市場調查報告書
商品編碼
1291581
豐富的通訊服務(RCS)市場:2023-2028年全球行業趨勢、佔有率、規模、成長、機會和預測Rich Communication Services (RCS) Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2023-2028 |
2022年,全球富通訊服務(RCS)市場規模達到15.548億美元。展望未來,IMARC Group預計,到2028年,市場規模將達到62.81億美元,在2023-2028年期間表現出24.5%的成長率(CAGR)。
豐富的通訊服務(RCS)是指營運商實施的基於文本的協議,它被設計為簡訊服務(SMS)和多媒體資訊服務(MMS)的替代品。它使用戶能夠創建群組聊天,發送附件,如圖片和影片文件,獲得閱讀回執,並支持通過智慧手機進行端到端加密。 RCS提供了各種好處,如更有針對性的通訊,以達到消費者,安全,更好的音頻和影片流,一個應用程式的功能,以及改進的發送人驗證。
RCS在各個行業垂直領域的廣泛採用,如醫療保健、資訊技術(IT)、酒店、娛樂和銀行、金融服務和保險(BFSI)部門,是推動RCS市場成長的關鍵因素之一。與此相呼應,為促進下一代寬頻移動服務而對長期評估(LTE)和IP多媒體子系統(IMS)的投資增加是另一個主要的成長誘導因素。此外,RCS在企業部門的點對點(P2P)資訊傳遞、行銷、競选和廣告策略中得到了廣泛的應用,這也進一步促進了市場的成長。除此之外,主要參與者之間為推進RCS而進行的戰略合作,以及全球移動通訊系統協會(GSMA)為實現營運商服務的互操作性而實施的通用通訊協議規範,都推動了市場的成長。其他因素,如5G網路的引入和RCS與一些技術解決方案的整合,如基於雲端、人工智慧(AI)、長期演進語音(VO-LTE)和應用編程介面,以促進下一代消息和聊天機器人的互動,正在為全球市場創造一個積極的前景。
The global rich communication services (RCS) market size reached US$ 1,554.8 Million in 2022. Looking forward, IMARC Group expects the market to reach US$ 6,281.0 Million by 2028, exhibiting a growth rate (CAGR) of 24.5% during 2023-2028.
Rich communication services (RCS) refer to a carrier-implemented text-based protocol, which is designed as an alternative for short message services (SMS) and multimedia messaging services (MMS). It enables users to create group chats, send attachments, like images and videos files, get read receipts, and have support for end-to-end encryption through smartphones. RCS offers various benefits, such as higher-targeted communication to reach consumers, security, better streaming of audio and video, one app functionality, and improved sender verification.
The widespread adoption of RCS across various industrial verticals, such as healthcare, information technology (IT), hospitality, entertainment and banking, financial services, and insurance (BFSI) sector, is one of the key factors driving the RCS market growth. In line with this, the increasing investments in the long-term evaluation (LTE) and IP multimedia subsystem (IMS) for facilitating the next generation of broadband mobile services is acting as another major growth-inducing factor. Additionally, the RCS finds extensive application in the corporate sector for peer-to-peer (P2P) messaging, marketing, campaigning, and advertising strategies, which is further contributing to the market growth. Apart from this, the strategic collaborations between the key players for advancing RCS and the implementation of universal communication protocol specification by the global system for mobile communications association (GSMA) for enabling operator service interoperability are propelling the market growth. Other factors, such as the introduction of 5G network and the integration of RCS with several technological solutions, like cloud-based, artificial intelligence (AI), voice over long-term evolution (VO-LTE), and application programming interface, to promote the next-generation messaging and chatbot interaction, are creating a positive outlook for the market across the globe.
IMARC Group provides an analysis of the key trends in each sub-segment of the global rich communication services (RCS) market report, along with forecasts at the global, regional and country level from 2023-2028. Our report has categorized the market based on communication type, deployment mode, organization size, application and industry vertical.
A2P
P2A
P2P
Cloud-based
On-premises
Large Enterprises
Small and Medium-sized Enterprises
Rich Calls and Messaging
Cloud Storage
Marketing and Advertising Campaign
Content Delivery
Others
Healthcare
Retail and E-commerce
BFSI
IT and Telecom
Travel and Tourism
Others
North America
United States
Canada
Asia-Pacific
China
Japan
India
South Korea
Australia
Indonesia
Others
Europe
Germany
France
United Kingdom
Italy
Spain
Russia
Others
Latin America
Brazil
Mexico
Others
Middle East and Africa
The competitive landscape of the industry has also been examined along with the profiles of the key players being Global Message Services, Google LLC (Alphabet Inc.), Huawei Technologies Co Ltd, Mavenir plc, SK Telecom Co Ltd, Telefonaktiebolaget LM Ericsson, Telstra Corporation Limited, T-Mobile US Inc., Verizon Communications Inc., Vodafone Group PLC, and ZTE Corporation.
Key Questions Answered in This Report
1. What was the size of the global rich communication services (RCS) market in 2022?
2. What is the expected growth rate of the global rich communication services (RCS) market during 2023-2028?
3. What are the key factors driving the global rich communication services (RCS) market?
4. What has been the impact of COVID-19 on the global rich communication services (RCS) market?
5. What is the breakup of the global rich communication services (RCS) market based on the deployment mode?
6. What is the breakup of the global rich communication services (RCS) market based on the organization size?
7. What is the breakup of the global rich communication services (RCS) market based on application?
8. What are the key regions in the global rich communication services (RCS) market?
9. Who are the key players/companies in the global rich communication services (RCS) market?