市場調查報告書
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1370362
零售分析市場:2023-2028 年全球產業趨勢、佔有率、規模、成長、機會與預測Retail Analytics Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2023-2028 |
2022 年,全球零售分析市場規模達到 73 億美元。展望未來,IMARC 集團預計到 2028 年該市場將達到 222 億美元,2023-2028 年年複合成長率 (CAGR) 為 20.3%。個人為了獲得折扣和節省時間而進行的線上購物活動不斷成長,基於雲端的零售分析解決方案的採用越來越多,以及企業數位化程度的不斷提高,是推動市場發展的一些關鍵因素。
零售分析是提供有關供應鏈運動、庫存水準、消費者需求和銷售的分析資訊的方法,這對於制定行銷和採購決策至關重要。它包括提供想法以了解和最佳化零售企業的供應鏈、消費者行為、銷售趨勢和公司的整體績效。它透過個人化的全通路優惠、高效的流程以及針對流行趨勢的自發性調整,幫助線上企業滿足客戶不斷成長的需求。它透過確定理想的客戶群來幫助企業改進行銷策略並瞄準客戶。它還幫助公司檢查位置、年齡、偏好、購買模式以及與客戶相關的其他重要因素,以與正確的受眾群體建立聯繫。它使品牌能夠了解其產品需求的上升和下降,並相應地最佳化價格。零售分析指導公司在產業中尋找具有高投資報酬率 (ROI) 的合適機會。它還透過提供有關人口統計數據和人們花費大部分時間的地點的資訊,幫助零售商找到開設新店的最佳地點。
目前,為了提高中小型企業的客戶保留率而對零售分析的需求不斷成長,這是對市場產生正面影響的主要因素之一。除此之外,個人為了獲得折扣和節省時間而進行的網上購物活動的增加正在推動市場的成長。此外,企業不斷數位化以提高效率、降低營運成本、實現更高的敏捷性、提高員工士氣並防止各種勞動密集型任務中出現人為錯誤,這提供了良好的市場前景。除此之外,擴大採用基於雲端的零售分析解決方案來增強資料安全性、改善庫存管理和改善災難復原流程,這也促進了市場的成長。此外,人們越來越意識到採用零售分析來改善業務營運的好處,這也支持了市場的成長。此外,公司越來越傾向於擴大業務營運並與世界各地的客戶建立聯繫,這正在加強市場的成長。此外,主要市場參與者正在開發與人工智慧(AI)和機器學習(ML)整合的先進零售分析解決方案,為即時決策提供智慧見解。
The global retail analytics market size reached US$ 7.3 Billion in 2022. Looking forward, IMARC Group expects the market to reach US$ 22.2 Billion by 2028, exhibiting a growth rate (CAGR) of 20.3% during 2023-2028. The growing online shopping activities of individuals to avail discounts and save time, increasing adoption of cloud-based retail analytics solutions, and rising digitization of businesses represent some of the key factors driving the market.
Retail analytics is the method of providing analytical information on supply chain movement, inventory levels, consumer demands, and sales, which are vital for making marketing and procurement decisions. It includes providing ideas to understand and optimize the supply chain of retail businesses, consumer behavior, sales trends, and the overall performance of a company. It helps online businesses meet the rising needs of customers with personalized omnichannel offers, efficient processes, and spontaneous adjustments to prevailing trends. It aids businesses in improving their marketing tactics and targeting customers by determining the ideal customer base. It also assists companies in examining the location, age, preferences, purchasing patterns, and other important factors associated with their customers to connect with the right set of audience. It enables brands to understand the rise and fall of demand for their products and optimize the prices accordingly. Retail analytics guides companies to find the right opportunities in the industry that have a high return on investment (ROI). It also helps retailers find the perfect location to open their new outlets by providing information on demographics and locations wherein people spend most of their time.
At present, the increasing demand for retail analytics to enhance customer retention rates of small and medium-sized businesses represents one of the primary factors influencing the market positively. Besides this, rising online shopping activities of individuals to avail discounts and save time is propelling the growth of the market. Additionally, the growing digitization of businesses to increase efficiency, reduce operational costs, achieve higher agility, enhance employee morale, and prevent the occurrence of human errors in various labor-intensive tasks is offering a favorable market outlook. Apart from this, the rising adoption of cloud-based retail analytics solutions to enhance data security, improve inventory management, and improve disaster recovery processes is contributing to the growth of the market. In addition, the increasing awareness about the benefits of adopting retail analytics to improve business operations is supporting the market growth. Moreover, rising preferences of companies to expand their business operations and connect with customers around the world is strengthening the market growth. Furthermore, key market players are developing advanced retail analytics solutions integrated with artificial intelligence (AI) and machine learning (ML) to provide intelligent insights for real-time decision-making.
IMARC Group provides an analysis of the key trends in each sub-segment of the global retail analytics market report, along with forecasts at the global, regional and country level from 2023-2028. Our report has categorized the market based on function, component, deployment mode and end user.
Customer Management
In-store Operation
Strategy and Planning
Supply Chain Management
Marketing and Merchandizing
Others
The report has provided a detailed breakup and analysis of the retail analytics market based on the function. This includes customer management, in-store operation, strategy and planning, supply chain management, marketing and merchandizing, and others. According to the report, customer management represented the largest segment.
Software
Services
A detailed breakup and analysis of the retail analytics market based on the component has also been provided in the report. This includes software and services. According to the report, software accounted for the largest market share.
On-premises
Cloud-based
A detailed breakup and analysis of the retail analytics market based on the deployment mode has also been provided in the report. This includes on-premises and cloud-based. According to the report, cloud-based accounted for the largest market share.
Small and Medium Enterprises
Large Enterprises
A detailed breakup and analysis of the retail analytics market based on the end user has also been provided in the report. This includes small and medium enterprises and large enterprises. According to the report, large enterprises accounted for the largest market share.
North America
United States
Canada
Asia Pacific
China
Japan
India
South Korea
Australia
Indonesia
Others
Europe
Germany
France
United Kingdom
Italy
Spain
Russia
Others
Latin America
Brazil
Mexico
Others
Middle East and Africa
The report has also provided a comprehensive analysis of all the major regional markets, which include North America (the United States and Canada); Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, and others); Europe (the United Kingdom, Germany, France, Italy, Spain, Russia, and others); Latin America (Brazil, Mexico, and others); and the Middle East and Africa. According to the report, North America was the largest market for retail analytics. Some of the factors driving the North America retail analytics market included the growing digitalization of operations, increasing utilization of online shopping platforms, rising employment of advanced analytics in retail, etc.
The report has also provided a comprehensive analysis of the competitive landscape in the global retail analytics market. Competitive analysis such as market structure, market share by key players, player positioning, top winning strategies, competitive dashboard, and company evaluation quadrant has been covered in the report. Also, detailed profiles of all major companies have been provided. Some of the companies covered include 1010data Inc. (Advance Publications Inc.), Adobe Inc., Altair Engineering Inc., Flir Systems Inc., Fujitsu Limited, International Business Machines Corporation, Information Builders Inc., Microsoft Corporation, Microstrategy Incorporated, Oracle Corporation, Qlik Technologies Inc. (Thoma Bravo LLC), SAP SE, SAS Institute Inc., Tableau Software LLC (Salesforce.com Inc.), Tibco Software Inc., etc. Kindly note that this only represents a partial list of companies, and the complete list has been provided in the report.