的新興市場,並分析其在成熟細分市場的滲透率。
3. 市場多元化:提供有關新產品發布、開拓地區、最新發展和投資的詳細資訊。
4. 競爭評估和情報:對主要企業的市場佔有率、策略、產品、認證、監管狀況、專利狀況和製造能力進行全面評估。
5. 產品開發與創新:提供對未來技術、研發活動和突破性產品開發的見解。
1. 運動科技市場的市場規模與預測是多少?
2.在體育科技市場的預測期間內,有哪些產品、細分市場、應用和領域需要考慮投資?
3. 體育科技市場的技術趨勢和法規結構是什麼?
4.運動科技市場主要廠商的市場佔有率是多少?
5. 進入體育科技市場的合適模式和策略手段是什麼?
[185 Pages Report] The Sports Technology Market size was estimated at USD 16.10 billion in 2023 and expected to reach USD 17.68 billion in 2024, at a CAGR 10.02% to reach USD 31.43 billion by 2030.
Sports technology refers to the integration of technology to improve personal fitness, athletic performance, and the overall sports experience. This field encompasses everything from wearable fitness trackers and advanced data analytics to smart sports equipment and virtual reality training environments. By leveraging innovative tools and software, sports technology aims to enhance athletic training, fan engagement, sports management, and the safety and fairness of competitions. Athletes and coaches are increasingly relying on sophisticated data analytics to gain insights about the athlete's performance metrics, enabling more personalized and effective training regimens. Technologies such as augmented and virtual reality have opened new avenues for fans to experience sports, driving demand for immersive and interactive viewer experiences. Moreover, the global surge in health consciousness and the popularity of fitness-tracking devices have significantly contributed to the adoption of wearable technology in sports. However, technical limitations related to battery life, durability, and accuracy of sensors in wearable technologies can impact their effectiveness and user adoption. With the increased use of data analytics and wearable devices, concerns regarding the security and privacy of personal health information have also emerged. Key players are exploring developments in blockchain technology and encryption algorithms to improve the security and privacy of sports technology. The application of AI/ML in sports technology can advance predictive analytics, injury prevention, and personalized training programs, enhancing both athlete performance and fan experiences.
KEY MARKET STATISTICS | |
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Base Year [2023] | USD 16.10 billion |
Estimated Year [2024] | USD 17.68 billion |
Forecast Year [2030] | USD 31.43 billion |
CAGR (%) | 10.02% |
Technology: Emerging utilization of devices and apps in the sports sector to improve athlete performance
The device & apps category encapsulates a broad range of wearable devices, mobile applications, and fitness trackers designed to monitor, analyze, and improve athletic performance. Fitness trackers refer to wearable devices that are designed to monitor and record physical activity and health-related metrics such as steps taken, calories burned, sleep quality, and heart rate. Smartwatches are multifunctional devices that offer various features beyond timekeeping, including fitness tracking capabilities, smartphone notifications, and even mobile payment solutions. Sports vests are wearable technology designed for athletes to monitor performance and health metrics during training and games. Technology-integrated clothing includes clothing embedded with technology to monitor biometrics and physical activity or to enhance comfort and performance during sports activities. The eSports technology sector encompasses the hardware, software, and platforms used in the organization, play, and streaming of competitive gaming. Sponsorship and advertisement in esports leverage digital platforms and live events to reach a highly engaged audience. Brands partner with teams, events, or platforms for product placements, branded content, and exclusive sponsorship deals. Revenue from tickets and merchandise sales is significant in the esports industry. Tickets for live events generate income and create immersive experiences for fans, and merchandise sales, including apparel, accessories, and in-game items, help solidify fan loyalty. Sports analytics involves the collection, analysis, and application of data derived from sporting activities. This sector utilizes advanced data analysis tools, statistical algorithms, and machine learning techniques to evaluate player performances, strategize team compositions, predict outcomes, and minimize injuries. Stadium & arena technologies include the technologies used to enhance the spectator experience, operational efficiencies, and safety in sports venues. Digital signage in stadiums and arenas enhances the fan experience through dynamic displays that show real-time information, advertisements, and interactive content. Smart seating solutions improve the spectator experience by incorporating technologies like augmented reality for live stats and replays, seat upgrade options through mobile apps, and even personalized comfort adjustments. Virtual reality (VR) experiences in stadiums and arenas offer immersive viewing options for fans, offer unique vantage points, and provide interactive content that enhances fan engagement. Implementing high-density Wi-Fi in stadiums and arenas enables a connected experience for attendees, supporting mobile ticketing, in-app purchases, social media sharing, and access to exclusive digital content.
Application: Expanding need for sports technology for performance analysis to enable real-time analytics
In the realm of fan engagement & experience, sports technology has been crucial, offering immersive and interactive engagements for fans across the globe. Technologies such as virtual reality (VR) experiences, mobile apps for real-time game updates, and augmented reality (AR) for enhancing physical venue experiences have significantly elevated the fan journey. Digital platforms leveraging AI to tailor content and social media strategies to bolster community building around teams or athletes also play a critical role. Sports technology has advanced in-game performance analysis, allowing teams and athletes to achieve optimal performance levels. Wearable devices and sensors provide real-time data on athlete performance, health, and biomechanics. Video analysis software and advanced analytics have become valuable tools for strategic game preparations and post-match analyses. The emphasis on sports health & safety has grown exponentially, with technology playing a crucial role in protecting athletes. Innovations such as smart helmets and impact sensors help monitor and mitigate the risks of concussions and other injuries. GPS trackers and wearables monitor athlete workloads, aiding in the prevention of over-exertion and related injuries. Moreover, advancements in medical technology for rehabilitation and diagnostics enable quicker, more accurate assessments, ensuring athletes receive the best care and recovery plans. In the area of training & coaching, technology offers tools and platforms for enhanced teaching and skill development. Virtual and augmented reality systems provide simulated environments for practice without the physical risks, while performance-tracking wearables offer insights into an athlete's progression over time.
Regional Insights
In the Americas region, the U.S. and Canada stand at the forefront of sports technology innovation, driven by substantial investments in the sports and fitness sector and a strong consumer base that eagerly adopts new technologies. Wearable devices, smart stadiums, fan engagement technologies, and performance data analytics are areas receiving significant focus. Entities in the U.S. lead in securing patents relating to wearable tech and data analytics systems designed to enhance athletic performance and fan experience. Venture capital investment in sports technology startups is robust, underlining the country's commitment to advancing this sphere. APAC's sports technology market is expanding rapidly, driven by the government's push for sports industry development and increasing public interest in personal fitness and sports. Investments in smart sports venues, e-sports, and fitness apps have surged. China is also advancing in sports-related AI technologies and big data analysis, aiming to become a significant nation in sports technology innovation. Japan emphasizes technological innovation in sports, particularly in preparations for international events, and has introduced robots for assistance in sports events, advanced training equipment for athletes, and virtual reality experiences for fans. With a burgeoning interest in sports beyond cricket, including football and badminton, India's sports technology market is witnessing substantial growth. The European Union shows active participation in sports technology through various initiatives and funding programs aimed at innovation in health, wellness, and sports. Wearable technology, data analytics for performance improvement, and e-sports are areas seeing significant investment. EU policies that support research and development in sports technology have encouraged startups and established companies. Stringent regulations for data privacy and wearable devices that collect athlete information also govern the adoption of sports technology in the EU.
FPNV Positioning Matrix
The FPNV Positioning Matrix is pivotal in evaluating the Sports Technology Market. It offers a comprehensive assessment of vendors, examining key metrics related to Business Strategy and Product Satisfaction. This in-depth analysis empowers users to make well-informed decisions aligned with their requirements. Based on the evaluation, the vendors are then categorized into four distinct quadrants representing varying levels of success: Forefront (F), Pathfinder (P), Niche (N), or Vital (V).
Market Share Analysis
The Market Share Analysis is a comprehensive tool that provides an insightful and in-depth examination of the current state of vendors in the Sports Technology Market. By meticulously comparing and analyzing vendor contributions in terms of overall revenue, customer base, and other key metrics, we can offer companies a greater understanding of their performance and the challenges they face when competing for market share. Additionally, this analysis provides valuable insights into the competitive nature of the sector, including factors such as accumulation, fragmentation dominance, and amalgamation traits observed over the base year period studied. With this expanded level of detail, vendors can make more informed decisions and devise effective strategies to gain a competitive edge in the market.
Key Company Profiles
The report delves into recent significant developments in the Sports Technology Market, highlighting leading vendors and their innovative profiles. These include Apple Inc., Atos SE, Catapult Sports, ChyronHego Corporation, Cisco Systems, Inc., Diamond Scheduler, Fujitsu Limited, GameChanger, Genius Sports, HCL Technologies Limited, Infosys Limited, International Business Machine Corporation, Nextiles, Oracle Corporation, Panasonic Corporation, SAP SE, Sony Corporation, Stats LLC, Strava, Tata Consultancy Services, Teamworks, Tech Mahindra, Telefonaktiebolaget LM Ericsson, Veo Technologies ApS, and Whatnot.
Market Segmentation & Coverage
1. Market Penetration: It presents comprehensive information on the market provided by key players.
2. Market Development: It delves deep into lucrative emerging markets and analyzes the penetration across mature market segments.
3. Market Diversification: It provides detailed information on new product launches, untapped geographic regions, recent developments, and investments.
4. Competitive Assessment & Intelligence: It conducts an exhaustive assessment of market shares, strategies, products, certifications, regulatory approvals, patent landscape, and manufacturing capabilities of the leading players.
5. Product Development & Innovation: It offers intelligent insights on future technologies, R&D activities, and breakthrough product developments.
1. What is the market size and forecast of the Sports Technology Market?
2. Which products, segments, applications, and areas should one consider investing in over the forecast period in the Sports Technology Market?
3. What are the technology trends and regulatory frameworks in the Sports Technology Market?
4. What is the market share of the leading vendors in the Sports Technology Market?
5. Which modes and strategic moves are suitable for entering the Sports Technology Market?