市場調查報告書
商品編碼
1468361
公共關係機器人市場按產品(遠端臨場公共關係機器人、人形公共關係機器人等)、最終用戶(酒店和餐廳、行動引導和資訊、媒體關係機器人等)和地區2024-2032Public Relation Robots Market by Product (Telepresence public relation robots, Humanoid public relation robots, and Others), End User (Hotels and restaurants, Mobile guidance and information, Media relation robots, and Others), and Region 2024-2032 |
IMARC Group年全球公關機器人市場規模達64億美元。技術進步、消費者偏好的變化以及對更有效率、更有效的溝通策略的需求是推動市場發展的一些關鍵因素。
公共關係機器人是指設計用於在公共場合與人們互動並代表組織傳達訊息的機器。這些機器人經過編程,能夠以自然的對話方式與人們互動,結合使用語音、手勢和臉部表情來傳達訊息並建立關係。它們透過提供比傳統溝通形式更具吸引力和互動性的體驗,幫助組織改善與公眾的溝通。這些機器人可用於推廣產品、服務或事業,並可部署在各種環境中,例如貿易展覽、博物館、機場和購物中心。公共關係機器人可以提供一致且可靠的訊息,而不會出現人類溝通所帶來的可變性。他們還可以 24/7 運行,無需休息或休息。近年來,公共關係機器人受到關注,因為它們可以改變組織與公眾溝通的方式,並創造新的參與和建立關係的機會。
推動市場的主要因素之一是消費者偏好的變化。目前,消費者更加精通技術,並期望與他們互動的品牌具有更高的參與度和個人化。公共關係機器人為組織提供了一種與受眾聯繫並提供個人化體驗的創新方式。此外,對更有效率、更有效的溝通策略的日益成長的需求也推動了市場的發展。電子郵件、電話和直郵等傳統溝通管道的效率正在降低,組織正在尋找與受眾互動的新方法。因此,對公共關係機器人的需求不斷增加,因為它們提供了以引人入勝且令人難忘的方式傳遞訊息的獨特機會。除此之外,冠狀病毒病(COVID-19)大流行的爆發也加速了公關機器人作為一種非接觸式且安全的與公眾互動方式的採用。這些機器人幫助組織保持社交距離規範,同時為客戶提供互動體驗。除此之外,醫療保健、零售、酒店和娛樂等行業的自動化趨勢不斷成長,預計將在未來幾年創造積極的市場前景。
The global public relation robots market size reached US$ 6.4 Billion in 2023. Looking forward, IMARC Group expects the market to reach US$ 13.2 Billion by 2032, exhibiting a growth rate (CAGR) of 8.12% during 2024-2032. The technological advancements, changing consumer preferences, and the need for more efficient and effective communication strategies, represent some of the key factors driving the market.
Public relation robots refer to machines designed to interact with people in a public setting and to communicate messages on behalf of an organization. These robots are programmed to engage with people in a natural, conversational way, using a combination of speech, gestures, and facial expressions to convey information and build relationships. They help organizations improve their communication with the public, by providing a more engaging and interactive experience than traditional forms of communication. These robots can be used to promote products, services, or causes and can be deployed in a wide range of settings, such as trade shows, museums, airports, and shopping malls. Public relation robots can provide a consistent and reliable message without the variability that comes with human communication. They can also operate 24/7, without the need for breaks or rest. In recent years, public relation robots have gained traction as they can transform how organizations communicate with the public and create new engagement and relationship-building opportunities.
One of the primary factors driving the market is the changing consumer preferences. Currently, consumers are more tech-savvy and expect a higher level of engagement and personalization from the brands they interact with. Public relation robots provide an innovative way for organizations to connect with their audience and provide a personalized experience. Additionally, the augmenting need for more efficient and effective communication strategies is also driving the market. Traditional communication channels, such as email, phone, and direct mail, are becoming less effective and organizations are looking for new ways to engage with their audience. As a result, there has been escalating demand for public relation robots as they provide a unique opportunity to deliver a message in an engaging and memorable way. Other than this, the outbreak of coronavirus disease (COVID-19) pandemic has also accelerated the adoption of public relation robots as a contactless and safe way of engaging with the public. These robots help organizations maintain social distancing norms while providing an interactive experience to customers. Besides this, the growing trend of automation across industries, including healthcare, retail, hospitality, and entertainment, is expected to create a positive market outlook in the upcoming years.
IMARC Group provides an analysis of the key trends in each segment of the global public relation robots market, along with forecasts at the global, regional, and country levels from 2024-2032. Our report has categorized the market based on the product and end user.
Telepresence public relation robots
Humanoid public relation robots
Others
The report has provided a detailed breakup and analysis of the public relation robots market based on the product. This includes telepresence public relation robots, humanoid public relation robots, and others. According to the report, telepresence public relation robots represented the largest segment.
Hotels and restaurants
Mobile guidance and information
Media relation robots
Others
A detailed breakup and analysis of the public relation robots market based on the end user has also been provided in the report. This includes hotels and restaurants, mobile guidance and information, media relation robots, and others. According to the report, hotels and restaurants accounted for the largest market share.
North America
United States
Canada
Asia-Pacific
China
Japan
India
South Korea
Australia
Indonesia
Others
Europe
Germany
France
United Kingdom
Italy
Spain
Russia
Others
Latin America
Brazil
Mexico
Others
Middle East and Africa
The report has also provided a comprehensive analysis of all the major regional markets, which include North America (the United States and Canada); Europe (Germany, France, the United Kingdom, Italy, Spain, and others); Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, and others); Latin America (Brazil, Mexico, and others); and the Middle East and Africa. According to the report, North America was the largest market for public relation robots. Some of the factors driving the North America public relation robots market included growing demand for automation, increased adoption of AI and machine learning, and rising penetration of social media.
The report has also provided a comprehensive analysis of the competitive landscape in the global public relation robots market. Detailed profiles of all major companies have also been provided. Some of the companies covered include Boston Dynamics (Hyundai Motor Company), Hajime Research Institute Ltd., Hanson Robotics Limited, Honda Motor Co. Ltd., HYULIM Robot Co. Ltd., Kawada Robotics Corporation, SoftBank Robotics Corp. (SoftBank Group Corp.), etc. Kindly note that this only represents a partial list of companies, and the complete list has been provided in the report.
Kindly note that this only represents a partial list of companies, and the complete list has been provided in the report.