市場調查報告書
商品編碼
1468501
數位音樂內容市場報告(按類型(永久下載、音樂串流)、年齡層(18 歲以下、18-40 歲、41-60 歲、60 歲以上)、應用(商業用途、家庭用途)和地區2024 - 2032Digital Music Content Market Report by Type (Permanent Downloads, Music Streaming), Age Group (Below 18 Years, 18-40 Years, 41-60 Years, Above 60 Years), Application (Commercial Use, Household Use), and Region 2024-2032 |
2023年全球IMARC Group音樂內容市場規模達219億美元。消費者對訂閱服務的偏好轉變、行動應用程式使用量的增加以及高速網際網路的日益普及是推動市場發展的一些關鍵因素。
數位音樂內容是指已錄製或轉換為數位格式並透過網路分發給最終用戶的音訊內容。有多種編碼格式用於在數位音訊檔案中儲存音訊訊息,數位音訊檔案是音訊的非實體來源。由於數位資料是由類比資料轉換而來,因此各種硬體產品都支援播放,例如電腦、電視、智慧型手機和藍牙設備,用於串流和播放不同的聲音檔案。輕鬆存取各種網站、分享以及輕鬆在線獲取歌曲和音樂是數位音樂內容的一些主要優勢。雲端音樂允許用戶串流、保存和下載音樂,以及在社交網站上分享內容。這包括串流媒體服務,無論是廣告支援的還是基於訂閱的,以及單曲或專輯/合輯的付費數位下載。
這個市場主要是由全球消費者對訂閱服務偏好的轉變所推動的。這可以歸因於高速網際網路的日益普及和行動應用程式的使用不斷增加。隨著數位化的快速發展,資料和分析產業更加關注消費者行為模式,以幫助音樂產業和藝術家相應地改變他們的音樂主題和其他政策。與此一致的是,藝術家在線上發行音樂以及透過社群媒體入口網站進行直接藝術家互動的趨勢不斷上升,正在成為市場成長的重要推動因素。此外,行動音樂應用程式廣告支出的大幅成長也為市場提供了動力。然而,對用戶資料安全和隱私的日益擔憂正在阻礙市場成長。相反,用於開發安全、可靠和合法的音樂串流基礎設施的持續技術進步正在創造積極的市場前景。在不斷擴大的千禧世代人口中,具有可共享內容的無限雲端空間的數位音樂庫越來越受歡迎,也對市場產生了積極影響。此外,眾多貨幣化策略的引入導致數位串流媒體收入大幅成長,正在推動市場發展。推動市場發展的其他一些因素包括對高品質音樂的需求不斷增加、雲端運算的成長趨勢、快速城市化、可支配收入水準的膨脹以及廣泛的研發 (R&D) 活動。
The global digital music content market size reached US$ 21.9 Billion in 2023. Looking forward, IMARC Group expects the market to reach US$ 45.8 Billion by 2032, exhibiting a growth rate (CAGR) of 8.3% during 2024-2032. The shifting consumer preference toward subscription-based services, the rising usage of mobile applications, and the increasing penetration of high-speed internet represent some of the key factors driving the market.
Digital music content refers to audio content that has been recorded or converted into digital format and is distributed via the internet to the end-user. There are various encoding formats used to store audio information in digital audio files, which are non-physical sources of the audio. As digital data is converted from analog data, it is supported by various hardware products for playback, such as computers, TVs, smartphones, and Bluetooth devices, for streaming and playing back different sound files. Easy accessibility to various websites, sharing, and easy availability of songs and music online are some of the key benefits of digital music content. Cloud music allows users to stream, save, and download music, as well as share their content across social networking sites. This includes streaming services, whether ad-supported or subscription-based, and paid digital downloads of single tracks or albums/compilations.
The market is primarily driven by the shifting consumer preference toward subscription-based services across the globe. This can be attributed to the increasing penetration of high-speed internet and the rising usage of mobile applications. With rapid digitization, the data and analytics industry are more focused on consumer behavior pattern to help the music industry and artists change their music themes and other policies accordingly. In line with this, the rising trend of online distribution of music by artists and direct artist interaction via social media portals are acting as significant growth-inducing factors for the market. Moreover, a considerable rise in advertising expenditure for mobile-based music applications is also providing an impetus to the market. However, the growing concerns regarding user data security and privacy are impeding the market growth. On the contrary, continual technological advancements for the development of safe, secure and legal music streaming infrastructure are creating a positive market outlook. The increasing popularity of unlimited cloud space for digital music library with sharable content among the expanding millennial population is also impacting the market positively. Furthermore, the introduction of numerous monetization strategies resulting in a significant rise in digital streaming revenues is propelling the market. Some of the other factors contributing to the market include the augmenting demand for high-quality music, the increasing trend of cloud computing, rapid urbanization, inflating disposable income levels, and extensive research and development (R&D) activities.
IMARC Group provides an analysis of the key trends in each segment of the global digital music content market report, along with forecasts at the global, regional and country level from 2024-2032. Our report has categorized the market based on type, age group, and application.
Type Insights
Permanent Downloads
Music Streaming
The report has provided a detailed breakup and analysis of the digital music content market based on the type. This includes permanent downloads and music streaming. According to the report, music streaming represented the largest segment.
Age Group Insights
Below 18 Years
18-40 Years
41-60 Years
Above 60 Years
The report has provided a detailed breakup and analysis of the digital music content market based on the age group. This includes below 18 years, 18-40 years, 41-60 years and above 60 years. According to the report, 18-40 years represented the largest segment.
Application Insights
Commercial Use
Household Use
A detailed breakup and analysis of the digital music content market based on the application has also been provided in the report. This includes commercial use and household use. According to the report, commercial use accounted for the largest market share.
North America
United States
Canada
Asia-Pacific
China
Japan
India
South Korea
Australia
Indonesia
Others
Europe
Germany
France
United Kingdom
Italy
Spain
Russia
Others
Latin America
Brazil
Mexico
Others
Middle East and Africa
The report has also provided a comprehensive analysis of all the major regional markets that include North America (the United States and Canada); Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, and others); Europe (Germany, France, the United Kingdom, Italy, Spain, Russia, and others); Latin America (Brazil, Mexico, and others); and Middle East and Africa. According to the report, North America was the largest market for digital music content. Some of the factors driving the North America digital music content market include the presence of several key players, rapid digitization, increasing use of cloud computing, etc.
Competitive Landscape
The report has also provided a comprehensive analysis of the competitive landscape in the global digital music content market. Detailed profiles of all major companies have also been provided. Some of the companies covered include Apple Inc., Deezer, Gamma Gaana Ltd, Hungama Digital Media Entertainment Pvt. Ltd., iHeartMedia Inc., JB Hi-Fi Limited, JioSaavn, Mixcloud, SoundCloud, Spotify AB, etc. Kindly note that this only represents a partial list of companies, and the complete list has been provided in the report.
Kindly note that this only represents a partial list of companies, and the complete list has been provided in the report.