2024-2032 年擴增實境遊戲市場報告（按組件、技術、設備、遊戲類型和地區）

2023年全球擴增實境遊戲市場規模達111億美元。展望未來， IMARC Group預計到2032年市場規模將達到1,027億美元，2024-2032年複合年成長率（CAGR）為27.2%。

目前，市場正受到技術進步和行動遊戲玩家數量不斷增加的推動。擴增現實，也稱為AR，是數位資訊與使用者即時環境的整合。在遊戲中，與虛擬實境不同，擴增實境利用現有環境並透過疊加不同的功能來增強它。除此之外，擴增實境還有助於透過使用裝置相機為玩家創建具有強烈視訊、圖形和聲音的視圖。對於智慧型手機上的遊戲，擴增實境已成為一種重要工具，因為它使遊戲玩家能夠創建自己的角色、目標和賽車地形。它還使他們能夠掃描當地環境，從而邀請鄰居並創建虛擬賽道。

全球擴增實境遊戲市場：促進因素/限制因素：

擴增實境技術是一項新技術，具有巨大的潛力。多年來，各大製造商推出了大量擴增實境應用程式，為遊戲玩家提供了與現實世界互動的新方式。

行動遊戲玩家數量的持續成長對擴增實境遊戲的需求產生了積極影響。我們預計這一趨勢將在未來五年內持續下去。

中國、美國和日本目前是該市場的主要需求驅動力。

獲得高品質擴增實境遊戲設備的初始成本較高，一般消費者很難買得起遊戲機。

本報告回答的關鍵問題

• 2023 年全球擴增實境遊戲市場規模有多大？
• 2024-2032年全球擴增實境遊戲市場的預期成長率是多少？
• 推動全球擴增實境遊戲市場的關鍵因素是什麼？
• COVID-19 對全球擴增實境遊戲市場有何影響？
• 基於組件的全球擴增實境遊戲市場的詳細情形如何？
• 基於該技術的全球擴增實境遊戲市場的詳細情形如何？
• 基於該設備的全球擴增實境遊戲市場的詳細情形如何？
• 全球擴增實境遊戲市場的關鍵區域有哪些？
• 誰是全球擴增實境遊戲市場的主要參與者/公司？

目錄

第1章：前言

第 2 章：範圍與方法

• 研究目的
• 利害關係人
• 資料來源
  • 主要資源
  • 二手資料
• 市場預測
  • 自下而上的方法
  • 自上而下的方法
• 預測方法

第 3 章：執行摘要

第 4 章：簡介

• 概述
• 主要行業趨勢

第 5 章：全球擴增實境遊戲市場

• 市場概況
• 市場業績
• COVID-19 的影響
• 市場區隔：依成分
• 市場區隔：按技術
• 市場區隔：按設備
• 市場區隔：按遊戲類型
• 市場區隔：按地區
• 市場預測
• SWOT分析
  • 概述
  • 優勢
  • 弱點
  • 機會
  • 威脅
• 價值鏈分析
  • 概述
  • 研究與開發
  • 輸入
  • 產品與服務
  • 行銷與分銷
  • 終端用戶
  • 售後服務
• 波特五力分析
  • 概述
  • 買家的議價能力
  • 供應商的議價能力
  • 競爭程度
  • 新進入者的威脅
  • 替代品的威脅
• 價格分析

第 6 章：市場區隔：按組成部分

• 軟體
  • 市場走向
  • 市場預測
• 硬體
  • 市場走向
  • 市場預測

第 7 章：市場區隔：依技術

• 射頻識別
  • 市場走向
  • 市場預測
• 全球定位系統
  • 市場走向
  • 市場預測
• 行動追蹤
  • 市場走向
  • 市場預測
• 其他
  • 市場走向
  • 市場預測

第 8 章：市場區隔：按設備

• 智慧型手機
  • 市場走向
  • 市場預測
• 頭顯
  • 市場走向
  • 市場預測
• 智慧眼鏡
  • 市場走向
  • 市場預測

第 9 章：市場區隔：按遊戲類型

• 賽車遊戲
  • 市場走向
  • 市場預測
• 冒險遊戲
  • 市場走向
  • 市場預測
• 格鬥遊戲
  • 市場走向
  • 市場預測
• 射擊遊戲
  • 市場走向
  • 市場預測
• 懸疑驚悚遊戲
  • 市場走向
  • 市場預測
• 益智遊戲
  • 市場走向
  • 市場預測
• 科幻遊戲
  • 市場走向
  • 市場預測
• 其他
  • 市場走向
  • 市場預測

第 10 章：市場區隔：按地區

• 北美洲
  • 市場走向
  • 市場預測
• 歐洲
  • 市場走向
  • 市場預測
• 亞太地區
  • 市場走向
  • 市場預測
• 中東和非洲
  • 市場走向
  • 市場預測
• 拉丁美洲
  • 市場走向
  • 市場預測

第 11 章：競爭格局

• 市場結構
• 關鍵參與者
• 關鍵參與者簡介
  • Augmented Pixels
  • Aurasma
  • Blippar
  • Catchoom
  • Infinity Augmented Reality
  • Metaio
  • Qualcomm
  • Total Immersion
  • VividWorks
  • Wikitude
  • Zappar

Abstract

The global augmented reality gaming market size reached US$ 11.1 Billion in 2023. Looking forward, IMARC Group expects the market to reach US$ 102.7 Billion by 2032, exhibiting a growth rate (CAGR) of 27.2% during 2024-2032.

The market is currently being driven by the technological advancements, coupled with a rising number of mobile gamers. Augmented reality, also known as AR, is the integration of digital information with the real time environment of the user. In gaming, unlike virtual reality, augmented reality utilises existing environment and enhances it with an overlay of distinct features. In addition to this, augmented reality helps in creating a view for the players with intense video, graphics and sound by using a device-camera. For games on smartphones, augmented reality has become an important tool as it enables the gamers to create their own characters, targets and racing terrains. It also enables them to scan their local surroundings so as to invite their neighbors and create a virtual track.

Global Augmented Reality Gaming Market: Drivers/Constraints:

The technology for augmented reality is new and has immense potential. Over the years, various large manufacturers have introduced numerous augmented reality applications which have presented the gamers with new ways to interact with the real world.

The continuous rise in the number of mobile gamers has created a positive impact on the demand for augmented reality games. We expect this trend to continue during the next five years.

China, the United States and Japan currently represent the key demand drivers for this market.

The initial cost of obtaining a high-quality augmented reality game equipment is high which makes it difficult for ordinary consumers to afford a console.

Key Market Segmentation:

IMARC Group provides an analysis of the key trends in each sub-segment of the global augmented reality gaming market report, along with forecasts at the global and regional level from 2024-2032. Our report has categorized the market based on component, technology, device and game type.

Breakup by Component:

Software

Hardware

Based on the component, the market has been segmented as software and hardware.

Breakup by Technology:

RFID

GPS

Mobile Tracking

Others

Based on the technology, the market has been segmented into RFID, GPS and mobile tracking.

Breakup by Device:

Mobiles

HMDs

Smart Glasses

Based on the device, the market has been segmented as mobiles, HMDs and smart glasses.

Breakup by Game Type:

Racing Games

Adventure Games

Fighting Games

Shooting Games

Mystery Thriller Games

Puzzle Games

Science Fiction Games

Others

On the basis of game type, the major segments covered include racing games, adventure games, fighting games, shooting games, mystery thriller games, puzzle games and science fiction games.

Breakup by Region:

North America

Europe

Asia Pacific

Middle East and Africa

Latin America

Region-wise, the market has been segmented into North America, Asia Pacific, Europe, Middle East and Africa, and Latin America.

Competitive Landscape:

The competitive landscape of the market has also been examined with some of the key players being Augmented Pixels, Aurasma, Blippar, Catchoom, Infinity Augmented Reality, Metaio, Qualcomm, Total Immersion, VividWorks, Wikitude and Zappar.

This report provides a deep insight into the global augmented reality gaming market covering all its essential aspects. This ranges from macro overview of the market to micro details of the industry performance, recent trends, key market drivers and challenges, SWOT analysis, Porter's five forces analysis, value chain analysis, etc. This report is a must-read for entrepreneurs, investors, researchers, consultants, business strategists, and all those who have any kind of stake or are planning to foray into the augmented reality gaming market in any manner.

Key Questions Answered in This Report

• 1. What was the size of the global augmented reality gaming market in 2023?
• 2. What is the expected growth rate of the global augmented reality gaming market during 2024-2032?
• 3. What are the key factors driving the global augmented reality gaming market?
• 4. What has been the impact of COVID-19 on the global augmented reality gaming market?
• 5. What is the breakup of the global augmented reality gaming market based on the component?
• 6. What is the breakup of the global augmented reality gaming market based on the technology?
• 7. What is the breakup of the global augmented reality gaming market based on the device?
• 8. What are the key regions in the global augmented reality gaming market?
• 9. Who are the key players/companies in the global augmented reality gaming market?

Table of Contents

1 Preface

2 Scope and Methodology

• 2.1 Objectives of the Study
• 2.2 Stakeholders
• 2.3 Data Sources
  • 2.3.1 Primary Sources
  • 2.3.2 Secondary Sources
• 2.4 Market Estimation
  • 2.4.1 Bottom-Up Approach
  • 2.4.2 Top-Down Approach
• 2.5 Forecasting Methodology

3 Executive Summary

4 Introduction

• 4.1 Overview
• 4.2 Key Industry Trends

5 Global Augmented Reality Gaming Market

• 5.1 Market Overview
• 5.2 Market Performance
• 5.3 Impact of COVID-19
• 5.4 Market Breakup by Component
• 5.5 Market Breakup by Technology
• 5.6 Market Breakup by Device
• 5.7 Market Breakup by Game Type
• 5.8 Market Breakup by Region
• 5.9 Market Forecast
• 5.10 SWOT Analysis
  • 5.10.1 Overview
  • 5.10.2 Strengths
  • 5.10.3 Weaknesses
  • 5.10.4 Opportunities
  • 5.10.5 Threats
• 5.11 Value Chain Analysis
  • 5.11.1 Overview
  • 5.11.2 Research and Development
  • 5.11.3 Input
  • 5.11.4 Products and Services
  • 5.11.5 Marketing and Distribution
  • 5.11.6 End-Users
  • 5.11.7 Post Sales Services
• 5.12 Porters Five Forces Analysis
  • 5.12.1 Overview
  • 5.12.2 Bargaining Power of Buyers
  • 5.12.3 Bargaining Power of Suppliers
  • 5.12.4 Degree of Competition
  • 5.12.5 Threat of New Entrants
  • 5.12.6 Threat of Substitutes
• 5.13 Price Analysis

6 Market Breakup by Component

• 6.1 Software
  • 6.1.1 Market Trends
  • 6.1.2 Market Forecast
• 6.2 Hardware
  • 6.2.1 Market Trends
  • 6.2.2 Market Forecast

7 Market Breakup by Technology

• 7.1 RFID
  • 7.1.1 Market Trends
  • 7.1.2 Market Forecast
• 7.2 GPS
  • 7.2.1 Market Trends
  • 7.2.2 Market Forecast
• 7.3 Mobile Tracking
  • 7.3.1 Market Trends
  • 7.3.2 Market Forecast
• 7.4 Others
  • 7.4.1 Market Trends
  • 7.4.2 Market Forecast

8 Market Breakup by Device

• 8.1 Mobiles
  • 8.1.1 Market Trends
  • 8.1.2 Market Forecast
• 8.2 HMDs
  • 8.2.1 Market Trends
  • 8.2.2 Market Forecast
• 8.3 Smart Glasses
  • 8.3.1 Market Trends
  • 8.3.2 Market Forecast

9 Market Breakup by Game Type

• 9.1 Racing Games
  • 9.1.1 Market Trends
  • 9.1.2 Market Forecast
• 9.2 Adventure Games
  • 9.2.1 Market Trends
  • 9.2.2 Market Forecast
• 9.3 Fighting Games
  • 9.3.1 Market Trends
  • 9.3.2 Market Forecast
• 9.4 Shooting Games
  • 9.4.1 Market Trends
  • 9.4.2 Market Forecast
• 9.5 Mystery Thriller Games
  • 9.5.1 Market Trends
  • 9.5.2 Market Forecast
• 9.6 Puzzle Games
  • 9.6.1 Market Trends
  • 9.6.2 Market Forecast
• 9.7 Science Fiction Games
  • 9.7.1 Market Trends
  • 9.7.2 Market Forecast
• 9.8 Others
  • 9.8.1 Market Trends
  • 9.8.2 Market Forecast

10 Market Breakup by Region

• 10.1 North America
  • 10.1.1 Market Trends
  • 10.1.2 Market Forecast
• 10.2 Europe
  • 10.2.1 Market Trends
  • 10.2.2 Market Forecast
• 10.3 Asia Pacific
  • 10.3.1 Market Trends
  • 10.3.2 Market Forecast
• 10.4 Middle East and Africa
  • 10.4.1 Market Trends
  • 10.4.2 Market Forecast
• 10.5 Latin America
  • 10.5.1 Market Trends
  • 10.5.2 Market Forecast

11 Competitive Landscape

• 11.1 Market Structure
• 11.2 Key Players
• 11.3 Profiles of Key Players
  • 11.3.1 Augmented Pixels
  • 11.3.2 Aurasma
  • 11.3.3 Blippar
  • 11.3.4 Catchoom
  • 11.3.5 Infinity Augmented Reality
  • 11.3.6 Metaio
  • 11.3.7 Qualcomm
  • 11.3.8 Total Immersion
  • 11.3.9 VividWorks
  • 11.3.10 Wikitude
  • 11.3.11 Zappar

List of Figures

• Figure 1: Global: Augmented Reality Gaming Market: Major Drivers and Challenges
• Figure 2: Global: Augmented Reality Gaming Market: Sales Value (in Billion US$), 2018-2023
• Figure 3: Global: Augmented Reality Gaming Market: Breakup by Component (in %), 2023
• Figure 4: Global: Augmented Reality Gaming Market: Breakup by Technology (in %), 2023
• Figure 5: Global: Augmented Reality Gaming Market: Breakup by Device (in %), 2023
• Figure 6: Global: Augmented Reality Gaming Market: Breakup by Game Type (in %), 2023
• Figure 7: Global: Augmented Reality Gaming Market: Breakup by Region (in %), 2023
• Figure 8: Global: Augmented Reality Gaming Market Forecast: Sales Value (in Billion US$), 2024-2032
• Figure 9: Global: Augmented Reality Gaming Industry: SWOT Analysis
• Figure 10: Global: Augmented Reality Gaming Industry: Value Chain Analysis
• Figure 11: Global: Augmented Reality Gaming Industry: Porter's Five Forces Analysis
• Figure 12: Global: Augmented Reality Gaming Market (Software): Sales Value (in Million US$), 2018 & 2023
• Figure 13: Global: Augmented Reality Gaming Market Forecast (Software): Sales Value (in Million US$), 2024-2032
• Figure 14: Global: Augmented Reality Gaming Market (Hardware): Sales Value (in Million US$), 2018 & 2023
• Figure 15: Global: Augmented Reality Gaming Market Forecast (Hardware): Sales Value (in Million US$), 2024-2032
• Figure 16: Global: Augmented Reality Gaming Market (RFID): Sales Value (in Million US$), 2018 & 2023
• Figure 17: Global: Augmented Reality Gaming Market Forecast (RFID): Sales Value (in Million US$), 2024-2032
• Figure 18: Global: Augmented Reality Gaming Market (GPS): Sales Value (in Million US$), 2018 & 2023
• Figure 19: Global: Augmented Reality Gaming Market Forecast (GPS): Sales Value (in Million US$), 2024-2032
• Figure 20: Global: Augmented Reality Gaming Market (Mobile Tracking): Sales Value (in Million US$), 2018 & 2023
• Figure 21: Global: Augmented Reality Gaming Market Forecast (Mobile Tracking): Sales Value (in Million US$), 2024-2032
• Figure 22: Global: Augmented Reality Gaming Market (Other Technologies): Sales Value (in Million US$), 2018 & 2023
• Figure 23: Global: Augmented Reality Gaming Market Forecast (Other Technologies): Sales Value (in Million US$), 2024-2032
• Figure 24: Global: Augmented Reality Gaming Market (Mobiles): Sales Value (in Million US$), 2018 & 2023
• Figure 25: Global: Augmented Reality Gaming Market Forecast (Mobiles): Sales Value (in Million US$), 2024-2032
• Figure 26: Global: Augmented Reality Gaming Market (HMDs): Sales Value (in Million US$), 2018 & 2023
• Figure 27: Global: Augmented Reality Gaming Market Forecast (HMDs): Sales Value (in Million US$), 2024-2032
• Figure 28: Global: Augmented Reality Gaming Market (Smart Glasses): Sales Value (in Million US$), 2018 & 2023
• Figure 29: Global: Augmented Reality Gaming Market Forecast (Smart Glasses): Sales Value (in Million US$), 2024-2032
• Figure 30: Global: Augmented Reality Gaming Market (Racing Games): Sales Value (in Million US$), 2018 & 2023
• Figure 31: Global: Augmented Reality Gaming Market Forecast (Racing Games): Sales Value (in Million US$), 2024-2032
• Figure 32: Global: Augmented Reality Gaming Market (Adventure Games): Sales Value (in Million US$), 2018 & 2023
• Figure 33: Global: Augmented Reality Gaming Market Forecast (Adventure Games): Sales Value (in Million US$), 2024-2032
• Figure 34: Global: Augmented Reality Gaming Market (Fighting Games): Sales Value (in Million US$), 2018 & 2023
• Figure 35: Global: Augmented Reality Gaming Market Forecast (Fighting Games): Sales Value (in Million US$), 2024-2032
• Figure 36: Global: Augmented Reality Gaming Market (Shooting Games): Sales Value (in Million US$), 2018 & 2023
• Figure 37: Global: Augmented Reality Gaming Market Forecast (Shooting Games): Sales Value (in Million US$), 2024-2032
• Figure 38: Global: Augmented Reality Gaming Market (Mystery Thriller Games): Sales Value (in Million US$), 2018 & 2023
• Figure 39: Global: Augmented Reality Gaming Market Forecast (Mystery Thriller Games): Sales Value (in Million US$), 2024-2032
• Figure 40: Global: Augmented Reality Gaming Market (Puzzle Games): Sales Value (in Million US$), 2018 & 2023
• Figure 41: Global: Augmented Reality Gaming Market Forecast (Puzzle Games): Sales Value (in Million US$), 2024-2032
• Figure 42: Global: Augmented Reality Gaming Market (Science Fiction Games): Sales Value (in Million US$), 2018 & 2023
• Figure 43: Global: Augmented Reality Gaming Market Forecast (Science Fiction Games): Sales Value (in Million US$), 2024-2032
• Figure 44: Global: Augmented Reality Gaming Market (Other Games): Sales Value (in Million US$), 2018 & 2023
• Figure 45: Global: Augmented Reality Gaming Market Forecast (Other Games): Sales Value (in Million US$), 2024-2032
• Figure 46: North America: Augmented Reality Gaming Market: Sales Value (in Million US$), 2018 & 2023
• Figure 47: North America: Augmented Reality Gaming Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 48: Europe: Augmented Reality Gaming Market: Sales Value (in Million US$), 2018 & 2023
• Figure 49: Europe: Augmented Reality Gaming Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 50: Asia-Pacific: Augmented Reality Gaming Market: Sales Value (in Million US$), 2018 & 2023
• Figure 51: Asia-Pacific: Augmented Reality Gaming Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 52: Middle East and Africa: Augmented Reality Gaming Market: Sales Value (in Million US$), 2018 & 2023
• Figure 53: Middle East and Africa: Augmented Reality Gaming Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 54: Latin America: Augmented Reality Gaming Market: Sales Value (in Million US$), 2018 & 2023
• Figure 55: Latin America: Augmented Reality Gaming Market Forecast: Sales Value (in Million US$), 2024-2032

List of Tables

• Table 1: Global: Augmented Reality Gaming Market: Key Industry Highlights, 2023 & 2032
• Table 2: Global: Augmented Reality Gaming Market Forecast: Breakup by Component (in Million US$), 2024-2032
• Table 3: Global: Augmented Reality Gaming Market Forecast: Breakup by Technology (in Million US$), 2024-2032
• Table 4: Global: Augmented Reality Gaming Market Forecast: Breakup by Device (in Million US$), 2024-2032
• Table 5: Global: Augmented Reality Gaming Market Forecast: Breakup by Game Type (in Million US$), 2024-2032
• Table 6: Global: Augmented Reality Gaming Market Forecast: Breakup by Region (in Million US$), 2024-2032
• Table 7: Global: Augmented Reality Gaming Market: Competitive Structure
• Table 8: Global: Augmented Reality Gaming Market: Key Players